A24 × Dior: Why This Is Bigger Than a SABRINA CARPENTER Campaign

Brighter Path: Data, Marketing, Entertainment, and Storytelling · Sep 12, 2026 · 12m

A24 and Dior’s new campaign starts with Sabrina Carpenter, Josh O’Connor, Drew Starkey, Sophie Wilde and Camille Cottin all playing versions of Jonathan Anderson. But the strange, funny film is only the entry point.

In this episode, I break down the bigger two-year A24 × Dior partnership, the early audience response to the launch, why Sabrina is such an effective attention engine, and how the broader ensemble creates multiple ways into the campaign.

More importantly, I look at what happens after the attention. Dior is becoming the premier partner of A24’s Cherry Lane Theatre, creating a…