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Celebrity Influence and Black-Owned Luxury Brands · Earn Your Leisure

• 0:01
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• 1:51
  Speaker 3: Do celebrity brands have less credibility in the spirit world?
• 1:55
  Speaker 3: Like are they looked at as like, oh, this is
• 1:59
  Speaker 3: not credible because a celebrity owns it?
• 2:02
  Speaker 4: No?
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  Speaker 5: But I think that's become the cookie cutter approach, Like
• 2:05
  Speaker 5: everybody now the who's your celebrity?
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  Speaker 6: You're like, damn you could you.
• 2:08
  Speaker 1: Taste it first?
• 2:09
  Speaker 6: Ebody?
• 2:11
  Speaker 1: Yeah?
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  Speaker 6: And then a lot of them don't work.
• 2:13
  Speaker 5: I think, you know, we all see the successes and
• 2:15
  Speaker 5: think like it's a recipe in a formula, and sometimes
• 2:17
  Speaker 5: it just isn't like that there's been a lot of
• 2:19
  Speaker 5: celebrity failures out there as well.
• 2:21
  Speaker 3: So let me ask you that it's a French name
• 2:24
  Speaker 3: that has well previously. I don't think it has it
• 2:28
  Speaker 3: on these bottles, but it has the locations of Frank
• 2:31
  Speaker 3: Central Pe went automatically expect it was owned by somebody black.
• 2:37
  Speaker 3: But you're doing interviews, so obviously you're you're in the forefront.
• 2:42
  Speaker 3: Do you ever think did you ever think about not
• 2:44
  Speaker 3: putting yourself out there, because a lot of times, unfortunately,
• 2:47
  Speaker 3: it's like once we realize something is black, it's too No. Well,
• 2:51
  Speaker 3: two things happen. The white people classified as black brand,
• 2:57
  Speaker 3: and even some black people might look at it different way.
• 3:00
  Speaker 6: Yeah.
• 3:02
  Speaker 3: So but then on the other side, you could put
• 3:04
  Speaker 3: you get supporting a black business, right like Carmelo, and
• 3:07
  Speaker 3: he probably did that because you're from Baltimore, you're black.
• 3:10
  Speaker 3: It's like, okay, he's black, he has a one, why
• 3:13
  Speaker 3: not show him love? So it's it can go either way.
• 3:16
  Speaker 3: But I can see how you know, being labeled as
• 3:18
  Speaker 3: like a black business a black brand can be harmful.
• 3:22
  Speaker 6: Yeah. So in the beginning, though I did not.
• 3:25
  Speaker 5: In my PR team, the PR team is like adamant
• 3:28
  Speaker 5: that I get out there and talk about myself being
• 3:30
  Speaker 5: the owner and founder because I had no interest. I
• 3:32
  Speaker 5: wanted the product to live on itself for that very reason,
• 3:34
  Speaker 5: I didn't want it to be stigmatized as like a
• 3:37
  Speaker 5: black on brand, and we deal with that to this day.
• 3:39
  Speaker 5: So I tell everybody, yes, it's owned by a black person,
• 3:41
  Speaker 5: but it's not only for black people.
• 3:42
  Speaker 6: And I have to say that because everyone's like black Rose.
• 3:44
  Speaker 5: I'm just like, come on, you know what I mean, Like, no,
• 3:47
  Speaker 5: it's a luxury rose from the south of France, from
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  Speaker 5: Sanchol Pai that's owned by a black man.
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  Speaker 6: So you totally get that.
• 3:54
  Speaker 5: I think the challenging part was to make sure that
• 3:57
  Speaker 5: it did look and feel luxury right, because you could
• 3:59
  Speaker 5: say your high end luxury wine and then the.
• 4:02
  Speaker 6: Ship be bootlegscuse my lag, We're sorry about that.
• 4:04
  Speaker 5: But so for us, it was it was important that
• 4:06
  Speaker 5: all everything about it felt like the competitive set. So
• 4:10
  Speaker 5: you can never say all but that's less than. There's
• 4:13
  Speaker 5: nothing less than about this product. We can go toe
• 4:15
  Speaker 5: to toe with the best of them. And I never
• 4:16
  Speaker 5: set my goals on being the number one black owned
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  Speaker 5: rose brand in the world.
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  Speaker 6: Now I want to be the number one rose brand
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  Speaker 6: in the world period.
• 4:25
  Speaker 2: Yeah, I mean so the white one obviously, and you
• 4:28
  Speaker 2: said you're going into red.
• 4:30
  Speaker 1: I'm just trying to think now, like.
• 4:32
  Speaker 2: Your putting you have the PR team yep, right, we
• 4:36
  Speaker 2: obviously know you're the owner who's coming up with the
• 4:39
  Speaker 2: ideas for expansion. Who's a part of the team that
• 4:42
  Speaker 2: that has helped this grow so fast in such a
• 4:46
  Speaker 2: short time, right, because we're talking maybe three to four years.
• 4:49
  Speaker 2: So who's the people that are around you that have
• 4:52
  Speaker 2: helped you get here in a sense of did you,
• 4:55
  Speaker 2: you know, create relationships as you've grown from brand obviously,
• 4:59
  Speaker 2: from owed to a spade obviously, maybe with the people
• 5:02
  Speaker 2: that the are you looking at people like as you're grown,
• 5:05
  Speaker 2: Like I like this person when I start mine, I
• 5:09
  Speaker 2: want to come back and find this part.
• 5:10
  Speaker 1: How did you build a team? Who is the team?
• 5:12
  Speaker 6: Yes?
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  Speaker 5: When I built so the team is still only four
• 5:16
  Speaker 5: of us, which is crazy. We do a lot of
• 5:19
  Speaker 5: and that's the internal sales.
• 5:20
  Speaker 1: The whole team is almost in.
• 5:24
  Speaker 6: Yeah for the most part.
• 5:25
  Speaker 5: First, but again I take a very like outsourced mentality
• 5:30
  Speaker 5: to a lot of things. Right, so there's certain projects
• 5:32
  Speaker 5: will tap into the network. I know this person was
• 5:35
  Speaker 5: good at X when I worked on this brand. This
• 5:37
  Speaker 5: person was good at X when I worked on that brand.
• 5:39
  Speaker 5: You tap into them for those specific areas. The last
• 5:43
  Speaker 5: thing we wanted to do was to be so heavy
• 5:47
  Speaker 5: on salaries that we didn't have cash flow to do
• 5:50
  Speaker 5: what we needed to do to move So for the reason,
• 5:53
  Speaker 5: we didn't hire a lot of people. But yeah, we
• 5:55
  Speaker 5: definitely tap into those networks, Like there's group chats of
• 5:58
  Speaker 5: everything that happens labeled design behind Instagram captions, Like it
• 6:02
  Speaker 5: just flows around and then you have to bounce stuff
• 6:04
  Speaker 5: off of other people to really get that real input.
• 6:08
  Speaker 5: Not too many people because there's too many too much
• 6:10
  Speaker 5: feedback is bad. But the trusted in the circle through
• 6:13
  Speaker 5: over the years. Yeah, so let.
• 6:17
  Speaker 3: Me ask you this as far as the Rose and
• 6:21
  Speaker 3: the Blanco is concerned, Dude, you have an idea long
• 6:26
  Speaker 3: term vision, like in your perfect world, would it be
• 6:29
  Speaker 3: fifty to fifty split? Well, now you got the red
• 6:31
  Speaker 3: wine too, Is it like a fifty to fifty or
• 6:33
  Speaker 3: thirty three thirty three or is the Rose always going
• 6:36
  Speaker 3: to be the flagship product and the other ones are
• 6:39
  Speaker 3: kind of like ancillarious.
• 6:41
  Speaker 5: That's a good question, you know, ideally, because we started
• 6:45
  Speaker 5: with the Rose is going to it should always be
• 6:48
  Speaker 5: out flagship. But based upon the share market that white
• 6:51
  Speaker 5: wine and red wine has, you would think that they
• 6:54
  Speaker 5: will overtake the Rose someday. But for me personally, it's
• 6:58
  Speaker 5: gonna always be the Rose is a champion.
• 7:01
  Speaker 6: Yeah.
• 7:01
  Speaker 1: How much of your data is this consumed? Right?
• 7:04
  Speaker 2: Because do you have other interests outside of doing one?
• 7:07
  Speaker 1: Or is this wine is?
• 7:08
  Speaker 2: Because I'm listening to you talk and I'm like, you
• 7:10
  Speaker 2: know all the statistics for pretty well versed in this.
• 7:14
  Speaker 2: Does this consume most of your day or do you
• 7:16
  Speaker 2: have other interests and investment or something else?
• 7:19
  Speaker 5: I mean, for now, this is this is day in,
• 7:21
  Speaker 5: day out, and that's because we're at this inflection point
• 7:25
  Speaker 5: where you gotta either you go now or the window
• 7:27
  Speaker 5: and it's gonna be closed.
• 7:28
  Speaker 6: Right, So we have to focus. I have to focus.
• 7:31
  Speaker 5: It's important to know what my competitors doing, what's happening
• 7:34
  Speaker 5: in the space. So I spend a good portion of
• 7:36
  Speaker 5: my day. My girl will probably say, way too much
• 7:39
  Speaker 5: of my day this on this business.
• 7:41
  Speaker 2: So the people that you used to work for now
• 7:43
  Speaker 2: you're the biggest competitors, Oh for sure.
• 7:45
  Speaker 5: Yeah, and they all watching like you look at LinkedIn
• 7:48
  Speaker 5: and your Instagram story's like, oh all of them.
• 7:50
  Speaker 1: You know what I'm saying, she's looking at my story.
• 7:52
  Speaker 6: Yeah, yeah, yeah.
• 7:55
  Speaker 3: Has there been any negative issues, feedback or anything, you.
• 7:59
  Speaker 6: Mean from previous Yeah?
• 8:01
  Speaker 1: For sure.
• 8:01
  Speaker 5: I mean, uh, you know, Jay's a big name. People
• 8:06
  Speaker 5: use his name for clickbait. I don't say it, but
• 8:08
  Speaker 5: people see aces spades and then it becomes like, oh
• 8:11
  Speaker 5: you work for jay Z. I never say that, you
• 8:12
  Speaker 5: know what I mean? So you deal with that. I
• 8:16
  Speaker 5: haven't heard that personally, but I know that's probably a
• 8:19
  Speaker 5: sore spot over there, right. And then for the previous company,
• 8:24
  Speaker 5: you know, they never think they never thought that I
• 8:27
  Speaker 5: could leave and do something like this. So and we're
• 8:30
  Speaker 5: growing and we and we're nipping at their heels and
• 8:32
  Speaker 5: we are the younger, cooler, great tasting rose.
• 8:38
  Speaker 2: Like you want to say something, Yeah.
• 8:44
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