Trust, Content, and Being "Too Much" (or Not Enough) Online
In this episode, I'm walking (literally) and ranting (lovingly) about why your "boring," unaesthetic, unpolished content is actually the thing that will make people obsessed with you and your work.
We're talking about:
Why high-production, perfectly curated feeds are low-key turning everyone off
The trust deficit online and how fake DMs, AI responses, and team-run inboxes are breaking it even more
Why I'm a hard NO on having your VA pretend to be you in your community
How to use contrast and duality (your bougie helicopter self and your same-sweatpants-all-week self) to make your content…
The skinny
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