Latest / MC Fireside Chats, an Outdoor Hospitality Podcast / MC Fireside Chats - December 4th, 2024

Transcript

MC Fireside Chats - December 4th, 2024 · MC Fireside Chats, an Outdoor Hospitality Podcast

0:12
This
0:12
is
0:12
MC
0:13
Fireside
0:13
Chats,
0:14
a
0:14
weekly
0:15
show
0:15
featuring
0:15
conversations
0:16
with
0:16
thought
0:17
leaders,
0:17
entrepreneurs
0:18
and
0:18
outdoor
0:19
hospitality
0:20
experts
0:20
who
0:20
share
0:21
their
0:21
insights
0:21
to
0:22
help
0:22
your
0:22
business
0:22
succeed.
0:23
Hosted
0:24
by
0:24
Brian
0:24
Searl,
0:25
the
0:25
founder
0:26
and
0:26
CEO
0:26
of
0:26
Insider
0:27
Perks,
0:27
empowered
0:28
by
0:28
insights
0:28
from
0:29
Modern
0:29
Campgrounds,
0:30
the
0:30
most
0:30
innovative
0:31
news
0:31
source
0:31
in
0:32
the
0:32
industry.
0:59
Welcome
1:00
everybody,
1:00
to
1:00
another
1:00
episode
1:01
of
1:01
MC
1:01
Fireside
1:01
Chats.
1:02
My
1:02
name
1:02
is
1:02
Brian
1:02
Searl
1:03
with
1:03
Insider
1:03
Perks
1:03
slash
1:04
Modern
1:04
Campground.
1:05
You
1:05
know
1:05
what
1:05
I
1:05
was
1:05
realizing
1:06
while
1:06
the
1:06
show
1:07
was
1:07
playing,
1:08
the
1:08
intro
1:08
was
1:09
playing
1:09
Scott
1:09
and
1:09
Sandy
1:10
and
1:10
Mike,
1:10
who?
1:11
Maybe
1:11
Mike's
1:12
here
1:12
and
1:12
maybe
1:12
I'm
1:13
here.
1:13
Ish.
1:17
I
1:17
was
1:17
about
1:17
to
1:17
be
1:18
sarcastic
1:18
and
1:18
say,
1:18
Mike
1:19
looks
1:19
better
1:19
today,
1:20
but
1:20
thank
1:20
you.
1:22
What
1:22
I
1:22
was
1:23
realizing
1:23
while
1:23
the
1:23
show
1:24
was
1:24
playing
1:25
is
1:25
that
1:25
now
1:25
I
1:25
lost
1:26
my
1:26
train
1:26
of
1:26
thought.
1:26
Now
1:26
I'm
1:26
trying
1:27
to
1:27
think
1:27
of
1:27
what
1:27
I
1:27
was
1:27
thinking
1:28
now.
1:29
It'll
1:29
come
1:29
to
1:29
me
1:29
later.
1:30
It
1:30
was,
1:30
it
1:30
was
1:30
actually
1:30
quite
1:31
witty
1:32
for
1:32
me
1:32
because
1:32
I'm
1:32
not
1:32
normally
1:33
witty.
1:34
Anyway,
1:34
super
1:34
excited
1:35
to
1:35
be
1:35
here
1:35
for
1:35
another
1:36
outdoor
1:36
hospitality
1:36
industry
1:37
focus
1:37
episode.
1:39
You
1:40
know,
1:40
I
1:40
think
1:40
this
1:40
is
1:41
the
1:41
last
1:41
one
1:41
that
1:41
we're
1:41
all
1:42
going
1:42
to
1:42
be
1:42
together
1:42
in
1:42
this
1:42
kind
1:43
of
1:43
format,
1:43
right?
1:43
We're
1:43
doing
1:44
like,
1:44
this
1:44
is
1:44
kind
1:44
of
1:45
our
1:45
open
1:45
discussion.
1:46
I
1:46
don't
1:47
know
1:47
that
1:47
we've
1:47
actually
1:48
outlayed
1:48
this
1:48
publicly,
1:49
but
1:49
we're
1:49
going
1:49
to
1:49
revamp
1:49
some
1:50
of
1:50
the
1:50
shows
1:50
in
1:50
2025
1:52
and
1:52
just
1:52
do
1:52
like
1:52
still
1:53
weekly,
1:53
still
1:53
Wednesday,
1:54
still
1:54
same
1:54
format,
1:55
right?
1:55
I'm
1:55
going
1:55
to
1:56
have
1:56
a
1:56
co-host
1:57
who
1:57
shall
1:58
be
1:58
named
1:58
later.
1:59
So
1:59
that's
2:00
going
2:00
to
2:00
be
2:00
fun.
2:00
We're
2:01
going
2:01
to
2:01
do
2:01
like
2:01
a
2:01
little
2:01
Joe
2:01
Rogan
2:02
type
2:02
stuff
2:02
where
2:02
we're
2:03
going
2:03
to
2:03
just
2:03
kind
2:03
of
2:03
start
2:04
the
2:04
show
2:04
and
2:04
then
2:04
have
2:05
our
2:05
guests.
2:05
And
2:05
then
2:05
if
2:06
you
2:06
guys
2:06
want
2:06
to
2:06
stay
2:06
and
2:06
talk,
2:07
we're
2:07
going
2:07
to
2:07
stay
2:07
and
2:07
talk.
2:08
And
2:08
if
2:08
we
2:08
have
2:08
something
2:08
interesting
2:09
to
2:09
talk
2:09
about,
2:10
we're
2:10
just
2:10
going
2:10
to
2:10
talk
2:10
about
2:10
however
2:11
long
2:11
we
2:11
want
2:11
to
2:11
talk
2:11
about
2:11
it
2:11
for.
2:13
And
2:13
so
2:13
that'll
2:14
be
2:14
fun
2:15
for
2:15
all
2:15
the
2:16
people
2:16
except
2:16
the
2:16
ones
2:16
who
2:17
are
2:17
waiting
2:17
on
2:17
email
2:17
responses
2:18
from
2:18
me.
2:19
But,
2:20
you
2:20
know,
2:21
I
2:21
think,
2:21
I
2:21
think
2:21
we
2:22
could
2:22
just
2:22
do
2:22
a
2:22
lot
2:22
of
2:22
different
2:23
stuff
2:23
here.
2:23
So
2:23
I
2:23
think
2:23
we're
2:23
going
2:24
to.
2:24
I
2:24
can't
2:24
remember
2:24
what
2:24
the
2:25
weeks
2:25
are.
2:25
Sharah
2:26
is
2:26
going
2:26
to
2:26
kick
2:26
me
2:27
for
2:27
not
2:27
remembering
2:27
it.
2:28
But
2:28
like,
2:29
the
2:29
first
2:29
one
2:29
is
2:29
data,
2:29
trends
2:30
and
2:30
insights.
2:30
We're
2:30
always
2:31
going
2:31
to
2:31
talk
2:31
about
2:31
something
2:31
to
2:32
do
2:32
with
2:32
data
2:32
and
2:32
trends
2:33
and
2:33
our
2:33
reports
2:33
or
2:34
what
2:34
Scott's
2:34
seeing
2:34
or
2:34
the
2:35
industry.
2:35
And
2:35
we'll
2:35
have,
2:36
I
2:36
think
2:36
Phil
2:37
and
2:37
Grassi
2:37
is
2:37
going
2:37
to
2:37
be
2:37
on
2:37
here
2:38
from
2:38
RVDA
2:39
and
2:39
Eleanor
2:40
Hamm
2:40
from
2:40
RVDF
2:41
Canada.
2:41
And
2:41
so
2:41
we're
2:41
going
2:41
to
2:41
have
2:42
like
2:42
the
2:42
stats
2:43
people.
2:44
Right.
2:44
Plugged
2:44
into
2:45
that
2:45
kind
2:45
of
2:45
conversation
2:47
and
2:47
I
2:47
don't
2:47
remember
2:48
what
2:48
the
2:48
other
2:48
ones
2:48
are
2:48
but
2:48
they're
2:49
probably
2:49
just
2:49
as
2:49
good
2:50
at
2:50
some
2:50
point.
2:51
I
2:51
mean
2:51
they're
2:51
not
2:51
as
2:51
good
2:51
without
2:52
Scott
2:52
Bahr
2:52
but
2:53
one
2:54
can
2:54
hope
2:55
so.
2:55
Yeah,
2:57
I
2:57
think,
2:57
I
2:57
think
2:57
we
2:57
want
2:58
to
2:58
spend
2:58
today
2:58
though
2:59
and
2:59
I
2:59
talked
2:59
about
3:00
this
3:00
with
3:00
Scott.
3:00
Maybe
3:00
I
3:01
didn't
3:01
probably
3:01
should
3:01
have
3:02
looped
3:02
you
3:02
and
3:03
Mike
3:03
into
3:03
the
3:04
discussion
3:05
and
3:05
maybe
3:05
Casey
3:06
Cocker.
3:06
No
3:06
Jonas,
3:06
he
3:06
said
3:07
he
3:07
was
3:07
on
3:07
his
3:07
way
3:07
back
3:07
to
3:07
the
3:07
office.
3:09
Last
3:10
show
3:10
of
3:10
the
3:10
year
3:11
for
3:11
this
3:11
group.
3:12
Right.
3:13
I
3:13
think
3:13
we
3:13
have
3:14
an
3:14
opportunity
3:14
here
3:15
to
3:15
talk
3:15
about
3:16
what
3:16
2025
3:17
is
3:17
going
3:17
to
3:17
bring
3:17
from
3:18
a
3:18
data
3:18
perspective
3:19
like
3:19
what
3:20
we
3:20
are.
3:21
What
3:22
would
3:22
you
3:22
put
3:22
a
3:22
percentage
3:23
on
3:23
it
3:23
Scott?
3:24
92%
3:25
sure
3:25
is
3:25
going
3:25
to
3:26
happen.
3:27
I
3:27
would
3:27
say
3:28
so
3:28
yeah.
3:29
We're
3:29
just
3:29
making
3:29
up
3:30
random.
3:31
I'm
3:31
going
3:31
to
3:31
go
3:31
with
3:31
it,
3:31
I'm
3:32
going
3:32
to
3:32
go
3:32
with
3:32
it.
3:32
But
3:32
high.
3:33
Right.
3:33
We
3:34
have
3:34
a
3:34
lot
3:34
of
3:34
data
3:34
over
3:35
this
3:35
stuff
3:35
and
3:36
so
3:36
we're
3:36
going
3:36
to
3:36
strip
3:37
away
3:37
the
3:37
fluff
3:38
and
3:38
we're
3:39
going
3:39
to
3:39
give
3:39
you
3:40
some
3:41
strong
3:41
educated
3:42
opinions
3:42
from
3:42
my
3:43
side,
3:43
some
3:43
strong
3:44
factual
3:44
data
3:44
from
3:45
Scott's
3:45
side.
3:46
We'll
3:47
find
3:47
out
3:47
where
3:47
Mike
3:47
weighs
3:48
in
3:48
on
3:48
this
3:48
whole
3:49
subject.
3:49
He's
3:49
usually
3:50
the
3:50
voice
3:50
of
3:50
reason
3:51
and
3:51
then
3:51
Sandy
3:52
will
3:52
be
3:52
are
3:52
like
3:53
everything
3:53
is
3:53
wonderful.
3:54
What
3:54
are
3:54
you
3:54
talking
3:55
about
3:55
person?
3:58
So
3:59
anyway
3:59
let's
4:00
like
4:00
Scott,
4:00
I
4:00
told
4:00
you
4:00
I
4:00
was
4:00
gonna
4:00
have
4:01
you
4:01
start
4:01
here.
4:01
So
4:01
just
4:01
kind
4:02
of
4:02
give
4:02
us
4:02
like
4:02
set
4:03
the
4:03
ground
4:03
stage
4:03
for
4:03
us
4:03
about
4:04
why
4:04
we
4:04
need
4:04
to
4:04
have
4:04
this
4:04
conversation.
4:06
The,
4:06
the
4:07
primary
4:07
reason
4:07
is
4:08
that
4:09
over
4:09
the
4:09
past
4:10
couple
4:10
years
4:11
now,
4:11
you
4:11
know,
4:11
year
4:12
and
4:12
a
4:12
half
4:12
at
4:12
least
4:14
we've,
4:14
we've
4:15
seen
4:15
some,
4:16
some
4:16
I'll
4:17
call
4:17
it
4:17
attrition
4:18
within
4:18
the
4:18
industry
4:19
whether
4:19
it's
4:19
the
4:19
RV
4:20
industry
4:20
or
4:20
camping,
4:20
outdoor
4:21
hospitality.
4:22
I
4:22
won't
4:22
include
4:22
all
4:23
about
4:23
our
4:23
hospitality
4:24
because
4:24
not
4:24
all
4:24
of
4:24
it
4:25
is
4:25
down
4:25
but
4:26
the
4:26
kind
4:27
of
4:27
the
4:27
base
4:27
when
4:28
you
4:28
look
4:28
at
4:28
the
4:28
market
4:29
Overall
4:29
it's
4:29
down.
4:31
RVing
4:31
is
4:32
down.
4:32
RV
4:33
retail
4:33
sales
4:34
are
4:34
down.
4:36
We're,
4:36
we've
4:37
seen,
4:39
excuse
4:39
me,
4:39
a
4:39
two
4:39
year
4:40
trend
4:41
and
4:42
what
4:42
we've
4:43
been
4:43
doing
4:43
is
4:44
you
4:44
know
4:44
we
4:45
on
4:45
occasion
4:45
we'll
4:46
hear
4:46
some
4:46
naysaying
4:47
that
4:48
it
4:48
really
4:48
isn't
4:49
but
4:49
really
4:49
you
4:49
know
4:50
and
4:50
there's
4:51
pockets
4:51
here
4:51
and
4:51
there.
4:51
But
4:52
the
4:52
bottom
4:52
line
4:52
is
4:53
overall
4:54
across
4:54
the
4:55
country,
4:55
you
4:56
know
4:56
and
4:56
unless
4:56
you're
4:57
living
4:57
in
4:57
like
4:58
one
4:58
of
4:58
the
4:58
hot
4:59
spots
4:59
which
5:00
be
5:00
like
5:00
Yellowstone
5:01
hotspots
5:04
that
5:05
you're
5:05
probably
5:05
down
5:06
a
5:06
little
5:06
bit
5:07
maybe
5:08
a
5:08
lot
5:09
and
5:09
there's
5:10
a
5:10
lot
5:10
of
5:10
factors
5:10
contributing
5:11
to
5:11
that
5:11
and
5:12
what
5:13
we've
5:13
been
5:13
Doing
5:14
recently,
5:15
over
5:15
the
5:15
last
5:16
few
5:16
months
5:16
is
5:16
kind
5:16
of
5:16
immersing
5:17
ourselves
5:17
in
5:19
all
5:19
this
5:19
information
5:20
that
5:20
we
5:20
have.
5:21
We've
5:21
been
5:21
gathering
5:22
it,
5:22
we've
5:22
been
5:22
compiling
5:23
it,
5:23
we've
5:23
been
5:24
trying
5:24
to
5:25
paint
5:25
a
5:25
bigger
5:25
picture
5:26
about
5:26
what
5:26
we
5:27
see
5:27
has
5:28
happened.
5:29
But
5:29
more
5:30
importantly,
5:30
what
5:31
everyone
5:31
wants
5:31
to
5:31
know,
5:31
what's
5:32
going
5:32
to
5:32
happen
5:33
and
5:33
what's
5:33
the
5:33
look
5:34
ahead.
5:34
And
5:35
our
5:36
kind
5:37
of
5:38
right
5:39
now,
5:40
again,
5:41
depends
5:41
on
5:41
the
5:41
sector
5:41
you're
5:42
in.
5:42
But
5:42
overall,
5:42
the
5:43
industry
5:43
by
5:44
global
5:44
kind
5:45
of,
5:45
you
5:45
know,
5:46
overriding
5:47
summary
5:47
is
5:47
that
5:48
we're
5:48
probably
5:48
going
5:48
to
5:48
look
5:49
at
5:49
another
5:49
year
5:49
of
5:49
being
5:50
down
5:51
that
5:52
things,
5:52
things
5:53
are
5:53
trending
5:54
in
5:55
a
5:55
direction
5:55
that's
5:55
not
5:56
favorable.
5:58
And
5:59
you
5:59
know,
6:00
I'll
6:00
look
6:00
ahead
6:00
to
6:00
2025
6:01
is
6:02
like,
6:02
you
6:02
know,
6:03
maybe
6:03
we
6:03
ought
6:03
to
6:04
buckle
6:04
up
6:04
a
6:04
little
6:04
bit.
6:05
Maybe
6:05
we
6:06
have
6:06
to.
6:06
But
6:07
overall,
6:09
people
6:09
need
6:09
to
6:09
really
6:10
reconsider
6:10
where
6:11
they're
6:11
at,
6:11
what
6:12
they're
6:12
doing,
6:12
what
6:12
their
6:13
practices
6:13
are,
6:14
because
6:14
doing
6:15
the
6:15
same
6:15
things.
6:16
And
6:16
I
6:16
think,
6:17
you
6:17
know,
6:17
that
6:18
if,
6:18
you
6:18
know,
6:19
again,
6:19
we're
6:19
going
6:19
to
6:19
probably
6:19
get
6:20
into
6:20
the
6:20
negative
6:21
today,
6:21
but
6:22
the,
6:22
the
6:22
positive
6:23
part
6:23
of
6:23
it
6:23
is,
6:24
is
6:25
that
6:25
there's
6:25
opportunity.
6:28
But
6:29
as
6:29
whatever
6:30
role
6:30
you
6:31
have
6:31
within
6:31
this
6:32
industry,
6:32
you're
6:32
going
6:32
to
6:33
need
6:33
to
6:33
look
6:33
at
6:33
things
6:33
differently
6:34
from
6:34
a
6:34
different
6:34
perspective
6:35
because
6:36
again,
6:36
the
6:36
same
6:37
practices,
6:37
the
6:37
same
6:38
approaches
6:38
in
6:39
2025
6:40
is
6:40
probably
6:40
not
6:41
going
6:41
to
6:41
work.
6:42
Yeah,
6:42
but
6:42
the
6:42
positivity
6:43
comes
6:43
from
6:44
like
6:44
being
6:44
willing
6:44
to
6:44
step
6:45
outside
6:45
your
6:45
box
6:45
and
6:46
learn
6:46
how
6:46
to
6:46
do
6:46
things
6:46
differently,
6:47
whether
6:47
you're
6:47
an
6:48
RV
6:48
or
6:48
campground
6:49
owner
6:49
or
6:49
association
6:50
or
6:50
whatever
6:51
you
6:51
are.
6:51
Right,
6:52
Correct.
6:53
But
6:53
it's
6:53
not
6:53
asking
6:53
you
6:53
that
6:54
question
6:54
where
6:54
like,
6:55
again,
6:55
I
6:55
don't
6:55
think
6:56
that
6:57
any
6:57
of
6:57
us
6:57
in
6:58
this
6:58
call
6:58
is
6:58
worried
6:58
about
6:58
the
6:59
overall
6:59
health
7:00
of
7:00
the
7:00
entire
7:00
industry
7:01
as
7:01
an
7:01
aggregate
7:02
that
7:02
people
7:02
are
7:02
going
7:02
to.
7:04
That's
7:04
an
7:04
interesting
7:05
echo
7:05
Mike
7:06
just
7:06
left.
7:06
So
7:07
hopefully
7:07
we'll
7:07
get
7:08
him
7:08
back.
7:08
Overall,
7:09
the
7:09
health
7:09
of
7:09
the
7:09
industry
7:09
as
7:10
a
7:10
whole.
7:10
Right.
7:10
But
7:10
like,
7:11
the
7:11
amount
7:11
of
7:12
price
7:13
increases,
7:13
the
7:13
amount
7:13
of
7:13
changes,
7:14
the
7:14
amount
7:14
of
7:14
new
7:14
builds
7:15
and
7:15
developments
7:16
and
7:16
people
7:16
coming
7:16
in
7:16
and
7:17
acquiring
7:17
parks
7:17
at
7:18
what
7:18
arguably
7:19
were
7:19
probably
7:20
higher
7:20
rates
7:21
than
7:21
they
7:21
should
7:21
have.
7:22
You
7:23
know,
7:23
all
7:23
that
7:23
stuff
7:23
is
7:24
like,
7:24
there's
7:24
not
7:24
going
7:25
to
7:25
be
7:25
enough
7:25
people
7:25
to
7:25
fill
7:25
all
7:26
those
7:26
parks
7:26
is
7:27
the
7:27
answer.
7:27
The
7:28
industry,
7:28
generally
7:29
speaking,
7:29
is
7:29
going
7:29
to
7:29
be
7:30
fine.
7:31
But
7:31
so
7:31
let's
7:31
get,
7:31
let's
7:32
get
7:32
some
7:32
of
7:32
these
7:32
rebuttal
7:33
questions
7:33
out
7:33
of
7:33
the
7:33
way
7:34
first
7:34
because
7:34
we're
7:34
going
7:34
to
7:35
dive
7:35
into
7:35
this
7:35
for
7:35
the
7:36
people
7:36
who
7:36
are
7:36
watching.
7:36
Right.
7:37
And
7:37
maybe
7:37
we'll
7:37
go
7:37
longer,
7:38
maybe
7:38
we
7:38
won't.
7:39
Like,
7:39
whoever
7:39
needs
7:39
to
7:39
jump
7:40
off
7:40
can,
7:41
you
7:42
know.
7:42
But
7:42
I
7:42
think
7:42
this
7:43
is
7:43
an
7:43
important
7:43
conversation
7:43
to
7:44
have.
7:44
But
7:44
let's
7:44
get
7:44
the
7:44
rebuttals
7:45
out
7:45
of
7:45
the
7:45
way
7:45
first.
7:46
Because
7:46
the
7:46
common
7:46
one
7:46
I
7:46
hear
7:47
is,
7:47
well,
7:47
so
7:47
what?
7:47
We're
7:48
still
7:48
up
7:48
over
7:48
2019.
7:49
Well,
7:50
cool.
7:50
But,
7:50
like,
7:50
were
7:51
you
7:51
doing
7:51
any
7:51
marketing
7:51
in
7:52
2019?
7:53
Like,
7:53
were
7:53
you
7:54
thinking
7:54
about,
7:54
like,
7:55
what's
7:55
actually
7:55
happening
7:56
in
7:56
the
7:56
economy
7:56
in
7:56
2019?
7:57
Like,
7:57
it
7:57
was
7:58
a
7:58
different
7:58
animal.
7:59
Right.
8:00
I
8:00
mean,
8:00
that
8:01
and
8:01
then
8:01
the
8:01
shipments
8:01
being
8:02
up
8:02
and
8:02
all
8:03
the
8:03
other
8:03
things.
8:03
So
8:03
talk
8:03
about
8:04
that,
8:04
Scott.
8:05
Well,
8:05
for
8:06
one,
8:06
one
8:07
rebuttal
8:07
I'll
8:07
have
8:08
for
8:08
you
8:08
right
8:08
now,
8:08
is
8:09
that
8:09
in
8:10
again,
8:10
depends
8:11
on
8:11
where
8:11
you're
8:11
at.
8:12
We're
8:12
not
8:12
all
8:13
above
8:13
2019.
8:14
So.
8:15
Yes,
8:15
that's.
8:15
That's
8:15
true.
8:16
That's
8:16
true.
8:17
So
8:17
you're
8:17
not
8:18
supposed
8:18
to
8:18
rebut
8:18
me.
8:18
We're
8:19
rebutting
8:19
the
8:19
other
8:19
people.
8:20
I'm
8:20
just
8:20
playing
8:20
the
8:21
devil's
8:21
advocate.
8:22
No,
8:22
I
8:22
just
8:22
wanted
8:22
to
8:22
get
8:23
that
8:23
out
8:23
of
8:23
the
8:23
way.
8:23
But
8:25
it
8:25
really,
8:25
truly
8:26
does
8:26
depend
8:26
on
8:26
where
8:26
you're
8:26
at.
8:27
But,
8:27
yeah,
8:27
let's.
8:28
Let's
8:28
just
8:28
assume
8:29
that
8:29
we
8:29
are
8:31
above
8:31
2019.
8:32
Okay.
8:33
That
8:33
it.
8:34
It's.
8:34
In
8:34
some
8:35
respects,
8:35
it's
8:35
a.
8:35
It's
8:36
irrelevant
8:37
because
8:38
prior
8:38
to
8:38
2019,
8:39
everybody
8:40
across
8:40
the
8:40
board
8:40
was
8:40
on
8:40
about
8:41
a
8:41
4
8:41
to
8:41
5%
8:42
growth.
8:43
And.
8:43
Well,
8:44
and
8:44
I
8:44
don't
8:44
mean
8:44
to
8:44
interrupt
8:44
you,
8:45
but
8:45
here's
8:45
the
8:45
thing,
8:45
too,
8:45
like,
8:46
what
8:46
does
8:46
that
8:46
even
8:46
mean?
8:47
Because
8:48
the
8:48
US
8:49
dollar
8:49
is
8:49
worth
8:50
less
8:50
today
8:50
than
8:50
it
8:51
was
8:51
in
8:51
2019.
8:52
So
8:52
are
8:52
you
8:53
up
8:53
in
8:53
revenue
8:53
and
8:54
is
8:54
that
8:54
actually
8:55
up
8:55
in
8:55
profit
8:56
or.
8:56
So
8:57
there's
8:57
all
8:57
kinds
8:57
of
8:57
interesting
8:58
discussions
8:58
around
8:58
this
8:58
that
8:58
I
8:59
think
8:59
rebought
8:59
that.
8:59
Go
8:59
ahead.
9:00
No,
9:01
I'm
9:01
talking
9:02
from
9:02
the
9:02
perspective
9:03
of
9:03
the
9:03
guests.
9:05
Right.
9:05
The
9:05
number
9:05
of
9:06
people,
9:06
the
9:06
people
9:06
who
9:06
are
9:07
out
9:07
there
9:07
participating.
9:08
That's
9:09
what
9:09
I.
9:10
In
9:10
general.
9:11
And
9:11
maybe,
9:11
you
9:11
know,
9:12
anyway,
9:13
so,
9:14
you
9:14
know,
9:14
revenue
9:14
is
9:14
a
9:14
whole
9:15
different
9:15
conversation
9:17
that
9:17
you
9:18
can
9:18
lead.
9:19
But
9:19
anyway,
9:20
so
9:21
what
9:21
you
9:21
had
9:22
is
9:22
this
9:22
obviously,
9:23
the
9:23
gigantic
9:24
disruption
9:25
of,
9:25
you
9:26
know,
9:26
the.
9:26
Of
9:27
COVID
9:28
And
9:29
in
9:29
our
9:29
most
9:29
recent
9:30
report,
9:30
if
9:31
people
9:32
saw
9:32
what
9:32
I
9:32
did
9:33
in
9:33
there
9:33
was,
9:34
I
9:34
applied
9:34
a
9:34
model
9:35
to
9:35
it
9:35
that
9:35
showed,
9:36
for
9:36
example,
9:36
RV
9:37
sales.
9:38
Had
9:38
RV
9:39
sales
9:39
continued
9:40
on
9:40
the
9:40
path
9:41
they
9:41
were
9:41
on
9:42
prior
9:42
to
9:42
Covid,
9:43
they'd
9:43
actually
9:44
be
9:44
ahead
9:44
of
9:44
where
9:44
they're
9:44
at
9:45
now.
9:45
They'd
9:46
actually
9:46
be
9:47
further
9:47
ahead.
9:48
Their
9:49
sales
9:49
would
9:49
be
9:49
better.
9:50
The
9:50
industry
9:50
would
9:50
be
9:51
healthier
9:51
right
9:51
now.
9:52
So
9:53
Covid
9:53
was.
9:54
While
9:55
a
9:55
lot
9:55
of
9:55
people
9:55
were
9:55
cheering
9:56
that,
9:56
oh,
9:56
it
9:56
was
9:56
this
9:56
big
9:57
disruptor,
9:57
and
9:57
we
9:58
had
9:58
so
9:58
much
9:59
going
9:59
on,
9:59
it
10:00
was
10:00
such
10:00
a
10:01
disruption
10:01
that
10:02
we're
10:03
in
10:03
this
10:03
extended
10:04
hangover
10:04
from
10:04
it
10:04
right
10:05
now.
10:05
And
10:06
it
10:07
changed
10:07
people's
10:08
attitudes,
10:08
it
10:08
changed
10:09
their
10:09
behaviors.
10:10
So
10:11
what
10:11
needs
10:11
to
10:12
happen
10:12
is
10:12
people
10:12
have
10:13
to
10:13
figure
10:13
out
10:13
how
10:13
to
10:13
reverse
10:13
it.
10:16
The
10:16
whole
10:16
idea
10:16
that
10:17
when
10:17
we
10:17
look
10:18
at
10:18
whatever
10:18
category
10:19
you
10:19
want
10:19
within
10:19
the
10:19
RV
10:20
industry,
10:21
except
10:21
for
10:21
one
10:22
or
10:22
two,
10:22
is
10:23
interest
10:23
in
10:24
motorhomes
10:25
is
10:25
down.
10:25
Interest
10:26
in
10:27
towables
10:27
is
10:27
down.
10:28
Interest
10:29
in
10:30
everything
10:30
but
10:31
camper
10:31
vans
10:32
is
10:32
down.
10:32
Camper
10:33
vans
10:33
are.
10:33
Have
10:33
actually
10:34
increased
10:34
in
10:34
interest.
10:35
Again,
10:35
that's
10:36
an
10:36
indicator
10:36
that
10:36
something's
10:37
changing.
10:37
But
10:37
camper
10:37
vans
10:38
alone
10:38
are
10:38
not
10:38
going
10:38
to
10:38
prop
10:39
up
10:39
the
10:39
entire
10:40
RV
10:40
industry.
10:40
Because
10:41
camper
10:41
vans
10:41
are
10:41
still
10:42
low.
10:42
Right.
10:42
This
10:42
is
10:42
a.
10:43
This
10:43
is
10:43
the
10:43
thing
10:43
we
10:43
should
10:43
talk
10:43
about
10:44
briefly
10:44
about
10:44
percentages.
10:45
Right.
10:45
The
10:46
percentage
10:46
of
10:46
people
10:47
already
10:47
looking
10:47
at
10:47
camper
10:48
vans
10:48
versus
10:49
the
10:49
percentage
10:49
of
10:49
people
10:49
already
10:50
looking
10:50
at
10:50
motorhomes
10:51
is
10:51
so
10:51
down
10:52
motorhomes
10:52
20%
10:53
up
10:53
camper
10:53
vans.
10:54
20%
10:54
is
10:54
not
10:54
the
10:55
same
10:55
thing.
10:56
Correct
10:56
each
10:57
other
10:57
out,
10:57
Right?
10:58
Correct.
10:59
So,
10:59
yeah,
11:00
again,
11:00
campervans
11:01
aren't
11:01
going
11:01
to
11:01
prop
11:01
up
11:01
the
11:02
industry.
11:03
It's.
11:03
It's
11:03
not
11:04
going
11:04
to
11:04
happen.
11:04
But
11:05
interest
11:06
is.
11:06
Is
11:06
down
11:07
in
11:07
all
11:07
those
11:07
areas.
11:08
Interest
11:09
in
11:09
more
11:09
of
11:09
the
11:10
traditional
11:11
types
11:11
of
11:11
camping
11:12
is
11:13
down.
11:13
Tent
11:14
camping,
11:15
interest
11:15
in
11:15
that
11:16
is
11:16
down.
11:16
Interest
11:16
in
11:17
RVing
11:17
overall,
11:18
what's
11:18
up?
11:19
Again,
11:20
it's
11:20
a
11:20
small
11:20
percentage
11:20
of
11:21
the
11:21
market.
11:21
Again,
11:21
but
11:21
like
11:22
things
11:22
like
11:22
overlanding,
11:23
it's
11:24
up.
11:25
Car
11:25
camping
11:26
is
11:26
way
11:27
up
11:27
and
11:28
actually
11:28
in
11:28
volume
11:28
is
11:28
starting
11:29
to
11:29
increase.
11:30
So
11:30
again,
11:30
these
11:30
are
11:31
suggestions
11:31
that
11:32
things
11:33
are
11:33
changing
11:33
out
11:33
there.
11:34
So,
11:34
yeah,
11:35
overall,
11:35
but
11:36
the
11:36
big
11:37
drivers
11:38
of
11:38
the
11:38
industry
11:39
are
11:39
the
11:39
ones
11:39
that
11:39
are
11:40
decreasing.
11:40
And
11:40
that's
11:41
the
11:41
problem
11:41
that
11:42
we're
11:42
seeing
11:42
right
11:42
now
11:43
because
11:43
it's
11:43
kind
11:44
of
11:44
overwhelming.
11:45
These
11:45
somewhat
11:46
more
11:46
micro
11:46
trends
11:48
And
11:48
Mike.
11:48
I
11:48
don't
11:49
know
11:49
if
11:49
you
11:49
were
11:49
trying
11:49
to
11:49
talk,
11:49
but
11:49
you're
11:50
muted.
11:50
I
11:50
can't
11:50
hear
11:50
you.
11:51
So
11:51
if
11:51
you
11:51
were
11:51
trying
11:51
to
11:52
talk,
11:52
I
11:52
just
11:52
looked
11:52
over
11:53
and
11:53
saw
11:53
your
11:53
mouth
11:53
was
11:54
moving.
11:54
So
11:56
now
11:57
I
11:57
can.
11:57
Is
11:58
that
11:58
you?
11:58
Yeah.
11:59
How
12:00
about
12:00
now?
12:00
Yep,
12:01
now
12:01
I
12:01
can
12:01
hear
12:01
you.
12:01
Okay.
12:02
Did.
12:03
Were
12:03
you
12:03
trying
12:03
to
12:03
say
12:03
something
12:04
that
12:04
we
12:04
should
12:04
stop
12:04
and.
12:05
No,
12:05
no.
12:06
He
12:06
said,
12:06
you
12:06
know,
12:06
these
12:07
other.
12:07
But.
12:07
But
12:08
glamping
12:08
is
12:08
also
12:09
up,
12:10
correct
12:10
Absolutely.
12:11
Absolutely.
12:12
You
12:12
know
12:12
what?
12:12
That
12:12
almost
12:13
goes
12:13
without
12:13
saying.
12:13
Yeah,
12:14
absolutely.
12:14
Glamping
12:14
is
12:15
up.
12:15
I.
12:15
I
12:16
was
12:16
remiss
12:16
and
12:16
not
12:17
mentioning
12:17
that.
12:18
So.
12:18
Yeah,
12:18
and
12:18
it
12:18
continues
12:19
to
12:19
be
12:19
up.
12:19
And
12:20
I've
12:20
done
12:20
some
12:21
work
12:21
in
12:21
individual
12:22
markets
12:22
other
12:22
than
12:23
the
12:23
work
12:23
we
12:23
even
12:24
published
12:24
first,
12:24
just
12:25
for
12:25
some
12:25
individual
12:25
clients
12:26
looking
12:26
at
12:27
glamping
12:28
in
12:28
certain
12:28
areas
12:29
where
12:29
it
12:29
never
12:29
used
12:29
to
12:30
show
12:30
up
12:30
at
12:30
all,
12:30
it's
12:30
now
12:31
showing
12:31
up.
12:32
So
12:33
I'd
12:33
be
12:33
willing
12:33
to
12:33
bet
12:34
those.
12:34
Scott.
12:34
And
12:35
we
12:35
need
12:35
to
12:35
study
12:35
this.
12:37
Or
12:37
you
12:37
can
12:37
just
12:37
refute
12:38
what
12:38
I'm
12:38
saying,
12:38
right?
12:38
I
12:39
would
12:39
be
12:39
willing
12:39
to
12:39
Bet
12:39
that
12:40
the
12:40
glamping
12:40
that's
12:41
up
12:41
is
12:41
the
12:42
same
12:42
trend
12:42
that
12:42
we
12:42
just
12:43
studied
12:43
in
12:43
RV
12:44
resorts.
12:44
The
12:45
luxury
12:45
RV
12:45
resorts
12:46
are
12:46
fine.
12:47
The
12:47
best
12:47
of
12:47
are
12:48
fine.
12:48
I'd
12:49
be
12:49
willing
12:49
to
12:49
bet
12:49
the
12:50
biggest,
12:50
strongest
12:50
increase
12:51
that's
12:51
happened
12:51
in
12:51
glamping,
12:52
not
12:53
generally
12:53
speaking,
12:54
for
12:54
the
12:54
last,
12:54
like
12:54
two
12:55
years,
12:55
but
12:55
recently
12:56
is
12:56
the
12:57
luxury
12:57
glamping
12:57
sites
12:58
are
12:58
still
12:58
continuing
12:58
to
12:59
go
12:59
up
12:59
and
12:59
the
13:00
people
13:00
who
13:00
sell
13:01
the
13:01
really
13:01
good
13:01
experiences
13:02
are
13:02
continuing
13:03
to
13:03
go
13:03
up
13:03
and
13:03
glamping,
13:04
which
13:04
is
13:04
driving
13:04
the
13:05
industry.
13:05
But,
13:05
like,
13:06
it's
13:06
not
13:06
the
13:06
middle
13:06
people
13:07
anymore.
13:07
It's
13:07
not
13:07
the
13:08
put
13:08
up
13:08
a
13:08
bell
13:08
tent
13:08
in
13:09
my
13:09
backyard.
13:11
Yeah,
13:12
I
13:12
don't
13:12
know.
13:13
Yeah,
13:13
I
13:13
don't
13:14
know
13:14
that
13:14
that's
13:15
accurate.
13:17
Well,
13:17
and
13:17
I
13:17
don't
13:17
know
13:17
either.
13:18
That's
13:18
why
13:18
I'm
13:18
saying
13:18
let's
13:19
study
13:19
it.
13:19
Right?
13:20
Yeah,
13:21
I
13:21
think
13:21
that
13:22
is
13:22
true
13:22
with
13:22
RV
13:23
resorts.
13:23
We
13:23
studied
13:24
it.
13:28
Yeah.
13:28
I
13:28
mean,
13:29
if
13:29
you're.
13:30
Go
13:30
ahead.
13:34
Go
13:34
ahead.
13:34
Mike.
13:35
He's
13:35
got
13:35
like
13:36
a
13:36
weird
13:36
lag
13:36
or
13:36
something
13:37
on
13:37
his
13:37
phone,
13:37
I
13:37
think,
13:38
like,
13:38
Max
13:38
Headroom.
13:40
I'm
13:40
so
13:40
sorry.
13:41
My
13:41
computer,
13:42
you
13:42
know,
13:42
blue.
13:42
I
13:42
can
13:42
try
13:43
signing
13:43
back
13:43
into
13:43
my
13:43
computer.
13:44
My
13:44
camera
13:44
wasn't
13:45
working.
13:45
If
13:45
it's
13:45
easier
13:46
for
13:46
me
13:46
to
13:46
be
13:46
off
13:46
camera
13:47
and
13:47
use
13:47
the
13:48
computer,
13:48
I
13:48
will.
13:49
No,
13:49
it's
13:49
okay.
13:49
Like,
13:50
we're
13:50
just
13:50
trying
13:50
to
13:51
get
13:51
used
13:51
to
13:51
your
13:51
delay.
13:51
So
13:52
we
13:52
thought
13:52
you
13:52
were
13:53
trying
13:53
to
13:53
talk,
13:53
and
13:53
then
13:54
it
13:54
was
13:54
just
13:54
weird.
13:54
So
13:55
anyway,
13:55
go
13:55
ahead.
13:55
Yeah,
13:55
I'm
13:56
not
13:56
sure
13:56
why
13:56
my
13:56
camera's
13:56
all
13:57
funky
13:57
here
13:57
too.
13:57
Anyway,
13:59
so
13:59
I,
14:01
you
14:02
know,
14:02
if
14:02
you
14:02
go
14:02
back
14:02
to
14:02
the
14:03
summer
14:03
of
14:03
2023
14:04
and
14:05
you
14:05
listen
14:05
to
14:05
our
14:06
streams,
14:06
back
14:07
then,
14:07
you
14:08
know,
14:08
I
14:08
was
14:08
the
14:08
captain
14:08
of
14:09
doom
14:09
and
14:09
gloom,
14:10
you
14:11
know,
14:11
at
14:11
this
14:11
point,
14:12
almost
14:12
18
14:12
months
14:12
ago.
14:14
Right.
14:14
Because
14:14
we
14:14
already
14:14
saw
14:15
our
14:15
trends
14:15
down
14:15
in
14:15
the
14:16
summer
14:16
for
14:16
bookings
14:17
of
14:17
Q1
14:17
of
14:18
2020,
14:18
you
14:19
know,
14:19
4.
14:19
Right.
14:20
And
14:20
so
14:21
we
14:21
already
14:21
kind
14:21
of
14:22
knew
14:22
this
14:22
was
14:22
coming,
14:23
you
14:23
know,
14:24
at
14:24
that
14:24
point
14:24
was
14:25
not
14:25
called
14:25
the
14:25
reception
14:26
recession.
14:26
Right.
14:26
We
14:27
just
14:27
saw
14:27
interest
14:27
rates
14:28
continue
14:28
to
14:28
rise
14:29
and.
14:29
But
14:29
we
14:29
saw
14:29
our
14:30
Q1
14:30
bookings
14:30
down.
14:31
All
14:31
of
14:31
our
14:31
properties
14:31
are
14:32
obviously
14:32
in
14:32
the
14:32
southern
14:32
areas,
14:33
Snow
14:33
birdie
14:33
areas.
14:34
So.
14:34
So
14:34
we.
14:35
We
14:35
had
14:35
indications
14:36
and
14:36
then
14:37
we
14:38
saw
14:38
2024
14:39
happen.
14:39
And,
14:40
you
14:40
know,
14:40
there's
14:40
still
14:40
a
14:40
little
14:41
bit
14:41
of
14:41
denial.
14:43
And
14:43
then
14:43
we
14:43
hit
14:43
the
14:44
summertime
14:44
and
14:44
everybody's
14:45
like,
14:45
whoa.
14:45
Right.
14:46
And
14:46
then
14:46
the
14:46
Labor
14:46
Day
14:46
numbers
14:47
came
14:47
out
14:47
and
14:47
then
14:47
CamSpot
14:48
started
14:48
releasing
14:48
their
14:49
data
14:49
dig.
14:49
And
14:50
you
14:50
looked
14:50
at
14:50
the
14:50
next
14:50
12
14:51
months,
14:51
and
14:51
the
14:51
next
14:51
12
14:51
months
14:52
occupancy
14:52
was,
14:53
you
14:53
know,
14:53
so
14:53
now
14:53
I
14:54
think,
14:54
you
14:54
know,
14:55
certainly
14:55
the
14:55
rest
14:55
of
14:56
the
14:56
industry
14:56
is
14:57
seeing
14:57
it.
14:57
We've
14:58
certainly
14:58
seen
14:58
a
14:59
shift
15:00
in
15:00
developer
15:00
sentiment,
15:01
if
15:01
you
15:01
will.
15:02
You
15:02
know,
15:03
how
15:03
excited
15:04
people
15:04
were
15:04
18
15:04
months
15:05
ago
15:05
versus
15:05
now.
15:06
And
15:06
it's
15:06
not
15:06
just
15:07
interest
15:07
rate
15:07
environment,
15:08
but
15:08
it's
15:08
also
15:08
what's
15:09
happening
15:09
in
15:09
the
15:09
industry
15:09
in
15:10
terms
15:10
of
15:10
numbers
15:10
and
15:11
performance.
15:11
And
15:12
we
15:12
continue
15:12
to
15:12
see
15:13
and
15:13
talk
15:13
to
15:14
some
15:14
of
15:14
the
15:14
larger
15:15
developers
15:15
who
15:15
bought
15:16
6,
15:16
7,
15:16
8
15:16
parks,
15:17
some
15:17
of
15:17
them
15:17
ground
15:18
up,
15:18
some
15:18
of
15:18
them
15:18
acquisition
15:19
that,
15:19
like
15:19
you
15:19
mentioned,
15:20
overpaid,
15:21
you
15:22
know,
15:22
that
15:22
are
15:22
now
15:22
like,
15:22
whoa,
15:23
this
15:23
is
15:23
not
15:23
performing
15:24
like
15:24
it
15:24
did
15:24
during
15:25
COVID
15:25
so
15:26
to
15:26
speak.
15:28
Right.
15:29
And
15:29
so,
15:31
you
15:31
know,
15:31
what
15:31
I've
15:31
cautioned
15:32
everybody
15:32
is,
15:33
you
15:33
know,
15:33
as
15:34
they
15:34
head
15:34
into
15:34
2025,
15:35
is
15:35
realism.
15:36
Right.
15:37
And
15:37
so,
15:38
you
15:38
know,
15:38
are
15:38
we
15:38
going
15:38
to
15:38
see
15:39
20%
15:39
declines
15:40
in
15:40
2025?
15:41
I
15:41
don't
15:41
think
15:42
so.
15:42
God,
15:42
I
15:42
hope
15:42
not.
15:43
But
15:43
certainly
15:44
I
15:44
don't
15:44
think
15:44
that's
15:44
what's
15:45
happening.
15:45
I
15:45
think,
15:45
you
15:46
know,
15:46
and
15:46
I
15:46
had
15:46
this
15:46
discussion
15:46
with
15:47
our
15:47
partner,
15:47
not
15:48
at.
15:48
The
15:48
parks
15:48
who
15:48
market
15:49
correctly,
15:49
no,
15:50
you're
15:50
not
15:50
going
15:50
to
15:50
see
15:51
20%,
15:51
but
15:51
it's
15:52
very
15:52
feasible
15:53
if
15:53
you're
15:53
not
15:53
doing
15:54
any
15:54
marketing
15:54
or
15:55
pivoting
15:55
at
15:55
all.
15:57
20%.
15:58
And
15:58
that's,
15:58
I
15:58
think,
15:58
you
15:58
know,
15:59
as
15:59
we
15:59
get
15:59
into
15:59
the
15:59
micro
16:00
discussion,
16:00
but
16:00
from
16:00
macro
16:01
discussion,
16:01
we
16:01
had
16:01
this,
16:02
you
16:02
know,
16:02
exact
16:02
conversation
16:03
with
16:03
our
16:03
partners
16:03
yesterday,
16:04
which
16:05
is
16:05
from
16:05
a
16:05
macro
16:06
perspective,
16:06
you
16:06
know,
16:07
the
16:07
recession's
16:07
calming
16:08
down.
16:08
Right.
16:08
Gas
16:09
prices
16:09
have
16:09
calmed
16:10
down,
16:10
you
16:11
know,
16:11
oh
16:11
my
16:11
gosh,
16:11
what's
16:11
going
16:12
to
16:12
happen
16:12
with
16:12
the
16:12
election?
16:13
Yeah.
16:16
And
16:16
so
16:16
some
16:17
of
16:17
those
16:17
bigger
16:17
factors
16:18
are
16:18
going
16:18
to
16:18
be
16:18
removed
16:19
from
16:19
the
16:19
quote,
16:19
unquote
16:20
excuse
16:20
equation
16:21
or
16:21
what's
16:21
going
16:21
on.
16:22
And
16:22
now
16:22
it's
16:22
really
16:22
going
16:22
to
16:23
talk
16:23
about
16:23
what's
16:23
happening
16:23
in
16:23
the
16:24
industry.
16:24
And
16:24
what
16:25
I've
16:25
continued
16:25
to
16:25
say
16:25
over
16:26
the
16:26
last
16:26
year,
16:26
year
16:26
and
16:26
a
16:27
half
16:27
is
16:27
what
16:28
needs
16:28
to
16:28
happen
16:28
now
16:28
is
16:29
there's
16:29
a
16:29
lot
16:29
of
16:29
overbuilding.
16:30
Right.
16:31
And
16:31
now
16:31
the
16:32
new
16:32
supply
16:32
needs
16:33
to
16:33
be
16:33
absorbed,
16:34
so
16:34
to
16:34
speak.
16:34
So
16:34
that's
16:34
the
16:35
other
16:35
factor
16:35
here
16:35
that
16:36
really
16:36
hasn't
16:36
been
16:36
studied.
16:37
You
16:37
know.
16:37
And
16:38
Scott,
16:38
if
16:38
you
16:38
remember
16:38
maybe
16:38
six,
16:39
eight
16:39
months
16:39
ago,
16:39
I
16:39
was
16:40
asking
16:40
you,
16:40
I
16:40
asked,
16:41
you
16:41
know,
16:41
Ojai,
16:42
I
16:42
asked,
16:42
you
16:42
know,
16:43
Sage,
16:43
I
16:43
asked
16:43
a
16:43
lot
16:43
of
16:43
the
16:44
pundits,
16:44
you
16:44
know,
16:45
do
16:45
we
16:45
have
16:45
any,
16:45
you
16:45
know,
16:46
demand
16:46
factors
16:46
for
16:47
supply,
16:47
you
16:48
know,
16:48
you
16:48
know,
16:48
what,
16:48
what,
16:49
what
16:49
are
16:49
those
16:49
numbers
16:50
look
16:50
like?
16:50
Because
16:50
I
16:50
think
16:50
what's
16:51
happened
16:51
is
16:51
you
16:52
clearly
16:52
see
16:52
a
16:52
lot
16:52
of
16:52
these
16:53
new
16:53
parks
16:53
and
16:53
you
16:54
know,
16:54
the
16:54
Fredericksburg,
16:55
Texas,
16:55
I
16:55
think
16:55
will
16:56
be
16:56
an
16:56
interesting
16:56
market
16:56
study
16:57
three
16:57
years
16:57
from
16:57
now
16:58
or.
16:58
Right.
16:58
What
16:59
has
16:59
happened
16:59
with
16:59
that
17:00
market
17:00
and
17:00
supply,
17:01
etc.
17:01
But
17:02
you
17:02
know,
17:02
we've
17:02
seen
17:02
this
17:03
in.
17:03
The
17:03
hotel
17:03
it's
17:04
all
17:04
RV
17:04
parks.
17:05
Right.
17:06
But
17:06
we've
17:07
seen
17:07
this
17:07
in
17:07
the
17:07
hotel
17:07
industry
17:08
several
17:08
times.
17:08
You
17:08
know,
17:09
it's.
17:09
And
17:09
it's
17:09
in
17:10
a
17:10
cycle,
17:10
right?
17:10
And
17:10
so
17:11
we're
17:11
at
17:11
that
17:11
cycle
17:12
now
17:12
in
17:12
the
17:13
RV
17:13
industry
17:14
world,
17:14
which
17:15
is,
17:15
you
17:15
know,
17:16
we've
17:16
had
17:16
some
17:16
economic
17:17
factors
17:17
that
17:17
have
17:17
hit
17:18
us.
17:18
We
17:19
have,
17:19
you
17:19
know,
17:20
the
17:20
supply
17:20
factors
17:21
which
17:21
have
17:21
hit
17:21
us.
17:22
And
17:22
obviously,
17:23
you
17:23
know,
17:24
we
17:24
need
17:24
to
17:24
absorb
17:25
it
17:25
now.
17:25
Does
17:25
that
17:26
mean
17:26
the
17:26
industry
17:26
is
17:26
going
17:26
to
17:26
go
17:27
belly
17:27
up?
17:27
Absolutely
17:28
not.
17:28
Right.
17:28
It
17:29
is
17:29
still
17:29
an
17:29
exciting
17:30
industry.
17:30
It's
17:30
still
17:31
a
17:31
healthy
17:31
industry.
17:32
But
17:32
there
17:32
are
17:33
factors
17:33
that
17:33
we
17:33
need
17:33
to
17:34
consider
17:34
for
17:34
the
17:34
next
17:34
year.
17:35
And
17:35
now
17:35
if
17:35
you
17:36
go
17:36
back
17:36
to
17:36
your
17:36
part
17:36
about
17:37
marketing,
17:37
Brian,
17:37
I
17:38
think
17:38
if
17:38
you
17:38
go
17:38
to
17:38
the
17:38
micro
17:39
standpoint,
17:39
then
17:39
this
17:39
is
17:39
why
17:39
I
17:40
mentioned
17:40
glamping.
17:41
You
17:41
know,
17:41
we
17:41
tell
17:42
every
17:42
single
17:42
one
17:42
of
17:42
our
17:42
clients
17:43
this,
17:43
that
17:43
if
17:43
you
17:43
have
17:44
not
17:44
had
17:44
glamping
17:45
in
17:45
your
17:45
park,
17:46
add
17:46
it,
17:46
add
17:47
it
17:47
tomorrow.
17:48
Because
17:48
it,
17:48
as
17:49
you
17:49
continue
17:49
to
17:49
see
17:50
through
17:50
your
17:50
research,
17:50
it's
17:50
the
17:51
number
17:51
one
17:51
search
17:52
term,
17:52
you
17:53
know,
17:53
it's
17:53
up
17:53
however
17:53
many
17:54
hundreds
17:54
percent
17:54
you
17:54
want
17:55
to
17:55
talk
17:55
about,
17:55
you
17:55
know,
17:55
each
17:56
year.
17:56
And
17:56
it
17:56
will
17:57
only
17:57
continue
17:57
to
17:57
grow,
17:58
right.
17:58
As
17:58
the
17:59
Hyatt
17:59
and
18:00
Hilton
18:00
partnerships
18:01
only
18:01
continue
18:01
to
18:01
expand,
18:02
it
18:02
becomes
18:02
more
18:03
commonplace.
18:04
You
18:04
know,
18:04
that's
18:05
where
18:05
I
18:05
think,
18:06
you
18:06
know,
18:06
the
18:06
next
18:06
wave
18:07
continues
18:07
for
18:07
the
18:07
RV
18:07
parks.
18:08
You
18:08
know,
18:08
certainly
18:09
there's
18:09
an
18:09
access
18:09
to
18:10
capital
18:10
and
18:10
a
18:10
barrier
18:10
to
18:11
entry
18:11
standpoint
18:11
of
18:11
what
18:11
you're
18:12
going
18:12
to
18:12
put
18:12
in
18:12
your
18:12
property.
18:14
And
18:14
then
18:14
to
18:15
your
18:15
point,
18:15
Brian,
18:16
the
18:16
evolution
18:16
of
18:17
marketing,
18:17
enhanced
18:18
operations,
18:19
these
18:19
are
18:19
all
18:19
the
18:19
things
18:20
that
18:20
happen
18:20
in
18:20
the
18:20
hotel
18:20
industry
18:21
again.
18:21
And
18:21
all
18:21
these
18:21
cycles
18:22
is
18:22
who
18:23
is
18:23
managing
18:23
their
18:23
bottom
18:24
line
18:24
the
18:24
best,
18:24
who
18:24
is
18:25
marketing
18:25
the
18:25
most
18:25
effective,
18:26
who
18:26
is
18:27
doing
18:27
sales
18:27
calls,
18:28
what's
18:28
a
18:28
sales
18:28
call,
18:29
who
18:29
is
18:29
doing
18:29
revenue
18:30
management.
18:31
Right.
18:31
It's
18:31
all
18:32
those
18:32
things
18:32
that,
18:33
you
18:33
know,
18:33
being
18:33
an
18:33
evolved
18:34
operator,
18:35
you
18:35
know,
18:35
if
18:36
you
18:36
build
18:36
it,
18:36
they
18:36
will
18:36
come
18:37
no
18:37
longer
18:37
exists.
18:38
If
18:38
you
18:38
were,
18:39
you
18:39
know,
18:39
a
18:40
property
18:40
that
18:40
had
18:40
always,
18:41
you
18:41
know,
18:41
that
18:41
still
18:42
has
18:42
the
18:42
AOL
18:42
email
18:43
address
18:43
and
18:43
had
18:43
always
18:44
hit
18:44
70,
18:44
80,
18:45
90%
18:45
occupancy,
18:46
well,
18:46
it
18:46
just
18:47
can't
18:47
happen
18:47
anymore.
18:48
So
18:48
now
18:48
action
18:49
has
18:49
to
18:49
happen.
18:50
And
18:50
I
18:50
think
18:51
that's
18:51
a
18:51
different
18:52
trend
18:52
for
18:52
the
18:52
industry.
18:53
And
18:53
I
18:53
want
18:54
to
18:54
talk
18:54
about
18:54
that.
18:54
Right.
18:55
But
18:55
before
18:55
we
18:55
do
18:55
that,
18:55
and
18:56
I
18:56
think
18:56
Scott
18:56
will
18:57
have
18:57
some
18:57
data
18:57
to
18:57
shed
18:58
on
18:58
this
18:58
too,
18:58
as
18:58
we
18:58
get
18:58
into
18:59
more
18:59
of
18:59
the
19:00
micro.
19:00
Right.
19:01
Is
19:01
that
19:02
like
19:02
there's.
19:02
I
19:02
think
19:02
there's
19:03
something
19:03
that
19:03
you're
19:03
missing.
19:03
And
19:04
I
19:04
think
19:04
this
19:04
is
19:04
my
19:04
opinion.
19:05
Right.
19:05
But
19:05
I
19:06
think
19:06
we
19:06
are
19:06
just
19:07
at
19:07
the
19:07
beginning
19:07
of
19:07
the
19:07
economy
19:08
getting
19:08
worse.
19:09
I
19:09
don't
19:09
think
19:09
we're
19:10
recovering.
19:10
I
19:10
think
19:11
it's
19:11
going
19:11
to
19:11
recover
19:11
for
19:12
people
19:12
who
19:12
are
19:12
buying
19:12
parks
19:13
and
19:14
I
19:14
think
19:14
it's
19:14
going
19:14
to
19:14
recover
19:14
for
19:15
people
19:15
who
19:15
have
19:15
a
19:15
lot
19:15
of
19:16
disposable
19:16
income
19:17
and
19:17
cash
19:17
and
19:18
who
19:18
are
19:18
going
19:18
to
19:18
the
19:18
luxury
19:19
resorts.
19:20
But
19:20
I
19:21
think
19:21
it's
19:21
just
19:21
getting
19:22
started
19:23
for
19:23
the
19:23
economy
19:24
because
19:24
I
19:24
think
19:24
we're
19:24
looking
19:25
at
19:25
like,
19:25
I
19:25
don't
19:25
think
19:26
anybody's
19:26
been
19:26
laid
19:26
off
19:27
yet.
19:27
Some
19:27
people
19:27
have.
19:27
Right.
19:28
But
19:28
I
19:29
think
19:29
mass
19:29
layoffs
19:29
are
19:30
coming
19:30
in
19:30
2025
19:31
and
19:32
I
19:32
think
19:32
that's
19:32
the
19:32
only
19:32
thing
19:32
that's
19:33
going
19:33
to
19:33
keep
19:33
that.
19:33
Like
19:34
you're.
19:34
Everyone
19:34
here
19:35
is
19:35
assuming
19:35
that
19:35
the
19:36
industry
19:36
is
19:36
going
19:36
to
19:36
be
19:36
the
19:37
same
19:37
because
19:37
the
19:38
participant
19:38
number
19:38
is
19:38
going
19:38
to
19:39
be
19:39
the
19:39
same
19:39
because
19:39
the
19:39
same
19:39
people.
19:40
I
19:40
don't
19:40
think
19:40
everybody's
19:41
assuming
19:41
that.
19:42
I
19:42
think
19:42
most
19:43
people
19:43
aren't
19:43
assuming.
19:43
I
19:44
think
19:44
a
19:44
lot
19:44
of
19:44
people
19:44
are
19:44
assuming
19:44
it's
19:45
going
19:45
to
19:45
be
19:45
down.
19:46
I
19:46
think
19:47
a
19:47
lot
19:47
of
19:47
people
19:47
aren't
19:47
even
19:47
looking
19:47
at
19:48
the
19:48
data
19:48
Mike,
19:48
which
19:48
is
19:48
part
19:49
of
19:49
the
19:49
reason
19:49
I
19:49
wanted
19:49
to
19:49
have
19:49
the
19:50
show.
19:50
Right.
19:50
Like,
19:50
a
19:50
lot
19:50
of
19:50
people
19:50
don't
19:51
even
19:51
know
19:51
that
19:51
the
19:51
campspot
19:52
data
19:52
exists
19:52
or
19:53
the
19:53
analytics
19:53
exists.
19:53
They
19:54
can't
19:54
even
19:54
look
19:54
at
19:54
the
19:54
page
19:54
views
19:55
of
19:55
their
19:55
website.
19:55
Right.
19:56
So
19:56
I
19:57
think
19:57
this
19:57
is.
19:57
So
19:57
I
19:57
think
19:58
a
19:58
lot
19:58
of
19:58
them,
19:58
like
19:59
have
19:59
the
19:59
opportunity
20:00
to
20:00
know
20:00
because
20:01
there's
20:01
data
20:02
being
20:02
put
20:02
out
20:02
there,
20:03
but
20:03
I
20:03
don't
20:04
think
20:04
they're
20:04
looking.
20:07
I
20:07
should
20:08
have
20:08
worn
20:08
my
20:08
gray
20:08
shirt
20:09
for
20:09
Brian
20:09
today.
20:10
Man.
20:10
Who
20:10
brought
20:10
the
20:11
cynic
20:11
today.
20:11
Well,
20:13
turn
20:14
to
20:14
say
20:14
everything's
20:15
going
20:15
to
20:15
be
20:15
okay.
20:17
I
20:17
do
20:17
agree
20:17
with
20:18
what
20:18
you're
20:18
saying,
20:18
Brian.
20:19
When
20:19
I
20:20
don't
20:20
think
20:20
people
20:20
are
20:20
looking
20:21
at
20:21
the
20:21
data
20:22
and
20:22
this
20:22
is
20:22
something
20:23
that
20:23
Scott
20:24
and
20:24
I
20:24
have
20:24
talked
20:24
about
20:25
on
20:25
different
20:25
occasions
20:26
and
20:26
Mike
20:26
and
20:26
I
20:26
have
20:26
talked
20:27
about
20:27
is
20:27
that
20:28
there's
20:28
a
20:29
huge
20:29
gap
20:30
right
20:30
now
20:31
on
20:31
education
20:32
for
20:33
a
20:33
lot
20:33
of
20:33
the
20:33
smaller
20:34
mom
20:34
and
20:34
pop
20:34
parks,
20:35
which
20:35
is,
20:35
I
20:36
think
20:37
one
20:37
of
20:37
the
20:37
reasons
20:38
why
20:38
they
20:38
are
20:39
lagging
20:39
behind
20:40
resorts.
20:41
But
20:41
for
20:42
at
20:42
least
20:42
two
20:42
years,
20:43
you
20:43
guys
20:43
have
20:43
been
20:43
hearing
20:44
me
20:44
say,
20:45
and
20:45
other
20:45
people
20:45
too.
20:46
It's,
20:46
it's.
20:47
People
20:47
are
20:47
looking
20:47
for
20:48
experiences,
20:49
not
20:49
just
20:49
a
20:49
camping
20:50
trip.
20:51
Yeah,
20:52
but
20:52
there's
20:52
a
20:52
whole
20:53
lot
20:53
less
20:53
people
20:53
who
20:53
are
20:54
looking
20:54
for
20:54
experiences,
20:55
period.
20:55
Now
20:55
too.
20:56
Not.
20:56
I
20:57
don't
20:57
think
20:58
that's
20:58
necessarily
20:59
true.
21:00
I
21:00
think
21:00
that
21:00
the
21:01
disposable
21:01
income
21:02
people
21:02
have
21:02
had
21:02
has
21:03
been
21:03
reduced
21:03
during
21:03
this.
21:04
Okay,
21:04
that's
21:04
fair.
21:04
So
21:05
they're
21:05
still
21:05
looking
21:05
for
21:06
experiences,
21:06
but.
21:06
They
21:06
don't
21:07
have
21:07
the
21:07
money
21:07
for
21:08
the.
21:08
Yeah,
21:08
they're
21:08
still
21:09
looking
21:09
for
21:09
the
21:09
experiences,
21:11
but
21:11
the
21:11
experiences
21:12
have
21:12
not
21:13
been
21:13
affordable.
21:13
And
21:14
we
21:14
came
21:14
through
21:14
a
21:15
season
21:15
with
21:15
COVID
21:16
where
21:17
night
21:17
rates
21:17
went
21:18
up
21:18
and
21:18
all
21:18
that
21:18
kind
21:19
of
21:19
stuff.
21:19
And
21:19
so
21:19
now
21:20
what
21:20
we've
21:20
got
21:21
to
21:21
figure
21:21
out
21:21
is
21:22
what
21:22
does
21:22
that
21:22
readjustment
21:23
look
21:23
like?
21:24
And
21:25
so
21:25
I
21:26
think
21:26
a
21:27
lot
21:27
of
21:27
that
21:27
is
21:27
not
21:27
necessarily
21:28
about
21:28
reducing
21:29
our
21:29
site
21:29
nights
21:30
because
21:30
I
21:30
do
21:31
think
21:31
that
21:31
a
21:31
lot
21:31
of
21:31
our
21:32
parks,
21:32
especially
21:33
the
21:33
smaller
21:33
mom
21:33
and
21:33
pops,
21:34
need
21:35
that
21:35
additional
21:35
income
21:36
to
21:36
continue
21:36
to
21:37
upgrade
21:37
their
21:37
parks
21:38
and
21:38
become
21:38
more
21:38
modernized.
21:39
But
21:40
I
21:40
do
21:40
think
21:40
there's
21:41
other
21:41
things
21:41
we
21:41
need
21:42
to
21:42
be
21:42
looking
21:42
at,
21:42
like
21:43
our
21:43
cancellation
21:44
policies,
21:44
our
21:44
deposit
21:45
policies.
21:46
All
21:46
those
21:46
can
21:47
impact
21:47
the
21:47
ability
21:48
for
21:48
somebody
21:49
that
21:49
will
21:50
book
21:50
without
21:51
because
21:51
they
21:51
have
21:52
less
21:52
stress
21:52
about
21:53
the
21:53
booking
21:53
experience.
21:54
I
21:54
think
21:55
now
21:55
is
21:55
the
21:55
time
21:55
we
21:56
have
21:56
to
21:56
embrace
21:57
technology.
21:57
And
21:57
while
21:58
we've
21:58
been
21:58
adopting
21:59
it
21:59
a
21:59
little
21:59
bit
21:59
as
21:59
a
22:00
camping
22:00
industry,
22:01
I
22:01
would.
22:02
There's
22:02
probably
22:02
still
22:03
50%
22:03
of
22:03
our
22:04
parks
22:04
that
22:04
can't
22:05
even
22:05
take
22:05
an
22:05
online
22:06
booking.
22:06
And
22:07
so.
22:09
So
22:10
I
22:10
agree
22:10
with
22:10
you,
22:11
but
22:11
what.
22:11
I
22:12
mean
22:12
to
22:12
cut
22:13
you
22:13
off,
22:13
like,
22:13
just
22:13
for
22:13
a
22:13
second,
22:14
but
22:14
I
22:14
agree
22:14
with
22:14
you,
22:15
right?
22:15
Like,
22:15
but
22:15
I
22:15
think
22:16
those
22:16
things
22:16
are
22:16
further
22:16
down
22:17
the
22:17
funnel
22:17
than
22:17
we
22:17
have
22:18
perhaps,
22:18
maybe
22:19
time
22:19
to
22:19
discuss
22:20
right
22:20
now
22:21
in
22:21
the
22:21
show.
22:22
Because
22:22
I
22:22
think,
22:22
like,
22:22
you're
22:23
right.
22:23
I
22:23
think
22:23
all
22:23
those
22:24
things
22:24
are
22:24
important
22:24
that
22:24
you're
22:24
talking
22:24
about
22:25
cancellation
22:25
policies,
22:26
all
22:26
that
22:26
stuff.
22:27
All
22:27
that
22:27
is
22:27
going
22:27
to
22:27
impact
22:28
when
22:28
you
22:29
get
22:29
the
22:29
consumer
22:29
who
22:30
still
22:30
has
22:30
the
22:31
money
22:31
to
22:31
spend
22:31
on
22:31
the
22:32
experience
22:32
to
22:32
your
22:33
website
22:33
with
22:34
good
22:34
marketing
22:35
through
22:35
your
22:35
funnel
22:35
all
22:36
the
22:36
way
22:36
to
22:36
the
22:36
camp
22:36
spot
22:36
or
22:37
the
22:37
new
22:37
book
22:37
to
22:37
the
22:37
reservation,
22:38
then
22:38
that
22:39
is
22:39
going
22:39
to
22:39
absolutely
22:40
make
22:40
a
22:41
difference.
22:42
But
22:42
I
22:42
think
22:42
that
22:43
that's
22:43
a
22:43
conversation
22:44
like
22:44
I
22:44
would
22:44
love
22:45
to
22:45
have
22:45
with
22:45
you
22:45
in
22:45
like
22:46
30
22:46
minutes
22:46
once
22:46
we
22:47
get
22:47
to
22:47
that,
22:47
like,
22:47
what
22:48
else
22:48
can
22:48
we
22:48
do
22:48
that
22:48
impacts
22:49
it
22:49
more?
22:50
Do
22:50
you
22:50
have
22:50
ideas
22:51
there?
22:53
All
22:53
right,
22:53
say
22:53
that
22:54
again.
22:54
Impacts
22:55
what
22:55
the
22:55
overall.
22:56
Like,
22:56
if
22:56
you
22:56
like,
22:57
do
22:57
you
22:57
know
22:57
where
22:57
I'm
22:57
going,
22:57
Scott,
22:58
or
22:58
am
22:58
I
22:58
just
22:58
totally
22:58
off
22:59
target?
23:00
Like
23:01
the
23:01
amount
23:01
of
23:01
impact
23:02
we
23:02
can
23:02
have
23:02
with
23:02
a
23:03
cancellation
23:03
policy
23:04
change
23:04
versus
23:04
the
23:05
amount
23:05
of
23:05
impact
23:05
we
23:06
can
23:06
have
23:06
with
23:08
technology
23:09
or
23:09
marketing.
23:09
Right.
23:09
That's
23:09
what
23:10
I
23:10
mean.
23:10
Not.
23:10
I'm
23:10
not
23:11
discounting
23:11
what
23:11
you're
23:12
saying.
23:12
That's
23:12
exactly
23:13
where
23:13
I
23:13
was
23:13
about
23:14
to
23:14
go.
23:14
I'm
23:14
sorry.
23:14
It's
23:15
like
23:16
people
23:16
are
23:16
looking
23:16
for
23:17
experiences
23:18
and
23:18
it's
23:18
not
23:18
just
23:19
the
23:19
experience.
23:19
They're
23:19
looking
23:20
for
23:20
the
23:20
package
23:20
experience,
23:21
especially
23:22
a
23:22
lot
23:22
of
23:22
younger
23:22
people.
23:23
You
23:23
know
23:23
how
23:23
we
23:24
always
23:24
see
23:24
hotel
23:25
trends
23:25
kind
23:25
of
23:25
trickling
23:26
down
23:26
and
23:26
coming
23:26
into
23:27
that
23:27
outdoor
23:28
hospitality
23:28
industry,
23:29
I
23:29
think
23:29
a
23:29
lot
23:29
of
23:29
people
23:30
are
23:30
now,
23:30
especially
23:31
younger
23:31
people
23:32
are
23:32
looking
23:32
for
23:33
that
23:33
cruise
23:33
ship
23:33
experience.
23:34
Give
23:35
me
23:35
a
23:35
package
23:35
deal.
23:36
So
23:36
they
23:37
don't
23:37
know
23:37
how
23:37
to
23:37
budget.
23:38
But
23:38
if
23:39
you
23:39
give
23:39
them,
23:39
hey,
23:40
this
23:40
trip
23:40
is
23:41
going
23:41
to
23:41
cost
23:41
you
23:41
$2,500
23:42
and
23:43
you
23:43
can
23:43
pay
23:43
for
23:43
it
23:43
$200
23:44
a
23:44
month
23:44
at
23:45
the
23:45
time,
23:45
they're
23:46
more
23:46
likely
23:46
to
23:47
do
23:47
that.
23:47
And
23:47
so
23:48
for
23:48
a
23:48
lot
23:48
of
23:48
my
23:48
parks,
23:49
regardless
23:49
of
23:50
whether
23:50
they're
23:50
a
23:50
resort
23:51
or
23:51
they're
23:51
the
23:51
small
23:52
mom
23:52
and
23:52
pop,
23:53
there's
23:53
things
23:53
that
23:53
they
23:54
can
23:54
do
23:54
to
23:54
create
23:55
ancillary
23:55
revenue
23:56
streams.
23:56
And
23:57
I
23:57
know,
23:57
because
23:57
I've
23:58
done
23:58
this
23:58
with
23:58
them,
23:59
helping
23:59
them
23:59
understand
24:00
how
24:00
to
24:00
do
24:00
F
24:01
and
24:01
B,
24:01
how
24:01
to
24:01
do
24:02
additional
24:03
sales
24:03
on
24:04
different
24:04
things.
24:05
And
24:05
so.
24:06
And
24:06
then
24:06
when
24:06
you
24:06
are
24:06
able
24:07
to
24:07
package
24:07
that
24:08
together
24:08
for
24:08
them,
24:09
65%
24:10
of
24:10
them
24:11
will
24:11
rebook
24:12
with
24:12
you
24:12
for
24:12
the
24:12
next
24:13
year
24:13
as
24:13
a
24:13
return
24:14
guest
24:14
if
24:15
there's
24:15
just
24:15
the
24:16
occasional
24:16
camper
24:17
type.
24:18
So
24:19
I
24:19
think
24:19
resorts
24:20
are
24:20
naturally
24:21
positioned
24:22
to
24:23
win
24:23
already
24:24
because
24:24
they
24:25
are
24:25
offering
24:26
these
24:26
things
24:26
already,
24:27
which
24:27
is
24:27
why
24:27
it
24:27
looks
24:28
like
24:28
they
24:28
do
24:28
better.
24:29
But
24:30
I
24:30
think
24:30
that
24:30
the
24:31
smaller
24:31
mom
24:31
and
24:31
pops
24:32
or
24:32
less
24:33
amenitized
24:34
parks
24:34
still
24:35
have
24:35
that
24:35
same
24:35
opportunity,
24:36
which
24:36
is
24:37
why
24:37
I
24:37
think
24:37
it's
24:37
so
24:38
important
24:38
we're
24:38
having
24:38
this
24:39
conversation
24:39
right
24:40
now.
24:40
I
24:40
want
24:40
them
24:41
to
24:41
get
24:41
educated
24:42
and
24:42
get
24:42
ahead
24:42
of
24:43
2025,
24:44
not
24:44
be
24:44
trying
24:45
to
24:45
catch
24:45
up
24:45
in
24:46
2025.
24:47
Well,
24:47
there
24:47
are.
24:47
They.
24:48
I
24:48
don't,
24:48
I
24:48
don't,
24:48
I
24:48
don't
24:48
know
24:49
that
24:49
that
24:49
time.
24:49
I
24:49
don't
24:49
even
24:50
know
24:50
that
24:50
they
24:50
have
24:50
enough
24:50
time.
24:51
Oh,
24:51
I
24:52
think
24:52
I,
24:52
I
24:53
think
24:53
there's
24:53
enough
24:54
the
24:54
things
24:54
like
24:54
unless
24:55
you're
24:55
bringing.
24:55
In
24:55
like
24:55
a
24:55
mic
24:56
to
24:56
run
24:56
your
24:56
operations
24:57
or
24:57
management
24:58
or
24:58
like
24:59
a
24:59
Scott
24:59
to
25:00
do
25:00
a
25:00
data
25:01
analysis,
25:01
like,
25:01
you
25:02
need
25:02
help,
25:02
you
25:03
need
25:03
help
25:03
fast.
25:03
You
25:04
can't
25:04
do
25:04
it
25:04
by
25:04
yourself.
25:05
There's
25:05
not.
25:06
I
25:07
do
25:07
agree
25:07
with
25:07
that.
25:08
That
25:08
is
25:08
absolutely
25:08
correct.
25:09
But
25:09
once
25:09
you
25:10
get
25:10
someone
25:10
to
25:11
help
25:11
or
25:11
you
25:11
find
25:11
the
25:12
right
25:12
tools,
25:13
I
25:13
don't
25:13
think
25:13
it
25:13
takes
25:14
you
25:14
six
25:14
months
25:14
or
25:15
a
25:15
year
25:15
to
25:15
implement
25:16
them.
25:16
And
25:16
I
25:16
do.
25:18
Implementing
25:19
the
25:19
right
25:19
kind
25:20
of
25:20
tech
25:20
to
25:21
maximize
25:21
your
25:23
efficiency
25:24
and
25:24
embracing
25:25
the
25:25
right
25:26
kind
25:26
of
25:26
marketing
25:27
is
25:27
absolutely
25:28
critical
25:29
for
25:29
2025.
25:31
Scott?
25:32
Yeah,
25:32
that,
25:33
I
25:33
mean,
25:34
how,
25:34
that,
25:34
how
25:35
that,
25:35
you
25:35
know,
25:36
dovetails
25:37
with
25:37
kind
25:38
of
25:38
the
25:38
overall
25:39
conversation
25:39
is
25:40
that
25:40
what
25:41
we're
25:41
in
25:41
the
25:41
midst
25:41
of
25:42
overall,
25:43
nationally,
25:43
is
25:44
a
25:44
trend
25:45
where
25:46
the
25:46
outdoor
25:46
recreation
25:47
participant
25:47
is
25:48
much
25:48
less
25:49
engaged
25:50
in
25:50
outdoor
25:50
recreation.
25:51
They're
25:51
much
25:51
more
25:52
casual.
25:53
There's
25:53
a.
25:54
The
25:54
trend
25:54
is
25:54
that
25:54
people
25:55
participate
25:55
less
25:57
in
25:57
outdoor
25:58
rec
25:58
outside
25:58
of
25:59
outdoor
25:59
hospitality,
26:00
Participation
26:01
is
26:01
up,
26:02
yet
26:03
actual
26:04
participation
26:04
events
26:05
are
26:05
down.
26:06
So.
26:07
And
26:07
we
26:07
saw
26:07
the
26:08
same
26:08
thing
26:08
last
26:08
year
26:09
in
26:09
camping,
26:10
where
26:10
even
26:11
though
26:11
participation
26:12
was
26:12
down,
26:13
still
26:13
down
26:13
like
26:14
4%,
26:15
but
26:15
the
26:16
actual
26:16
number
26:16
of
26:17
camping
26:17
nights
26:17
declined.
26:18
So
26:18
what
26:19
we're
26:19
losing
26:20
a
26:21
lot
26:21
more
26:21
of
26:21
at
26:21
a
26:22
Much
26:22
faster
26:22
pace
26:23
are
26:23
the
26:23
people
26:24
who
26:24
participate
26:25
repeatedly.
26:27
They're
26:27
shortening
26:27
their
26:28
trips,
26:28
they're
26:28
taking
26:29
fewer
26:29
trips,
26:30
or
26:30
they're
26:30
taking
26:31
blended
26:31
trips.
26:32
And
26:32
part
26:32
of
26:32
that
26:32
does
26:32
not
26:33
include
26:33
camping.
26:34
So
26:35
what
26:36
the
26:36
challenge
26:37
for
26:37
the
26:37
industry,
26:38
you
26:38
know,
26:38
to
26:39
dovetail
26:39
with
26:39
the
26:40
whole
26:40
marketing
26:40
piece
26:40
is
26:41
how
26:42
do
26:42
you
26:42
get
26:42
more
26:42
of
26:42
those
26:42
people
26:43
to
26:43
do
26:43
that?
26:43
They're
26:44
participating.
26:45
Hiking
26:45
trails
26:45
are
26:45
packed,
26:47
the
26:47
rivers
26:47
are
26:47
packed.
26:48
I
26:48
talked
26:48
to
26:48
a
26:48
campground
26:49
owner
26:49
just
26:49
this
26:49
past
26:50
week.
26:50
They
26:50
said
26:50
for
26:51
this
26:51
past
26:51
year,
26:52
their
26:52
camper
26:52
nights
26:53
were
26:54
substantially
26:54
down,
26:55
but
26:55
the
26:55
revenue
26:56
was
26:56
even
26:56
because
26:56
their
26:57
river
26:57
trips
26:57
were
26:58
way
26:58
up.
26:58
They
26:59
couldn't
27:00
move
27:00
fast
27:01
enough
27:01
to
27:01
get
27:02
people
27:02
on
27:02
the
27:02
river
27:02
this
27:03
year.
27:03
So
27:04
for
27:04
them,
27:05
they
27:05
were.
27:05
They
27:06
were
27:06
kind
27:06
of
27:06
happy,
27:06
but
27:07
a
27:07
little,
27:07
kind
27:07
of
27:07
like
27:08
concerned
27:08
because
27:09
people.
27:09
People
27:10
weren't
27:10
camping
27:10
and
27:10
we
27:10
had
27:10
beautiful
27:11
weather,
27:11
unlike
27:11
the
27:11
year
27:12
before
27:12
where
27:12
they
27:12
flooded
27:13
out.
27:13
So,
27:14
you
27:14
know,
27:14
there's
27:15
the
27:15
challenge.
27:15
But
27:16
for
27:16
them,
27:16
their
27:16
marketing
27:17
going
27:17
forward
27:17
is
27:18
going
27:18
to
27:18
be
27:18
come
27:18
up
27:18
here
27:18
and
27:18
go
27:19
for
27:19
a
27:19
river
27:19
trip,
27:19
you
27:20
know,
27:20
maybe
27:20
stay
27:20
with
27:21
us
27:21
too.
27:21
But
27:22
that,
27:22
that
27:23
to
27:23
me
27:23
is
27:23
the
27:23
challenge
27:24
we.
27:24
We
27:24
have.
27:25
And
27:25
I
27:26
think
27:26
this,
27:26
again,
27:26
I'm
27:26
going
27:26
to
27:27
go
27:27
back
27:27
to
27:27
the
27:28
impact
27:28
of
27:28
COVID
27:28
where
27:29
people
27:29
are
27:29
less.
27:30
They're
27:30
less
27:31
engaged.
27:32
We.
27:32
We
27:32
brought
27:33
in
27:33
a
27:33
lot
27:33
of
27:33
people
27:33
who
27:33
just
27:33
really
27:34
aren't
27:34
that
27:35
into
27:35
the
27:35
outdoors
27:36
as
27:36
much.
27:36
They
27:36
like
27:36
participating,
27:37
but
27:37
they're
27:37
just
27:37
not
27:38
into
27:38
it.
27:38
They're
27:38
not
27:38
that
27:39
avid
27:39
person.
27:40
That
27:40
person
27:40
that
27:41
they
27:41
live.
27:41
They
27:41
go
27:41
camping
27:42
every
27:42
weekend.
27:43
Those
27:43
are
27:43
the
27:44
people
27:44
that
27:44
we
27:44
don't
27:45
have
27:45
as
27:45
many
27:46
of.
27:46
And
27:47
it's
27:47
the.
27:47
It's
27:48
the
27:48
younger
27:48
generations
27:48
who
27:49
are
27:49
kind
27:49
of
27:49
out
27:50
there
27:50
and
27:51
participating
27:51
at
27:51
lower
27:52
levels.
27:52
Yeah,
27:53
that
27:53
was
27:53
one
27:53
of
27:54
the
27:54
key
27:54
things
27:54
too,
27:55
that,
27:55
that
27:55
I
27:56
think
27:56
for
27:56
success
27:57
next
27:57
year
27:57
is
27:58
I
27:58
think
27:58
we've
27:58
got
27:59
to
27:59
recreate
28:00
the
28:00
entry
28:00
point
28:01
into
28:01
camping.
28:02
I
28:02
think
28:02
KOA
28:03
has
28:03
always
28:03
been
28:04
pretty
28:04
smart
28:04
because
28:05
they've
28:05
always
28:05
had
28:06
tent
28:06
camping,
28:07
which
28:07
was
28:07
an
28:08
entry
28:08
point
28:09
for
28:09
the.
28:09
For
28:09
younger
28:10
people
28:10
with
28:10
less
28:11
income
28:11
to
28:11
be
28:11
able
28:11
to
28:12
get
28:12
into
28:12
camping.
28:13
And
28:13
then
28:13
you
28:13
just
28:14
kind
28:14
of
28:14
grew
28:14
into
28:15
it.
28:15
You
28:15
tent
28:15
camped
28:16
and
28:16
then
28:16
you.
28:17
It
28:17
rained
28:17
and
28:17
you
28:17
were
28:18
in
28:18
the
28:18
tent,
28:18
you
28:18
saw
28:19
somebody
28:19
with
28:19
the
28:19
camper,
28:20
and
28:20
now
28:20
you've
28:20
got
28:20
a
28:20
little
28:20
bit
28:21
more
28:21
money,
28:21
so
28:21
you
28:21
move
28:22
up
28:22
to
28:22
the
28:22
pool
28:22
behind
28:23
and
28:23
there's
28:24
a
28:24
cycle
28:24
of
28:25
getting
28:25
them
28:25
into
28:26
it.
28:26
I
28:26
think
28:26
we've
28:27
lost
28:27
that
28:28
in
28:28
that.
28:29
First
28:29
of
28:29
all,
28:29
we've
28:29
had
28:30
people
28:30
are
28:30
less
28:31
comfortable
28:31
from
28:32
a
28:32
security
28:32
standpoint
28:33
of
28:33
tent
28:33
camping.
28:34
And
28:34
then
28:35
number
28:35
two,
28:35
we
28:36
were
28:36
not
28:36
as
28:36
engaging.
28:37
A
28:37
lot
28:38
of
28:38
parks
28:38
stopped
28:39
allowing
28:39
tent
28:39
campers
28:40
because
28:40
they
28:40
felt
28:41
they
28:41
could
28:41
get
28:41
more
28:41
money
28:42
for
28:42
an
28:42
RV
28:43
site.
28:44
And
28:44
so
28:44
we
28:44
kind
28:44
of
28:45
closed
28:45
off
28:45
that
28:46
opportunity
28:46
to
28:47
enter.
28:47
And
28:48
so.
28:48
And
28:49
I
28:49
think
28:49
we
28:49
have
28:49
to
28:49
learn
28:50
to
28:50
embrace
28:51
new
28:51
things.
28:52
I
28:52
can't
28:52
tell
28:52
you
28:52
how
28:52
many
28:53
people
28:53
I
28:53
talked
28:53
to
28:54
after
28:54
hearing
28:54
Scott
28:55
speak
28:55
at
28:55
one
28:55
of
28:55
the
28:56
events
28:56
about
28:56
car
28:57
camping.
28:57
And
28:57
I'd
28:58
say,
28:58
to
28:58
a
28:58
park,
28:59
you
28:59
know,
28:59
how
29:00
do
29:00
you
29:00
feel
29:00
about
29:00
car
29:01
campers?
29:01
And
29:01
they'd
29:01
say,
29:02
oh,
29:02
we're
29:02
not
29:02
letting
29:02
anybody
29:03
camp
29:03
here
29:03
in
29:03
their
29:04
car.
29:04
And
29:05
I'm
29:05
like,
29:05
okay,
29:06
well,
29:06
let's
29:06
talk
29:07
about
29:07
this.
29:07
And
29:07
by
29:07
the
29:08
time
29:08
you
29:08
talk
29:08
through
29:09
it
29:09
and
29:10
they
29:10
recognize
29:11
that
29:11
this
29:11
is
29:11
actually
29:12
a
29:12
new,
29:13
very
29:14
valid
29:15
way
29:15
of
29:15
getting
29:16
someone
29:16
into
29:17
camping,
29:17
then
29:18
they
29:18
soften,
29:18
but
29:18
they
29:19
don't
29:19
understand
29:19
it.
29:20
And
29:20
that's
29:20
why
29:21
I
29:22
do
29:22
really
29:23
believe
29:23
that
29:23
Covid
29:24
changed
29:24
the
29:24
landscape.
29:26
And
29:26
everybody
29:27
needs
29:27
to
29:27
be
29:27
re
29:28
educated
29:28
because
29:29
if
29:29
we
29:29
keep
29:29
doing
29:30
what
29:30
we've
29:30
always
29:30
done,
29:31
especially
29:31
for
29:31
my
29:32
heart,
29:32
which
29:32
is
29:32
my
29:32
mom
29:33
and
29:33
pops,
29:34
they
29:34
will
29:34
not
29:34
succeed.
29:36
I
29:37
think
29:37
Mike
29:37
wants
29:37
to
29:37
talk
29:38
here
29:38
in
29:38
a
29:38
second.
29:38
But,
29:39
like,
29:39
I
29:39
just
29:39
want
29:39
to
29:39
say,
29:40
like,
29:40
I
29:40
don't
29:40
disagree
29:40
with
29:41
what
29:41
you're
29:41
saying
29:41
in
29:41
principle,
29:42
but
29:42
I
29:42
think
29:42
the
29:42
entry
29:43
level
29:43
is
29:43
completely
29:44
different.
29:45
Like,
29:45
I
29:45
don't
29:45
think
29:45
you're
29:45
going
29:46
tent
29:46
to
29:46
RV
29:46
anymore.
29:47
I
29:47
don't
29:47
think.
29:47
I
29:48
don't
29:48
think
29:48
RVs
29:49
ever
29:49
sell
29:50
at
29:50
the
29:50
level
29:50
they
29:50
ever
29:51
have
29:51
in
29:51
2019.
29:52
I
29:52
don't
29:52
think
29:52
you're
29:52
ever
29:53
going
29:53
to
29:53
sell
29:53
more
29:53
RVs
29:53
than
29:53
you
29:53
did
29:54
in
29:54
20,
29:54
19,
29:55
40
29:55
years
29:56
from
29:56
now.
29:56
I
29:56
don't
29:56
think
29:56
you're
29:56
ever
29:57
going
29:57
to
29:57
have
29:57
that
29:57
happen.
29:58
So
29:58
I
29:58
think
29:58
the
29:58
entry
29:59
level
29:59
now
29:59
is
29:59
glamping
30:01
well,
30:02
and
30:02
I
30:02
was
30:02
going.
30:02
To
30:03
kind
30:03
of
30:03
go
30:03
where
30:04
sort
30:04
of
30:04
what
30:04
you're
30:04
saying,
30:05
Brian.
30:05
I
30:05
think
30:06
there's
30:07
a
30:07
paradigm
30:07
shift,
30:08
right?
30:08
And
30:09
necessity
30:09
is
30:09
the
30:09
mother
30:10
of
30:10
all
30:10
invention.
30:10
And
30:10
we're
30:11
talking
30:11
about
30:11
camping
30:12
and
30:12
tent
30:12
camping,
30:12
but
30:13
I
30:13
think
30:13
it's
30:14
more
30:14
than
30:14
that.
30:14
You
30:14
know,
30:14
I
30:14
remember
30:15
when
30:15
we
30:15
got
30:15
into
30:15
the
30:15
industry,
30:16
you
30:16
know,
30:16
almost
30:16
10
30:17
years
30:17
ago,
30:17
and
30:18
we
30:18
were
30:18
looking
30:18
at
30:18
els
30:19
and
30:19
sun,
30:19
and
30:19
we're
30:20
like,
30:20
oh,
30:20
we
30:20
could
30:20
do
30:20
this.
30:21
And
30:21
we
30:21
built
30:21
an
30:21
RV
30:22
resort,
30:23
not
30:23
really
30:23
understanding
30:24
that
30:24
what
30:24
sun
30:24
and
30:24
ELS
30:25
are
30:25
doing,
30:25
majority
30:26
wise,
30:26
they're
30:26
not
30:26
resorts,
30:27
they're
30:27
MH
30:27
neighborhoods,
30:28
right?
30:28
And
30:29
so
30:29
we
30:29
were
30:29
looking
30:29
at
30:30
the
30:30
numbers
30:30
and
30:31
what
30:31
they
30:31
did,
30:31
and
30:31
it's
30:31
like,
30:32
oh,
30:32
we
30:32
could
30:32
do.
30:32
And
30:32
we
30:33
found
30:33
out
30:33
the
30:34
hard
30:34
way,
30:34
so
30:34
to
30:34
speak,
30:35
that,
30:35
oh,
30:35
it's.
30:35
I
30:36
mean,
30:36
we
30:36
were
30:36
very
30:36
successful,
30:37
but
30:37
it's
30:37
not
30:37
the
30:37
same
30:38
thing.
30:38
And
30:39
so
30:39
right
30:40
now,
30:40
I
30:40
think
30:41
there
30:41
needs
30:41
to
30:41
be
30:41
a
30:41
paradigm
30:41
shift.
30:42
There's
30:42
going
30:42
to
30:42
be
30:42
a
30:42
blending
30:43
of
30:43
the
30:43
MH
30:43
and
30:44
the
30:44
camping
30:44
world,
30:44
if
30:45
you
30:45
will.
30:45
Right.
30:46
And
30:46
so
30:46
one
30:47
of
30:47
our
30:47
strategies
30:47
for
30:48
next
30:48
year,
30:48
for
30:48
example,
30:49
is
30:49
we
30:49
are
30:50
definitely
30:50
pivoting
30:50
towards
30:51
long
30:51
term
30:51
and
30:52
less
30:52
transient.
30:53
If
30:53
we
30:53
don't,
30:54
then
30:54
we
30:54
are
30:55
set
30:55
up
30:55
for
30:55
failure.
30:56
Right?
30:56
And
30:56
so
30:57
Brian,
30:57
you
30:57
know,
30:57
as
30:57
we
30:57
talk
30:57
about
30:58
on
30:58
our
30:58
marketing
30:58
calls,
30:59
how
30:59
do
30:59
we
30:59
market,
30:59
how
30:59
do
31:00
we
31:00
SEO
31:00
towards
31:01
long
31:01
term
31:01
traveling,
31:02
nurses,
31:02
full
31:03
timers,
31:03
construction,
31:04
etc.
31:04
You
31:04
know,
31:05
build
31:05
your
31:05
base
31:06
and
31:07
because
31:07
to
31:07
your
31:07
point,
31:07
the
31:08
transient.
31:08
And
31:08
it's
31:09
no
31:09
different
31:09
than
31:09
the
31:09
hotel
31:10
world,
31:10
right?
31:11
The
31:11
hotel
31:11
world,
31:11
you
31:11
know,
31:12
groups
31:12
go
31:12
in
31:12
and
31:13
out
31:13
depending
31:13
on
31:13
what
31:13
the
31:13
group
31:14
cycle
31:14
is,
31:14
right?
31:14
Conventions
31:15
go
31:15
in
31:15
and
31:15
out,
31:16
you
31:16
know,
31:16
government
31:17
travel,
31:17
depending
31:17
on
31:17
what
31:17
the
31:17
per
31:18
diem
31:18
is
31:18
or
31:18
depending
31:19
on
31:19
where
31:19
they
31:19
are
31:19
with
31:19
the
31:19
budget,
31:20
goes
31:20
in
31:20
and
31:20
out.
31:21
And
31:21
so
31:21
how
31:21
do
31:21
you
31:22
pivot
31:22
your
31:22
strategies
31:23
to
31:24
make
31:24
sure
31:24
that
31:24
you
31:25
build
31:25
the
31:25
best
31:26
mix
31:26
of
31:26
business
31:27
based
31:27
on
31:27
what,
31:28
you
31:28
know,
31:28
the
31:28
market
31:29
is
31:29
telling
31:29
you
31:29
and
31:29
dictating
31:30
towards
31:30
you?
31:31
And
31:31
so
31:32
what's
31:32
interesting
31:32
about
31:33
the
31:33
RV
31:33
industry
31:33
and
31:34
you
31:34
know,
31:34
Sandy
31:34
and
31:34
I
31:35
and
31:35
Scott
31:35
and
31:35
I
31:35
mean,
31:35
we've
31:36
all
31:36
talked
31:36
about
31:36
this
31:36
ad
31:36
nauseam.
31:37
What
31:38
you
31:38
define
31:38
as
31:38
glamping,
31:39
what
31:39
I
31:39
define
31:39
as
31:40
glamping,
31:40
what
31:40
somebody
31:40
else
31:40
defines
31:41
as
31:41
glamping,
31:41
what
31:41
you
31:42
define
31:42
as
31:42
transient,
31:42
what
31:43
I
31:43
define
31:43
as
31:43
transient,
31:43
what
31:44
you
31:44
define
31:44
as
31:44
camping
31:45
and
31:45
what
31:45
I
31:45
define
31:45
as
31:45
camping,
31:46
it's
31:46
all
31:46
different.
31:47
And
31:48
my
31:48
point
31:49
is
31:49
it
31:49
doesn't
31:50
matter.
31:51
You
31:51
know,
31:51
at
31:51
the
31:51
end
31:51
of
31:51
the
31:51
day,
31:52
we're
31:52
in
31:52
the
31:52
outdoor
31:53
hospitality
31:54
business.
31:54
And
31:55
so
31:55
in
31:55
business
31:56
you
31:56
have
31:56
to
31:56
find
31:56
the
31:57
right
31:57
strategy
31:57
to
31:58
make
31:58
yourself
31:58
the
31:58
most
31:59
successful.
32:00
And
32:00
for
32:00
us,
32:01
it's
32:01
understanding
32:01
what
32:01
the
32:02
market
32:02
conditions
32:02
are
32:02
and
32:03
how
32:03
we
32:03
pivot
32:04
to
32:04
find
32:05
what
32:06
our
32:06
new
32:06
mix
32:06
is
32:06
going
32:07
to
32:07
be,
32:07
which
32:07
is
32:07
going
32:08
to
32:08
be
32:08
a
32:08
combination
32:08
of
32:09
camping,
32:10
transient,
32:11
long
32:11
term,
32:12
mh,
32:13
full
32:13
timers,
32:14
et
32:14
cetera,
32:14
and
32:14
smashing
32:15
all
32:15
of
32:15
those
32:16
together
32:16
because
32:17
we
32:17
can't
32:17
just
32:17
rely
32:17
on
32:17
one
32:18
bucket.
32:19
So
32:20
that
32:20
was
32:20
my
32:20
point.
32:20
No,
32:21
you
32:21
have
32:21
to
32:21
expand,
32:21
right?
32:22
And
32:22
so
32:22
this
32:22
is
32:22
like,
32:22
maybe
32:23
I
32:23
need
32:23
to
32:23
set
32:23
the
32:23
stage
32:24
from
32:24
my
32:24
perspective,
32:25
right?
32:25
Like,
32:25
so
32:26
let
32:26
somebody
32:26
pick
32:26
a
32:26
state
32:27
here
32:28
just
32:28
to
32:28
just.
32:28
So
32:29
I
32:29
am
32:29
not
32:29
prepped
32:29
for
32:30
this,
32:30
right?
32:30
Pick
32:30
a
32:30
state.
32:31
Arizona,
32:32
you
32:33
are.
32:33
I
32:33
already
32:34
know
32:34
Arizona.
32:34
Pick
32:34
a
32:35
state
32:35
that
32:35
nobody
32:35
has
32:36
a
32:36
stake
32:36
in.
32:37
Oklahoma.
32:38
All
32:38
right,
32:38
so
32:39
Oklahoma.
32:40
So
32:40
let's
32:40
just
32:40
look
32:41
at.
32:41
We'll
32:41
just
32:41
pick
32:41
out
32:41
Oklahoma
32:42
City.
32:42
It
32:42
doesn't
32:42
even
32:42
matter,
32:43
right?
32:43
But
32:43
just
32:43
for
32:43
an
32:43
example,
32:44
like
32:45
this
32:45
is.
32:45
So
32:45
this
32:45
is
32:45
the
32:46
conversations
32:46
we're
32:46
having
32:47
with
32:47
our
32:47
clients
32:47
when
32:48
they
32:48
ask
32:48
us
32:48
what
32:48
to
32:48
do
32:48
in
32:49
2025.
32:49
And
32:49
I'm
32:49
not
32:50
going
32:50
to
32:50
give
32:50
you
32:50
the
32:50
whole
32:50
strategy
32:51
because
32:52
but
32:52
this
32:52
is
32:53
the
32:53
nuts
32:53
of
32:53
it,
32:53
right,
32:54
is
32:54
that
32:54
there
32:55
are
32:55
only
32:55
a
32:55
certain
32:56
Number
32:56
of
32:56
people
32:56
who
32:57
are
32:57
coming
32:57
to
32:57
Oklahoma
32:58
City,
32:58
whether
32:59
it's
32:59
Google
33:00
searches
33:00
or
33:01
AI
33:01
searches
33:02
or
33:02
Facebook
33:03
searches
33:03
or
33:03
whatever,
33:04
who
33:04
are
33:04
looking
33:05
for
33:05
Oklahoma
33:05
City,
33:05
RV
33:06
resort,
33:06
RV
33:07
park,
33:07
tent
33:07
camping,
33:08
glamping,
33:08
whatever,
33:09
that's
33:09
a
33:09
finite
33:10
cap
33:10
of
33:10
a
33:10
ceiling.
33:11
Now
33:11
that's
33:12
different
33:12
in
33:12
every
33:12
single
33:13
city,
33:13
in
33:13
every
33:13
single
33:14
place,
33:14
in
33:14
every
33:14
single
33:15
category,
33:15
and
33:15
every
33:15
single
33:15
keyword.
33:16
But
33:17
generally
33:17
speaking,
33:17
Scott,
33:18
I
33:18
think
33:18
you'll
33:18
agree
33:19
that
33:19
in
33:20
almost
33:20
all
33:21
areas
33:21
of
33:21
the
33:21
country
33:21
outside
33:22
of
33:22
Yellowstone
33:22
and
33:23
maybe
33:23
for
33:23
whatever
33:23
reason,
33:24
Indiana,
33:25
this
33:26
number
33:26
of
33:26
people
33:27
who
33:27
are
33:27
searching
33:27
for
33:27
these
33:28
keywords
33:28
is
33:28
down
33:29
year
33:29
over
33:29
year.
33:30
Is
33:30
that
33:30
fair?
33:30
Yep,
33:31
that's
33:31
fair.
33:31
Okay,
33:32
so
33:32
your
33:33
ceiling
33:33
of
33:33
available
33:34
people
33:34
that
33:34
you
33:34
can
33:35
reach
33:35
who
33:35
are
33:36
already
33:36
searching
33:36
for
33:37
those
33:37
keywords
33:37
is
33:38
lower
33:38
in
33:38
2024
33:39
than
33:39
it
33:39
was
33:39
in
33:40
2023.
33:41
We
33:41
expect
33:41
it
33:41
to
33:42
be
33:42
generally
33:42
lower
33:42
in
33:43
2025
33:43
than
33:43
it
33:44
is
33:44
in
33:44
2024.
33:45
Which
33:45
means
33:46
that
33:46
if
33:46
you
33:46
don't
33:46
figure
33:47
out
33:47
how
33:47
to
33:47
expand
33:48
your
33:48
strategy,
33:49
meaning
33:49
that
33:49
you.
33:50
And
33:50
that's
33:50
anything
33:50
from
33:51
adding
33:51
glamping
33:52
or
33:52
allowing
33:53
people
33:53
who
33:53
go
33:53
car
33:54
camping
33:54
or
33:55
changing
33:55
your
33:55
rates
33:56
or
33:56
adding
33:57
new
33:57
amenities
33:57
or
33:58
like,
33:58
but,
33:58
but
33:58
there's
33:59
still
33:59
that
33:59
finite
33:59
cap
34:00
of
34:00
people
34:00
who
34:00
are
34:00
looking
34:00
for
34:00
RV
34:01
resorts
34:01
in
34:01
the
34:01
city.
34:02
But
34:03
to
34:03
the,
34:03
to
34:04
the
34:04
reaching
34:04
out
34:04
of
34:04
the
34:05
people
34:05
who
34:05
are
34:05
in
34:05
other
34:06
industries,
34:06
right,
34:07
who
34:07
are
34:08
coming
34:08
to.
34:08
So
34:08
there,
34:08
so
34:09
there
34:09
are
34:09
people
34:09
who
34:09
are
34:09
looking
34:09
for
34:10
RV
34:10
resort
34:10
and
34:10
RV
34:11
park.
34:11
There
34:11
are
34:11
more
34:12
people
34:12
who
34:12
are
34:12
coming
34:12
to
34:13
Oklahoma
34:13
City,
34:14
generally
34:14
speaking,
34:15
who
34:15
don't
34:16
own
34:16
an
34:16
RV
34:17
and
34:17
who
34:17
are
34:17
not
34:18
looking
34:18
for
34:18
traditional
34:19
search
34:19
terms
34:20
like
34:20
10
34:20
camping
34:21
or
34:21
campgrounds,
34:22
but
34:22
sure
34:22
as
34:22
heck
34:22
might
34:23
be
34:23
willing
34:23
to
34:23
stay
34:23
with
34:23
you
34:23
if
34:24
they
34:24
knew
34:24
you
34:24
had
34:24
glamping
34:25
or
34:25
cabins.
34:26
To
34:26
Mike's
34:26
point
34:27
about
34:27
like,
34:27
you
34:27
must.
34:27
Add
34:28
this
34:28
stuff
34:28
or
34:29
they're
34:29
looking
34:29
for
34:29
a
34:30
hotel
34:30
room
34:30
and
34:30
you
34:31
haven't
34:31
loaded
34:31
your
34:31
stamping
34:32
into
34:32
the
34:32
hotel
34:32
inventory,
34:33
right?
34:33
So
34:34
that's
34:34
what
34:34
I
34:34
mean
34:34
with
34:34
glamping,
34:35
you
34:35
can
34:35
convert
34:35
the
34:36
hotels
34:36
guest
34:37
into
34:37
a
34:37
glamping
34:38
guest,
34:38
right?
34:38
And
34:39
so
34:39
you've
34:39
got
34:39
to
34:39
look
34:40
at
34:40
that.
34:40
So
34:40
how
34:41
do
34:41
I
34:41
reach
34:41
those
34:41
people?
34:42
Because
34:43
I'm
34:43
not
34:43
a
34:43
hotel,
34:44
but
34:44
how
34:44
do
34:44
I
34:44
get
34:45
in
34:45
front
34:45
of
34:45
those
34:45
people?
34:46
So
34:46
then
34:46
maybe
34:46
I
34:46
look
34:47
for
34:47
the
34:47
people
34:47
who
34:47
like
34:48
fishing
34:49
or
34:49
boating
34:50
or
34:50
going
34:51
out
34:51
on
34:51
a
34:51
lake
34:51
or
34:52
doing
34:52
the
34:52
outdoor
34:52
rec
34:53
stuff
34:53
that
34:53
Scott
34:53
was
34:53
talking
34:54
about.
34:54
And
34:55
then
34:55
I
34:56
show
34:56
those
34:56
people,
34:57
like,
34:57
here's
34:57
some
34:57
valuable
34:58
information
34:58
related
34:58
to
34:58
what
34:59
you're
34:59
looking
34:59
for,
35:00
whether
35:00
it's
35:00
birdwatching
35:00
in
35:01
Oklahoma
35:01
City
35:01
or
35:01
whatever,
35:02
through
35:02
social
35:03
media
35:03
or
35:03
through
35:03
blog
35:03
posts
35:04
or
35:04
through
35:04
whatever
35:04
else.
35:05
Now
35:05
you're
35:05
on
35:05
my
35:06
site.
35:06
Now
35:06
you're
35:06
curious.
35:07
Now
35:07
I've
35:07
got
35:07
You
35:07
in
35:08
my
35:08
funnel.
35:09
Oh,
35:09
look.
35:09
What
35:09
is
35:09
this
35:10
place
35:10
I'm
35:10
on?
35:10
They
35:10
have
35:11
glamping.
35:11
That's
35:11
interesting.
35:12
I
35:12
never
35:12
even
35:12
knew
35:13
that
35:13
was
35:13
a
35:13
thing.
35:14
Or
35:14
it
35:14
was
35:14
nice,
35:15
or
35:15
it
35:15
had
35:15
air
35:15
conditioning.
35:18
And
35:18
so
35:18
then
35:18
all
35:18
of
35:18
a
35:18
sudden,
35:19
you've
35:19
expanded
35:19
your
35:20
audience
35:20
of
35:21
people
35:21
who
35:21
are.
35:22
Instead
35:22
of
35:22
just
35:22
the
35:23
people
35:23
who
35:23
are
35:23
RV
35:23
resort
35:24
people
35:24
or
35:24
RV
35:24
park
35:24
or
35:25
campground
35:25
or
35:25
tent
35:25
camping
35:26
or
35:26
glamping,
35:27
you've
35:27
now
35:27
got
35:27
an
35:28
opportunity
35:28
to
35:28
reach
35:29
all
35:29
of
35:29
the
35:29
people
35:29
who
35:30
are
35:30
coming
35:30
to
35:30
Oklahoma
35:30
City
35:31
for
35:31
things
35:32
that
35:32
are,
35:32
in
35:32
the
35:33
beginning,
35:33
closer
35:34
to,
35:34
like,
35:34
if
35:34
I'm
35:34
willing
35:35
to
35:35
go
35:35
hiking
35:35
in
35:36
Oklahoma
35:36
City.
35:36
I
35:36
don't
35:36
even
35:37
know
35:37
if
35:37
that's
35:37
a
35:37
thing
35:37
in
35:37
Oklahoma
35:38
City.
35:38
Walking
35:39
around
35:39
downtown,
35:40
I'm
35:40
more
35:41
likely
35:41
to
35:41
spend
35:41
time
35:41
outside,
35:42
which
35:42
means
35:42
I'm
35:43
more
35:43
likely
35:43
to
35:43
go
35:44
camping,
35:44
right?
35:45
And
35:45
so
35:45
you
35:45
work
35:45
your
35:46
way
35:46
through
35:46
the
35:46
types
35:46
of
35:47
people
35:47
coming
35:47
to
35:47
Oklahoma
35:48
City
35:48
who
35:48
are
35:49
more
35:49
likely
35:49
to
35:50
convert
35:50
into
35:50
an
35:50
outdoor
35:51
experience.
35:52
But
35:52
you
35:52
still.
35:53
When
35:53
all
35:53
that's
35:53
said
35:53
and
35:54
done,
35:54
you
35:54
still
35:54
have
35:54
a
35:55
finite
35:55
cap
35:55
of
35:56
how
35:56
many
35:56
people
35:56
are
35:56
going
35:56
to
35:56
come
35:57
to
35:57
Oklahoma
35:57
City,
35:58
period.
35:59
So
35:59
then.
36:00
Then
36:00
it.
36:00
Then
36:01
it
36:01
becomes
36:01
a
36:01
game
36:02
of,
36:02
like,
36:02
all
36:03
right,
36:03
well,
36:03
if
36:03
I'm
36:03
really
36:03
doing
36:04
my
36:04
marketing,
36:04
right,
36:04
and
36:04
I've
36:05
hit
36:05
all
36:05
the
36:05
people
36:06
and
36:06
we'll
36:06
talk
36:06
about
36:07
the
36:07
different
36:07
things
36:07
of
36:08
marketing
36:08
and
36:08
how
36:08
you
36:08
got
36:09
to
36:09
expand
36:09
that
36:09
in
36:10
later,
36:10
right?
36:11
But,
36:12
like,
36:12
if
36:12
you've
36:12
got
36:13
all
36:13
the
36:13
people
36:13
who
36:13
are
36:13
coming
36:13
to
36:14
Oklahoma
36:14
City,
36:14
period,
36:15
then
36:16
you've
36:16
got
36:16
to
36:16
decide,
36:16
do
36:17
I
36:17
become
36:17
a
36:17
tourism
36:18
bureau
36:18
for
36:18
Oklahoma
36:19
City?
36:19
Do
36:19
I
36:20
reach
36:20
out
36:20
to,
36:20
like,
36:20
I
36:21
don't
36:21
know,
36:21
whatever
36:21
Duncan
36:22
is,
36:22
or
36:22
Marlow
36:22
or
36:23
Piedmont
36:23
or
36:24
Perry
36:24
and
36:25
reach.
36:25
Or
36:25
Tulsa
36:26
even,
36:26
and
36:26
reach
36:27
out
36:27
to
36:27
those
36:27
people
36:27
and
36:27
say,
36:28
like,
36:28
man,
36:28
Oklahoma
36:29
City
36:29
is
36:29
a
36:29
cool
36:30
place.
36:30
You
36:31
should
36:31
consider
36:32
coming
36:32
here
36:33
and
36:33
then
36:34
bringing
36:34
more
36:34
people
36:34
into
36:35
the
36:35
city
36:35
that
36:35
I
36:35
can
36:35
then
36:36
convert
36:36
into
36:36
people
36:37
who
36:37
want
36:37
to
36:37
stay
36:37
at
36:37
glamping
36:38
or
36:38
whatever
36:38
else,
36:39
right?
36:39
I
36:40
mean,
36:40
that's
36:40
the
36:40
game.
36:40
There's.
36:41
There's
36:41
a
36:41
finite
36:42
cap
36:42
of
36:42
people,
36:43
period.
36:43
You
36:43
have
36:44
to.
36:44
You
36:44
have
36:44
to
36:44
be
36:44
firing
36:45
on
36:45
all
36:45
your
36:45
cylinders.
36:46
You
36:46
have
36:46
to
36:46
be
36:46
accepting
36:47
a
36:47
diverse
36:48
roster
36:48
of
36:48
guests
36:49
like
36:49
Mike
36:49
was
36:49
talking
36:50
about.
36:50
You
36:50
have
36:51
to
36:51
be
36:51
willing
36:51
to
36:51
play
36:52
with
36:52
your
36:52
entry
36:52
level.
36:53
You
36:53
have
36:53
to
36:53
be
36:53
willing
36:53
to
36:54
add
36:54
glamping.
36:55
You've
36:55
got
36:55
to
36:55
be
36:56
thinking
36:56
about
36:56
all
36:56
of
36:57
this
36:57
stuff,
36:58
and
36:58
that's
36:58
one.
36:59
But
36:59
at
36:59
some
37:00
point,
37:00
you're
37:00
going
37:00
to
37:01
get
37:01
to
37:01
a
37:01
cap
37:02
of
37:02
the
37:02
number
37:03
of
37:03
people
37:03
you
37:03
can
37:04
target.
37:04
You
37:05
can't
37:05
just
37:05
go
37:05
turn
37:05
on
37:06
Google
37:06
Ads
37:07
because
37:07
they're
37:08
not
37:08
searching
37:09
for
37:09
the
37:09
terms
37:09
in
37:10
the
37:10
numbers
37:10
that
37:10
they
37:10
used
37:11
to.
37:12
It
37:12
doesn't
37:12
work
37:12
like
37:12
that
37:13
anymore.
37:14
So
37:14
Then
37:14
you've
37:14
got
37:15
to.
37:15
So
37:15
now
37:15
once
37:16
you're
37:16
humming
37:16
on
37:16
all
37:16
marketing,
37:17
then
37:18
you've
37:18
got
37:18
to
37:18
move
37:18
to
37:18
the
37:18
next
37:19
piece,
37:19
which
37:19
is
37:19
of
37:20
those
37:20
people
37:20
who
37:20
you've
37:21
now
37:21
got
37:21
to
37:21
find
37:22
you
37:22
through
37:23
a
37:23
blog
37:23
post
37:23
or
37:24
social
37:24
media
37:24
or
37:24
through
37:25
traditional
37:25
SEO
37:26
or
37:26
your
37:26
Google
37:26
Ad
37:27
campaigns
37:27
or
37:27
whatever
37:27
you're
37:28
doing,
37:28
humming
37:29
on
37:29
all
37:29
cylinders.
37:30
You
37:30
have
37:31
to
37:31
make
37:31
sure
37:31
that
37:31
the
37:32
maximum
37:32
amount
37:32
of
37:33
people
37:33
who
37:33
are
37:33
already
37:34
reading
37:34
your
37:34
email,
37:35
who
37:35
are
37:35
already
37:35
on
37:35
your
37:36
website,
37:36
who
37:36
are
37:37
already
37:37
calling
37:37
you
37:37
on
37:37
the
37:38
phone,
37:38
are
37:38
actually
37:39
converting.
37:40
That
37:40
requires
37:41
competent,
37:42
coherent
37:42
people
37:43
to
37:43
answer
37:44
your
37:44
phones
37:45
and
37:45
be
37:46
happy
37:46
and
37:46
excited
37:47
and
37:47
cheerful
37:48
to
37:48
talk
37:48
to
37:48
people.
37:49
It
37:49
requires
37:49
them
37:50
to
37:50
have
37:50
an
37:50
intimate
37:50
knowledge
37:51
of
37:51
your
37:51
park.
37:51
It
37:51
requires
37:52
you
37:52
to,
37:52
I
37:52
guess,
37:53
period,
37:53
answer
37:53
the
37:54
phone
37:54
first.
37:54
First,
37:54
right.
37:55
Which
37:55
is
37:55
apparently
37:56
a
37:56
bigger
37:56
struggle
37:57
than
37:57
I
37:57
understood.
37:59
But
37:59
converting
38:00
those
38:00
people
38:00
who
38:00
are
38:00
already
38:01
aware
38:01
of
38:02
you
38:02
through
38:03
the
38:03
marketing
38:03
into
38:04
like,
38:04
at
38:04
the
38:05
highest
38:05
rate
38:05
possible.
38:06
So
38:06
maybe
38:06
it's
38:07
just
38:07
making
38:07
up
38:07
a
38:07
number
38:08
20%
38:08
now.
38:09
Well,
38:09
what
38:09
if
38:09
I
38:09
can
38:10
optimize
38:10
that
38:10
by
38:11
spending
38:11
a
38:11
little
38:12
bit
38:12
more
38:12
money
38:12
on
38:12
the
38:12
person
38:13
who's
38:13
sitting
38:13
behind
38:13
my
38:14
front
38:14
desk?
38:14
Because
38:15
they
38:15
have,
38:15
you
38:16
know,
38:16
20
38:16
years
38:16
ago
38:16
they
38:17
went
38:17
to
38:17
college
38:17
for
38:18
sales
38:18
and
38:18
they
38:18
can
38:18
talk
38:19
coherently
38:19
or
38:20
they're
38:20
happy
38:20
and
38:21
I
38:21
have
38:21
a
38:21
bubbly
38:21
personality.
38:22
Maybe
38:22
I
38:23
can
38:23
take
38:23
that
38:23
20%
38:24
and
38:24
turn
38:24
it
38:24
into
38:24
30.
38:25
Then
38:26
I've
38:26
got
38:26
more
38:26
dollars.
38:27
I've
38:27
expanded
38:28
my
38:28
market
38:29
through
38:29
the
38:29
other
38:30
direction,
38:30
right
38:30
through
38:31
raising
38:31
my
38:31
conversions.
38:33
And
38:33
then
38:33
it's
38:33
all
38:33
about
38:34
margins.
38:35
How
38:35
do
38:35
I
38:35
cut
38:35
my
38:35
costs?
38:36
Because
38:37
I've
38:37
talked
38:37
about,
38:37
and
38:37
many
38:38
of
38:38
you
38:38
can
38:39
disagree
38:39
with
38:39
me,
38:39
and
38:39
I
38:39
might
38:40
be
38:40
wrong.
38:41
I
38:41
expect
38:41
this
38:42
economy
38:42
to
38:42
continue
38:42
to
38:43
go
38:43
down.
38:44
I
38:44
think
38:44
it's
38:44
going
38:44
to
38:44
be
38:45
a
38:45
huge
38:45
problem
38:46
when
38:46
the
38:46
knowledge
38:47
workers
38:47
who
38:47
are
38:48
luxury
38:48
demographic
38:49
of
38:50
75
38:50
to
38:50
$150,000
38:51
a
38:51
year
38:52
start
38:52
losing
38:52
their
38:53
jobs.
38:53
Because
38:53
AI
38:53
in
38:54
2025,
38:55
I
38:55
don't
38:55
think
38:55
they're
38:55
going
38:55
to
38:55
have
38:55
money
38:56
to
38:56
travel.
38:57
I
38:57
think
38:57
luxury
38:57
is
38:58
in
38:58
trouble
38:58
too.
38:59
So
39:00
then
39:00
I
39:00
think
39:00
it
39:00
becomes
39:00
a
39:01
game
39:01
of
39:01
margins.
39:01
How
39:02
do
39:02
I
39:02
cut
39:02
my
39:02
costs
39:03
and
39:03
survive
39:04
until
39:04
the
39:04
economy
39:05
comes
39:05
back?
39:06
Because
39:06
it
39:06
will
39:07
probably.
39:09
But
39:09
how
39:09
do
39:09
I
39:09
do
39:10
that?
39:10
Right?
39:11
And
39:11
so
39:11
these
39:11
are
39:11
all.
39:12
Those
39:12
are
39:12
the
39:12
three
39:12
things
39:13
that
39:13
we're
39:13
talking
39:13
to
39:13
people
39:14
about.
39:14
I
39:14
don't
39:14
know
39:14
if
39:14
you
39:15
guys
39:15
agree
39:21
or
39:22
disagree
39:23
or
39:23
tell
39:23
me
39:23
I'm
39:24
crazy.
39:24
I'm
39:25
not
39:25
sure.
39:26
I
39:26
mean,
39:26
there's
39:26
75
39:27
points
39:27
in
39:27
that
39:28
diatribe.
39:28
There
39:29
three
39:29
things,
39:29
right?
39:30
Three
39:30
things.
39:30
Do
39:30
your
39:30
marketing
39:31
well,
39:33
maximize
39:33
your
39:33
conversions
39:34
of
39:34
the
39:34
people
39:34
who
39:34
are
39:34
aware
39:35
of
39:35
you
39:35
already
39:35
and
39:36
focus
39:36
on
39:36
your
39:36
margins.
39:38
You
39:39
said
39:39
a
39:39
lot
39:39
more
39:40
than
39:40
that.
39:40
But
39:40
if
39:40
it's
39:40
Just
39:41
those
39:41
three
39:41
things
39:41
then.
39:42
Yes.
39:43
The
39:44
other
39:44
points
39:44
that
39:46
I
39:46
don't
39:46
know.
39:47
Yeah.
39:47
I
39:47
mean,
39:48
I'm
39:48
not
39:48
saying,
39:48
like,
39:48
I'm
39:48
100%
39:49
right.
39:49
I'm
39:49
not
39:50
saying
39:50
that
39:50
you
39:50
agree
39:50
with
39:50
every
39:51
single
39:51
point.
39:51
I'm
39:51
saying
39:52
I
39:52
know
39:52
we
39:52
have
39:52
differing
39:53
opinions,
39:53
but
39:53
generally
39:54
speaking,
39:54
those
39:54
are
39:54
the
39:54
three
39:55
things
39:55
we're
39:55
preaching.
39:55
Yes,
39:56
I
39:56
have
39:56
different
39:56
methods
39:57
than
39:57
everybody.
39:57
Right.
39:58
But
39:58
what
39:59
you're
39:59
saying,
39:59
Brian,
40:00
also
40:00
mirrors
40:00
what
40:01
I
40:01
was
40:01
saying,
40:01
because
40:01
when
40:02
you're
40:02
talking
40:02
about
40:03
keyword
40:03
strategy
40:04
and
40:04
SEO
40:05
and
40:05
attracting
40:06
people
40:06
to
40:06
your
40:06
site,
40:07
you're
40:07
using
40:08
terms
40:08
that
40:09
represent
40:09
experiences.
40:10
What
40:11
is
40:11
it
40:11
that
40:11
I
40:12
want
40:12
to
40:12
do?
40:12
Right.
40:13
And
40:13
so
40:14
I
40:14
might
40:14
not
40:14
be
40:14
looking
40:15
for
40:15
a
40:15
campground.
40:15
I
40:16
might
40:16
be
40:16
looking
40:16
for
40:17
a
40:17
place
40:17
to
40:17
go
40:17
fishing.
40:18
Right.
40:19
And
40:20
how
40:20
do
40:20
I
40:20
use
40:20
those
40:21
terms?
40:21
Because
40:22
those
40:22
are
40:22
assets
40:22
I
40:23
have
40:23
around
40:23
me
40:23
as
40:23
a
40:24
campground
40:25
to
40:25
draw
40:25
them
40:26
in.
40:26
And
40:27
so
40:27
I
40:27
think
40:27
it
40:28
all
40:28
kind
40:28
of
40:28
goes
40:28
together.
40:29
I
40:29
do
40:29
think,
40:30
too,
40:30
that
40:31
we
40:31
have
40:31
to
40:32
be
40:32
aware
40:32
of
40:32
and
40:32
start
40:33
looking
40:33
at
40:34
again
40:34
that
40:35
younger
40:35
generation
40:36
and
40:36
bringing
40:37
them
40:37
into
40:37
the
40:37
camping
40:38
experience.
40:39
And
40:40
that's
40:41
how
40:41
we
40:41
increase
40:42
demand,
40:42
is
40:42
through
40:43
those
40:43
younger
40:43
people.
40:43
They're
40:44
not
40:44
campers
40:44
yet,
40:45
so
40:45
we're
40:46
there,
40:46
but
40:46
there's
40:46
plenty
40:47
of
40:47
them.
40:47
So
40:47
we
40:48
need
40:48
to
40:48
increase
40:48
that
40:48
demand
40:49
in
40:49
that
40:49
demographic.
40:50
And
40:50
one
40:50
thing
40:50
we
40:51
know
40:51
is
40:51
that
40:52
the
40:52
difference
40:52
between
40:53
a
40:53
hotel
40:54
and
40:54
a
40:54
campground
40:55
is
40:56
nobody
40:56
goes
40:56
to
40:57
a
40:57
hotel
40:57
and
40:58
walks
40:58
in
40:58
and
40:59
has
40:59
the
40:59
manager
40:59
group
41:00
you
41:00
by
41:00
your
41:00
first
41:01
name
41:01
and
41:01
ask
41:01
if
41:01
you
41:01
brought
41:02
your
41:02
dog
41:02
with
41:02
you.
41:03
Right.
41:03
You
41:04
don't
41:04
walk
41:04
across
41:04
the
41:05
hall
41:05
in
41:05
your
41:05
PJs
41:06
to
41:06
the
41:06
person
41:07
in
41:07
the
41:07
room
41:07
and
41:08
say,
41:08
hey,
41:09
can
41:09
I
41:09
borrow
41:09
some
41:09
sugar?
41:10
Or
41:10
how
41:10
about
41:10
coming
41:10
over
41:11
for
41:11
a
41:11
cup
41:11
of
41:11
coffee?
41:13
That
41:13
happens
41:14
every
41:14
day,
41:14
naturally,
41:15
in
41:15
campgrounds.
41:16
And
41:16
the
41:16
generation
41:17
Z
41:17
is
41:17
the
41:18
loneliest
41:18
generation,
41:19
the
41:19
most
41:20
disconnected
41:20
generation
41:21
we've
41:21
ever
41:21
had.
41:22
And
41:22
their
41:22
strongest
41:23
felt
41:24
need
41:24
is
41:24
for
41:25
connection,
41:25
real
41:26
connection.
41:26
And
41:27
we
41:27
can
41:27
provide
41:27
that
41:28
in
41:28
campgrounds.
41:29
That's
41:29
our.
41:29
That's
41:30
our
41:30
superpower.
41:31
So
41:31
I
41:31
agree
41:31
with
41:32
that
41:32
and
41:32
I
41:32
agree
41:32
with
41:32
what
41:32
you're
41:33
talking
41:33
about,
41:33
like,
41:33
at
41:33
the
41:34
bottom
41:34
of
41:34
the,
41:34
like
41:34
the,
41:35
the
41:35
margins
41:36
are
41:36
affected
41:36
by
41:37
the
41:37
cancellation
41:37
policies,
41:38
by
41:38
the
41:38
deposits.
41:39
The,
41:39
like,
41:39
all
41:40
that
41:40
stuff
41:40
plays
41:40
into.
41:41
I
41:41
think
41:41
it's
41:41
not
41:42
just.
41:42
I
41:42
think
41:42
it's
41:42
a
41:42
demographic
41:43
play.
41:43
It's.
41:43
It's
41:44
what
41:44
you
41:44
just
41:44
said.
41:44
It's
41:45
Gen
41:45
Z.
41:45
But
41:46
it's
41:46
also
41:46
other
41:46
demographics.
41:47
It's
41:48
Earl
41:48
from
41:48
black
41:48
folks
41:49
camp,
41:49
too.
41:49
It's
41:49
reaching
41:50
out
41:50
to
41:50
those,
41:51
to
41:51
that
41:51
demographic.
41:52
It's
41:52
reaching
41:52
out
41:53
to
41:53
the
41:53
people
41:53
who
41:53
don't
41:54
normally
41:54
even
41:55
consider
41:56
camping
41:57
or
41:57
outdoor
41:58
hospitality
41:58
or
41:58
whatever
41:59
we
41:59
want
41:59
to
41:59
define
41:59
it
41:59
as.
42:00
Right.
42:00
Well,
42:01
and
42:01
the
42:01
other
42:02
thing,
42:02
too,
42:02
that
42:02
I'm
42:03
really
42:03
passionate
42:03
about
42:04
2025,
42:04
and
42:05
I'm
42:05
dedicating
42:05
a
42:06
lot
42:06
of
42:06
my
42:06
time
42:06
to
42:07
is
42:08
for
42:08
our
42:09
communities
42:09
to
42:10
stop
42:10
working
42:10
in
42:11
silos.
42:11
We've
42:12
got
42:12
to
42:12
start
42:12
working
42:13
together.
42:13
Campgrounds
42:14
have
42:14
to
42:14
work
42:15
with
42:15
the
42:16
industry
42:16
that
42:17
produces
42:17
the
42:17
RVs.
42:18
And
42:19
we
42:19
have
42:19
to
42:19
join
42:20
together
42:20
to
42:20
solve
42:21
these
42:21
problems.
42:22
And
42:22
when
42:22
we
42:22
do,
42:22
we're
42:23
going
42:24
to
42:24
become
42:25
stronger.
42:25
And
42:26
then
42:26
we
42:26
also
42:26
need
42:26
to
42:27
engage
42:27
the
42:27
RVers
42:28
themselves
42:29
and
42:29
we
42:29
need
42:29
to
42:30
listen
42:30
to
42:30
them
42:30
and
42:31
let
42:31
them
42:31
tell
42:31
us
42:31
what
42:32
it
42:32
is
42:32
that
42:32
they
42:32
want
42:33
instead
42:33
of
42:33
assuming.
42:34
I
42:34
mean,
42:35
I
42:36
can't
42:36
tell
42:36
you
42:36
how
42:36
many
42:36
times
42:37
in
42:37
the
42:37
eight
42:37
or
42:37
nine
42:38
years
42:38
that
42:38
I've
42:38
been
42:38
working
42:39
between
42:39
the
42:39
two.
42:40
I've
42:40
heard
42:41
somebody
42:42
say
42:43
at
42:43
one
42:44
level,
42:44
well,
42:45
we
42:45
ship
42:45
to
42:45
the
42:46
dealers
42:46
what
42:46
they
42:47
want.
42:47
And
42:48
then
42:48
you
42:48
ask
42:48
the
42:48
dealers,
42:49
what
42:49
do
42:49
you
42:49
want?
42:50
And
42:50
they
42:50
say,
42:51
we
42:51
want
42:51
RVs
42:52
that
42:52
have
42:52
brown
42:53
interiors
42:54
because
42:54
they
42:54
don't
42:54
get
42:54
dirty
42:55
when
42:55
people
42:55
walk
42:56
through
42:56
them.
42:58
I
42:59
mean,
42:59
what
42:59
sense
42:59
does
43:00
that
43:00
make?
43:00
The
43:01
whole
43:01
world
43:01
is
43:01
telling
43:01
you
43:02
they
43:02
want
43:02
the
43:02
lighter
43:03
colors,
43:03
they
43:04
want
43:04
more
43:04
open
43:05
air,
43:05
but
43:05
we're
43:05
going
43:06
to
43:06
ship
43:06
brown
43:07
because
43:08
it
43:08
stays
43:09
cleaner
43:09
on
43:09
the
43:09
lot.
43:11
And
43:11
these
43:11
are
43:11
the
43:12
conversations
43:12
we
43:12
need
43:13
to
43:13
be
43:13
having
43:13
collectively,
43:14
together,
43:15
in
43:16
order
43:16
to
43:16
truly
43:17
succeed.
43:17
And
43:17
when
43:17
we
43:18
build
43:18
those
43:18
bridges
43:19
of
43:19
communications,
43:19
I
43:20
do
43:20
think
43:20
it'll
43:20
be.
43:20
Will
43:21
be
43:21
better.
43:23
I
43:23
was
43:23
gonna
43:23
ask
43:23
Scott
43:24
a
43:24
question,
43:24
but
43:24
he
43:24
looks
43:24
kind
43:24
of
43:25
busy
43:25
over
43:25
there
43:25
now.
43:26
Poorly.
43:26
More
43:26
important,
43:27
I
43:27
don't
43:27
know.
43:28
What
43:28
kind
43:28
of
43:29
dog
43:29
do
43:29
you
43:29
have,
43:29
Scott?
43:30
That
43:31
is
43:31
a
43:32
beagle,
43:33
red
43:33
tick,
43:33
coonhound
43:34
mix.
43:36
Never
43:37
would
43:37
have
43:37
guessed
43:37
that
43:37
in
43:37
a
43:38
thousand
43:38
years.
43:38
I
43:38
don't
43:38
know
43:38
any
43:39
dog
43:39
breeds
43:39
really
43:39
at
43:39
all,
43:40
except
43:40
Yorkshire
43:40
terriers,
43:41
which
43:41
are
43:41
the
43:41
best
43:41
dogs
43:41
looks
43:41
ever.
43:42
But
43:42
Denise
43:43
had
43:43
to
43:43
leave.
43:44
She
43:44
had
43:44
the
43:44
little
43:45
emergency
43:46
come
43:46
up.
43:46
So
43:47
she's
43:47
only
43:48
six
43:48
months
43:48
old.
43:49
So
43:49
I
43:49
was
43:49
going
43:49
to
43:50
ask
43:50
you
43:50
like,
43:50
for
43:51
like
43:51
your
43:51
thoughts
43:51
on
43:52
both
43:52
what
43:52
I
43:52
said
43:53
and
43:53
what
43:53
Sandy
43:53
just
43:54
said.
43:54
And
43:54
then
43:54
generally
43:54
the
43:55
RV
43:55
industry.
43:56
I
43:56
think
43:56
we
43:56
wanted
43:56
to
43:56
talk
43:56
about
43:57
that
43:57
briefly,
43:57
like
43:57
just
43:58
from
43:58
a
43:58
data
43:58
set.
43:59
But
44:01
I
44:01
think
44:01
there's
44:02
a
44:02
couple
44:02
things
44:02
like,
44:03
you
44:03
know,
44:03
kind
44:03
of
44:03
going
44:03
back
44:04
to
44:04
the
44:04
economy.
44:06
A
44:06
down
44:07
economy
44:07
can
44:08
provide
44:08
an
44:08
opportunity.
44:09
My
44:10
view
44:10
is
44:11
somewhat
44:11
contrary
44:11
to
44:12
some
44:12
in
44:13
that
44:13
is
44:14
I
44:14
feel
44:14
like
44:15
when
44:15
the
44:16
people
44:16
still
44:16
want
44:17
to
44:17
travel,
44:17
the
44:18
desire
44:18
is
44:18
there.
44:19
How
44:19
do
44:19
you
44:19
figure
44:20
out
44:20
how
44:20
to
44:21
do
44:21
that
44:21
in
44:21
a
44:21
down
44:22
economy?
44:22
And
44:22
I
44:23
think
44:23
some
44:23
of
44:23
the
44:23
things
44:23
you
44:23
mentioned,
44:24
margins,
44:25
all
44:25
that
44:25
kind
44:25
of
44:25
stuff,
44:26
how
44:26
do
44:26
you
44:26
figure
44:26
that
44:27
out?
44:27
How
44:27
do
44:27
you
44:27
in
44:28
increase
44:28
a
44:29
stay
44:29
by
44:29
one
44:29
night?
44:30
You
44:30
know,
44:30
some
44:30
of
44:30
that.
44:31
That
44:31
kind
44:31
of
44:31
stuff,
44:32
like
44:32
convince
44:32
someone
44:33
to
44:33
stay
44:33
one
44:33
more
44:33
night,
44:35
you
44:35
know,
44:35
those
44:36
are
44:36
to
44:36
Me,
44:36
those
44:36
are
44:36
the
44:37
things
44:38
that,
44:39
you
44:39
know,
44:39
other
44:40
challenges.
44:40
I
44:40
feel
44:41
the
44:41
other
44:41
challenge
44:41
is
44:42
the
44:42
long
44:42
term.
44:43
Again,
44:44
it's,
44:45
we,
44:45
we
44:46
had
44:47
the,
44:47
the
44:48
what
44:48
happened
44:48
during
44:49
COVID
44:49
kind
44:49
of
44:50
wiped
44:51
out
44:51
some
44:51
of
44:51
that
44:51
progress
44:52
we
44:52
were
44:52
making.
44:52
And
44:53
on
44:53
the,
44:54
the
44:54
base
44:55
kind
44:55
of
44:55
the,
44:56
from
44:56
the
44:57
bottom
44:57
up,
44:57
you
44:57
know,
44:57
the
44:57
people
44:58
who
44:58
started
44:58
off
44:58
because
44:59
they
44:59
want
44:59
to
44:59
go
44:59
outdoors,
44:59
they
44:59
want
44:59
to
45:00
try
45:00
camping,
45:01
they
45:01
wanted
45:01
to
45:01
try
45:01
glamping,
45:02
they
45:02
wanted
45:02
to
45:02
try
45:02
a
45:02
different
45:03
outdoor
45:03
experience.
45:05
We
45:05
lost
45:05
some
45:05
of
45:05
those
45:06
people.
45:06
We.
45:06
So
45:07
again,
45:08
I
45:08
think
45:08
that,
45:09
you
45:09
know,
45:09
there's
45:10
two
45:10
issues
45:10
here.
45:10
One
45:10
is
45:10
the
45:11
short
45:11
term,
45:11
how
45:11
the
45:11
20,
45:12
25,
45:12
what
45:12
do
45:12
you
45:12
do,
45:12
what
45:13
adjustments
45:13
do
45:13
you
45:13
make?
45:14
I
45:14
think
45:14
there's
45:14
things
45:15
that
45:15
people
45:15
can
45:15
do
45:15
to
45:15
bring,
45:16
bring
45:16
people
45:16
in
45:17
to,
45:18
to
45:18
be
45:19
self
45:19
serving.
45:20
People
45:20
need
45:20
to
45:20
do
45:21
some
45:21
more
45:21
research
45:21
and
45:21
figure
45:21
out
45:22
what
45:22
it
45:22
is
45:22
that
45:23
people
45:23
are
45:23
looking
45:23
for.
45:23
What
45:23
kind
45:24
of
45:24
experiences
45:24
do
45:24
they
45:25
want?
45:25
How
45:25
do
45:25
you
45:26
increase
45:26
that
45:26
night
45:26
by
45:27
one
45:27
more?
45:27
How
45:28
do
45:28
you,
45:28
you
45:28
know,
45:28
how
45:28
do
45:29
you
45:29
tap
45:29
into
45:29
some
45:29
of
45:30
those
45:31
different
45:31
markets?
45:32
There's,
45:33
I
45:33
think,
45:33
I
45:33
think
45:33
there
45:33
are
45:33
some
45:34
short
45:34
term
45:34
solutions.
45:35
Long
45:35
term,
45:36
I
45:36
think
45:36
the
45:36
industry,
45:37
if
45:37
you
45:37
look
45:37
at
45:37
the
45:37
industry
45:37
as
45:37
a
45:38
whole,
45:38
needs
45:38
to
45:38
do
45:38
a
45:39
better
45:39
job
45:39
of
45:40
bringing
45:40
people
45:41
in
45:41
and
45:42
figuring
45:42
out
45:42
how
45:42
to
45:43
engage
45:43
them
45:44
at
45:44
a
45:45
different
45:45
level
45:46
to
45:47
what,
45:47
you
45:47
know,
45:47
when
45:47
you
45:47
think
45:47
about
45:48
what
45:48
are
45:48
the
45:48
benefits
45:48
of
45:48
being
45:49
outdoors,
45:49
you
45:50
know,
45:50
having
45:50
the
45:50
outdoor
45:51
hospitality
45:51
experience,
45:52
what
45:52
are
45:52
those
45:53
benefits?
45:53
And
45:54
to,
45:54
to
45:55
convince
45:56
a
45:56
generation
45:56
of
45:57
people
45:57
who
45:57
are
45:59
not
45:59
very
46:00
social,
46:00
who
46:01
are
46:01
not
46:02
very
46:03
attuned
46:04
to
46:04
the,
46:05
you
46:05
know,
46:05
other,
46:05
the
46:06
other
46:06
people
46:06
around
46:06
them
46:07
who
46:07
are
46:08
very
46:08
much
46:08
embedded
46:09
in
46:09
their
46:09
screen
46:09
time.
46:09
How
46:10
do
46:10
you
46:10
engage
46:10
them
46:10
more?
46:11
How
46:11
do
46:11
you
46:11
get,
46:11
convince
46:12
them
46:13
that
46:13
this
46:13
is
46:13
the
46:13
thing
46:13
to
46:13
do
46:14
and
46:14
the
46:14
thing
46:14
is
46:15
just
46:15
get
46:15
them
46:15
on
46:15
site.
46:16
That's
46:16
what
46:16
I,
46:16
I
46:17
think
46:17
is
46:17
just.
46:18
You
46:18
have
46:19
to
46:19
go
46:19
where
46:19
they
46:19
are.
46:20
Right.
46:20
And
46:20
they're
46:21
on
46:21
their
46:21
screens.
46:23
Exactly.
46:23
Bingo.
46:24
That's.
46:24
But
46:24
they're
46:24
not
46:25
on
46:25
Google.
46:25
That's
46:25
where
46:25
we're
46:26
circling
46:26
back
46:26
to.
46:27
It's
46:27
like
46:27
you
46:28
get
46:28
them,
46:29
find
46:29
them
46:29
on
46:29
there,
46:30
find
46:30
the
46:30
people
46:31
that,
46:31
you
46:31
know,
46:32
I've,
46:33
I've
46:33
always
46:33
been
46:34
really
46:34
snarky
46:34
about
46:35
like
46:35
influencers
46:36
and
46:36
stuff
46:36
like
46:36
that.
46:37
But
46:37
I
46:37
also
46:37
see
46:37
the
46:37
value
46:38
in
46:38
it
46:38
that,
46:39
yeah,
46:39
find
46:39
the
46:40
influencers.
46:40
The,
46:41
the
46:41
ones
46:41
that
46:41
they're
46:41
gonna,
46:43
that
46:43
will
46:43
have
46:43
an
46:44
impact,
46:44
show
46:44
them.
46:45
You
46:45
know,
46:45
if
46:46
you're
46:46
doing
46:46
marketing,
46:46
find
46:47
some
46:47
influencers,
46:47
find
46:48
some
46:48
people
46:49
to
46:49
use
46:49
that
46:50
influence.
46:51
This
46:51
group
46:51
that,
46:51
you
46:52
know,
46:52
their
46:52
peer
46:52
group
46:53
that
46:53
are
46:53
out
46:53
there,
46:53
that
46:53
are
46:54
out
46:54
camping,
46:54
that
46:54
are
46:54
glamping,
46:55
that
46:55
are
46:55
staying
46:55
at
46:56
these
46:56
resorts,
46:56
that
46:56
are
46:56
having
46:57
a
46:57
good
46:57
time,
46:57
you
46:57
know,
46:58
more,
46:58
you
46:58
know,
46:58
and
46:58
moving
46:59
it
46:59
beyond
46:59
the
47:00
Instagram
47:00
moments
47:01
and
47:01
kind
47:01
of,
47:02
it's
47:02
that
47:02
emotional
47:03
connection.
47:03
I
47:03
know
47:04
for
47:04
a
47:04
data
47:04
I'm
47:04
not
47:04
supposed
47:04
to
47:05
talk
47:05
about
47:05
emotions
47:05
but
47:05
it's
47:06
all
47:06
about
47:06
the
47:06
emotional
47:07
connection.
47:07
How
47:08
do
47:08
you
47:08
tap
47:08
into
47:08
that
47:09
with
47:09
your
47:09
marketing?
47:10
How
47:10
do
47:10
you
47:10
do
47:10
that?
47:11
How
47:11
do
47:11
you
47:11
get
47:12
at
47:12
that?
47:12
You
47:12
hire
47:12
Brian
47:13
Searle
47:13
and
47:14
he
47:15
will
47:15
help
47:15
you
47:15
with
47:15
that.
47:16
I
47:16
mean
47:16
that's
47:17
the
47:17
point.
47:17
That's
47:17
the
47:17
point
47:18
of
47:18
the
47:18
marketing.
47:18
It's
47:18
like
47:19
find
47:19
that
47:19
emotional
47:20
connection.
47:20
Do
47:20
it
47:20
through
47:21
your
47:21
marketing.
47:21
The
47:22
opportunity
47:22
is
47:23
there,
47:23
the
47:23
people
47:23
are
47:24
there,
47:25
the
47:25
desire
47:26
is
47:26
there.
47:26
As
47:26
Mike
47:27
said
47:27
earlier,
47:28
we
47:28
live
47:28
in
47:28
a.
47:28
Or
47:29
live.
47:29
We
47:30
work
47:30
in
47:30
live.
47:31
I
47:31
guess
47:31
it's
47:31
kind
47:31
of
47:31
a
47:32
Freudian
47:32
slip
47:33
there.
47:33
But
47:33
the
47:34
idea
47:34
that
47:34
we
47:34
work
47:35
in
47:35
a
47:35
very
47:35
robust
47:36
industry,
47:36
one
47:37
that
47:37
has
47:37
a
47:38
good
47:38
future
47:38
but
47:39
you
47:39
have
47:39
to
47:39
figure
47:39
out
47:40
how
47:40
to
47:40
adapt.
47:41
You
47:41
know,
47:41
we
47:42
have
47:42
to
47:42
be
47:42
more
47:42
nimble.
47:43
Well
47:43
that's
47:43
the
47:43
thing.
47:43
The
47:44
people
47:44
are
47:44
there,
47:44
right,
47:45
but
47:45
they're
47:46
not
47:46
where
47:46
you
47:47
expect
47:47
them
47:47
to
47:48
be.
47:48
Generally
47:48
from
47:49
a
47:49
20
47:49
year
47:50
history,
47:50
right,
47:51
like,
47:52
like
47:52
if
47:52
you
47:52
talk
47:52
to
47:52
and
47:53
I'm
47:53
in
47:53
this
47:53
industry
47:54
in
47:54
marketing,
47:54
right.
47:55
I'm
47:55
talking
47:55
about
47:55
my
47:56
peers
47:57
who
47:57
have
47:57
been
47:57
in
47:57
this
47:57
for
47:58
20
47:58
years.
47:59
I
47:59
would,
47:59
I
48:00
would
48:00
say
48:01
70
48:01
to
48:01
80%
48:02
of
48:02
the
48:02
people
48:03
who
48:03
are
48:03
marketing
48:04
experts
48:05
or
48:05
professionals.
48:06
If
48:06
you
48:06
ask
48:07
them
48:07
what
48:07
to
48:07
do
48:08
to
48:08
attract
48:08
more
48:09
people
48:09
to
48:09
any
48:10
industry
48:10
period
48:10
or
48:11
but
48:11
specifically
48:11
to
48:12
ours,
48:12
they
48:12
know
48:12
less
48:12
about
48:13
right.
48:13
Coming
48:13
from
48:13
the
48:13
outside
48:14
but
48:14
to
48:14
any
48:15
industry
48:15
the
48:15
answer
48:16
coming
48:16
out
48:16
of
48:17
70
48:18
to
48:18
80%
48:18
of
48:18
their
48:18
mouths
48:19
is
48:19
going
48:19
to
48:20
be
48:20
post
48:20
more
48:20
on
48:20
social
48:21
run
48:21
Google
48:21
Ads
48:22
because
48:23
they're
48:23
not
48:23
even
48:23
thinking
48:24
about
48:24
this
48:24
stuff
48:25
or,
48:25
or
48:26
Gen
48:26
Z
48:26
or
48:26
wherever
48:26
they're
48:27
looking,
48:27
right.
48:28
Like
48:28
there,
48:28
there
48:28
are
48:28
more
48:29
people
48:29
certainly
48:29
who
48:30
are,
48:30
who
48:30
are
48:30
probably
48:30
going
48:31
to
48:31
tell
48:31
you
48:31
like
48:31
go
48:31
on
48:32
TikTok,
48:32
make
48:32
videos.
48:33
The
48:33
algorithms
48:33
are
48:34
favoring
48:34
that.
48:34
There's
48:34
more
48:35
of
48:35
that.
48:35
Like
48:35
that
48:36
number
48:36
is
48:36
not
48:36
70
48:36
to
48:36
80%.
48:37
Right.
48:38
But
48:38
the
48:39
like
48:39
the
48:39
attention
48:40
is
48:40
gone
48:40
for
48:40
Google.
48:41
Like
48:41
I
48:41
read
48:41
I
48:41
posted
48:42
on
48:42
LinkedIn
48:42
the
48:42
other
48:42
day
48:42
there's
48:42
an
48:42
article
48:43
in
48:43
the
48:43
Wall
48:43
Street
48:43
Journal
48:43
I
48:44
don't
48:44
think
48:44
I
48:44
posted
48:44
the
48:44
link
48:45
to
48:46
Googling
48:46
is
48:46
for
48:46
old
48:47
people.
48:48
Like
48:49
it's
48:49
not
48:49
quite
48:49
that
48:50
bad
48:50
yet,
48:50
right.
48:50
But
48:50
it's
48:51
quickly
48:51
going
48:51
there
48:53
an
48:54
important.
48:54
Part
48:55
of
48:55
our,
48:55
our
48:56
industry.
48:57
And
48:57
so
48:57
I
48:57
don't
48:58
disagree
48:58
with
48:58
you
48:58
Brian
48:59
that
48:59
we
48:59
need
49:00
to
49:00
evolve
49:00
and
49:00
adapt.
49:01
But
49:02
if
49:02
somebody
49:03
asked
49:03
me,
49:03
you
49:04
know,
49:04
gosh,
49:05
I
49:05
need
49:05
to
49:05
get
49:05
more
49:05
business.
49:06
The
49:06
first
49:06
two
49:07
things
49:07
I'm
49:07
still
49:07
always
49:08
going
49:08
to
49:08
ask
49:08
them
49:08
is
49:09
what
49:09
is
49:09
your
49:10
digital
49:10
strategy
49:10
and
49:10
that
49:11
includes
49:11
SEO
49:11
and
49:12
Google
49:12
Ads
49:12
and
49:12
what's
49:12
your
49:13
social
49:13
strategy
49:14
that
49:14
doesn't
49:14
mean
49:14
what
49:15
you're
49:15
saying
49:15
isn't
49:16
important
49:16
as
49:17
also
49:17
plussing
49:18
and.
49:19
But
49:19
that
49:20
none
49:20
of
49:20
what
49:21
you're
49:21
saying
49:21
in
49:21
my
49:22
opinion,
49:22
and
49:22
it's
49:22
just
49:22
an
49:22
opinion
49:23
replaces
49:24
those
49:24
other
49:24
two.
49:25
Those
49:25
are
49:25
still
49:25
the
49:26
majority
49:27
of
49:27
driving
49:27
the
49:28
business.
49:29
That
49:29
doesn't
49:30
mean
49:30
that
49:30
we
49:30
don't
49:30
need
49:30
to
49:31
evolve
49:31
and
49:32
to
49:32
integrate
49:33
some
49:33
of
49:33
these
49:34
other
49:34
new
49:34
strategies.
49:35
But
49:35
I
49:36
think
49:36
to
49:36
dismiss
49:37
them
49:37
and
49:37
say
49:37
the
49:38
world
49:38
of
49:38
Google
49:38
Ads
49:38
is
49:38
over,
49:39
I
49:39
don't
49:39
think
49:39
is
49:40
accurate.
49:40
I
49:41
mean,
49:41
I
49:41
think
49:41
the
49:42
problem
49:42
that
49:42
you're
49:43
having
49:43
is
49:43
that
49:44
right
49:44
now
49:44
that
49:44
statement
49:45
is
49:45
true,
49:45
Mike.
49:46
But
49:46
in
49:46
three
49:46
months
49:47
it's
49:47
going
49:47
to
49:47
be
49:47
less
49:48
true.
49:48
And
49:48
in
49:48
three
49:48
months
49:48
it's
49:49
going
49:49
to
49:49
be
49:49
less
49:49
true.
49:49
It's
49:49
going
49:50
to
49:50
move
49:50
so
49:50
fast
49:51
that
49:52
you
49:52
don't
49:52
have
49:52
time
49:53
to
49:53
just
49:53
decide
49:54
that
49:54
Google
49:54
Ads
49:54
and
49:54
social
49:55
is
49:55
the
49:55
only
49:55
thing
49:55
you're
49:55
going
49:55
to
49:56
do
49:56
in
49:56
2025.
49:57
I
49:57
never
49:57
said
49:58
only.
49:58
I
49:58
never
49:58
said
49:59
only.
49:59
I
49:59
said
49:59
but
50:00
80,
50:01
20
50:01
rule,
50:02
and
50:02
in
50:03
a
50:03
year
50:04
will
50:04
it
50:04
be
50:04
70,
50:04
30
50:05
rule.
50:06
Who
50:06
knows
50:06
what
50:06
the
50:06
number
50:07
will
50:07
be?
50:08
But
50:09
for
50:09
sure
50:09
it's
50:10
got
50:10
to
50:10
be
50:10
a
50:10
mix
50:10
of
50:11
strategies,
50:12
right?
50:12
But
50:12
it's
50:13
fragmented.
50:14
Even
50:14
in
50:14
Google,
50:15
Even
50:15
in
50:15
Google,
50:15
if
50:15
their
50:16
attention
50:16
is
50:16
still
50:16
on
50:16
Google
50:17
now
50:17
you've
50:17
got
50:17
AI
50:17
overviews
50:18
that
50:19
are
50:19
not
50:19
the
50:19
same
50:19
thing.
50:20
How
50:20
do
50:20
you
50:20
get
50:20
in
50:21
them?
50:21
How
50:21
do
50:21
you
50:21
advertise
50:21
in
50:22
them?
50:22
How
50:22
do
50:22
you
50:22
make
50:22
sure
50:22
your
50:23
company
50:23
is
50:23
the
50:23
answer?
50:24
Because
50:25
there's
50:25
not
50:25
going
50:25
to
50:25
be
50:25
blue
50:26
links.
50:26
Like
50:26
Google
50:26
has
50:27
literally
50:27
stated
50:27
this
50:28
as
50:28
far
50:28
back
50:28
as
50:28
May,
50:29
that
50:29
blue
50:29
links
50:30
are
50:30
going
50:30
to
50:30
be
50:30
gone.
50:31
So
50:31
at
50:32
that
50:32
point,
50:33
what
50:33
is
50:33
your
50:33
ranking?
50:34
To
50:34
your
50:34
point,
50:35
Mike,
50:35
what
50:35
is
50:35
your
50:35
SEO
50:36
strategy?
50:36
SEO,
50:37
yes,
50:37
for
50:38
sure,
50:38
is
50:39
way
50:39
more
50:39
important
50:40
to
50:40
me
50:40
than
50:40
Google
50:40
Ads.
50:41
Way
50:42
more
50:42
important.
50:43
But
50:43
SEO
50:44
and
50:44
social,
50:44
yeah,
50:44
I'm
50:44
not
50:45
disagreeing
50:45
with
50:45
you.
50:45
Right.
50:45
But
50:46
social
50:46
done
50:46
right.
50:47
And
50:47
the
50:47
thing
50:48
with
50:48
social
50:48
being
50:48
done
50:49
right
50:49
is
50:49
it's
50:49
not
50:49
just
50:50
go
50:50
post.
50:51
We
50:51
have
50:51
so
50:51
many
50:51
clients
50:52
who
50:52
call
50:52
us
50:53
like,
50:53
you
50:53
know,
50:54
I
50:54
hired
50:54
you
50:54
to
50:54
post
50:55
on
50:55
social
50:55
media.
50:55
You're
50:55
posting
50:56
a
50:56
picture
50:56
of
50:56
my
50:56
RV
50:57
park.
50:57
How
50:57
come
50:58
it
50:58
doesn't
50:58
have
50:58
5000
50:59
likes?
50:59
Because
51:00
no
51:00
one
51:00
cares.
51:03
I
51:03
mean,
51:03
no
51:03
one,
51:03
no
51:04
one
51:04
cares
51:04
that
51:05
you
51:05
have
51:05
a
51:05
pretty
51:05
sunset
51:06
at
51:06
your
51:06
park.
51:07
Like,
51:07
everybody
51:07
has
51:08
that.
51:09
Like,
51:09
you
51:10
have
51:10
to
51:10
do
51:10
something
51:11
different
51:11
on
51:11
social
51:12
to
51:12
stand
51:12
out.
51:13
Whether
51:14
that's
51:14
video
51:14
content
51:15
or
51:15
entertainment
51:16
or,
51:17
you
51:17
know,
51:17
whatever
51:17
it
51:18
is,
51:18
you've
51:18
got
51:18
to
51:18
please
51:19
the
51:19
algorithms.
51:20
It
51:20
has
51:20
to
51:20
be
51:20
interesting,
51:21
it
51:21
has
51:21
to
51:21
be
51:21
valuable.
51:22
People
51:23
have
51:23
to
51:23
want
51:23
to
51:23
see
51:23
it.
51:25
And
51:26
so
51:26
yes,
51:26
social,
51:27
Mike,
51:27
but
51:27
social
51:28
completely
51:28
differently
51:28
than
51:28
people
51:29
are
51:29
used
51:29
to.
51:31
Like,
51:32
they're
51:32
just
51:32
not
51:32
paying
51:32
attention
51:33
to
51:33
the
51:33
right
51:33
numbers.
51:34
The
51:34
vanity
51:34
metrics.
51:35
I
51:35
mean,
51:35
we're
51:35
not
51:36
even
51:36
going
51:36
down
51:36
the
51:36
rabbit
51:37
hole
51:37
of
51:37
like
51:37
page
51:37
views.
51:39
Like,
51:39
forget
51:39
about
51:39
your
51:40
page
51:40
views.
51:41
You're
51:41
never
51:41
going
51:41
to
51:42
have
51:42
as
51:42
much
51:42
traffic
51:43
as
51:43
you
51:43
did
51:43
in
51:43
2019
51:44
on
51:45
your
51:45
camp
51:45
or
51:45
even
51:45
20,
51:46
like
51:46
recently
51:47
this
51:47
year,
51:47
right?
51:48
Ever.
51:49
It's
51:49
going
51:49
to
51:49
go
51:49
down.
51:50
And
51:50
if
51:50
you
51:50
look
51:50
to
51:50
the
51:50
thought
51:51
process
51:51
of
51:51
the
51:51
people
51:52
who,
51:52
like,
51:52
I
51:52
have
51:52
clients
51:53
emailing
51:53
me
51:53
who,
51:54
like,
51:54
my
51:54
page
51:54
views
51:54
are
51:54
down,
51:55
what's
51:55
happening?
51:55
How
51:55
do
51:55
I
51:55
get
51:56
them
51:56
back
51:56
up?
51:56
You
51:56
don't.
51:57
But
51:58
that's
51:58
okay.
51:59
That's
51:59
not
52:00
a
52:00
problem.
52:00
Because
52:00
what
52:01
used
52:01
to
52:01
happen
52:02
is
52:02
people
52:02
would
52:02
go
52:03
to
52:03
Google
52:04
without
52:04
AI
52:04
overviews
52:05
in
52:05
Google
52:05
or
52:05
any
52:05
of
52:05
the
52:06
other
52:06
things
52:06
we're
52:06
not
52:06
even
52:06
talking
52:06
about
52:07
yet,
52:07
right?
52:08
And
52:08
they
52:08
would
52:08
click
52:08
to
52:09
a
52:09
website
52:09
and
52:09
Sandy's
52:10
done
52:10
this,
52:10
Sandy's
52:11
full
52:11
time,
52:11
right?
52:11
They
52:12
would
52:12
click
52:12
to
52:12
a
52:12
website,
52:12
they'd
52:13
look
52:13
and
52:13
learn
52:13
about
52:13
the
52:13
park
52:13
and
52:13
they
52:14
go
52:14
back
52:14
and
52:14
they
52:14
look
52:14
at
52:14
the
52:14
next,
52:15
and
52:15
they
52:15
look
52:15
at
52:15
the
52:16
next
52:16
one.
52:16
They
52:16
look
52:16
at
52:16
the
52:16
next
52:16
one.
52:17
They
52:17
may
52:17
look
52:17
at
52:17
4,
52:18
5,
52:18
6,
52:18
and
52:19
then
52:19
they'd
52:19
make
52:19
a
52:19
decision.
52:20
But
52:20
now
52:21
all
52:21
that
52:21
research
52:21
is
52:22
going
52:22
to
52:22
be
52:22
done
52:22
either
52:22
in
52:22
a
52:23
Google
52:23
AI
52:23
overview
52:24
or
52:24
chat
52:24
GPT
52:25
or
52:25
whatever
52:25
else
52:26
to
52:26
the
52:26
point
52:26
where
52:26
they
52:27
click
52:27
to
52:27
your
52:27
website.
52:27
You're
52:28
going
52:28
to
52:28
be
52:28
one
52:28
of
52:28
two
52:29
choices.
52:30
So
52:30
your
52:30
page
52:31
views
52:31
are
52:31
going
52:31
to
52:31
go
52:31
down.
52:32
But
52:32
the
52:32
people
52:32
who
52:32
are
52:32
there,
52:33
if
52:33
you
52:33
do
52:33
your
52:33
marketing
52:34
right,
52:34
should
52:34
be
52:34
more
52:35
likely
52:35
to
52:35
convert
52:35
into
52:36
a
52:36
reservation
52:36
because
52:36
they
52:37
know
52:37
more
52:37
about
52:37
your
52:37
park
52:37
already.
52:39
Nobody's
52:40
thinking
52:40
about
52:40
this
52:40
stuff.
52:41
They're
52:41
paying
52:41
attention
52:41
to
52:41
the
52:42
wrong
52:42
things.
52:42
And
52:43
I
52:43
think
52:43
a
52:43
lot
52:43
of
52:44
what
52:44
you're
52:44
saying
52:44
too,
52:45
Brian,
52:45
relates
52:46
to
52:46
when
52:46
we
52:47
first
52:47
started
52:47
talking
52:48
about
52:48
inbound
52:48
marketing.
52:49
We
52:50
talked
52:50
about
52:50
whether
52:51
you
52:51
were
52:51
shooting
52:52
with
52:52
a
52:52
shotgun
52:53
or
52:53
with
52:54
a
52:54
rifle.
52:55
Right.
52:56
And
52:56
I
52:56
think
52:56
the
52:57
problem
52:57
in
52:57
the
52:58
industry
52:58
right
52:58
now
52:59
is
53:00
we've,
53:01
we've
53:01
kind
53:01
of
53:02
coalesced
53:02
with
53:03
other
53:03
industries
53:04
and
53:04
then
53:04
we've,
53:05
we've
53:05
expanded
53:06
out.
53:06
Scott
53:07
and
53:07
I
53:07
had
53:07
this
53:08
long
53:08
conversation
53:08
about
53:09
what
53:09
is
53:09
glamping
53:10
what,
53:10
you
53:10
know,
53:10
is
53:11
it
53:11
a
53:11
campground,
53:11
an
53:12
RV
53:12
park
53:12
or,
53:12
you
53:13
know,
53:13
or
53:13
a
53:13
long
53:14
term
53:14
stay?
53:14
I
53:14
mean,
53:15
there's
53:15
so
53:15
much
53:16
not,
53:16
I
53:16
mean
53:17
so
53:17
much,
53:18
so
53:18
many
53:19
terminology,
53:20
right,
53:21
of
53:21
different
53:21
things
53:21
and
53:22
different
53:22
options
53:23
and
53:23
they
53:23
all
53:24
kind
53:24
of
53:24
cross
53:24
over.
53:25
They
53:25
don't
53:25
have
53:25
clear
53:26
meanings.
53:27
And
53:27
so
53:28
a
53:28
lot
53:28
of
53:28
what's
53:29
going
53:29
on
53:30
is
53:30
we're
53:30
not
53:31
even
53:31
explaining
53:31
who
53:32
we
53:32
are
53:32
and
53:32
what
53:32
we
53:33
do
53:33
well
53:34
anymore.
53:34
You
53:35
know,
53:35
it's,
53:36
it's
53:36
kind
53:37
of
53:37
like
53:39
brand
53:40
terms,
53:40
right?
53:41
People
53:41
used
53:41
to
53:41
say
53:41
I
53:41
want
53:42
a
53:42
Coke
53:42
and
53:42
they
53:42
didn't
53:42
mean
53:43
they
53:43
wanted
53:43
Coca
53:43
Cola.
53:44
They
53:44
meant
53:44
I
53:44
want
53:45
a
53:45
Coke
53:45
or
53:45
a
53:45
Pepsi
53:46
or
53:46
an
53:46
RC
53:46
Cola.
53:48
Or
53:48
the
53:48
white
53:48
powder.
53:49
It
53:49
could
53:49
be
53:49
the
53:49
white
53:49
powder,
53:50
let's
53:50
be
53:50
honest.
53:51
But
53:52
we're
53:52
in
53:53
all
53:53
of
53:53
these
53:53
searches,
53:54
right?
53:56
This
53:56
all
53:57
speaks
53:57
to
53:58
how
53:58
we
53:59
invest
53:59
our
53:59
money
54:00
and
54:00
the
54:00
searches
54:00
and
54:01
how
54:01
we
54:01
find
54:01
things.
54:02
Because
54:02
these
54:03
terms
54:03
are
54:04
not
54:04
clear
54:04
enough.
54:05
But
54:05
those
54:05
terms
54:06
are
54:06
done.
54:06
Like
54:07
forget
54:07
about
54:07
it
54:07
now.
54:08
Like
54:08
forget
54:08
about
54:08
the
54:08
keyword
54:09
search
54:09
terms
54:10
because
54:10
we've
54:10
been
54:10
all
54:10
done.
54:11
Like
54:11
they're
54:11
not
54:12
done
54:12
yet.
54:12
To
54:12
Mike's
54:13
point.
54:13
They're
54:13
not
54:14
going
54:14
to
54:14
be
54:14
done
54:14
completely
54:15
for
54:16
a.
54:16
Well,
54:16
depending
54:17
on
54:17
what
54:17
Google
54:17
does
54:17
next
54:18
year.
54:18
Right,
54:19
but
54:19
they're
54:19
not.
54:19
Like,
54:19
if
54:19
it's
54:20
all
54:20
AI
54:20
overviews
54:20
in
54:20
Google,
54:21
it's
54:21
going
54:21
to
54:21
be
54:21
much
54:22
faster,
54:22
which
54:22
it
54:22
probably
54:23
will
54:23
be.
54:24
But
54:25
like
54:25
they're
54:25
not
54:25
searching
54:26
for
54:26
these
54:26
keywords
54:27
anymore.
54:27
AI
54:28
in
54:28
Google,
54:29
in
54:29
overviews
54:30
in
54:30
Google
54:31
because
54:31
they're
54:31
still
54:31
using
54:31
Google,
54:32
to
54:32
Mike's
54:32
point,
54:32
right,
54:33
is
54:34
going
54:34
to
54:34
understand
54:35
that
54:35
you
54:35
want
54:35
like
54:36
some
54:36
kind
54:36
of
54:36
a
54:36
luxury
54:37
experience.
54:37
And
54:38
if
54:38
you
54:38
do
54:38
your
54:38
marketing
54:39
right
54:39
and
54:39
present
54:39
your
54:40
stuff,
54:40
your
54:41
information
54:41
about
54:41
your
54:42
property
54:42
and
54:42
get
54:43
it
54:43
into
54:43
the
54:43
AI
54:44
searches,
54:44
the
54:45
AI
54:45
is
54:45
going
54:45
to
54:46
know
54:46
that
54:47
it
54:47
can
54:47
present
54:47
an
54:48
opportunity
54:48
for
54:48
whatever
54:49
the
54:49
you
54:49
want
54:49
to
54:50
call
54:50
it,
54:50
right
54:51
next
54:51
to
54:51
the
54:52
hotel.
54:53
Yeah,
54:53
well,
54:54
and
54:54
what
54:54
I'm
54:54
saying
54:54
is
54:55
that
54:55
it's
54:56
not
54:56
even
54:56
about
54:56
the
54:57
technology.
54:57
It's
54:57
about
54:58
the
54:58
step
54:58
before
54:59
the
54:59
technology.
55:00
The
55:01
individual
55:02
who
55:02
desires
55:03
to
55:03
have
55:04
some
55:04
type
55:04
of
55:04
a
55:05
travel
55:05
experience
55:07
doesn't
55:08
even
55:08
understand
55:08
enough
55:09
about
55:09
what
55:09
we
55:10
the
55:10
insiders
55:11
are
55:11
using
55:11
and
55:11
talking
55:12
about.
55:12
That
55:12
has
55:13
multiple
55:13
meanings
55:14
to
55:14
accurately
55:15
even
55:15
ask
55:16
AI
55:17
or
55:17
search
55:18
in
55:18
Google
55:19
and
55:19
get
55:19
what
55:19
they
55:19
want,
55:19
right?
55:19
But
55:20
they
55:20
don't
55:20
need
55:20
to
55:20
anymore
55:20
is
55:21
what
55:21
I'm
55:21
trying
55:21
to
55:21
sell
55:21
you.
55:21
The
55:22
AI
55:22
is
55:22
going
55:22
to
55:22
understand
55:23
what
55:23
they
55:23
mean.
55:24
The
55:24
AI
55:24
is
55:24
going
55:25
to
55:25
understand.
55:25
I
55:26
don't
55:26
agree
55:26
with
55:26
that
55:26
because
55:27
I
55:27
have
55:27
a
55:27
conversation
55:28
with,
55:28
with
55:28
Campy
55:29
all
55:29
the
55:29
time
55:30
and
55:30
ask
55:30
it
55:30
questions
55:31
and
55:31
it
55:31
gives
55:31
me
55:31
two
55:32
or
55:32
three
55:32
different
55:32
answers
55:33
because
55:33
it
55:33
still
55:33
doesn't
55:34
understand.
55:34
Well,
55:35
again,
55:36
that's
55:36
going
55:36
to
55:36
rapidly
55:37
improve,
55:37
right?
55:38
Like
55:38
as
55:38
early
55:38
as
55:38
January.
55:39
But
55:39
that's
55:40
the.
55:40
But
55:40
that's
55:40
the
55:40
thing
55:40
is
55:41
it's.
55:41
You're
55:41
not
55:41
going
55:41
to
55:41
have
55:41
to
55:42
implicitly
55:42
say
55:42
glamping
55:43
is
55:43
my
55:43
point,
55:44
or
55:44
outdoor
55:45
hospitality
55:45
or
55:46
luxury
55:46
camping
55:47
or
55:47
whatever
55:47
the
55:47
heck
55:48
the
55:48
other
55:48
words
55:48
are
55:48
that
55:48
people
55:49
are
55:49
using.
55:50
It's
55:50
going
55:50
to
55:50
understand
55:51
that
55:51
you're
55:52
open
55:52
to
55:53
outdoor
55:54
experiences
55:54
is
55:54
what
55:54
you're
55:54
looking
55:55
for.
55:55
Or
55:55
you
55:55
just
55:55
want
55:55
to
55:55
go
55:56
stay,
55:56
where's
55:57
a
55:57
nice
55:57
place
55:57
for
55:57
me
55:57
to
55:58
stay?
55:58
If
55:59
you
55:59
do
55:59
your
55:59
marketing
55:59
right,
56:00
why
56:00
shouldn't
56:00
that
56:01
surface
56:01
a
56:01
glamping
56:02
Place
56:02
alongside
56:02
a
56:02
hotel.
56:04
Like
56:05
it's
56:05
not
56:06
out
56:06
of
56:06
the
56:06
realm
56:06
of
56:06
possibility.
56:08
Why
56:08
don't
56:09
want
56:09
it
56:09
to
56:09
show
56:09
me
56:10
a
56:10
hotel
56:11
if
56:11
I'm
56:11
traveling
56:11
with
56:12
my
56:12
rig?
56:13
Well,
56:13
but
56:13
then
56:13
you,
56:14
that's
56:14
your
56:14
search
56:15
though.
56:15
You
56:15
know
56:15
that,
56:16
right?
56:16
Like
56:16
you're
56:16
looking
56:16
for
56:17
RV
56:17
searches.
56:17
Then
56:18
you're
56:18
question
56:18
is
56:19
going
56:19
to
56:19
become
56:19
more
56:19
of
56:20
not
56:21
Oklahoma
56:21
City
56:21
RV
56:22
Park.
56:22
Your
56:23
question
56:23
is
56:23
going
56:24
to
56:24
become
56:24
where
56:25
can
56:25
I
56:25
go
56:25
stay
56:25
with
56:26
my
56:26
rig
56:26
when
56:26
I'm
56:26
traveling
56:27
through
56:27
Oklahoma
56:27
City?
56:28
And
56:29
it's
56:29
not
56:29
even
56:29
going
56:29
to
56:29
be
56:29
typing,
56:30
it's
56:30
going
56:30
to
56:30
be
56:30
on
56:30
voice.
56:31
Yeah,
56:32
that
56:32
was
56:32
the
56:32
point
56:32
I'm
56:33
trying
56:33
to
56:33
make.
56:33
Is
56:34
the,
56:34
the
56:34
end
56:35
user,
56:35
before
56:36
they
56:36
ever
56:36
get
56:36
to
56:36
the
56:37
tool,
56:38
is
56:38
not
56:39
educated
56:39
enough
56:40
on
56:40
how
56:40
to
56:41
ask
56:41
the
56:41
right
56:41
questions
56:42
to
56:42
get
56:42
the
56:42
right
56:43
answers.
56:43
AI
56:43
is
56:44
smarter
56:44
than
56:44
we
56:44
are
56:45
at
56:45
this
56:45
point.
56:45
Right.
56:46
Which
56:46
means
56:46
they,
56:46
they're
56:47
going
56:47
to
56:47
have
56:47
to
56:47
be
56:47
less
56:47
smart,
56:48
is
56:48
my
56:48
point.
56:49
They're
56:49
going
56:49
to
56:49
be
56:49
able
56:49
to
56:49
have
56:49
that
56:50
conversation
56:50
and
56:50
say,
56:51
I'm
56:51
traveling
56:51
through
56:51
Oklahoma
56:52
City.
56:53
I'd
56:53
like
56:53
to
56:53
stay
56:53
in
56:54
a
56:54
nice
56:54
luxury
56:54
property
56:55
or
56:55
place
56:56
or
56:56
whatever
56:56
they
56:56
do.
56:57
And,
56:57
and
56:58
why
56:58
can't
56:58
like,
56:59
certainly
56:59
it's
56:59
going
56:59
to
56:59
still
57:00
recommend
57:00
the
57:00
nice
57:01
hotels,
57:02
right?
57:02
Like
57:02
the
57:02
Omni
57:03
we
57:03
just
57:03
stayed
57:03
at
57:03
or
57:03
whatever.
57:04
But
57:04
why
57:05
can't
57:05
one
57:05
of
57:05
those
57:05
mixes
57:06
be
57:07
a
57:07
nice
57:07
glamping
57:08
resort
57:08
in
57:08
Oakland
57:08
City?
57:08
I
57:09
don't
57:09
even
57:09
know
57:09
if
57:09
one
57:09
exists,
57:09
but
57:10
somebody
57:10
will
57:10
build
57:10
it.
57:11
Yeah.
57:13
Am
57:13
I
57:13
like,
57:13
am
57:13
I
57:13
off
57:14
base,
57:14
Mike?
57:14
Like,
57:14
you're
57:15
my
57:15
voice
57:15
of
57:15
reason,
57:15
right?
57:16
You
57:16
like
57:16
to
57:16
be
57:16
that
57:16
person.
57:17
So
57:17
like,
57:18
again,
57:19
you
57:20
got
57:20
to
57:20
pay
57:20
attention
57:20
to
57:20
it
57:20
all,
57:21
but
57:21
you
57:21
have
57:21
to
57:21
pay
57:21
attention.
57:22
I
57:22
think
57:22
what
57:22
you
57:23
just
57:23
said
57:23
is
57:23
important.
57:24
You
57:24
have
57:24
to
57:24
pay
57:24
attention
57:24
to
57:25
it
57:25
all.
57:26
I
57:27
disagree
57:28
that
57:29
AI
57:29
is
57:30
taking
57:30
over
57:30
the
57:30
world.
57:31
I
57:31
think
57:31
you
57:32
absolutely
57:32
need
57:32
to
57:33
use
57:33
it
57:33
as
57:33
an
57:33
enhancement.
57:34
But
57:34
there
57:35
are
57:35
going
57:35
to
57:35
be
57:36
people
57:36
and
57:36
they're
57:36
going
57:36
to
57:37
continue
57:37
to
57:37
be
57:37
people
57:38
that
57:38
need
57:38
a
57:38
visual,
57:39
that
57:39
are
57:39
going
57:39
to
57:39
need
57:39
to
57:40
pull
57:40
up
57:40
the
57:40
Google
57:40
map
57:41
and
57:41
see
57:41
where
57:41
everything
57:41
is
57:42
and
57:42
see
57:42
where
57:42
this
57:42
park
57:43
is
57:43
and
57:43
where
57:43
Oklahoma
57:43
City
57:44
is
57:44
and
57:44
we'll
57:44
see
57:44
where
57:44
the
57:44
data
57:45
is.
57:45
And
57:45
asking
57:46
the
57:46
question
57:46
have
57:46
AI
57:47
give
57:47
you
57:47
its
57:47
only
57:48
answer
57:48
back
57:49
is
57:49
limiting.
57:51
You
57:51
know,
57:51
we
57:51
had
57:51
this
57:51
exact
57:52
conversation
57:52
in
57:52
our,
57:53
in
57:53
our
57:53
office.
57:54
And
57:54
you
57:54
know,
57:55
all
57:55
seven
57:55
of
57:55
us
57:55
can't
57:56
be
57:56
wrong.
57:56
Right?
57:57
But
57:57
it's
57:57
perspective.
57:58
And
57:59
so
57:59
there's
57:59
different
58:00
segments,
58:00
there's
58:00
different
58:01
generations,
58:01
there's
58:01
different
58:02
users.
58:03
And
58:03
so
58:03
it's
58:04
going
58:04
to
58:04
have
58:04
to
58:04
be
58:04
a
58:05
balance.
58:05
It
58:05
is
58:06
no
58:06
different
58:06
than
58:06
when
58:06
the
58:06
hotel
58:07
industry,
58:08
some
58:08
people
58:08
are
58:09
still
58:09
using
58:09
hard
58:09
keys
58:10
and
58:10
some
58:10
people
58:10
are
58:10
using
58:10
digital
58:11
keys.
58:11
Oh
58:11
my
58:11
God.
58:12
Everybody's
58:12
going
58:12
to
58:12
use
58:12
a
58:12
digital
58:13
key.
58:13
And
58:14
eventually
58:14
that
58:15
happened
58:15
40
58:15
years
58:16
later.
58:17
But
58:17
there
58:18
still
58:18
are
58:19
some
58:19
hotels
58:19
that
58:19
use
58:19
a
58:20
hard
58:20
key.
58:20
And
58:21
so
58:21
this
58:21
is
58:21
not
58:22
in
58:22
the
58:22
next
58:22
six
58:22
months
58:23
or
58:23
the
58:23
next
58:23
year
58:23
that
58:24
AI
58:25
Google
58:25
doesn't
58:25
exist,
58:26
and
58:26
Google
58:26
Ads
58:26
don't
58:27
exist,
58:27
and
58:27
Google
58:27
search
58:28
doesn't
58:28
exist.
58:28
Google
58:29
is
58:29
going
58:29
to
58:29
be
58:29
AI,
58:30
is
58:30
what
58:30
I'm
58:30
trying
58:30
to
58:31
tell
58:31
you.
58:31
The
58:31
difference
58:31
is
58:32
they're
58:32
going
58:32
to
58:32
force
58:33
AI
58:33
on
58:34
to
58:34
everyone
58:35
and
58:35
the
58:35
users.
58:36
Are
58:36
going
58:36
to
58:36
tell
58:36
them
58:37
no
58:37
and.
58:38
They'Re
58:38
not
58:38
going
58:38
to
58:39
care.
58:39
And
58:40
that
58:40
may
58:40
be
58:40
the
58:40
case.
58:41
But
58:41
I
58:41
still
58:42
think,
58:42
you
58:43
know,
58:43
I
58:43
use
58:44
AI
58:44
for
58:44
what
58:44
I
58:44
use
58:45
AI
58:45
for.
58:46
It
58:46
cannot
58:46
help
58:47
me
58:47
enough
58:48
to
58:48
do
58:48
the
58:49
search
58:49
in
58:49
the
58:49
way
58:49
that
58:50
I
58:50
need
58:50
to
58:50
do
58:50
the
58:50
search.
58:51
And
58:51
I'm
58:51
not
58:51
alone.
58:52
But
58:52
that's
58:52
what's
58:53
coming
58:53
in
58:53
January.
58:54
Mike,
58:54
like,
58:55
OpenAI
58:55
is
58:56
already
58:56
like,
58:57
agents.
58:57
We
58:58
will
58:58
see.
59:00
It's
59:00
already
59:01
done.
59:01
It
59:01
can
59:01
operate
59:01
your
59:02
computer
59:02
like
59:03
it's
59:03
going
59:03
to
59:03
do.
59:04
It's
59:05
gonna.
59:06
This
59:06
conversation,
59:07
we
59:08
live
59:08
and
59:08
breathe
59:09
this
59:09
stuff
59:09
every
59:10
day,
59:10
those
59:10
of
59:10
us
59:10
on
59:11
this,
59:11
on
59:11
the
59:11
podcast.
59:12
But
59:13
the
59:13
people
59:13
that
59:13
are
59:14
out
59:14
there,
59:14
they
59:14
don't.
59:15
Yeah.
59:16
And
59:16
things
59:17
are
59:17
changing
59:17
so
59:17
much,
59:18
which
59:18
to
59:18
me
59:19
reinforces
59:20
two
59:20
things
59:20
that
59:21
I'm
59:21
passionate
59:21
about.
59:22
One
59:22
is
59:23
proper
59:23
education,
59:24
and
59:24
two
59:25
is
59:26
conversations
59:26
like
59:27
this,
59:27
but
59:27
not
59:28
within
59:28
us,
59:29
with
59:29
the
59:29
broader
59:31
community,
59:32
so
59:33
that
59:33
we
59:33
all
59:33
learn
59:34
from
59:34
each
59:34
other
59:35
and
59:35
we
59:35
maximize
59:36
our
59:36
opportunities.
59:37
Because
59:37
iron
59:38
is
59:38
sharpening
59:38
iron,
59:39
for
59:39
lack
59:39
of
59:39
a
59:39
better
59:40
term.
59:41
I.
59:41
I
59:42
have
59:42
to
59:42
hop
59:42
off.
59:42
I'm
59:43
so
59:43
sorry.
59:44
No,
59:44
that's
59:45
okay.
59:45
Like,
59:45
we're
59:45
at
59:45
our
59:46
time.
59:46
So,
59:46
like,
59:47
does
59:47
everybody
59:48
have
59:48
to
59:48
go
59:48
or
59:48
does
59:48
anybody
59:49
want
59:49
to
59:49
stay
59:49
and
59:49
keep
59:49
talking?
59:51
I
59:51
got
59:51
a
59:51
1
59:52
o'clock
59:52
call.
59:55
Always
59:56
assume
59:57
that
59:57
everything
59:57
else
59:57
we
59:57
say,
59:57
Mike
59:58
agrees
59:58
with.
59:59
All
59:59
right,
59:59
we'll
1:00:00
throw
1:00:00
his
1:00:00
name
1:00:00
around
1:00:00
liberally.
1:00:01
And
1:00:01
yeah,
1:00:02
rubber
1:00:03
stinks.
1:00:06
I
1:00:06
mean,
1:00:06
like,
1:00:07
you
1:00:08
guys,
1:00:08
can
1:00:08
you
1:00:08
guys
1:00:08
stay
1:00:08
for
1:00:08
a
1:00:09
few
1:00:09
minutes
1:00:09
or
1:00:09
what
1:00:09
do
1:00:09
you
1:00:09
want
1:00:09
to
1:00:09
do?
1:00:11
I
1:00:11
mean,
1:00:11
I.
1:00:12
As
1:00:12
long
1:00:12
as
1:00:13
the
1:00:13
dog
1:00:13
doesn't
1:00:13
tear.
1:00:14
Apart
1:00:14
the
1:00:14
house,
1:00:14
I
1:00:14
don't
1:00:15
want
1:00:15
to
1:00:15
scare
1:00:15
people.
1:00:16
Right.
1:00:16
And
1:00:16
I
1:00:16
know
1:00:16
that
1:00:17
some
1:00:17
of
1:00:17
this
1:00:17
stuff
1:00:17
that's
1:00:18
coming
1:00:18
out
1:00:18
of
1:00:18
my
1:00:18
mouth
1:00:19
is
1:00:19
scary.
1:00:20
And
1:00:20
I
1:00:20
know
1:00:20
that
1:00:21
there's
1:00:21
probably
1:00:23
80%
1:00:24
plus
1:00:24
majority
1:00:24
of
1:00:24
people
1:00:25
who
1:00:25
are
1:00:25
like,
1:00:25
you're
1:00:26
nuts.
1:00:28
That
1:00:28
is
1:00:28
never
1:00:29
going
1:00:29
to
1:00:29
happen
1:00:29
at
1:00:29
the
1:00:29
speed
1:00:30
that
1:00:30
you
1:00:30
think
1:00:30
it's
1:00:30
going
1:00:30
to
1:00:31
happen
1:00:31
at,
1:00:32
but
1:00:32
they're
1:00:32
forcing
1:00:33
it
1:00:33
on
1:00:33
people.
1:00:34
Like,
1:00:34
there
1:00:35
was
1:00:35
already
1:00:35
a
1:00:35
ton
1:00:35
of
1:00:36
pushback
1:00:36
against
1:00:36
Google
1:00:37
AI
1:00:37
overviews
1:00:37
in
1:00:38
May
1:00:38
or
1:00:38
April,
1:00:39
and
1:00:39
they
1:00:39
took
1:00:39
it
1:00:39
away
1:00:39
for
1:00:39
two
1:00:40
months
1:00:40
and
1:00:40
they
1:00:40
made
1:00:40
it
1:00:40
better.
1:00:40
And
1:00:41
it's
1:00:41
more
1:00:42
places
1:00:42
than
1:00:42
it's
1:00:42
Ever
1:00:42
been
1:00:43
before.
1:00:44
And
1:00:44
people
1:00:45
are
1:00:45
adopting
1:00:45
this
1:00:45
stuff
1:00:46
and
1:00:46
it's
1:00:46
working
1:00:47
better.
1:00:47
They're
1:00:47
finding
1:00:48
easier
1:00:48
answers.
1:00:49
Apple
1:00:50
is
1:00:50
putting
1:00:50
this
1:00:50
on
1:00:50
their
1:00:51
phones.
1:00:51
The
1:00:52
people
1:00:52
who
1:00:52
use
1:00:53
Apple
1:00:53
are
1:00:53
the
1:00:53
less
1:00:54
tech
1:00:54
savvy
1:00:54
people,
1:00:55
generally
1:00:55
speaking.
1:00:56
Certainly
1:00:56
there
1:00:56
are
1:00:56
tech
1:00:57
savvy
1:00:57
people
1:00:57
there
1:00:57
who
1:00:58
are
1:00:59
weird.
1:00:59
That's.
1:01:00
I'm
1:01:00
just
1:01:00
going
1:01:00
to
1:01:00
say
1:01:00
that
1:01:00
out
1:01:00
loud.
1:01:01
Use
1:01:01
Android.
1:01:02
It's
1:01:02
better
1:01:02
anyway.
1:01:03
But
1:01:04
like
1:01:04
the
1:01:04
mo.
1:01:04
The
1:01:04
people
1:01:04
who
1:01:05
use
1:01:05
Apple
1:01:05
are
1:01:06
generally
1:01:06
speaking
1:01:07
less
1:01:07
tech
1:01:07
savvy
1:01:08
because
1:01:08
they
1:01:08
want
1:01:08
things
1:01:09
all
1:01:09
in
1:01:10
one
1:01:10
package.
1:01:10
Right.
1:01:11
They
1:01:11
don't
1:01:11
want
1:01:12
to
1:01:12
do
1:01:12
all
1:01:12
the
1:01:12
hard
1:01:12
things.
1:01:13
And
1:01:13
they
1:01:14
have
1:01:14
just
1:01:14
released
1:01:15
like
1:01:16
upgraded
1:01:17
version
1:01:17
of
1:01:17
Siri
1:01:18
where
1:01:18
you
1:01:18
can
1:01:19
type
1:01:19
in
1:01:19
it
1:01:19
and
1:01:19
you
1:01:19
can
1:01:20
search
1:01:20
just
1:01:20
like
1:01:20
Google
1:01:21
and
1:01:21
then
1:01:22
you
1:01:22
can
1:01:22
get
1:01:22
a
1:01:22
fallback
1:01:23
as
1:01:23
ChatGPT
1:01:24
and
1:01:24
as
1:01:24
people
1:01:24
upgrade
1:01:25
their
1:01:25
Apple
1:01:25
iPhones.
1:01:26
Like
1:01:27
this
1:01:27
is
1:01:27
a
1:01:27
billion
1:01:28
people
1:01:28
who
1:01:28
are
1:01:28
never
1:01:29
ever
1:01:30
going
1:01:30
to
1:01:30
touch
1:01:31
Google
1:01:31
again,
1:01:32
ever.
1:01:34
Meta
1:01:34
is
1:01:34
building
1:01:34
its
1:01:35
own
1:01:35
search
1:01:35
engine.
1:01:35
ChatGPT
1:01:36
has
1:01:36
its
1:01:37
own
1:01:37
search
1:01:37
engine.
1:01:38
Like
1:01:38
the
1:01:39
amount
1:01:39
of
1:01:39
people
1:01:39
in
1:01:40
Google
1:01:40
is
1:01:40
going
1:01:40
to
1:01:40
fragment
1:01:41
into
1:01:41
40,000
1:01:42
pieces
1:01:43
so
1:01:44
fast.
1:01:45
Like
1:01:46
it's.
1:01:46
And
1:01:47
I
1:01:47
know,
1:01:47
like,
1:01:47
I
1:01:48
get
1:01:48
that
1:01:48
it
1:01:48
sounds
1:01:49
nuts
1:01:49
and
1:01:49
you
1:01:49
can't
1:01:50
process
1:01:50
that,
1:01:51
but
1:01:51
that's
1:01:52
for
1:01:52
sure
1:01:53
going
1:01:53
to
1:01:53
happen
1:01:53
next
1:01:54
year.
1:01:55
Well,
1:01:55
what
1:01:56
I
1:01:56
think
1:01:56
is
1:01:57
in
1:01:57
technology,
1:01:58
we've
1:01:58
always
1:01:58
had
1:01:59
the
1:01:59
bell
1:01:59
curve,
1:01:59
right.
1:02:00
And
1:02:00
there's
1:02:01
always
1:02:01
the
1:02:01
guys
1:02:01
that
1:02:01
are
1:02:02
on
1:02:02
the
1:02:02
bleeding
1:02:02
edge,
1:02:03
which
1:02:03
is
1:02:03
you,
1:02:03
Brian,
1:02:04
and
1:02:04
then
1:02:05
there's
1:02:05
the
1:02:05
ones
1:02:05
that
1:02:05
are
1:02:05
on
1:02:06
the
1:02:06
cutting
1:02:06
edge,
1:02:07
which
1:02:07
is
1:02:07
where
1:02:07
I
1:02:08
prefer
1:02:08
to
1:02:08
live
1:02:09
because
1:02:09
as
1:02:09
a
1:02:09
consultant
1:02:10
working
1:02:10
with
1:02:11
clients,
1:02:11
I
1:02:11
don't
1:02:11
ever
1:02:11
want
1:02:11
to
1:02:12
put
1:02:12
them
1:02:12
on
1:02:12
the
1:02:12
bleeding
1:02:13
edge.
1:02:13
And
1:02:13
then
1:02:13
you
1:02:14
get
1:02:14
to
1:02:14
the
1:02:14
top
1:02:14
of
1:02:14
the
1:02:15
curve
1:02:15
where
1:02:15
you're
1:02:15
talking
1:02:16
about,
1:02:16
where
1:02:16
you
1:02:16
start
1:02:17
reaching
1:02:17
adoption.
1:02:18
I
1:02:18
think
1:02:21
the
1:02:21
thing
1:02:21
that
1:02:21
we
1:02:22
have
1:02:22
to
1:02:22
be
1:02:22
aware
1:02:22
of
1:02:23
right
1:02:23
now
1:02:23
is
1:02:24
that
1:02:25
step
1:02:25
from
1:02:26
bleeding
1:02:26
edge
1:02:27
to
1:02:28
mainstream
1:02:28
adoption
1:02:29
is
1:02:29
getting
1:02:29
shorter
1:02:30
and
1:02:30
shorter.
1:02:31
Oh,
1:02:32
it's
1:02:32
completely,
1:02:32
it's
1:02:33
the
1:02:33
same
1:02:33
thing
1:02:33
with
1:02:33
Mike's
1:02:34
example
1:02:34
of
1:02:34
hotel
1:02:34
keys.
1:02:35
Right.
1:02:35
It
1:02:36
took
1:02:36
40
1:02:36
years
1:02:36
to
1:02:36
adopt
1:02:37
hotel
1:02:37
keys,
1:02:38
but
1:02:38
if
1:02:38
every
1:02:38
hotel
1:02:39
the
1:02:39
next
1:02:39
day
1:02:39
had
1:02:39
digital
1:02:40
keys.
1:02:41
Right.
1:02:41
The
1:02:41
adoption
1:02:42
would
1:02:42
have
1:02:42
been
1:02:42
straight
1:02:43
line.
1:02:43
And
1:02:44
that's
1:02:44
what
1:02:44
they're
1:02:44
doing
1:02:44
to
1:02:45
you.
1:02:45
They're
1:02:45
forcing
1:02:46
AI
1:02:46
in
1:02:46
front
1:02:46
of
1:02:46
you
1:02:47
in
1:02:47
your
1:02:47
speech,
1:02:47
in
1:02:48
the
1:02:48
devices
1:02:48
that
1:02:48
you
1:02:49
already
1:02:49
have.
1:02:49
Yeah.
1:02:50
And
1:02:50
where
1:02:51
earlier
1:02:51
today
1:02:51
you
1:02:52
were
1:02:52
saying,
1:02:53
I
1:02:53
don't
1:02:53
think
1:02:53
the
1:02:54
parks
1:02:54
have
1:02:54
time
1:02:55
to
1:02:55
ramp
1:02:55
up.
1:02:56
I
1:02:56
think
1:02:56
that
1:02:57
speaks
1:02:57
to
1:02:58
this
1:02:58
and
1:02:59
your
1:02:59
experience
1:03:00
and
1:03:00
perception
1:03:00
for
1:03:00
where
1:03:01
you
1:03:01
are.
1:03:01
It's
1:03:02
true,
1:03:02
AI
1:03:03
is
1:03:03
growing
1:03:03
so
1:03:04
fast.
1:03:04
But
1:03:05
what
1:03:05
I,
1:03:05
and,
1:03:06
and
1:03:06
so
1:03:06
I
1:03:06
do
1:03:06
agree
1:03:07
with
1:03:07
that.
1:03:08
But
1:03:08
I
1:03:08
do
1:03:08
think
1:03:09
that
1:03:09
we
1:03:09
are
1:03:10
out
1:03:10
ahead
1:03:10
of
1:03:10
it
1:03:11
enough
1:03:11
for
1:03:11
them
1:03:11
to
1:03:12
make
1:03:12
at
1:03:12
least
1:03:12
some
1:03:13
significant
1:03:14
changes
1:03:14
in
1:03:15
their
1:03:15
plans
1:03:15
for
1:03:15
2025
1:03:17
to
1:03:17
make
1:03:17
a
1:03:17
difference.
1:03:18
And
1:03:19
any
1:03:19
change
1:03:19
we
1:03:20
make
1:03:20
that
1:03:20
positive
1:03:21
positively
1:03:22
impacts
1:03:22
our
1:03:23
bottom
1:03:23
line
1:03:23
is
1:03:24
better
1:03:24
than
1:03:24
none.
1:03:25
Like
1:03:25
the
1:03:26
biggest
1:03:26
thing
1:03:26
we're
1:03:26
talking
1:03:27
about,
1:03:27
forget
1:03:27
about
1:03:27
scary,
1:03:28
the
1:03:28
biggest
1:03:28
thing
1:03:28
we're
1:03:28
talking
1:03:29
about
1:03:29
is
1:03:29
SEO.
1:03:30
Yeah,
1:03:30
well.
1:03:31
And
1:03:31
without
1:03:32
podcasts
1:03:33
like
1:03:33
what
1:03:33
you
1:03:33
do
1:03:34
and
1:03:34
the
1:03:34
efforts
1:03:34
of
1:03:35
other
1:03:35
people,
1:03:35
like
1:03:36
what
1:03:36
Scott
1:03:36
does
1:03:36
with
1:03:37
his
1:03:37
research,
1:03:38
they
1:03:38
really
1:03:39
are
1:03:39
out
1:03:39
there
1:03:39
all
1:03:40
alone
1:03:40
in
1:03:40
a
1:03:40
brand
1:03:41
new
1:03:41
landscape
1:03:42
with
1:03:42
no
1:03:42
guidelines.
1:03:43
Well,
1:03:43
we're
1:03:43
going
1:03:43
to
1:03:43
change
1:03:43
that.
1:03:44
Scott
1:03:44
and
1:03:44
I
1:03:44
are
1:03:44
going
1:03:44
to
1:03:44
have
1:03:45
a
1:03:45
data
1:03:45
call
1:03:45
or
1:03:46
data,
1:03:46
like
1:03:46
I
1:03:46
don't
1:03:47
know
1:03:47
if
1:03:47
it's
1:03:47
going
1:03:47
to
1:03:47
be
1:03:47
weekly,
1:03:47
but
1:03:48
something
1:03:49
in,
1:03:49
in
1:03:49
2025.
1:03:50
Right.
1:03:51
Catchy
1:03:52
name
1:03:52
to
1:03:52
be
1:03:52
disclosed
1:03:53
later.
1:03:54
But
1:03:54
in
1:03:55
addition
1:03:55
to
1:03:55
the
1:03:55
show.
1:03:55
Right.
1:03:56
And
1:03:57
maybe
1:03:57
I'll
1:03:57
do
1:03:57
like,
1:03:57
I'm
1:03:57
going
1:03:57
to
1:03:57
do
1:03:58
a
1:03:58
lot
1:03:58
more
1:03:58
content
1:03:58
and
1:03:58
AI,
1:04:00
you
1:04:00
know,
1:04:01
because
1:04:01
I'll
1:04:01
have
1:04:01
more
1:04:01
time.
1:04:02
For
1:04:02
reasons
1:04:02
that
1:04:03
will
1:04:03
soon
1:04:03
become
1:04:03
clear
1:04:04
to
1:04:05
people
1:04:05
Scott
1:04:06
already
1:04:06
knows.
1:04:07
But
1:04:07
one
1:04:08
thing
1:04:08
that's
1:04:08
kind
1:04:08
of
1:04:08
funny,
1:04:09
Brian,
1:04:09
is,
1:04:09
you
1:04:09
know,
1:04:10
you,
1:04:10
even
1:04:10
me
1:04:10
though,
1:04:11
I
1:04:11
love
1:04:11
technology.
1:04:12
When
1:04:12
you
1:04:12
started
1:04:13
this
1:04:13
whole
1:04:13
AI
1:04:14
stuff
1:04:14
a
1:04:14
couple
1:04:14
of
1:04:15
years
1:04:15
ago,
1:04:15
it
1:04:15
was
1:04:16
a
1:04:16
little
1:04:16
frightening.
1:04:17
But
1:04:17
because
1:04:18
I
1:04:18
continue
1:04:18
to
1:04:19
listen
1:04:19
to
1:04:19
you,
1:04:19
I
1:04:19
started,
1:04:20
you
1:04:21
know,
1:04:21
adopting
1:04:21
it.
1:04:22
But
1:04:22
now
1:04:22
what's
1:04:23
so
1:04:23
funny
1:04:23
is
1:04:23
that
1:04:23
I
1:04:24
use
1:04:24
AI
1:04:25
so
1:04:25
much
1:04:25
all
1:04:26
day
1:04:26
long
1:04:26
that
1:04:26
when
1:04:27
I
1:04:27
do
1:04:27
go
1:04:27
to
1:04:27
the
1:04:27
Google
1:04:28
search,
1:04:28
I'm
1:04:29
trying
1:04:29
to
1:04:29
use.
1:04:30
Yeah.
1:04:30
It's
1:04:31
like
1:04:31
I'm
1:04:31
still
1:04:31
trying
1:04:31
to
1:04:32
use
1:04:32
that
1:04:32
native
1:04:32
language
1:04:33
conversation
1:04:34
and
1:04:34
it's
1:04:35
not
1:04:35
exactly
1:04:36
the
1:04:36
same.
1:04:36
Right.
1:04:37
I
1:04:37
want
1:04:37
it
1:04:38
on
1:04:38
Google
1:04:39
and
1:04:40
it
1:04:40
will
1:04:40
be
1:04:40
there.
1:04:40
Right?
1:04:40
It
1:04:41
will
1:04:41
be
1:04:41
there
1:04:41
like
1:04:41
Google's.
1:04:42
Again,
1:04:42
I
1:04:42
don't
1:04:42
know
1:04:42
how
1:04:43
good
1:04:43
it's
1:04:43
going
1:04:43
to
1:04:43
be,
1:04:43
but
1:04:44
it's
1:04:44
going
1:04:44
to
1:04:44
be.
1:04:44
It
1:04:45
already
1:04:45
is
1:04:45
there.
1:04:45
To
1:04:46
be
1:04:46
clear.
1:04:47
It's
1:04:47
almost
1:04:48
every
1:04:48
query
1:04:48
except
1:04:49
I
1:04:49
think
1:04:49
like
1:04:49
the
1:04:49
local
1:04:50
businesses
1:04:50
and
1:04:50
some
1:04:50
of
1:04:50
the
1:04:51
medical
1:04:51
stuff
1:04:51
and,
1:04:51
and
1:04:52
stuff
1:04:52
like
1:04:53
that.
1:04:53
Right.
1:04:53
But
1:04:53
that's
1:04:54
going
1:04:54
to
1:04:54
quickly
1:04:54
change.
1:04:55
But
1:04:55
like
1:04:55
SEO,
1:04:56
don't
1:04:56
be
1:04:57
scared.
1:04:58
Like
1:04:58
SEO.
1:04:58
And
1:04:59
here's
1:04:59
the
1:04:59
thing,
1:05:00
you
1:05:00
can't
1:05:00
just
1:05:01
call
1:05:01
up
1:05:01
your
1:05:01
website
1:05:02
designer
1:05:02
who's
1:05:03
been
1:05:03
designing
1:05:03
your
1:05:03
website
1:05:04
for
1:05:04
12
1:05:04
bucks
1:05:05
a
1:05:05
month,
1:05:06
or
1:05:06
log
1:05:07
into
1:05:07
WIX
1:05:08
and
1:05:08
make
1:05:09
SEO
1:05:09
pretty.
1:05:10
We're
1:05:11
not
1:05:11
talking
1:05:11
about
1:05:11
stuffing
1:05:12
keywords
1:05:12
in
1:05:12
here.
1:05:13
We're
1:05:13
talking
1:05:14
about
1:05:14
building
1:05:14
links.
1:05:15
We're
1:05:15
talking
1:05:15
about
1:05:15
building
1:05:16
a
1:05:16
brand,
1:05:17
talking
1:05:17
about
1:05:18
schema
1:05:18
markup
1:05:19
on
1:05:19
the
1:05:19
back
1:05:19
end.
1:05:20
We're
1:05:20
not
1:05:20
talking
1:05:21
about
1:05:21
like,
1:05:21
yep,
1:05:21
I've
1:05:22
got
1:05:22
Yoast
1:05:22
SEO
1:05:23
installed
1:05:23
on
1:05:23
your
1:05:24
website.
1:05:24
You're
1:05:24
good
1:05:25
to
1:05:25
go.
1:05:26
No.
1:05:27
And
1:05:28
if
1:05:28
you
1:05:28
don't
1:05:28
know
1:05:28
what
1:05:29
to
1:05:29
ask
1:05:29
your
1:05:29
website
1:05:30
developer,
1:05:31
go
1:05:31
to
1:05:31
ChatGPT
1:05:32
and
1:05:32
say,
1:05:33
I'm
1:05:33
concerned
1:05:34
about
1:05:34
SEO
1:05:34
in
1:05:34
the
1:05:34
age
1:05:35
of
1:05:35
AI.
1:05:35
What
1:05:36
are
1:05:36
the
1:05:36
five
1:05:36
things
1:05:36
that
1:05:36
I
1:05:37
need
1:05:37
to
1:05:37
make
1:05:37
sure
1:05:37
my
1:05:37
website
1:05:38
dev
1:05:38
is
1:05:38
doing
1:05:38
for
1:05:38
me?
1:05:39
And
1:05:39
when
1:05:39
you
1:05:39
call
1:05:40
them
1:05:40
on
1:05:40
the
1:05:40
phone
1:05:41
and
1:05:41
four
1:05:41
of
1:05:41
those
1:05:42
things,
1:05:42
they're
1:05:42
like,
1:05:42
I
1:05:42
don't
1:05:43
even
1:05:43
know
1:05:43
what
1:05:43
you're
1:05:43
talking
1:05:43
about.
1:05:44
Fire
1:05:44
them
1:05:46
quickly
1:05:47
because
1:05:47
you
1:05:47
don't
1:05:48
have
1:05:48
time.
1:05:49
But
1:05:49
it's
1:05:49
all
1:05:49
SEO
1:05:50
because
1:05:51
the
1:05:52
AIs
1:05:52
are
1:05:52
crawling
1:05:53
your
1:05:53
website.
1:05:54
They're
1:05:54
understanding
1:05:55
all
1:05:55
that.
1:05:55
And
1:05:55
we're
1:05:55
not
1:05:55
even
1:05:56
talking
1:05:56
about
1:05:56
the
1:05:56
crazy
1:05:56
stuff
1:05:57
yet.
1:05:57
Right?
1:05:57
But
1:05:58
SEO
1:05:58
is
1:05:58
the
1:05:59
number
1:05:59
one
1:05:59
thing
1:05:59
that
1:05:59
you
1:05:59
must
1:06:00
pay
1:06:00
attention
1:06:00
to
1:06:00
on
1:06:01
page
1:06:01
and
1:06:01
off
1:06:01
page.
1:06:02
SEO
1:06:03
on
1:06:03
page
1:06:04
to
1:06:04
get
1:06:04
them
1:06:04
to
1:06:04
understand
1:06:04
what
1:06:05
you
1:06:05
are.
1:06:05
Off
1:06:05
page
1:06:06
to
1:06:06
get
1:06:06
them
1:06:06
to
1:06:06
understand
1:06:06
you're
1:06:07
important
1:06:08
to
1:06:08
the
1:06:08
conversation.
1:06:10
Both
1:06:10
of
1:06:10
them
1:06:10
in
1:06:10
tandem
1:06:11
at
1:06:11
the
1:06:11
exact
1:06:12
same
1:06:12
time,
1:06:13
ongoing.
1:06:14
It
1:06:15
never,
1:06:15
ever
1:06:16
stops.
1:06:17
It's
1:06:18
not
1:06:18
a.
1:06:18
I
1:06:19
called
1:06:19
my
1:06:19
website
1:06:19
dev
1:06:20
and
1:06:20
he
1:06:20
did
1:06:20
answer
1:06:21
all
1:06:21
the
1:06:21
five
1:06:21
questions,
1:06:21
right?
1:06:22
And
1:06:22
he
1:06:22
says,
1:06:22
I'm
1:06:23
good
1:06:23
with
1:06:23
SEO.
1:06:23
And
1:06:23
he's
1:06:24
done,
1:06:25
no,
1:06:26
never,
1:06:27
never.
1:06:30
I
1:06:30
don't
1:06:30
know.
1:06:31
And
1:06:31
we're
1:06:31
not
1:06:31
even
1:06:31
talking
1:06:31
about
1:06:31
the
1:06:31
crazy
1:06:32
stuff
1:06:32
yet.
1:06:32
Scott.
1:06:33
Like,
1:06:33
I
1:06:33
mean,
1:06:34
like,
1:06:34
what
1:06:34
I
1:06:34
was
1:06:34
trying
1:06:35
to
1:06:35
tell
1:06:35
Mike
1:06:35
is
1:06:35
coming
1:06:35
in
1:06:36
January
1:06:36
is
1:06:36
agents
1:06:37
that
1:06:37
can
1:06:37
operate
1:06:38
your
1:06:38
computer,
1:06:39
they'll
1:06:39
literally
1:06:40
be
1:06:40
able
1:06:40
to
1:06:40
open
1:06:40
the
1:06:40
programs
1:06:41
and
1:06:41
do
1:06:41
data
1:06:41
entry
1:06:42
and
1:06:42
browse
1:06:42
the
1:06:42
Internet
1:06:42
and
1:06:43
plan
1:06:43
trips
1:06:43
for
1:06:43
you.
1:06:44
And
1:06:44
one
1:06:44
of
1:06:44
the
1:06:45
stated
1:06:45
examples
1:06:46
of
1:06:47
tens
1:06:48
of
1:06:48
thousands
1:06:48
it's
1:06:48
going
1:06:48
to
1:06:48
be
1:06:48
able
1:06:48
to
1:06:49
do.
1:06:49
But
1:06:50
the
1:06:50
three
1:06:50
marketable
1:06:51
things
1:06:51
that
1:06:51
OpenAI
1:06:52
said
1:06:52
is
1:06:52
coming
1:06:53
is
1:06:53
booking
1:06:53
travel.
1:06:55
It
1:06:55
will
1:06:55
be
1:06:56
able
1:06:56
to
1:06:56
book
1:06:56
travel
1:06:56
for
1:06:57
you.
1:06:58
So
1:06:58
now
1:06:59
imagine
1:06:59
a
1:06:59
world
1:06:59
where
1:06:59
the
1:07:00
robot
1:07:00
is
1:07:00
going
1:07:01
to
1:07:01
your
1:07:01
website
1:07:01
and
1:07:02
doesn't
1:07:02
care
1:07:03
about
1:07:03
the
1:07:03
CTA
1:07:04
you
1:07:04
spent
1:07:04
55
1:07:05
hours
1:07:05
agonizing
1:07:06
over
1:07:07
with
1:07:07
your
1:07:07
marketing
1:07:08
person.
1:07:09
Like,
1:07:10
imagine
1:07:10
the
1:07:10
AI
1:07:11
is
1:07:11
doing
1:07:11
all
1:07:11
the
1:07:12
research
1:07:12
and
1:07:13
the
1:07:13
planning.
1:07:14
Like,
1:07:14
that
1:07:15
is
1:07:15
what
1:07:15
we're
1:07:15
literally
1:07:15
headed
1:07:16
to
1:07:16
in
1:07:16
2025.
1:07:17
And
1:07:18
everybody's
1:07:18
not
1:07:18
going
1:07:18
to
1:07:18
adopt
1:07:19
it
1:07:19
in
1:07:19
2025.
1:07:19
I'm
1:07:20
not
1:07:20
saying
1:07:20
that
1:07:21
that's
1:07:21
going
1:07:21
to
1:07:21
be
1:07:21
a
1:07:21
longer
1:07:22
curve,
1:07:23
but
1:07:23
the
1:07:23
ability
1:07:23
of
1:07:24
people
1:07:24
to
1:07:24
start
1:07:24
doing
1:07:24
it
1:07:25
is
1:07:25
there.
1:07:26
And
1:07:26
then
1:07:26
what
1:07:27
happens
1:07:27
when
1:07:27
the
1:07:27
AI
1:07:27
can
1:07:28
go
1:07:28
browse
1:07:28
your
1:07:28
website
1:07:28
and
1:07:29
go
1:07:29
to
1:07:29
campspot
1:07:29
and
1:07:29
fill
1:07:30
in
1:07:30
all
1:07:30
the
1:07:30
dates
1:07:30
and
1:07:30
come
1:07:30
back
1:07:30
to
1:07:31
you
1:07:31
and
1:07:31
say,
1:07:31
like,
1:07:31
I
1:07:31
know
1:07:31
you.
1:07:32
Like,
1:07:33
you
1:07:33
know,
1:07:33
warm
1:07:33
weather
1:07:34
in
1:07:34
the
1:07:34
middle
1:07:34
of
1:07:34
summer.
1:07:35
So
1:07:35
I've
1:07:35
picked
1:07:35
out
1:07:36
this
1:07:36
stay
1:07:36
for
1:07:36
you
1:07:36
July
1:07:37
17th
1:07:37
through
1:07:37
the
1:07:37
19th
1:07:38
in
1:07:38
Oklahoma
1:07:38
City,
1:07:39
where
1:07:39
you've
1:07:39
never
1:07:39
been
1:07:39
before.
1:07:40
Would
1:07:40
you
1:07:40
like
1:07:40
me
1:07:40
to
1:07:41
book
1:07:41
it?
1:07:41
Sure.
1:07:44
Like,
1:07:44
this
1:07:44
changes
1:07:45
booking
1:07:45
windows.
1:07:45
This
1:07:46
changes
1:07:46
behavior.
1:07:46
This
1:07:47
changes
1:07:47
everything.
1:07:48
This
1:07:48
changes
1:07:48
your
1:07:48
dynamic
1:07:49
pricing.
1:07:51
What
1:07:51
happens
1:07:51
when
1:07:51
the
1:07:51
AI,
1:07:52
and
1:07:52
it's
1:07:52
not
1:07:52
going
1:07:52
to
1:07:52
happen
1:07:53
next
1:07:53
year,
1:07:53
but
1:07:53
in
1:07:54
2026
1:07:55
when
1:07:55
the
1:07:55
AI
1:07:56
prompts
1:07:56
you
1:07:57
did.
1:07:57
You
1:07:57
want
1:07:57
to
1:07:58
book
1:07:58
your
1:07:58
trip
1:07:58
again.
1:07:59
You
1:07:59
want
1:07:59
to
1:07:59
book
1:07:59
your
1:08:00
camping
1:08:00
trip
1:08:00
for
1:08:00
the
1:08:00
winter
1:08:01
or
1:08:01
the
1:08:01
summer
1:08:01
in
1:08:02
February,
1:08:03
and
1:08:03
then
1:08:03
in
1:08:03
February,
1:08:04
it's
1:08:04
going
1:08:04
to
1:08:04
book.
1:08:05
What
1:08:05
happens
1:08:05
to
1:08:06
the
1:08:06
dynamic
1:08:07
pricing
1:08:07
that
1:08:07
isn't
1:08:08
really
1:08:08
dynamic
1:08:08
pricing
1:08:09
in
1:08:09
the
1:08:09
reservation
1:08:09
systems?
1:08:10
They
1:08:11
don't
1:08:11
have
1:08:11
Disney
1:08:11
dynamic
1:08:12
pricing.
1:08:12
They
1:08:12
don't
1:08:12
have
1:08:12
hotel
1:08:13
dynamic
1:08:13
pricing.
1:08:14
And
1:08:14
even
1:08:14
that's
1:08:14
going
1:08:14
to
1:08:15
be
1:08:15
defeated.
1:08:16
But
1:08:16
what
1:08:16
happens
1:08:16
when
1:08:17
the
1:08:17
AI
1:08:17
figures
1:08:18
out
1:08:18
that
1:08:18
it
1:08:18
can
1:08:18
book
1:08:18
February
1:08:19
2
1:08:19
instead
1:08:19
of
1:08:20
February
1:08:20
5
1:08:20
to
1:08:20
get
1:08:20
a
1:08:21
better
1:08:21
price,
1:08:21
and
1:08:22
then
1:08:22
all
1:08:22
the
1:08:22
AIs
1:08:22
do
1:08:23
it,
1:08:23
and
1:08:23
then
1:08:23
you
1:08:24
go
1:08:24
manually
1:08:24
adjust
1:08:25
your
1:08:25
price
1:08:25
and
1:08:26
in
1:08:26
10
1:08:26
seconds
1:08:26
it's
1:08:27
like,
1:08:27
I'll
1:08:27
just
1:08:27
book
1:08:27
February
1:08:27
7th
1:08:28
instead.
1:08:28
They
1:08:29
didn't
1:08:29
get
1:08:29
that
1:08:29
date
1:08:29
done.
1:08:31
Like,
1:08:32
this
1:08:32
is
1:08:32
big
1:08:32
stuff.
1:08:34
I'm
1:08:34
so.
1:08:34
I
1:08:35
wasn't
1:08:35
even
1:08:35
talking
1:08:35
about
1:08:35
the
1:08:35
crazy
1:08:36
stuff,
1:08:36
even
1:08:36
though
1:08:36
it
1:08:36
sounded
1:08:37
crazy.
1:08:37
Yeah,
1:08:38
it
1:08:38
is.
1:08:38
Hey,
1:08:38
I
1:08:39
do
1:08:39
have
1:08:39
to
1:08:39
jump
1:08:39
now,
1:08:40
too,
1:08:40
so
1:08:41
it
1:08:41
was
1:08:41
great.
1:08:43
I
1:08:43
hope
1:08:44
I
1:08:44
wasn't
1:08:44
too,
1:08:45
too
1:08:45
much,
1:08:45
too,
1:08:46
too
1:08:46
sparkly
1:08:46
for
1:08:47
you
1:08:47
today.
1:08:48
No,
1:08:48
like,
1:08:48
I
1:08:49
mean,
1:08:49
everything
1:08:49
you
1:08:49
say
1:08:50
is
1:08:50
always.
1:08:50
I
1:08:51
don't,
1:08:51
I
1:08:51
don't
1:08:51
want
1:08:51
to
1:08:51
say
1:08:51
always.
1:08:52
Right.
1:08:52
Because
1:08:52
I'm
1:08:53
not
1:08:53
always
1:08:53
correct.
1:08:53
Go
1:08:54
ahead,
1:08:54
say
1:08:54
things
1:08:55
you
1:08:55
say
1:08:55
make
1:08:56
sense.
1:08:57
Like,
1:08:57
I
1:08:57
was
1:08:57
just
1:08:58
trying
1:08:58
to
1:08:58
get
1:08:58
to
1:08:58
the,
1:08:59
like,
1:08:59
how
1:08:59
do
1:08:59
we
1:08:59
make
1:09:00
the
1:09:00
biggest
1:09:00
impact
1:09:01
and
1:09:01
then
1:09:01
the
1:09:01
littlest
1:09:02
impact?
1:09:02
All
1:09:03
of
1:09:03
which
1:09:03
are
1:09:03
important.
1:09:03
So
1:09:04
thank
1:09:04
you.
1:09:04
Yep.
1:09:05
All
1:09:05
right,
1:09:05
well,
1:09:05
thank
1:09:05
you,
1:09:06
guys.
1:09:07
All
1:09:07
right,
1:09:07
take
1:09:07
care.
1:09:08
I
1:09:08
don't
1:09:08
know
1:09:08
if
1:09:08
I
1:09:08
have
1:09:08
much
1:09:08
more
1:09:09
to
1:09:09
say,
1:09:09
Scott,
1:09:09
but
1:09:09
is
1:09:09
there
1:09:10
any
1:09:10
data
1:09:10
that
1:09:10
you,
1:09:11
like,
1:09:11
wanted
1:09:11
to
1:09:11
cover
1:09:12
and
1:09:12
get
1:09:12
out
1:09:12
there
1:09:12
that
1:09:13
we
1:09:13
haven't
1:09:13
talked
1:09:13
about?
1:09:14
You
1:09:14
know,
1:09:15
I
1:09:15
think,
1:09:15
I
1:09:15
think
1:09:16
that
1:09:16
the
1:09:17
only
1:09:17
thing,
1:09:17
you
1:09:18
know,
1:09:18
in
1:09:18
more
1:09:18
general
1:09:19
terms,
1:09:19
just
1:09:20
kind
1:09:20
of
1:09:20
thinking
1:09:21
how
1:09:21
people
1:09:21
think
1:09:22
about
1:09:22
all
1:09:22
this
1:09:23
and
1:09:23
when
1:09:23
they
1:09:23
think
1:09:23
about
1:09:23
their
1:09:24
marketing,
1:09:24
when
1:09:24
they
1:09:24
think
1:09:24
about
1:09:25
what
1:09:25
they're
1:09:25
doing.
1:09:25
I
1:09:26
know
1:09:26
I
1:09:26
mentioned
1:09:26
that
1:09:26
earlier,
1:09:27
but
1:09:27
when,
1:09:28
when,
1:09:28
you
1:09:28
know,
1:09:28
in
1:09:28
some
1:09:28
of
1:09:29
the
1:09:29
stuff
1:09:29
we've
1:09:29
been.
1:09:29
Been
1:09:30
looking
1:09:30
at
1:09:30
in
1:09:30
terms
1:09:30
of
1:09:30
how
1:09:31
people
1:09:31
that,
1:09:32
you
1:09:32
know,
1:09:32
the
1:09:32
level
1:09:32
of
1:09:32
interest
1:09:33
and
1:09:33
how
1:09:33
that's
1:09:33
changing
1:09:34
is.
1:09:35
Again,
1:09:35
I
1:09:35
can't
1:09:35
reinforce
1:09:36
enough
1:09:36
that
1:09:37
a
1:09:37
lot
1:09:37
of
1:09:37
the
1:09:37
traditional
1:09:38
terms
1:09:39
that
1:09:39
people
1:09:39
use
1:09:40
to.
1:09:40
For
1:09:42
searching
1:09:43
are,
1:09:44
are
1:09:44
declining.
1:09:45
Whereas
1:09:45
the
1:09:45
new.
1:09:45
For
1:09:46
example.
1:09:46
I
1:09:46
know
1:09:47
it's
1:09:47
a
1:09:47
weird
1:09:47
one.
1:09:47
I'll.
1:09:48
But
1:09:48
I'll
1:09:48
use
1:09:48
this
1:09:48
as
1:09:48
an
1:09:49
example.
1:09:49
We're
1:09:49
seeing
1:09:50
an
1:09:50
upward
1:09:50
trend
1:09:50
in
1:09:51
searches
1:09:51
for
1:09:52
forest
1:09:53
bathing.
1:09:54
Okay.
1:09:54
We
1:09:55
all
1:09:55
know
1:09:55
that's
1:09:55
just
1:09:55
hanging
1:09:55
out
1:09:55
in
1:09:56
the
1:09:56
woods,
1:09:56
hanging
1:09:57
out
1:09:57
there,
1:09:57
whatever.
1:09:57
But
1:09:58
forest
1:09:58
bathing,
1:09:58
it's
1:09:58
a
1:09:58
new
1:09:59
term
1:09:59
like
1:09:59
bathing.
1:10:00
Like,
1:10:00
like
1:10:01
hot
1:10:01
springs.
1:10:01
No,
1:10:02
no,
1:10:02
no,
1:10:02
no,
1:10:02
no,
1:10:03
no.
1:10:03
Where
1:10:03
you
1:10:03
just
1:10:03
hang
1:10:04
out
1:10:04
in
1:10:04
the
1:10:04
woods
1:10:04
and.
1:10:05
Oh,
1:10:05
okay.
1:10:05
Take
1:10:05
it
1:10:06
all
1:10:06
out.
1:10:06
Like,
1:10:06
I've
1:10:06
been
1:10:06
to
1:10:06
a
1:10:07
cool
1:10:07
hot
1:10:07
spring
1:10:07
in
1:10:07
the
1:10:07
middle
1:10:08
of
1:10:08
Alberta
1:10:08
that
1:10:08
was
1:10:09
out
1:10:09
near
1:10:09
B.C.
1:10:10
Oh,
1:10:10
I
1:10:10
love
1:10:10
the
1:10:10
hot
1:10:10
springs
1:10:11
too.
1:10:12
New
1:10:12
Mexico.
1:10:13
Anyway,
1:10:14
but
1:10:15
that's,
1:10:16
that's
1:10:16
a
1:10:16
term
1:10:16
that
1:10:16
people
1:10:17
are
1:10:17
now
1:10:17
using
1:10:17
and
1:10:18
it's
1:10:18
on,
1:10:18
it's
1:10:18
on
1:10:18
the
1:10:19
rise.
1:10:19
Volume's
1:10:20
still
1:10:20
relatively
1:10:21
low,
1:10:21
but
1:10:22
it's
1:10:22
rising.
1:10:23
And
1:10:23
it's,
1:10:24
it's
1:10:24
terms
1:10:25
like
1:10:25
that
1:10:26
take
1:10:27
another
1:10:27
term,
1:10:27
say
1:10:28
agritourism
1:10:30
again
1:10:30
didn't
1:10:31
even
1:10:31
really
1:10:31
exist
1:10:32
10
1:10:32
years
1:10:33
ago.
1:10:33
Now
1:10:34
all
1:10:34
of
1:10:34
a
1:10:34
sudden
1:10:35
it's
1:10:35
rising,
1:10:36
it's,
1:10:36
it's,
1:10:36
it's
1:10:37
increasing.
1:10:38
Things
1:10:39
like
1:10:39
that
1:10:40
are.
1:10:41
And
1:10:41
I
1:10:41
think
1:10:42
that's
1:10:42
why
1:10:42
I
1:10:42
think
1:10:42
it's
1:10:42
important
1:10:43
for
1:10:43
the
1:10:43
campgrounds
1:10:44
to
1:10:44
one,
1:10:45
make
1:10:45
sure
1:10:45
that
1:10:45
they
1:10:46
hire
1:10:46
someone
1:10:46
good
1:10:46
to
1:10:47
do
1:10:47
their
1:10:47
marketing
1:10:47
and
1:10:48
two,
1:10:48
keep
1:10:49
abreast
1:10:50
of
1:10:50
what's
1:10:50
going
1:10:50
on
1:10:51
out
1:10:51
there.
1:10:52
To
1:10:53
use
1:10:53
AI
1:10:54
because
1:10:54
AI
1:10:54
is
1:10:54
a
1:10:55
great
1:10:55
tool
1:10:55
to
1:10:55
go
1:10:55
out
1:10:56
there
1:10:56
and
1:10:56
figure
1:10:56
out
1:10:56
what's
1:10:56
going
1:10:57
on.
1:10:57
What
1:10:57
are
1:10:57
people
1:10:58
doing?
1:10:59
AI
1:11:00
will
1:11:00
tell
1:11:01
you
1:11:01
about
1:11:01
forest
1:11:02
bathing.
1:11:03
But
1:11:03
you
1:11:04
know
1:11:04
what
1:11:04
it
1:11:04
won't
1:11:04
do,
1:11:04
and
1:11:04
this
1:11:05
is
1:11:05
what
1:11:05
scares
1:11:05
me
1:11:05
too
1:11:06
a
1:11:06
little
1:11:06
bit,
1:11:06
is
1:11:06
we
1:11:07
won't
1:11:07
have
1:11:07
that
1:11:07
data.
1:11:08
We're
1:11:08
going
1:11:08
to
1:11:08
start
1:11:08
to
1:11:08
have
1:11:09
like,
1:11:09
we're
1:11:09
going
1:11:09
to
1:11:09
have
1:11:10
the
1:11:10
data
1:11:10
from
1:11:10
Google
1:11:10
search
1:11:11
for
1:11:11
a
1:11:11
while
1:11:11
of
1:11:12
how
1:11:12
many
1:11:12
people
1:11:12
are
1:11:12
looking
1:11:13
for
1:11:13
those
1:11:13
keywords.
1:11:14
But
1:11:14
are
1:11:15
we
1:11:15
going
1:11:15
to
1:11:15
have
1:11:15
the
1:11:15
data
1:11:15
of
1:11:16
how
1:11:16
many
1:11:16
people
1:11:16
are
1:11:16
asking
1:11:16
long
1:11:17
tail
1:11:17
keywords
1:11:18
that
1:11:18
result
1:11:18
in
1:11:18
an
1:11:18
answer
1:11:19
about
1:11:19
forest
1:11:19
bathing
1:11:20
or
1:11:21
on
1:11:21
ChatGPT
1:11:22
or
1:11:22
how
1:11:22
many
1:11:22
people
1:11:23
even
1:11:23
let
1:11:23
alone
1:11:23
type
1:11:24
in
1:11:24
forest
1:11:24
bathing
1:11:24
on
1:11:25
ChatGPT?
1:11:26
That
1:11:26
data
1:11:26
is
1:11:26
going
1:11:26
to
1:11:26
be
1:11:26
a
1:11:27
black
1:11:27
hole
1:11:27
for
1:11:27
a
1:11:28
while.
1:11:29
So
1:11:30
that's,
1:11:31
it's
1:11:31
going
1:11:31
to
1:11:31
be
1:11:31
tougher
1:11:31
and
1:11:32
tougher
1:11:32
to
1:11:32
uncover
1:11:32
trends,
1:11:33
still
1:11:33
pay
1:11:33
attention
1:11:33
to
1:11:33
them.
1:11:34
Everything
1:11:34
you're
1:11:34
saying
1:11:34
is
1:11:34
right,
1:11:35
but,
1:11:35
but
1:11:35
also
1:11:37
right.
1:11:37
It's
1:11:38
gonna
1:11:38
be.
1:11:38
Yeah,
1:11:39
yeah,
1:11:39
you're
1:11:40
right
1:11:40
though.
1:11:40
It's,
1:11:40
it's
1:11:41
good.
1:11:41
A
1:11:41
lot
1:11:41
of
1:11:41
that
1:11:41
will
1:11:41
go
1:11:41
away
1:11:42
in
1:11:42
the
1:11:43
short
1:11:43
term
1:11:43
though.
1:11:44
People
1:11:44
should
1:11:44
pay
1:11:44
attention
1:11:44
to
1:11:45
that
1:11:45
stuff.
1:11:46
Yeah,
1:11:46
for
1:11:46
sure.
1:11:46
Absolutely.
1:11:47
Because
1:11:48
you
1:11:48
know,
1:11:48
again,
1:11:49
a
1:11:49
few
1:11:49
years
1:11:50
ago
1:11:50
I'd
1:11:50
never
1:11:50
heard
1:11:50
of
1:11:50
forest
1:11:51
bathing
1:11:51
until
1:11:51
someone
1:11:51
brought
1:11:52
it
1:11:52
up.
1:11:52
We
1:11:52
included
1:11:52
it
1:11:52
in
1:11:53
some
1:11:53
of
1:11:53
our
1:11:53
research
1:11:53
and
1:11:53
it's
1:11:53
like
1:11:54
I've
1:11:54
never
1:11:54
heard.
1:11:54
About
1:11:54
it
1:11:54
until
1:11:54
you
1:11:55
just
1:11:55
brought
1:11:55
it
1:11:55
up
1:11:55
today.
1:11:55
Unless
1:11:56
I
1:11:56
was
1:11:56
in
1:11:56
a
1:11:56
report
1:11:57
that
1:11:57
I
1:11:57
didn't
1:11:57
read.
1:11:57
That
1:11:57
was
1:11:58
my
1:11:58
own
1:11:58
report,
1:11:58
but
1:11:59
it's.
1:12:00
So,
1:12:00
but
1:12:01
anyway,
1:12:01
those
1:12:01
things,
1:12:02
you
1:12:02
know,
1:12:02
again,
1:12:03
you
1:12:03
know,
1:12:03
we
1:12:03
talked
1:12:03
about
1:12:03
the
1:12:03
car
1:12:04
camping
1:12:04
thing.
1:12:05
Within
1:12:05
that
1:12:05
category,
1:12:06
one
1:12:06
of
1:12:07
the
1:12:07
fastest
1:12:07
growing
1:12:08
trends
1:12:09
I've
1:12:09
seen
1:12:09
are
1:12:09
people
1:12:10
doing
1:12:10
searches
1:12:10
for
1:12:11
the,
1:12:11
the
1:12:12
attachable
1:12:13
tents
1:12:13
to
1:12:13
vehicles,
1:12:15
not
1:12:15
just
1:12:15
rooftop,
1:12:16
but
1:12:16
the
1:12:16
ones
1:12:16
that
1:12:16
you
1:12:16
know,
1:12:17
that
1:12:17
attach
1:12:17
to
1:12:17
like
1:12:17
the
1:12:18
back
1:12:19
and
1:12:19
the
1:12:19
campground
1:12:20
that
1:12:20
says
1:12:20
no
1:12:20
car
1:12:20
camping.
1:12:21
Now,
1:12:22
now
1:12:22
you
1:12:22
have
1:12:22
to
1:12:22
think
1:12:23
about
1:12:23
this.
1:12:23
It's
1:12:23
like
1:12:24
it's,
1:12:24
it's
1:12:25
attached
1:12:25
to
1:12:25
the
1:12:25
car.
1:12:25
It's
1:12:26
a
1:12:26
tent.
1:12:27
Right.
1:12:27
But
1:12:27
it's
1:12:27
still
1:12:28
attached.
1:12:28
Yeah.
1:12:28
I
1:12:28
mean,
1:12:29
these
1:12:30
are
1:12:30
things
1:12:30
that
1:12:30
are.
1:12:31
These
1:12:32
restrictions,
1:12:32
like
1:12:33
I
1:12:33
think
1:12:33
Sandy
1:12:33
was
1:12:34
talking
1:12:34
about,
1:12:34
right.
1:12:34
Like
1:12:34
the
1:12:34
no
1:12:35
tent
1:12:35
camping,
1:12:35
no
1:12:35
car
1:12:36
camping
1:12:36
that
1:12:36
you're
1:12:36
talking
1:12:36
about
1:12:37
too.
1:12:38
These
1:12:38
are,
1:12:38
these
1:12:38
are
1:12:39
another
1:12:39
conversation.
1:12:40
Absolutely.
1:12:40
Right.
1:12:41
Like,
1:12:41
like,
1:12:41
look
1:12:41
at
1:12:41
all
1:12:42
these
1:12:42
people
1:12:42
who
1:12:42
are
1:12:42
like,
1:12:43
if
1:12:43
your
1:12:43
RV
1:12:44
is
1:12:44
more
1:12:44
than
1:12:44
10
1:12:44
years
1:12:44
old,
1:12:45
you
1:12:45
can't
1:12:45
come
1:12:45
stay
1:12:45
with
1:12:45
me.
1:12:46
Do
1:12:47
you
1:12:47
want
1:12:47
to
1:12:47
go
1:12:47
broke?
1:12:49
Right.
1:12:50
Like,
1:12:50
really,
1:12:51
is
1:12:51
it
1:12:51
like,
1:12:52
I
1:12:52
mean,
1:12:53
I
1:12:53
get
1:12:53
it
1:12:53
at
1:12:53
the
1:12:53
really,
1:12:54
really
1:12:54
high
1:12:54
end
1:12:54
luxury
1:12:55
resorts,
1:12:55
but
1:12:56
at
1:12:56
some
1:12:56
point,
1:12:57
like,
1:12:58
especially
1:12:58
if
1:12:58
the
1:12:58
economy
1:12:59
continues
1:12:59
to
1:12:59
decline
1:13:00
and
1:13:00
people
1:13:00
stop
1:13:00
buying
1:13:01
new
1:13:01
RVs,
1:13:01
at
1:13:01
some
1:13:02
point
1:13:02
they're
1:13:02
going
1:13:02
to
1:13:02
be
1:13:02
11
1:13:02
years
1:13:03
old.
1:13:04
What
1:13:05
do
1:13:05
you,
1:13:05
what's
1:13:05
your
1:13:05
plan?
1:13:07
Right.
1:13:07
Like,
1:13:09
like,
1:13:09
obviously
1:13:10
you
1:13:10
have
1:13:10
to
1:13:10
have
1:13:10
standards,
1:13:12
but
1:13:12
you're
1:13:12
going
1:13:12
to
1:13:13
have
1:13:13
to
1:13:13
start
1:13:13
relaxing
1:13:13
and
1:13:14
rethinking
1:13:14
some
1:13:14
of
1:13:14
these
1:13:15
rigid
1:13:15
rules
1:13:15
that
1:13:15
you've
1:13:16
all
1:13:16
put
1:13:16
in.
1:13:16
Like,
1:13:17
I
1:13:17
mean,
1:13:18
again,
1:13:19
we'll
1:13:19
look
1:13:19
at,
1:13:19
we'll
1:13:19
call
1:13:19
out
1:13:19
the
1:13:20
Facebook
1:13:20
groups.
1:13:20
Right?
1:13:20
All
1:13:21
the
1:13:21
people.
1:13:21
Like,
1:13:21
not
1:13:22
all
1:13:22
the
1:13:22
people,
1:13:22
because
1:13:22
most
1:13:23
owners
1:13:23
don't
1:13:23
do
1:13:23
this.
1:13:24
Right.
1:13:24
But
1:13:25
you
1:13:25
see
1:13:25
the
1:13:25
posts
1:13:26
that
1:13:26
come
1:13:26
out
1:13:26
once
1:13:26
in
1:13:26
a
1:13:26
while
1:13:28
about
1:13:28
the,
1:13:29
you
1:13:29
know,
1:13:29
I
1:13:29
don't
1:13:29
know,
1:13:30
electric
1:13:30
vehicle
1:13:30
charging,
1:13:31
for
1:13:31
example,
1:13:31
which
1:13:31
obviously
1:13:32
is
1:13:32
a
1:13:32
problem
1:13:32
that
1:13:32
needs
1:13:32
solved.
1:13:33
You
1:13:33
can't
1:13:33
like
1:13:33
lose
1:13:34
money
1:13:34
on
1:13:34
electricity.
1:13:35
There's
1:13:35
a
1:13:35
whole
1:13:35
can
1:13:35
of
1:13:35
worms
1:13:35
unpacked
1:13:36
there.
1:13:36
Right.
1:13:37
But
1:13:38
generally
1:13:38
speaking,
1:13:38
the
1:13:38
people
1:13:39
are
1:13:39
like,
1:13:39
I
1:13:39
just
1:13:39
refuse
1:13:40
to
1:13:40
let
1:13:40
people
1:13:40
have
1:13:41
electric
1:13:41
cars
1:13:41
in
1:13:41
my
1:13:42
park.
1:13:43
Like,
1:13:44
you're
1:13:44
just
1:13:44
literally
1:13:44
signing
1:13:45
your
1:13:45
own
1:13:45
death
1:13:45
warrant
1:13:47
is
1:13:47
all
1:13:47
you're
1:13:47
doing.
1:13:48
And
1:13:49
why,
1:13:50
why
1:13:50
is
1:13:50
this
1:13:51
the
1:13:51
hill
1:13:51
that
1:13:51
you
1:13:51
want
1:13:51
to
1:13:52
die
1:13:52
on?
1:13:54
Yeah.
1:13:54
To
1:13:54
what
1:13:54
end?
1:13:55
To
1:13:55
what
1:13:55
end
1:13:56
exactly?
1:13:56
Like,
1:13:57
again,
1:13:57
why
1:13:57
would
1:13:57
you,
1:13:58
you
1:13:58
know,
1:13:58
again
1:13:58
with
1:13:59
the,
1:14:00
the
1:14:00
RV
1:14:00
thing,
1:14:01
you
1:14:01
know,
1:14:01
there
1:14:01
are
1:14:01
people
1:14:01
out
1:14:01
there
1:14:02
that
1:14:02
do
1:14:02
that,
1:14:03
go
1:14:03
out
1:14:03
and
1:14:03
purposely
1:14:03
get
1:14:04
old
1:14:04
RVs
1:14:04
and,
1:14:05
and,
1:14:05
and,
1:14:06
you
1:14:06
know,
1:14:06
retrofit
1:14:06
them
1:14:07
and,
1:14:07
and
1:14:07
you
1:14:07
know,
1:14:08
there's
1:14:08
entire
1:14:09
clubs
1:14:09
of
1:14:10
these
1:14:10
types
1:14:10
of
1:14:10
RVs
1:14:11
if
1:14:11
you.
1:14:11
And
1:14:12
there
1:14:12
are
1:14:13
very
1:14:13
few
1:14:13
places
1:14:13
to
1:14:14
go,
1:14:14
by
1:14:14
the
1:14:14
way.
1:14:15
Yeah.
1:14:15
So
1:14:15
opportunity,
1:14:17
it's
1:14:17
kind
1:14:17
of
1:14:17
like,
1:14:18
yeah,
1:14:18
don't
1:14:18
shoot
1:14:19
yourself
1:14:19
in
1:14:19
the
1:14:19
foot.
1:14:19
Maybe
1:14:20
there's
1:14:20
parts
1:14:20
of
1:14:20
the
1:14:20
market
1:14:20
you
1:14:20
can
1:14:21
still
1:14:21
peel
1:14:21
off.
1:14:21
I
1:14:21
know
1:14:22
that
1:14:22
you
1:14:22
know
1:14:22
something,
1:14:24
I
1:14:24
know
1:14:24
the
1:14:24
reasoning
1:14:25
behind
1:14:25
it,
1:14:25
but
1:14:25
also
1:14:26
it's
1:14:27
like
1:14:27
they
1:14:27
need
1:14:27
to
1:14:27
be
1:14:27
smart
1:14:28
about
1:14:28
it.
1:14:28
And
1:14:29
these,
1:14:29
some
1:14:30
of
1:14:30
these
1:14:30
car
1:14:30
campers
1:14:31
have.
1:14:32
One
1:14:32
of
1:14:32
the
1:14:32
things,
1:14:32
one
1:14:32
of
1:14:32
the
1:14:33
data
1:14:33
points
1:14:33
we
1:14:33
know
1:14:34
is
1:14:34
that
1:14:34
the
1:14:34
people
1:14:34
who
1:14:35
do
1:14:35
car
1:14:35
camping
1:14:36
now
1:14:37
about,
1:14:38
I
1:14:38
don't
1:14:38
know,
1:14:39
70%
1:14:39
of
1:14:40
them
1:14:40
have
1:14:40
aspirations
1:14:41
to
1:14:41
actually
1:14:42
purchase
1:14:42
like
1:14:42
an
1:14:42
RV.
1:14:43
So
1:14:44
they're
1:14:44
in
1:14:44
their
1:14:44
cars
1:14:45
now.
1:14:45
They
1:14:45
do
1:14:45
it
1:14:46
in
1:14:46
many
1:14:46
cases
1:14:46
for
1:14:46
financial
1:14:47
reasons
1:14:48
and
1:14:48
flexibility,
1:14:49
but
1:14:50
they'd
1:14:50
like
1:14:50
to
1:14:51
have
1:14:51
an
1:14:51
RV
1:14:52
to
1:14:52
stay
1:14:52
in,
1:14:52
to
1:14:53
have
1:14:53
more
1:14:53
space,
1:14:53
to
1:14:54
have
1:14:54
more
1:14:55
amenities.
1:14:56
So
1:14:56
why
1:14:57
shoot
1:14:57
yourself
1:14:57
in
1:14:57
the
1:14:57
foot
1:14:58
by
1:14:58
turning
1:14:58
them
1:14:58
away
1:14:59
now?
1:14:59
And
1:15:00
because,
1:15:00
you
1:15:01
know,
1:15:01
like,
1:15:01
again,
1:15:01
again.
1:15:02
Nobody'S
1:15:02
saying
1:15:02
you
1:15:02
can't
1:15:02
have
1:15:03
standards.
1:15:04
Like,
1:15:04
nobody's
1:15:04
saying
1:15:04
you
1:15:05
have
1:15:05
to
1:15:05
let
1:15:05
in
1:15:05
the
1:15:05
Rusty
1:15:06
Pontiac
1:15:07
from
1:15:07
1968.
1:15:09
Right,
1:15:09
right.
1:15:10
You
1:15:10
can
1:15:10
have
1:15:11
standards,
1:15:11
but
1:15:12
why,
1:15:12
if
1:15:12
they're
1:15:13
going
1:15:13
to
1:15:13
come
1:15:13
and
1:15:13
be
1:15:13
respectful
1:15:14
of
1:15:14
your
1:15:14
property
1:15:15
and
1:15:16
set
1:15:16
up
1:15:16
a
1:15:16
nice
1:15:16
looking
1:15:17
tent
1:15:17
that
1:15:17
they
1:15:17
spent
1:15:18
$600
1:15:19
on
1:15:19
from
1:15:19
REI
1:15:21
and
1:15:22
like,
1:15:22
right.
1:15:23
Like
1:15:23
if
1:15:23
they're
1:15:23
outdoorsy
1:15:24
and
1:15:24
they
1:15:24
have
1:15:24
all
1:15:24
the
1:15:25
gear
1:15:25
and
1:15:25
they're
1:15:25
neat
1:15:26
and
1:15:26
they're
1:15:26
clean
1:15:26
and
1:15:26
they
1:15:27
take
1:15:27
care
1:15:27
of
1:15:27
the
1:15:27
lawn
1:15:28
and,
1:15:28
and
1:15:28
don't
1:15:28
trample.
1:15:29
Why
1:15:29
would
1:15:29
you
1:15:30
not
1:15:30
want
1:15:30
to
1:15:30
charge
1:15:31
them
1:15:31
money
1:15:31
and
1:15:31
take
1:15:31
their
1:15:32
business?
1:15:32
They're
1:15:33
good
1:15:33
guests.
1:15:35
And
1:15:35
I
1:15:35
don't
1:15:35
even
1:15:36
understand
1:15:36
the
1:15:36
common
1:15:37
refrain.
1:15:37
Like,
1:15:38
I
1:15:38
mean,
1:15:39
again,
1:15:39
I
1:15:39
get
1:15:39
the,
1:15:40
I
1:15:40
don't
1:15:41
even.
1:15:41
Where
1:15:41
does
1:15:41
that
1:15:42
even
1:15:42
come
1:15:42
from?
1:15:42
The
1:15:42
ten
1:15:42
year
1:15:43
old
1:15:43
policy?
1:15:44
Like,
1:15:44
was
1:15:44
there
1:15:44
really
1:15:45
that
1:15:45
many
1:15:45
people
1:15:46
on
1:15:46
the
1:15:46
road
1:15:47
who
1:15:48
were
1:15:48
just
1:15:48
like,
1:15:48
I
1:15:48
get
1:15:48
it,
1:15:49
you
1:15:49
don't
1:15:49
want
1:15:49
to
1:15:49
look
1:15:49
at
1:15:49
a
1:15:49
rusty
1:15:50
old
1:15:50
school
1:15:50
bus
1:15:50
just
1:15:50
like
1:15:51
the
1:15:51
rusty
1:15:51
old
1:15:51
Pontiac.
1:15:52
Right.
1:15:52
But
1:15:52
I
1:15:52
think
1:15:52
most
1:15:52
people
1:15:53
take
1:15:53
care
1:15:53
of
1:15:53
their
1:15:53
possessions
1:15:54
for
1:15:55
the
1:15:55
most
1:15:55
part.
1:15:56
And
1:15:56
how
1:15:56
many
1:15:56
people,
1:15:57
like,
1:15:57
the
1:15:57
justification
1:15:58
we
1:15:58
hear
1:15:58
from
1:15:58
owners
1:15:59
all
1:15:59
the
1:15:59
time
1:15:59
is
1:16:00
like,
1:16:00
my
1:16:01
guests
1:16:01
don't
1:16:01
want
1:16:01
to
1:16:01
look
1:16:01
at
1:16:01
that.
1:16:02
Really?
1:16:02
How
1:16:03
many
1:16:03
of
1:16:03
them
1:16:03
have
1:16:03
told
1:16:03
you
1:16:04
that?
1:16:04
Are
1:16:04
you
1:16:04
sure
1:16:04
it's
1:16:04
not
1:16:05
just
1:16:05
you
1:16:05
who
1:16:05
doesn't
1:16:05
want
1:16:05
to
1:16:06
look
1:16:06
at
1:16:06
that?
1:16:07
Right.
1:16:07
Or
1:16:07
is
1:16:07
it
1:16:07
one
1:16:08
person
1:16:08
says
1:16:08
something?
1:16:09
Yeah,
1:16:09
you
1:16:09
know.
1:16:10
Yeah.
1:16:10
Is
1:16:10
it
1:16:11
just
1:16:11
anecdotal?
1:16:11
Does
1:16:12
it
1:16:12
become.
1:16:13
Yeah,
1:16:14
yeah.
1:16:14
I,
1:16:15
I
1:16:15
honestly
1:16:16
don't
1:16:16
know
1:16:16
where
1:16:16
it
1:16:16
comes
1:16:16
from,
1:16:16
but
1:16:16
probably,
1:16:17
it's,
1:16:17
it's
1:16:18
probably
1:16:18
instances
1:16:18
like
1:16:19
that.
1:16:19
We
1:16:19
should
1:16:19
ask
1:16:19
Chad
1:16:20
GPT
1:16:20
after
1:16:20
the
1:16:20
call
1:16:21
and
1:16:21
figure
1:16:21
it
1:16:21
out.
1:16:21
But
1:16:22
where
1:16:22
does
1:16:23
this
1:16:23
come
1:16:23
from?
1:16:23
Why
1:16:24
is
1:16:24
it
1:16:24
there?
1:16:26
But
1:16:26
yeah,
1:16:26
I
1:16:27
mean,
1:16:27
I,
1:16:27
you
1:16:28
just
1:16:28
have
1:16:28
to
1:16:28
reframe
1:16:29
your
1:16:29
entire
1:16:29
thinking
1:16:30
and
1:16:30
whether
1:16:30
that's
1:16:31
Gen
1:16:31
Z
1:16:31
or
1:16:32
the
1:16:32
people
1:16:32
you're
1:16:32
trying
1:16:32
to
1:16:32
reach
1:16:33
through
1:16:33
car
1:16:33
camping
1:16:34
or
1:16:34
glamping,
1:16:34
or
1:16:35
the
1:16:35
people
1:16:35
who
1:16:36
are
1:16:36
just
1:16:36
coming
1:16:36
to
1:16:36
fish
1:16:36
in
1:16:37
Oklahoma
1:16:37
City
1:16:37
or
1:16:38
black
1:16:38
folks
1:16:38
camp
1:16:39
too,
1:16:39
or
1:16:40
like
1:16:40
you've
1:16:40
got
1:16:40
to
1:16:40
think
1:16:41
about
1:16:41
this
1:16:41
stuff
1:16:42
and
1:16:42
you
1:16:42
have
1:16:43
an
1:16:43
assistant
1:16:45
who
1:16:45
you
1:16:45
can
1:16:46
just
1:16:46
go
1:16:46
now
1:16:46
and
1:16:46
type
1:16:47
in
1:16:47
and
1:16:47
say
1:16:47
like,
1:16:48
hey,
1:16:48
I'm
1:16:49
interested
1:16:49
in
1:16:49
reaching
1:16:50
traditional
1:16:51
people
1:16:52
like
1:16:52
black
1:16:53
people
1:16:53
or
1:16:53
Gen
1:16:53
Z
1:16:54
or
1:16:55
Asian
1:16:55
people
1:16:56
or
1:16:56
whoever.
1:16:56
Like
1:16:56
Whoever
1:16:57
it
1:16:57
is.
1:16:57
Right.
1:16:58
I
1:16:58
want
1:16:58
to
1:16:58
be
1:16:59
more
1:16:59
inclusive
1:16:59
at
1:16:59
my
1:16:59
campground
1:17:00
of
1:17:01
young,
1:17:01
old,
1:17:01
black,
1:17:02
white,
1:17:03
male,
1:17:03
female
1:17:04
families,
1:17:04
kids,
1:17:05
single
1:17:05
travelers,
1:17:05
traveling
1:17:06
nurses,
1:17:06
whatever.
1:17:07
How
1:17:08
do
1:17:08
I
1:17:08
deploy
1:17:08
this
1:17:08
to
1:17:09
this
1:17:09
specific
1:17:10
type
1:17:10
of
1:17:10
people?
1:17:10
And
1:17:10
then
1:17:11
this
1:17:11
one
1:17:11
and
1:17:11
then
1:17:11
this
1:17:11
one.
1:17:12
And
1:17:12
it
1:17:12
will
1:17:12
answer
1:17:12
you,
1:17:14
you
1:17:14
don't
1:17:14
have
1:17:14
to
1:17:14
spend
1:17:15
hours
1:17:15
studying
1:17:15
this
1:17:15
anymore.
1:17:16
Is
1:17:16
it
1:17:16
going
1:17:16
to
1:17:17
be
1:17:17
a
1:17:17
perfect
1:17:17
answer?
1:17:17
No.
1:17:18
You
1:17:18
should
1:17:18
still
1:17:18
go
1:17:18
take
1:17:18
the
1:17:19
course
1:17:19
that
1:17:19
black
1:17:19
folks
1:17:19
can't
1:17:20
do.
1:17:21
Absolutely.
1:17:22
For
1:17:22
sure.
1:17:23
I
1:17:23
would
1:17:23
invite
1:17:24
everyone
1:17:24
chatgpt
1:17:25
as
1:17:25
a
1:17:25
starting
1:17:26
point.
1:17:27
Yep.
1:17:28
And
1:17:28
there's
1:17:30
again,
1:17:30
the
1:17:31
opportunity
1:17:31
is
1:17:31
there.
1:17:32
People
1:17:32
just
1:17:32
have
1:17:32
to
1:17:33
work
1:17:33
for
1:17:33
it
1:17:33
a
1:17:33
little
1:17:33
bit
1:17:34
more,
1:17:34
be
1:17:34
a
1:17:34
little
1:17:34
bit
1:17:35
smarter,
1:17:36
listen
1:17:37
and
1:17:37
ask
1:17:38
a
1:17:38
ton
1:17:38
of
1:17:38
questions.
1:17:41
Nobody's
1:17:41
been
1:17:42
forced
1:17:42
into
1:17:42
that
1:17:42
yet.
1:17:42
Right.
1:17:43
I
1:17:43
think
1:17:43
this
1:17:44
is.
1:17:44
This
1:17:44
economy
1:17:44
is
1:17:45
about
1:17:45
to
1:17:45
force
1:17:45
people
1:17:45
into,
1:17:46
though.
1:17:46
Shit.
1:17:46
What
1:17:46
do
1:17:46
I
1:17:46
do?
1:17:47
Right.
1:17:48
You
1:17:48
start
1:17:48
learning
1:17:48
now,
1:17:49
but
1:17:49
now
1:17:50
is
1:17:50
the
1:17:50
time
1:17:50
before.
1:17:51
Before
1:17:51
it
1:17:52
becomes
1:17:53
urgent
1:17:53
in
1:17:54
a
1:17:54
crisis.
1:17:54
The
1:17:55
time
1:17:55
is
1:17:55
now.
1:17:56
All
1:17:56
right.
1:17:56
I
1:17:56
should
1:17:56
probably
1:17:57
get
1:17:57
to
1:17:57
work
1:17:57
and
1:17:57
you
1:17:57
should
1:17:57
probably
1:17:57
get
1:17:58
to
1:17:58
work
1:17:58
or
1:17:58
something.
1:17:59
I
1:17:59
go
1:17:59
take
1:17:59
care
1:18:00
of
1:18:00
a
1:18:00
dog,
1:18:00
so.
1:18:01
Yeah,
1:18:01
that's
1:18:02
a
1:18:02
big
1:18:02
responsibility.
1:18:03
I
1:18:03
don't
1:18:03
even
1:18:04
know
1:18:04
where
1:18:04
my
1:18:04
dog
1:18:04
is.
1:18:06
She's
1:18:07
so
1:18:07
quiet
1:18:07
and
1:18:07
little,
1:18:07
but
1:18:07
okay.
1:18:08
Thank
1:18:08
you,
1:18:08
Scott.
1:18:08
I
1:18:08
appreciate
1:18:09
it.
1:18:09
We
1:18:10
still
1:18:10
have
1:18:10
lots
1:18:10
of
1:18:10
viewers
1:18:11
on
1:18:11
here,
1:18:11
so
1:18:11
it's
1:18:11
interesting
1:18:12
to
1:18:12
see
1:18:12
what
1:18:12
we
1:18:12
do
1:18:12
in
1:18:12
2025.
1:18:14
Happy
1:18:14
Holidays.
1:18:14
Merry
1:18:15
Christmas.
1:18:15
I'm
1:18:15
sure
1:18:15
we'll
1:18:16
talk
1:18:16
to
1:18:16
you
1:18:16
again,
1:18:16
Scott,
1:18:17
and
1:18:18
to
1:18:18
everybody
1:18:19
on
1:18:20
our
1:18:20
next
1:18:20
week's
1:18:20
show,
1:18:21
but
1:18:21
appreciate
1:18:21
you
1:18:21
joining
1:18:21
us
1:18:21
for
1:18:21
another
1:18:22
episode
1:18:22
of
1:18:22
MC
1:18:22
Fireside
1:18:23
Chats.
1:18:23
And
1:18:23
we'll
1:18:23
see
1:18:23
you
1:18:23
next
1:18:23
week,
1:18:24
guys.
1:18:24
All
1:18:25
right,
1:18:25
take
1:18:25
care,
1:18:25
everybody.
1:18:26
Bye.
1:18:28
This
1:18:28
episode
1:18:28
of
1:18:29
MC
1:18:29
Fireside
1:18:30
Chats
1:18:30
with
1:18:31
your
1:18:31
host,
1:18:31
Brian
1:18:32
Searl.
1:18:32
Have
1:18:32
a
1:18:33
suggestion
1:18:33
for
1:18:33
a
1:18:34
show
1:18:34
idea?
1:18:34
Want
1:18:35
your
1:18:35
campground
1:18:35
or
1:18:36
company
1:18:36
in
1:18:36
a
1:18:36
future
1:18:36
episode?
1:18:37
Email
1:18:37
us@helloodencampground.com
1:18:39
get
1:18:40
your
1:18:41
daily
1:18:41
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1:18:41
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1:18:41
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1:18:42
from
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1:18:43
and
1:18:44
be
1:18:44
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1:18:44
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1:18:44
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1:18:44
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1:18:45
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1:18:45
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1:18:45
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1:18:46
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1:18:46
into
1:18:46
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1:18:47
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1:18:47
of
1:18:48
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1:18:48
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