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CKE Restaurants CMO Jennifer Tate on free burgers, influencer marketing, and separating the Carl’s Jr. and Hardee’s brands
On this bonus episode of Extra Serving, a podcast from Nation’s Restaurant News, we’re sharing a conversation between senior editor Bret Thorn and CKE Restaurants chief marketing officer Jennifer Tate.
You may recall that back in April, we here at NRN published our annual Power List, highlighting 25 restaurant marketers who are creatively reaching guests leveraging the creator economy, and 25 social-media influencers creating innovative food content.
Tate was one of the marketers on that list. She and Thorn talked back in the spring, touching on the company’s free-burger Super Bowl campaign…
The skinny
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