#240 India’s Mega Consumption Story: A Conversation with Author Rama Bijapurkar
Tracking the Indian consumer has been a perplexing task for many marketers and research firms through the decades. Getting this right means success for so many brands offering products and services. The market, however, continues to evolve with a gradual rise in income levels. How does one keep track?Financial Journalist Govindraj Ethiraj talks to acclaimed Indian author Rama Bijapurkar to delve into her new book ‘Lilliput Land: How Small is Driving India’s Mega Consumption Story.’ In it, she dismisses the simplistic view of the Indian demographic and embraces all the complexities and…
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