skinny.

Latest / The Niche Is You

The People Who Shift Culture Usually Start By Ignoring What Everyone Else Is Chasing

In this episode we’ll talk about:

Why the people who change culture never did it by following what was already established

How ignoring what everyone else is chasing isn't rebellion — it's alignment

Why the early seasons of building differently feel like falling behind before they reveal themselves as being ahead

The difference between being contrarian and being called

Why devotion to what's true always outlasts devotion to what's trending

How to trust the path that doesn't match the current landscape

And more…

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The skinny

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