Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
How B2B SaaS Pricing Strategies Lock In Growth
In this episode of the Pricing Power Podcast, Lucas and Luna explore how business-to-business software companies use tiered pricing architectures to drive enterprise adoption. They break down the specific mechanics of the freemium model versus trial-based conversion, analyzing why certain features are deliberately left out of lower tiers to create friction. The discussion centers on a concrete case study of a mid-market analytics platform that shifted its revenue mix by repositioning its data export limits. Listeners will learn how to identify which pricing levers actually move customer…
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