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How Do AI Engines Decide What to Cite? The FSA Framework Explained
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How do AI engines decide what to cite? They prioritize content that demonstrates freshness, structure, and authority—not just traditional SEO signals or domain authority.
In this episode of Found in AI, Cassie breaks down the FSA Framework (Freshness, Structure, Authority), a practical model for understanding why AI systems like ChatGPT, Gemini, and Perplexity consistently cite some brands while completely ignoring others, even when those brands have high domain authority…
The skinny
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