How to Integrate Journey Management with Your Existing Workflows / Journey Management Playbook #7
Here's the big problem with journey maps...
It's often like you've composed a masterpiece, but no one is there to actually play it.
This is what I feel when I see a carefully crafted map (our version of "music on paper"), which ultimately fails to make an impact.
Sure, we do the research, map the insights, and identify opportunities, but on Monday morning, everyone just goes back to their old routines, checking off to-do items in Jira, ClickUp, or Asana.
The map becomes an impressive visual, but it's disconnected from the way work is done.
This is the implementation gap, and it's where most…
The skinny
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