The Magician Who's Been Googling Since Before Google Existed
What if the secret to marketing your business was learning a magic trick?
Derrel Allen has been working the internet since AltaVista and HotBot — before most of us had even heard the word Google. He spent years at FedEx managing worldwide enterprise accounts, built a career performing magic across four continents, and now runs Total Online Marketing out of Allen, Texas, helping small businesses get found online and stay found.
In this episode, we trace his journey from page 13 to page 1 on Google in six weeks, explore his original frameworks for AI-powered SEO, and get into the honest truth…
The skinny
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