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Why Restaurant Coffee Programs Are a Profit Engine

Lucas and Luna dive into why specialty coffee programs are becoming a major profit driver for restaurants, even during the afternoon lull. Using Blue Bottle Coffee's partnership with single-location bistros in New York as a concrete case, they break down the numbers: how a $4.50 cup of pour-over coffee boasts a 90% gross margin versus 20% for a $45 steak. They explore the economics of dual-branding, equipment depreciation, and labor cross-utilization, arguing that a well-executed coffee program can add $60,000 to $80,000 in annual profit for a mid-tier restaurant. Luna pushes back on the…

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