Course Marketing
Welcome back. Today we’re talking about course marketing: how to help the right students discover and choose the course you’ve created from your book. Turning a manuscript into lessons, quizzes, and slides can give your knowledge a new format, but the course still needs a clear message and a thoughtful path to its audience. The good news is that the book you’ve already written can be a strong starting point.
First, get specific about who the course is for and what they’ll be able to do. A book may serve a broad readership, while an online course can focus on one concrete outcome. Instead of…
The skinny
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