Latest / Curiously Guided Podcast / Ep.88 | How to Bring the Fun Back into Your Business w/ Jordan Gill, Systems Strategist & Founder of Systems Saved Me®

Transcript

Ep.88 | How to Bring the Fun Back into Your Business w/ Jordan Gill, Systems Strategist & Founder of Systems Saved Me® · Curiously Guided Podcast

• 0:07
  SPEAKER_01: Welcome to the Curiously Guided Podcast.
• 0:10
  SPEAKER_01: We're your hosts, Mariah and Shay.
• 0:13
  SPEAKER_01: Two online business strategists passionate about rewriting the rules to success within both life and business.
• 0:21
  SPEAKER_02: This podcast started because we both felt frustrated by the lack of deep, meaningful, and transparent conversations around what it takes to actually run a business that we both feel good about.
• 0:31
  SPEAKER_02: So we decided to create that for ourselves.
• 0:33
  SPEAKER_01: We want our solo episodes and guest interviews to be examples of how you two can chase your dreams and go down your own rabbit holes, ultimately leading to a more sustainable and fulfilling life.
• 0:47
  SPEAKER_02: We believe that curiosity is our superpower.
• 0:50
  SPEAKER_02: And trusting the nudge is a muscle that's meant to be strengthened.
• 0:54
  SPEAKER_01: Especially if we want to create a lifestyle that feels good from the inside out.
• 1:00
  SPEAKER_01: So are you ready to open your mind and let curiosity guide the way?
• 1:05
  SPEAKER_01: Let's take this journey together.
• 1:07
  SPEAKER_02: We're so glad you're here.
• 1:08
  SPEAKER_02: Now let's dive in.
• 1:10
  SPEAKER_02: Okay, friends.
• 1:11
  SPEAKER_02: Welcome back to the podcast.
• 1:12
  SPEAKER_02: Today we have an incredible guest interview to share with you guys with Jordan Gill, who's a system strategist and founder of Systems Saved Me.
• 1:22
  SPEAKER_02: Jordan is someone who I was really excited to get on the podcast.
• 1:26
  SPEAKER_02: I've admired her via social media for many years.
• 1:30
  SPEAKER_02: She's somebody I honestly think of as like one of the originals in the online business space.
• 1:35
  SPEAKER_02: Like her business has gone through a lot of rounds of online business.
• 1:42
  SPEAKER_02: And we've seen a lot of different cycles, especially through COVID.
• 1:44
  SPEAKER_02: So she shares a lot of cool, like looking back and reflecting on how this space has changed over the years in this episode, which I really appreciated.
• 1:54
  SPEAKER_02: And the other big takeaway I had from her is just how much curiosity really plays a role in building a business that you find sustainable, that you find enjoyable.
• 2:07
  SPEAKER_02: We talk a lot about how to have a good time running your business and how to not build a business that you hate and what to do if that happens.
• 2:15
  SPEAKER_02: Um, and Jordan is like just the pinnacle example of someone who is always curious, is always asking herself questions, is not scared to get into new places and kind of watch trends and see what's going on and try new things.
• 2:31
  SPEAKER_02: And after talking with her, I just kind of felt like I could light the world on fire.
• 2:35
  SPEAKER_02: I was just like, oh man, there's so many opportunities everywhere, and like we get to have a little bit of fun with this.
• 2:40
  SPEAKER_02: So really excited to share her energy with you guys.
• 2:43
  SPEAKER_01: Yeah, I feel like the coolest part that I didn't realize was gonna happen in the conversation was just like how willing Jordan was to be super transparent about like the numbers and like her real feelings about things.
• 2:59
  SPEAKER_01: Cause we talked about some hard decisions that she had to make in business and like her just being like open and honest about it.
• 3:05
  SPEAKER_01: I feel like it kind of peels back the curtains so we can see the behind the scenes of running a business because like you don't really get to see that too often.
• 3:12
  SPEAKER_01: A lot of the times it's just like the shit that people want to show on YouTube or on Instagram or talk about on threads or whatever.
• 3:20
  SPEAKER_01: But like hearing about the emotions, hearing about like the roller coaster of having to make decisions, I feel like was really grounding essentially.
• 3:32
  SPEAKER_01: Uh, and then it was really cool to hear her thought process around like how she makes decisions, why she makes decisions, and like like you were saying, like the different iterations of her business and seeing like what she's leaning into and like what she's learned along the way.
• 3:49
  SPEAKER_01: I think you guys are gonna get really, really inspired from this episode.
• 3:54
  SPEAKER_01: Um, especially if you're looking to add more fun into your business, because truly, like that part gets underplayed a lot when it comes to making decisions.
• 4:05
  SPEAKER_01: And like you you'll hear in the conversation, but like how crucial it is to make that actually a forefront.
• 4:12
  SPEAKER_01: And like this entire conversation was just a reminder to me, like, it's not that fucking serious.
• 4:18
  SPEAKER_01: Like, you can take it more seriously, and she shares examples of going into data and making decisions by from this and like going real deep into things.
• 4:26
  SPEAKER_01: But then also there's like a lightness to it where it's like, what do you want to do and how do you want to do it?
• 4:31
  SPEAKER_01: And I think that we all need that reminder, especially when we're the business owner.
• 4:35
  SPEAKER_01: So Jordan Gill is a multi-seven-figure business strategist of over 10,000 students and has a mission to help high-achieving business owners prioritize rest without sacrificing revenue.
• 4:48
  SPEAKER_01: She is currently building her micro-tool empire, which includes conversion-boosting apps at a one-time lifetime price.
• 4:57
  SPEAKER_01: When she isn't spreading the gospel of highly efficient business practices, she enjoys working on thousand-piece jigsaw puzzles or traveling the world with her husband and bonus son.
• 5:09
  SPEAKER_01: So, without further ado, let's just kick it into the episode.
• 5:15
  SPEAKER_01: Okay, Jordan, thank you so much for coming on the podcast.
• 5:18
  SPEAKER_01: We're super stoked for this conversation.
• 5:20
  SPEAKER_01: And I was telling Shay that I like selfishly want to bring you on to chat about like your business and how you started and how you keep it going.
• 5:29
  SPEAKER_01: And just like get an insider look inside of your brain because, like, I know that you're committed to growing a life first business.
• 5:40
  SPEAKER_01: And I think that more people need to hear examples of that and like how you make decisions and like what the fuck that means, and like just be an inspiration of like what's possible.
• 5:50
  SPEAKER_01: Because like we live in an age where we have the internet and we have flexibility, and like we are able to build a business that really does like support the life that we want.
• 6:01
  SPEAKER_01: But I find that so many of us get stuck in the, but I don't know what that means for me.
• 6:06
  SPEAKER_01: So I'm just gonna build a business by like everybody else's rules, and like I'm gonna copy somebody else's business and all of that.
• 6:13
  SPEAKER_01: So before we get into the weeds of everything, and you've probably said this a million times on podcast interviews, but like, can you just take us back to the beginning?
• 6:22
  SPEAKER_01: How did you get into the online business space?
• 6:25
  SPEAKER_00: Oh yeah.
• 6:26
  SPEAKER_00: So I started my business in 2016, but I came into the online space in 2014 as an employee of an eight-figure online business owner.
• 6:38
  SPEAKER_00: So I have seen many things in the last decade uh and just the the shifts and seasons of online business in general.
• 6:49
  SPEAKER_00: And so I came into the space in 2014 as um the head of content uh for again a really large online business owner.
• 6:58
  SPEAKER_00: Uh, and I learned a ton and I actually really loved my job.
• 7:04
  SPEAKER_00: And I like woke up one day and it was like one of those things where for me it's God, where it's like time to go.
• 7:14
  SPEAKER_00: And I was like, interesting.
• 7:18
  SPEAKER_00: There's a lot of Jordans in the world, so I felt like the message wasn't quite for me.
• 7:24
  SPEAKER_00: Like I was like, let's move it over to somebody else.
• 7:27
  SPEAKER_00: But it actually was was definitely meant for me.
• 7:29
  SPEAKER_00: And so I gave six weeks' notice.
• 7:31
  SPEAKER_00: I had no Instagram, no business, no nothing.
• 7:34
  SPEAKER_00: And I was like, well, I'll figure it out.
• 7:37
  SPEAKER_00: Uh, because I know that when you don't follow those inklings, like whether it's universe, God, whoever, like, if you don't follow those, like I just know that it's not gonna be good.
• 7:47
  SPEAKER_00: Like, I just know, yeah, the consequences of that.
• 7:51
  SPEAKER_00: So um I took that leap of faith and day one of my business, uh, which was named Personalized Procedures at the time.
• 7:59
  SPEAKER_00: So let's all just be grateful that I came to my senses on the name.
• 8:03
  SPEAKER_00: But uh I started with making$12,000 a month in monthly recurring revenue, which was like 4x the amount I was making in my job and like a month, and so grateful and just like beyond my like comprehension.
• 8:16
  SPEAKER_00: I was like, I'm totally just gonna like live in like a dentist's office basement and eat ramen, which would suck because I have celiac and I need to be gluten-free.
• 8:24
  SPEAKER_00: But like I was like ready for like the entrepreneurial hardship, and I didn't necessarily have that uh in in my beginner story per se.
• 8:34
  SPEAKER_00: Now five months later, you know, kind of not all hell breaks loose, but uh I I call it launch mageddim, where what was it, three out of my four clients were all launching at the time?
• 8:45
  SPEAKER_00: Big seven-figure businesses I was working with, and they don't care if you're a part of other launches at the same time.
• 8:52
  SPEAKER_00: And so I was so burnt out and I was like, never again.
• 8:58
  SPEAKER_00: And on top of that, I do struggle with three chronic illnesses so hypothyroidism, celiac disease, and chronic fatigue.
• 9:05
  SPEAKER_00: So I do have those specialties that I have to keep on top of, otherwise, I will be sick, my immune system will be down, and it's just like not a good thing.
• 9:14
  SPEAKER_00: So I have those little quirks about me that I just have to be aware of on a daily basis.
• 9:19
  SPEAKER_00: And so when that happened in my business, I was like, okay, I gotta shift again.
• 9:23
  SPEAKER_00: Let go of two clients, kept two, and was like, well, let's see what else I'm gonna create.
• 9:28
  SPEAKER_00: And so I found out about VIP days, and I found out through a sales coach because I knew that I had to get better at sales because I've, I mean, it's one thing to sell yourself, like I'm gonna do this service for you.
• 9:40
  SPEAKER_00: And then it's another to sell other things that aren't necessarily about your skills.
• 9:44
  SPEAKER_00: So I worked with the sales coach, she did them on a VIP day, and I was like, can I do VIP days?
• 9:49
  SPEAKER_00: She's like, sure.
• 9:50
  SPEAKER_00: So I figured out my VIP day, started doing those December of 2016 and did those almost primarily for like three, three and a half years, making six figures, working with clients four days a month.
• 10:02
  SPEAKER_00: I had all the time in the world, and it was great.
• 10:06
  SPEAKER_00: And then in 2020, uh, I got the urge to start sharing how I have this business because people are like, are you working?
• 10:17
  SPEAKER_00: Like, I know you're working because you're like making money somehow, but like, are you doing like, are you a drug dealer?
• 10:22
  SPEAKER_00: Like, people were just like so confused because it wasn't very public how I was like selling my VIP days and all that stuff.
• 10:30
  SPEAKER_00: So people were just like, we don't really know what Jordan's doing.
• 10:33
  SPEAKER_00: And so I was like, Well, I'll teach.
• 10:34
  SPEAKER_00: I'll teach VIP days.
• 10:36
  SPEAKER_00: And so uh one month after I decided that I was gonna uh start that group program called Done in a Day, um, I made I think like 45k in that first launch, which was like wild to me.
• 10:49
  SPEAKER_00: Um yeah, beyond my my comprehension.
• 10:54
  SPEAKER_00: And really from there, the next two and a half years, I had over 500 clients come through my program.
• 11:01
  SPEAKER_00: Don't recommend.
• 11:02
  SPEAKER_00: Um, it was a great experience and I loved the impact and also like holy bananas.
• 11:08
  SPEAKER_00: Um, that was wild.
• 11:10
  SPEAKER_00: Um, and so having to create that space from a team perspective and uh my own capacity perspective for two and a half years was was tiring.
• 11:20
  SPEAKER_00: And so after two and a half years, um, what was it?
• 11:23
  SPEAKER_00: Probably like if you're wanting to know revenue numbers, like 3.3 million in the two and a half years.
• 11:26
  SPEAKER_00: Like it was like, again, just when I actually look back at it, I'm like, what even happened here?
• 11:32
  SPEAKER_00: Like that is bananas.
• 11:35
  SPEAKER_00: And then there was a point where there's always a point, right?
• 11:40
  SPEAKER_00: It's like, okay, we're like good.
• 11:41
  SPEAKER_00: And then there's like usually some sort of like either hammer coming down or whatever.
• 11:45
  SPEAKER_00: And that that hammer was end of 2022.
• 11:48
  SPEAKER_00: I actually had um a coach who essentially I found out that one of my coaches was not treating my people well.
• 11:56
  SPEAKER_00: So my people are people with chronic illnesses, they're caretakers, they have a lot going on time-wise and very limited capacity.
• 12:05
  SPEAKER_00: And so there's just a patience and a graciousness that you have to have in my sphere.
• 12:11
  SPEAKER_00: And so one of my coaches did not have that and was saying extremely outlandish things that like I still can't even process the anger around.
• 12:20
  SPEAKER_00: Of like, you know, uh, like in a welcome call, she would tell somebody, like, oh, if you really want to be successful, you're like, you can't caretake your mom.
• 12:29
  SPEAKER_00: Like, she's gonna like, you know, stop you from that, like jaw-dropping, wild, not okay things that were heartbreaking to me.
• 12:41
  SPEAKER_00: And that was like the quickest fire I ever did.
• 12:44
  SPEAKER_00: I was like, I literally can't even stomach this person, like, I can't even handle it.
• 12:49
  SPEAKER_00: And so let that person go.
• 12:52
  SPEAKER_00: And then I had to sit there because at that moment it was like either I need to hire another coach or coaches like ramp back up, or I'm done.
• 13:01
  SPEAKER_00: And I actually realized I want to do anything but hire more coaches.
• 13:06
  SPEAKER_00: At that point, I had hired nine.
• 13:08
  SPEAKER_00: Um, and I just was like, I I don't, I don't want to do this anymore.
• 13:12
  SPEAKER_00: Um, I actually was exhausted by the training and like I took a lot of pride in the coaching and the training for my coaches to then pour into my clients.
• 13:22
  SPEAKER_00: And I was just like, I just I'm done.
• 13:25
  SPEAKER_00: Like, I uh this is the end.
• 13:27
  SPEAKER_00: And so six months later, done in a day was completely finalized, and then I've really just been frolicking ever since, to be honest with you, which would probably be what Mariah is talking about.
• 13:37
  SPEAKER_00: I'm just like, what is Jordan's brain?
• 13:39
  SPEAKER_00: Um, but I'm just having a good old time because I I I really think that in the online space we get so inundated with like these like really stiff, and I'm a systems person.
• 13:51
  SPEAKER_00: So if I say something that's stiff, that's saying something, like really stiff uh like boxes that we have to be in.
• 14:01
  SPEAKER_00: And it's like, okay, but like we're not all even like that.
• 14:06
  SPEAKER_00: Our brains aren't like that, or the type of uh business model doesn't really align with how our life is set up.
• 14:14
  SPEAKER_00: So I just am like, people are gonna think that I've lost my mind, but if I'm sleeping well and I'm having a ball, that's really all I care about.
• 14:23
  SPEAKER_00: Like, and I'm helping people, like I love solving problems.
• 14:26
  SPEAKER_00: If I'm doing those things, like I don't really care what people are saying about me because again, like if you're stuck in the rut, if you're feeling like that is the only way, like I want to be what's shown as like you don't have to, like you can do whatever you want because that's what entrepreneurship is about.
• 14:41
  SPEAKER_00: You don't even have to do what I'm doing, and I encourage you not to, because who knows, right?
• 14:46
  SPEAKER_00: But that's pretty much the journey.
• 14:49
  SPEAKER_01: I it's so funny, it's so funny because and I see Shay taking wild notes over there.
• 14:55
  SPEAKER_01: So we're gonna pass it over to her in just a moment, but yeah, it's so funny because my perspective, like, I'm not in your brain.
• 15:01
  SPEAKER_01: Do you know what I mean?
• 15:02
  SPEAKER_01: But like my perspective, I don't think you've lost your mind.
• 15:04
  SPEAKER_01: I think that you're a fucking genius in this space.
• 15:07
  SPEAKER_01: And I'm literally just like, I want that freedom.
• 15:13
  SPEAKER_01: And like that, like that's the goal for me as a business owner, too.
• 15:16
  SPEAKER_01: Do you know what I mean?
• 15:17
  SPEAKER_01: Like, I see you, you're creating things and sharing things and launching things that feel not only fun, but like practical and helpful for people.
• 15:26
  SPEAKER_01: And like, how cool that, like, I mean, some business owners would say like it's not cool, but like how cool that like I don't even know what you're selling or launching right now, but like that feels really fucking cool to me because that makes me want to keep checking in on you.
• 15:41
  SPEAKER_01: I'm just like, fuck, I have to keep watch of like Jordan's Instagram stories and what she's posting because like I can't miss out.
• 15:49
  SPEAKER_01: And so I feel like you've maybe accidentally created it, but like it's really, really fucking cool.
• 15:55
  SPEAKER_00: Oh, thank you.
• 15:56
  SPEAKER_00: I appreciate that.
• 15:56
  SPEAKER_00: Yeah, that's what that I get that feedback a lot of just like, yo, like I have to keep on top of your emails because you be saying, like, I'm doing this thing and there's only 10 spots.
• 16:06
  SPEAKER_00: Like, cool if you get it, cool if not.
• 16:08
  SPEAKER_00: And like people are just like, so it does help people tune in.
• 16:13
  SPEAKER_00: Again, I didn't start that intentionally, it just was like fun and la la la.
• 16:17
  SPEAKER_00: Um, and then I'm like, oh, okay, like this is the kind of culture, so to speak, that I've I've built.
• 16:22
  SPEAKER_00: So I'm just gonna keep rolling with it because it works for me and it works for them.
• 16:27
  SPEAKER_02: Mariah's right.
• 16:28
  SPEAKER_02: I have like a million things I want to ask you, but where I'm gonna start, actually, you said three things there that I think are profound.
• 16:34
  SPEAKER_02: You said, as long as I'm having a ball, sleeping at night, and helping people, I'm good.
• 16:38
  SPEAKER_02: That is really what it comes down to.
• 16:40
  SPEAKER_02: And I think um, I I love that.
• 16:42
  SPEAKER_02: I'm curious, you mentioned before we pressed record having fun in business.
• 16:48
  SPEAKER_02: And like what a wild idea that is.
• 16:50
  SPEAKER_02: And I think a lot of us think that's not possible.
• 16:53
  SPEAKER_02: So it sounds like you're in this frolicking phase right now.
• 16:55
  SPEAKER_02: Has that what has that looked like?
• 16:57
  SPEAKER_02: Like, what has having fun in business looked like?
• 17:00
  SPEAKER_00: Yeah, you know, I think that I again I think people are really um sold is probably the term I would use.
• 17:12
  SPEAKER_00: Sold this idea that like you have to be a CEO and CEOs do this, and if you're not doing this, then you're a shitty CEO.
• 17:21
  SPEAKER_00: So then it's like, well, I don't want to be a shitty CEO.
• 17:24
  SPEAKER_00: So I guess like this is what I'm doing, and then it's like, okay, drama.
• 17:29
  SPEAKER_00: I I see this online space getting so wrapped up in this idea of like not being a real business.
• 17:37
  SPEAKER_00: Like, I think as a collective whole, there's this like thought of like because we're an online business and because we're kind of like happening, but like nobody can see us in like the real world, but like we're online.
• 17:53
  SPEAKER_00: Um again, there's just like this collective identity of just like we're not real, like because we don't have the big employees, we don't have the big office, we don't have the like uh physical manifestation of like what that looks like.
• 18:08
  SPEAKER_00: And unfortunately, I think that that has caused a lot of people to either say, like, oh, well, I'm not meant to be a business owner because I don't want to be that type of CEO and therefore I should just go and get a job.
• 18:22
  SPEAKER_00: Or it's like, okay, well, now I'm gonna force myself to be that and go that route.
• 18:28
  SPEAKER_00: And that's where I kind of went in 2020, 2021, that whole thing, because it was like at that time, it was like everybody has to have employees, uh, everybody has to have, again, just such a machine, so to speak, which I love machines, I love systems, but truly like a machine is what I built.
• 18:47
  SPEAKER_00: And like it was so stifling.
• 18:50
  SPEAKER_00: And I felt as if the like I loved my team, like the people itself, for the most part, like were really great, and like I didn't have qualms there, but I was not adequately prepared or given an a good understanding of what employees bring into your business.
• 19:11
  SPEAKER_00: Like, I would never tell anybody to, and even when I was doing employees, I was like, this is what I'm doing, but like probably like not don't do this, but just take it under consideration, right?
• 19:24
  SPEAKER_00: Because things like unemployment, things like uh laws changing, and like those are serious things, like those are like real things happening.
• 19:34
  SPEAKER_00: And it got to a point where I was on more HR calls and more legal calls than I wanted to be on.
• 19:41
  SPEAKER_00: Um, and it's like, gosh, like, can we just like have like what where's the fun?
• 19:46
  SPEAKER_00: And like my team is over there having fun, and I'm over here having to deal with like real, like legal HR stuff of like, okay, state of California is doing this.
• 19:55
  SPEAKER_00: So now my people in Florida and Colorado and Pennsylvania and all these places, now I have to update their stuff, and then that increases my expenses for employees.
• 20:08
  SPEAKER_00: So do I want to do that?
• 20:09
  SPEAKER_00: But then is that equal?
• 20:10
  SPEAKER_00: Is that fair?
• 20:12
  SPEAKER_00: I live like, no, like I don't think that I'm made for that.
• 20:17
  SPEAKER_00: And I really had to unravel that identity and understand that it doesn't make me a bad person or a bad business owner because I don't want to build the mega business with the employees and all of that stuff.
• 20:31
  SPEAKER_00: And so, yeah, I I think that collectively we've been taught in the online space that you can't have fun and that it's like actually uh borderline, like irresponsible to have fun.
• 20:48
  SPEAKER_00: And I just am like, I scroll my Instagram and I'm just like, like, why is everybody a zombie?
• 20:57
  SPEAKER_00: Hello, like is anybody awake?
• 21:00
  SPEAKER_01: Yeah, it's like say what you want to say because all I'm seeing is regurgitations of what somebody said.
• 21:07
  SPEAKER_01: But like I really want to, like, yeah.
• 21:10
  SPEAKER_01: And I feel like me and Shay kind of talk about that too, where it's like we believe that everybody has their own zone of genius.
• 21:17
  SPEAKER_01: Yeah.
• 21:18
  SPEAKER_01: But if you're so worried about copying somebody else's zone of genius, how the fuck are you gonna find yours?
• 21:23
  SPEAKER_01: And like, don't get me wrong, you're not gonna wake up one morning and be like, oh my God, I know that like I am a nuclear engineer.
• 21:31
  SPEAKER_01: Like, it's not like that.
• 21:32
  SPEAKER_01: You do have to do like the self-discovery and like the reflection and like the looking at yourself in the mirror, and like the boundaries are fucking huge and all of that, and like that takes work.
• 21:44
  SPEAKER_01: So, like, I get why some people aren't pulled into that because it does require like emotional bandwidth and like a lot of other fucking bandwidths.
• 21:54
  SPEAKER_01: But on the other side of it, it's kind of like the hard work is worth it.
• 22:00
  SPEAKER_01: It's 100% worth it because now you're building a business, like you were saying, about this culture where you've created a culture where people expect things of you.
• 22:09
  SPEAKER_01: And like at first, you're like, fuck, I don't want people to like expect things from me.
• 22:13
  SPEAKER_01: But then you're like, yeah, but I've created a culture that so naturally fits with who I am that it's cool that they expect me to, oh, look, just be me.
• 22:23
  SPEAKER_01: Like I'm just showing up to be me.
• 22:25
  SPEAKER_01: And then I feel like it's a a breath of fresh air for the people that are following along or the people that you're bringing into your community because you're not a duplicate of somebody else and you're saying it.
• 22:36
  SPEAKER_01: But like this stuff also takes practice and it takes work and it takes bravery and it takes courage because like we're all fucking horrified to say the wrong thing, to get canceled, to what what if I make a mistake?
• 22:51
  SPEAKER_01: What if I hire a team because you think that you should hire a team and then you have to let the whole team go?
• 22:57
  SPEAKER_01: Or like, what if you don't make as much money anymore?
• 22:59
  SPEAKER_01: Like, what if like there's so many things?
• 23:03
  SPEAKER_01: And I would say that, like, I probably have had that thought not a lot, but just like, do I really, do I really even know about business?
• 23:16
  SPEAKER_01: Like I joke that like people talk about ROI, and I'm like, couldn't fucking tell you the ROI of anything that I do.
• 23:22
  SPEAKER_01: I couldn't tell you.
• 23:23
  SPEAKER_01: I don't know.
• 23:24
  SPEAKER_01: But like, and then I'm like, fuck, does that make me a business owner?
• 23:26
  SPEAKER_01: Because I can't sit at a table with like somebody that owns a fucking brick and mortar something and like go over the profit and loss and just like what's your marketing tactics for whatever.
• 23:37
  SPEAKER_01: I'm like, when I tell you that my marketing tactics are whatever the fuck I want to do, because I know that they work because I have clients and I've been able to test these things out and because I enjoy doing them, it's like people think that like that's not serious enough, or like you can't possibly make enough money by just doing what you want to do.
• 23:57
  SPEAKER_01: And it's like if you trust yourself and you're actually doing something that's in alignment with your strengths and your zone of genius, I feel like if you keep reiterating over and over, there's no way that you can't be successful.
• 24:08
  SPEAKER_00: Amen to all of that.
• 24:10
  SPEAKER_00: Like I so agree.
• 24:13
  SPEAKER_00: And that's where I think people are like so scared.
• 24:19
  SPEAKER_00: So, like, for example, I went to a retreat recently and I get extreme motion sickness, and they were gonna do this really fun boating excursion.
• 24:28
  SPEAKER_00: It was gonna be beautiful, it was at sunset, and of course I would have loved to have gone, but I also knew that the rest of the trip, I would have been out.
• 24:34
  SPEAKER_00: I would have been out, it would not have been fun for me.
• 24:37
  SPEAKER_00: Um, and so I opted out and I said, actually, I'm gonna go to the spa um and I'll see y'all afterwards.
• 24:45
  SPEAKER_00: And um it was it was interesting because then people came back and they were like, I didn't I didn't realize that you could opt out.
• 24:52
  SPEAKER_00: And I'm like, you can opt out of everything.
• 24:55
  SPEAKER_00: Like, what do you?
• 24:56
  SPEAKER_00: I'm always opting out.
• 24:57
  SPEAKER_00: Like, where is the opt-out button?
• 24:59
  SPEAKER_00: Um, because I know myself, I trust myself.
• 25:03
  SPEAKER_00: And too often people again just follow the lead.
• 25:06
  SPEAKER_00: Okay, well, there's and the excursion was fun and beautiful, and everyone had a ball, and like people just didn't think, like, oh, if I get you know emotion sickness or if I just didn't feel like going, like there is that option, uh, and there is that opportunity for you to ask yourself, how are you gonna feel?
• 25:24
  SPEAKER_00: Is this good or bad?
• 25:26
  SPEAKER_00: Should I adjust and then just trust in that decision making?
• 25:30
  SPEAKER_00: And so many people do not trust their own decision making.
• 25:34
  SPEAKER_00: And that's where I mean, the crux of so many things lies is not trusting themselves.
• 25:40
  SPEAKER_00: And that's work that I have done since like the year 2012.
• 25:44
  SPEAKER_00: Like it's been like a journey.
• 25:46
  SPEAKER_00: And uh when you trust yourself, there's just there's so much more joy you can fill the world with.
• 25:52
  SPEAKER_00: There's so much more brightness that you can bring.
• 25:57
  SPEAKER_00: And I'm not saying the journey is bright and the journey is uh particularly fun.
• 26:05
  SPEAKER_00: However, like on the other side, like you said, it's so worth it.
• 26:09
  SPEAKER_00: It is so worth it.
• 26:12
  SPEAKER_02: It's funny that Mariah brought up your marketing tactics and secrets, because that is a question I had for you.
• 26:18
  SPEAKER_02: One thing I think is interesting in your whole story, and you've worked with a lot of business owners now, so I'd love to know your perspective on this.
• 26:25
  SPEAKER_02: What do you think was different?
• 26:27
  SPEAKER_02: You the fact that you started and immediately had 12k recurring revenue is amazing.
• 26:32
  SPEAKER_02: What what is the secret to marketing?
• 26:34
  SPEAKER_02: Was it network?
• 26:35
  SPEAKER_02: Was it a product that everybody needed?
• 26:37
  SPEAKER_02: Like, how did you and then throughout all your launches, you have this like, I'm waiting with bated breath audience.
• 26:43
  SPEAKER_00: Like, what has been your approach to um building this?
• 26:47
  SPEAKER_00: Yeah, great question.
• 26:48
  SPEAKER_00: So when I when I first went into business in 2016, how I got those initial clients was 100% network.
• 26:56
  SPEAKER_00: It was like me.
• 26:57
  SPEAKER_00: Uh I had gone to events before, and again, I didn't need anything.
• 27:01
  SPEAKER_00: And then when I needed something, which was clients, I went back to people that I had met at events and just said, Hey, I am wanting to do this in my business.
• 27:10
  SPEAKER_00: Do you know anyone who needs help with this?
• 27:12
  SPEAKER_00: And they were like, Yes.
• 27:14
  SPEAKER_00: And so it was, I don't want to say easy, but it was the there wasn't a whole lot of like, again, I'm not trying to like build a course and all this hype and all that stuff.
• 27:23
  SPEAKER_00: It really was services, which I wouldn't say everyone should start with, but is it, in my personal opinion, the easiest thing to like dip your toe in?
• 27:32
  SPEAKER_00: Yes.
• 27:34
  SPEAKER_00: So that was how I got the 12,000 on day one of business, is me asking my network, them connecting me, me having calls, and them saying yes and me moving forward.
• 27:44
  SPEAKER_00: Then with VIP days, it was a little bit different.
• 27:47
  SPEAKER_00: Uh, I it was somewhat network, but I actually then really uh created a referral partner system.
• 27:56
  SPEAKER_00: Uh it um I guess was built in the same uh or sort of it was built in the sense of like, okay, I sit here in the customer journey and who's right before me, and I want those people to be my referral partners.
• 28:11
  SPEAKER_00: So who I discovered was before me based on asking my clients, like, who did you hire in the past like couple months?
• 28:17
  SPEAKER_00: Website designers and business coaches.
• 28:20
  SPEAKER_00: So I then just went to business coaches and website designers.
• 28:25
  SPEAKER_00: Website designers, I would say, hey, uh, I know it can be frustrating when your clients have this beautiful website you just built, but they have zero systems on the back end.
• 28:34
  SPEAKER_00: And so then they think their website isn't working, but it is, they just have shitty systems.
• 28:41
  SPEAKER_00: I'm the person who can go come in a day, clean those bad boys up, and then be ready for website launch.
• 28:47
  SPEAKER_00: And then the website's good, the systems are good, all is happy, we can all go home.
• 28:52
  SPEAKER_00: Uh, and that was a great pitch, right?
• 28:54
  SPEAKER_00: It's like every website designer is like, yes, like you're saying you can clean up my client systems in a day, ready for website launch, so that it all goes smoothly and everybody's happy.
• 29:03
  SPEAKER_00: Like, why would I not sign that send every client to you, right?
• 29:08
  SPEAKER_00: So that's how I made a lot of um my VIP data clients just came in very naturally.
• 29:16
  SPEAKER_00: Uh, also, events were big because I was the only systems person in the room of every event because systems people usually hate events, not trying to be around people.
• 29:25
  SPEAKER_00: Um, so I took advantage of that a little bit and said, Well, I'm the systems person.
• 29:28
  SPEAKER_00: So if anybody says anything about systems, they're pointing them to me and it's all Jordan show.
• 29:33
  SPEAKER_00: So that's how I did the VIP days.
• 29:36
  SPEAKER_00: And so again, it's like that's not replicable.
• 29:38
  SPEAKER_00: People don't know that my referral partners are sending me people.
• 29:40
  SPEAKER_00: People don't know that in the room people are sending me people.
• 29:42
  SPEAKER_00: So they're like, What are you doing?
• 29:44
  SPEAKER_00: Like, what's happening here?
• 29:45
  SPEAKER_00: Like, it's not hackable, so to speak.
• 29:48
  SPEAKER_00: So do that for years, and then um, done in a day was a very interesting experience for me because that's really where I uh I would say I really dialed in my system for uh understanding like how long it took people to become a client of mine, how many touch points it took, all that stuff.
• 30:13
  SPEAKER_00: So I literally had a spreadsheet of they joined my list on this date and through this freebie, and then they joined the program on this date.
• 30:22
  SPEAKER_00: How many days was that?
• 30:24
  SPEAKER_00: Did they also do this other freebie?
• 30:26
  SPEAKER_00: Did they also come to a virtual conference of ours?
• 30:29
  SPEAKER_00: Did they come to two virtual conferences of ours?
• 30:31
  SPEAKER_00: Like, what are the steps that we're taking?
• 30:33
  SPEAKER_00: And so that two and a half years was so dialed in.
• 30:39
  SPEAKER_00: Like I knew everything that was going on from a marketing perspective.
• 30:43
  SPEAKER_00: And I had these beautiful air table bases that I mean, I basically focused on okay, if I get like 8,000 leads at the top of the funnel, I will for sure hit seven figures in business.
• 30:54
  SPEAKER_00: Like I just knew I knew the numbers.
• 30:57
  SPEAKER_00: So therefore, I'm just gonna go and do as much as I can to get 8,000 people at the top of my funnel and then let them trickle through, right?
• 31:03
  SPEAKER_00: And know that the it's around two to three months, depending on you know the journey that they took.
• 31:08
  SPEAKER_00: So that was really specific and uh fun in a way for me because I just I like numbers.
• 31:15
  SPEAKER_00: And then out of the done of the day era, I would say my marketing was honestly just I think in kind of rebellion to my done of the day.
• 31:23
  SPEAKER_00: It's like the pendulum swung like the other way, which is like, I'm gonna like try this stuff and see if it works.
• 31:29
  SPEAKER_00: And so, because I was just kind of sporadic and I allowed myself to be sporadic in front of everyone, because that was the thing that people said is like, you're just like totally cool with just like throwing shit out there.
• 31:40
  SPEAKER_00: And I'm like, yeah, like that's how I'm gonna get data.
• 31:44
  SPEAKER_00: That's how I'm gonna know if it works.
• 31:45
  SPEAKER_00: And so again, what is that?
• 31:49
  SPEAKER_00: That was probably beginning of 2023.
• 31:52
  SPEAKER_00: So yeah, a couple years of me just like kind of sporadically trying stuff and testing and having a lot of conversations.
• 32:02
  SPEAKER_00: That's really, I think, what created the culture again, kind of accidentally uh at the beginning, but now it's like become like a real thing of just like you're one of the only emails I like open because I know something's going down.
• 32:15
  SPEAKER_00: And I I laughed with somebody recently because my email list does not like value emails.
• 32:22
  SPEAKER_00: Like when I send an email that's just like, I want to share a story, they're all like, boo, unsubscribe, we don't care about your life.
• 32:29
  SPEAKER_00: And I'm like, okay.
• 32:31
  SPEAKER_00: But if I send like sales emails, I get the lowest unsubscribes, like, and people love it.
• 32:38
  SPEAKER_00: And it's like, people are like, I'm sorry, what kind of problem is this?
• 32:43
  SPEAKER_00: Because I'm not hearing a problem.
• 32:45
  SPEAKER_00: But it's like, for me, I'm not meant to always be creating.
• 32:49
  SPEAKER_00: There is some element of me that wants to create and refine.
• 32:52
  SPEAKER_00: And so if I'm always having to send emails that are sales oriented, again, it seems like a silly problem.
• 32:59
  SPEAKER_00: It seems like Jordan, shut up.
• 33:01
  SPEAKER_00: Like, we don't care about this problem.
• 33:03
  SPEAKER_00: But it's it, it's a new-ish problem that I'm trying to figure out as I try to go into my refine stage of my business.
• 33:11
  SPEAKER_00: But yeah, so that's kind of the iteration of like marketing and lessons I've I've gotten throughout the years.
• 33:16
  SPEAKER_00: That's changed quite a bit.
• 33:17
  SPEAKER_01: Yeah, that's really cool.
• 33:19
  SPEAKER_01: And I feel like at every stage, you're just very clear on what you offer.
• 33:26
  unknown: Yeah.
• 33:26
  SPEAKER_01: Like you were always very clear.
• 33:28
  SPEAKER_01: Like, even you're just like, I'm gonna go and pitch these website designers.
• 33:31
  SPEAKER_01: I know half the people will be like, and what the fuck do I pitch these website designers?
• 33:35
  SPEAKER_01: You know what I mean?
• 33:36
  SPEAKER_01: Because so many people, we are multidimensional human beings on a planet that have a plethora of gifts and ideas and hobbies that we would like to make money from.
• 33:47
  SPEAKER_01: And then so it's like also we think about like, well, what problem do you solve?
• 33:50
  SPEAKER_01: Well, I solve a fuck ton of problems.
• 33:52
  SPEAKER_01: I'm really smart, I have a really smart strategic brain and I can see this and find the gap here.
• 33:55
  SPEAKER_01: But it's like that's really hard to go to somebody and to be like, hey, I can help you solve all your problems.
• 34:01
  SPEAKER_01: And they're like, Liar?
• 34:03
  SPEAKER_01: Like, we what what do you mean?
• 34:05
  SPEAKER_01: What problem are you solving?
• 34:06
  SPEAKER_01: And so I feel like that's a really good takeaway of just like, can you get so fucking clear that it makes it such an easy yes about like which problem that you're solving?
• 34:16
  SPEAKER_01: And then I do want to focus on something that you said before that, where you were like, Yeah, I just like uh asked people if they know anybody who like knows the things that I could like help them with.
• 34:29
  SPEAKER_01: And it's funny because like for the longest time in business, I would hear coaches say that all the time just like ask your network, and I was like, absolutely not.
• 34:37
  SPEAKER_01: You can't fucking pay me.
• 34:38
  SPEAKER_01: I'm gonna come across as like a desperate little weasel, and I'm gonna be like, uh, like my ego was like, absolutely not.
• 34:44
  SPEAKER_01: I'm not asking anybody jack shit.
• 34:46
  SPEAKER_01: I'm not going to and being like, hi, do you know anybody that needs an SEO service?
• 34:51
  SPEAKER_01: I was like, I would rather sleep in a river.
• 34:54
  SPEAKER_01: Like, I'm not doing it.
• 34:56
  SPEAKER_01: And so it's so funny because now I'm just like, yeah, but because I feel like I saw that as more of like a I'm trying to sneakily talk them into the thing that I'm selling.
• 35:09
  SPEAKER_01: But like the real thing is now that I'm further along in business, it's like having a network of people where you know very clearly what problems they solve allows you to refer people out to them.
• 35:22
  SPEAKER_01: And now when people come and they're like, hey, I'm starting to do this, like I'm starting to do copywriting for about pages.
• 35:29
  SPEAKER_01: Do you know anybody?
• 35:30
  SPEAKER_01: And I'm like, actually, yeah, like six people just said that they don't know what the fuck to write on their about page.
• 35:36
  SPEAKER_01: You're solving a problem.
• 35:37
  SPEAKER_01: And how good do I feel that I get to be a trusted solution for people?
• 35:41
  SPEAKER_01: So it's like, if you're hearing that and you're just like, oh my God, I literally don't want to reach out to people, just remember that.
• 35:47
  SPEAKER_01: Like, no, if you are very clear on what you do and how you do it, you are literally being a solution for people.
• 35:55
  SPEAKER_01: And so, like that person being able to give the solution to their friends, to their clients.
• 36:00
  SPEAKER_01: I hate when I don't have somebody in my network and my clients are like, Oh, I need help with this.
• 36:04
  SPEAKER_01: I'm like, Yeah, I don't know jack shit about shit.
• 36:06
  SPEAKER_01: Sorry, good luck out there.
• 36:07
  SPEAKER_01: And so then they're out there doing what?
• 36:09
  SPEAKER_01: Looking on upwork?
• 36:10
  SPEAKER_01: Do you know what I mean?
• 36:11
  SPEAKER_01: And like, and now they're going through this process of like, I don't know who to trust, I don't know who's blah, blah, blah, blah, blah.
• 36:16
  SPEAKER_01: And so you said so many really, really helpful things.
• 36:20
  SPEAKER_01: And I feel like just seeing your content and like kind of learning more about your story, I feel like there's two things that really stand out.
• 36:27
  SPEAKER_01: You're curious as fuck, literally, like you want to know like how things are working, what's working, why are they working, like continuously asking questions.
• 36:36
  SPEAKER_03: Yeah.
• 36:36
  SPEAKER_01: And also you're really fucking bold.
• 36:39
  SPEAKER_01: Like, I remember when you were launching the done in a day, and I remember some of your content, you would literally post reels and be like, tell me what industry you're in, and I'll tell you that a fucking VIP day could be done for it.
• 36:54
  SPEAKER_01: And people would be like, I sell Stanley cups, and you were like, Cool, here's your seven ideas for VIP day, and you would literally be like, No, I'm challenging everybody here.
• 37:03
  SPEAKER_01: Give me, give me a niche, give me an industry.
• 37:06
  SPEAKER_01: And yeah, there is none that would not benefit from a VIP day.
• 37:10
  SPEAKER_01: And I feel like that's part of your personality.
• 37:14
  SPEAKER_01: Yeah, that is really, really helpful with these things, but it's cool to see.
• 37:19
  SPEAKER_01: Do you know what I mean?
• 37:20
  SPEAKER_01: You're not just like, can somebody help me do this?
• 37:22
  SPEAKER_01: You're just like, no, fucking argue with me.
• 37:24
  SPEAKER_01: Like, I don't really care.
• 37:25
  SPEAKER_01: I'm just gonna tell you because this is the way that I see it, and like you're really convicted in it.
• 37:29
  SPEAKER_00: Yeah, and and and I think too that we think that being challenged is a wrong thing or it means that we're doing something bad or whatever else.
• 37:38
  SPEAKER_00: I actually enjoy being challenged and I enjoy different perspectives, and I enjoy being in a room.
• 37:45
  SPEAKER_00: Most people look for rooms that are like, oh, we're all the same.
• 37:47
  SPEAKER_00: Like, I actually thoroughly enjoy being in rooms of people that like have varying perspectives, varying experiences, because that just it helps me think differently.
• 38:01
  SPEAKER_00: It helps me grow in new ways versus like again, I I think I just kind of like bump the the status quo of everything.
• 38:08
  SPEAKER_00: I'm just like, like I'm allergic.
• 38:11
  SPEAKER_00: But I look for, okay, like, you know, I can admire and honor and like respect somebody else's experience and expertise and all of that stuff, and still feel very convicted about the fact that VIP days like everyone can do one, right?
• 38:27
  SPEAKER_00: And you know, sometimes it's like, oh, like that's a little prickly.
• 38:31
  SPEAKER_00: And that's okay.
• 38:32
  SPEAKER_00: Like, if I'm too prickly for people, I've I've come to the understanding that like that's totally okay.
• 38:38
  SPEAKER_00: Like, I don't like everyone I meet, you probably don't like everyone you meet.
• 38:42
  SPEAKER_00: And if I'm somebody you don't like, that's also okay, right?
• 38:44
  SPEAKER_00: And and I think too, people get real like shaky about that stuff because God forbid, if I'm like somebody that people don't like, that means that I'm doing everything wrong.
• 38:59
  SPEAKER_00: And it's like, nah, not really.
• 39:01
  SPEAKER_00: That's like life, right?
• 39:03
  SPEAKER_00: And so yeah, the the boldness can that took me quite a while, I would say, to really like feel good about.
• 39:11
  SPEAKER_00: Um that definitely wasn't there the first few years in my business, but it it got there.
• 39:16
  SPEAKER_00: It got there, and that's always how I've been.
• 39:18
  SPEAKER_00: I've been very bold.
• 39:20
  SPEAKER_00: And in the very short amount of time I was in like uh employee roles, besides the one that I left right before entrepreneurship, they always were just like, How about you just like simmer down?
• 39:34
  SPEAKER_00: Like, you know, like it was always like, let's just not.
• 39:39
  SPEAKER_00: And that was really hard for me to swallow because I'm like, I'm a challenger when that comes.
• 39:44
  SPEAKER_00: And I try to do it in a loving way, in the sense of like not shamey, not like any of those sorts of things, which is like, hey, like challenge me, like to if you don't think a VIP day can work for you, like bring it.
• 39:57
  SPEAKER_00: Like, and again, I'll come up with seven, 14, 21 ideas that that will prove you wrong lovingly.
• 40:03
  SPEAKER_00: But yeah.
• 40:06
  SPEAKER_02: Oh, one thing I'm curious about, Jordan, with all this boldness, there's this other side to your business, and you mentioned your audience, um, where you know, what we wanted to talk about with you was this idea of life first business.
• 40:18
  SPEAKER_02: And I know you have this chronic illness um kind of running in the background, and I know a lot of your followers find you because of that.
• 40:25
  SPEAKER_02: So tell us about that.
• 40:27
  SPEAKER_02: How have you shifted how you show up in business given what's going on in your personal life?
• 40:32
  SPEAKER_00: Oh, yeah.
• 40:33
  SPEAKER_00: I mean, that's that's really where the systems come in.
• 40:36
  SPEAKER_00: And uh that's also where probably people don't know how much I rely on systems.
• 40:42
  SPEAKER_00: Like literally, systems say me all.
• 40:44
  SPEAKER_00: Like I understand it's my name, but like it truly is like a lifestyle over here, okay?
• 40:48
  SPEAKER_00: Because, you know, a lot of the imagery and video I've been using, like that was from two years ago.
• 40:56
  SPEAKER_00: Like that was from however long ago, right?
• 40:58
  SPEAKER_00: Like, I'm I wouldn't say it's rare for me to do stuff in real time, but kind of.
• 41:04
  SPEAKER_00: And because I'm just filming on the days that are good for me, I like stockpile that like a squirrel in their nuts in the winter.
• 41:11
  SPEAKER_00: Like, and then I just use it, right?
• 41:13
  SPEAKER_00: And even the photo with my husband and I and the Chat GPT prompt, that was from a Disney trip three years ago.
• 41:22
  SPEAKER_00: Like, you know, like it's just like I I am just okay with okay, when I can show up, I will show up.
• 41:30
  SPEAKER_00: And when I can't, I've got the sock pile and it's doing its thing.
• 41:33
  SPEAKER_00: And then because uh, you know, for me, you know, there's the the cycles of like, you know, I definitely follow the like I have on my calendar, like, do not take calls, do not do anything when I'm menstruating, like don't try it, you know what it is.
• 41:52
  SPEAKER_00: And so that's completely blocked and like chill land as much as I can.
• 41:58
  SPEAKER_00: Um, and then outside of that, I do take notice on like, okay, when am I gonna have the energy?
• 42:03
  SPEAKER_00: When am I not?
• 42:05
  SPEAKER_00: But that also doesn't take into consideration the chronic illness stuff.
• 42:08
  SPEAKER_00: So I also know when seasons change.
• 42:10
  SPEAKER_00: So I always get sick in September, October, I always get sick in April, May.
• 42:13
  SPEAKER_00: Uh, so again, I'm not gonna like put a bunch of stuff necessarily in those pockets because I already know what's what's gonna happen there.
• 42:23
  SPEAKER_00: And there's a lot of uh activities that I do that help to manage the energy as much as possible.
• 42:31
  SPEAKER_00: So I have an aura ring that tracks like all of my like sleep stuff, stress scores, all of that.
• 42:37
  SPEAKER_00: So I can see what's going on.
• 42:39
  SPEAKER_00: I have multiple different things like um massages, red light therapy.
• 42:44
  SPEAKER_00: Um uh I have a sauna blanket, I have all these things that do help with just managing the energy, making sure I'm I'm good.
• 42:54
  SPEAKER_00: And again, those aren't things that I necessarily share all the time because I would be sharing, it would be like, hey, are this a business page or are we just like doing a vlog here?
• 43:02
  SPEAKER_00: Um, but there's a lot of stuff behind the scenes that I'm doing to keep me as like settled as possible so that when I come on podcasts, when I'm on stages, when I'm doing things, like I have built up that energy, so to speak, and then I'm gonna come back down from that energy.
• 43:19
  SPEAKER_00: So the the life first part, I think I just want to encourage people because I didn't get into business to like go on trips to Bali and like do all that stuff.
• 43:31
  SPEAKER_00: And that's cool if that's what you want to do.
• 43:33
  SPEAKER_00: Mine was purely to like support my life and like make my life the way that I wanted to make my life.
• 43:40
  SPEAKER_00: So, and again, people are fed this notion that you should want to do like jets and like purses and all that stuff.
• 43:47
  SPEAKER_00: I'm like, I literally buy myself one purse a year and it runs ragged till the end, and then I buy another purse in January.
• 43:52
  SPEAKER_00: Like it's literally like have a 2015 Jeep.
• 43:55
  SPEAKER_00: Like, I don't care about those things because I don't wanna, I don't wanna spend money there.
• 43:58
  SPEAKER_00: That's just not my thing.
• 44:00
  SPEAKER_00: And so I want to encourage people that yeah, like you don't you can do the shiny stuff if that feels good.
• 44:07
  SPEAKER_00: And also like if you're just wanting to like be able to buy your dream house and do things that light you up and support you and take your family on vacations or do you know different things along with your hobbies, like you can totally have a business that does that.
• 44:21
  SPEAKER_00: Like that's like totally fine and normal and doesn't make you less smart, less of a business owner, less anything.
• 44:29
  SPEAKER_00: If that's truly what you want is to focus on prioritizing your life without sacrificing your revenue, like that can happen.
• 44:37
  SPEAKER_00: And so while it can be tough for me to um not message that, but just show that because it's not as sexy as like a screenshot or like a Lamborghini shot.
• 44:51
  SPEAKER_00: I do try to normalize, like you're just gonna see me on the couch working sometimes, and you're gonna see me in a sauna blanket, and you're gonna see me like my content isn't always just like Jordan's on stage, Jordan's on stage, Jordan's doing big things.
• 45:03
  SPEAKER_00: I try to show the whole arc and the whole story as much as possible so that people don't feel like they have to do all this shiny stuff in order to like be cool or to make a ton of money.
• 45:13
  SPEAKER_00: Um, so while it is uh somewhat of an unconventional approach, I do think that people do appreciate that.
• 45:21
  SPEAKER_00: And I do get DMs saying, like, I went the hustle route, Jordan, and I went over here and I followed all these people, and now I'm back to you because like I truly just want my life to be great.
• 45:33
  SPEAKER_00: Like, I just want my life to be great, and I want a business where I get to help people, and that's what feels really good.
• 45:38
  SPEAKER_00: It's it's that simplicity that I think some people are craving that they can't necessarily get if they're in the hardcore seven figure, eight figure, nine figure, ten.
• 45:46
  SPEAKER_00: I don't know what figure they're on right now.
• 45:49
  SPEAKER_00: Like that's just figures are always moving, dude.
• 45:52
  SPEAKER_00: They're always just they're always moving.
• 45:54
  SPEAKER_00: I think we're on nine or ten now.
• 45:56
  SPEAKER_00: I'm like, no, we're done there.
• 45:59
  SPEAKER_00: We're done.
• 45:59
  SPEAKER_01: Or they're like switching the way that you say it.
• 46:01
  SPEAKER_01: And now it's like it went from like a seven-figure business to like a seven-figure month.
• 46:06
  SPEAKER_01: And I'm like, are we gonna have like a seven-figure week?
• 46:09
  SPEAKER_01: Like, what the fuck is happening?
• 46:11
  SPEAKER_01: I'm just like, listen, the online space is cool because we have so much flexibility and like we can truly build this puzzle piece how we want, but like, holy fuck, y'all! I don't need a seven-figure week or a seven-figure month.
• 46:24
  SPEAKER_01: Do you know what I mean?
• 46:24
  SPEAKER_01: Like, for me personally, it's never been the driver.
• 46:28
  SPEAKER_01: I've been really inspired by doing similar things to you.
• 46:31
  SPEAKER_01: And like, also, I just wanted to point out, I know that if you guys are listening, you can't see us, but like, I feel like maybe a decade ago, if somebody, if they were gonna do podcast recordings, we would all have like our hair done and we would have full makeup, and everybody would be in a blazer, and like we all look fine.
• 46:50
  SPEAKER_01: We're sitting here in fucking sweaters and we're just like, our hair is up.
• 46:53
  SPEAKER_01: I mean, Shay's hair is down, but like our hair is up and we're just like fucking chilling, dude.
• 46:57
  SPEAKER_01: Do you know what I mean?
• 46:58
  SPEAKER_01: And like, how cool that like we get to be examples of successful business owners also being humans, yeah.
• 47:08
  SPEAKER_01: And I think that that's what we need because it's so easy to get that me and Shay talked about it.
• 47:13
  SPEAKER_01: That's half of the reason why this fucking podcast exists.
• 47:15
  SPEAKER_01: We went on rampages of like, we're not trying to make enough money to buy a private island, so go fuck yourself.
• 47:21
  SPEAKER_01: Like, we literally just went on that and like because that's not the only definition of things.
• 47:26
  SPEAKER_01: So it's like it's really cool when you can like hear about people doing things their own way in a way that makes sense for them.
• 47:35
  SPEAKER_01: And like remember, there are people that like also go grocery shopping.
• 47:40
  SPEAKER_00: Yeah, totally all the boring stuff.
• 47:42
  SPEAKER_00: Like, whenever I go and pick up um I have a 10-year-old bonus son from school, and there was a time earlier this year where someone, one of the moms said, like, oh, I follow you on Instagram.
• 47:52
  SPEAKER_00: I wanted to die.
• 47:53
  SPEAKER_00: Like, I literally wanted to just like slither away and just like never be seen again, you know?
• 47:59
  SPEAKER_00: Cause like it's not even a persona on Instagram.
• 48:02
  SPEAKER_00: It's I am who I am on Instagram, but just like, oh my gosh, like like my real life people like seeing me like doing ridiculousness on the internet, they're probably just like, who knows what's going on.
• 48:16
  SPEAKER_00: But um, yeah, I think that we forget there's all this other richness going on in in like life that is great.
• 48:26
  SPEAKER_00: Like that's what you want.
• 48:27
  SPEAKER_00: You want to have a life that is fulfilling and that is exciting to you.
• 48:33
  SPEAKER_00: And regardless of if that's you know, for me, that's jigsaw puzzling, it's very riveting for me.
• 48:38
  SPEAKER_00: It's probably boring as hell to other people, and that's fine.
• 48:41
  SPEAKER_00: Uh, and I'm happy because I just actually put an order in for four more puzzles.
• 48:46
  SPEAKER_00: I'm very excited.
• 48:48
  SPEAKER_00: That's basically just gonna be my holiday.
• 48:50
  SPEAKER_00: And, you know, that's gosh, I just I wish more people would actually went on another podcast episode recently where um at the end of the podcast, uh, the guy asked me for three words, and I told him the words, I don't remember what they were.
• 49:08
  SPEAKER_00: And then he pulls out his saxophone and he riffs on a little tune based on the three words that I shared.
• 49:15
  SPEAKER_00: And I was like, this is so freaking dope.
• 49:17
  SPEAKER_00: Like, number one, I actually used to play saxophone in middle school.
• 49:20
  SPEAKER_00: So when we were talking about that, I was always last year, but that's neither, neither here nor there.
• 49:25
  SPEAKER_00: But it was like, I am obsessed when people show up who they are, even if like it's completely different than what I would do.
• 49:34
  SPEAKER_00: I love it so much.
• 49:37
  SPEAKER_00: And it is a joy and it's an honor to be able to like you guys doing the grounding exercise before this podcast.
• 49:42
  SPEAKER_00: Like, that's lovely and amazing.
• 49:44
  SPEAKER_00: I would never do a grounding exercise because I don't even know what to say.
• 49:47
  SPEAKER_00: But like I appreciate and can like relish in having experiences with people based on what is really exciting and feels really good to them.
• 49:57
  SPEAKER_00: And I get to like experience that too.
• 49:59
  SPEAKER_00: Like, that is so freaking dope to me.
• 50:01
  SPEAKER_00: And so again, going back to life first, going back to just showing up and and being who you are, it's like that is one of the rarest things is being able to experience people and like their true joy and their true excitement and getting to feed off of that.
• 50:19
  SPEAKER_00: That's just like it shouldn't be rare.
• 50:22
  SPEAKER_00: Um, and I don't want it to be rare anymore, but it it can be because it's just like everybody's showing up in this way that we think we have to, when it's like, nah, like it's your show, it's his show, it's whoever's show, like this is what we want to do.
• 50:36
  SPEAKER_00: And I'm like, great, I'm on the boat with you.
• 50:39
  SPEAKER_00: Like, let's do this, you know?
• 50:40
  SPEAKER_00: And um, and so I I think that that's that's something that I relish in, and that gets me really excited more than anything.
• 50:50
  SPEAKER_02: Jordan, it's like weird.
• 50:52
  SPEAKER_02: Um, the whole theme of this season is about like finding joy and having fun with all of this.
• 50:57
  SPEAKER_02: And we did not tell you any of that, but like you have just let that come out so so thrilled.
• 51:02
  SPEAKER_02: Obviously, there's a reason for this conversation, but yeah, there's something I want to talk about.
• 51:06
  SPEAKER_02: Actually, before we dive in, I have followed you like friend of a friend for several years now.
• 51:12
  SPEAKER_02: In that when I was telling Mariah about my impression of you, that the first thing that came to my mind was how casual your content is.
• 51:20
  SPEAKER_02: Like I feel like I've like been in your house and I'm like hanging out with you in your pajamas.
• 51:25
  SPEAKER_02: Like, I just love how I I just feel like I'm your friend.
• 51:30
  SPEAKER_02: I know you.
• 51:31
  SPEAKER_02: I it's nice that you let us in those day-to-day intimate moments and in in a meaningful, intentional way, absolutely.
• 51:38
  SPEAKER_02: But that casualness really is there's like an authenticity.
• 51:42
  SPEAKER_02: I know we could roll our eyes on authenticity because everyone uses it, but I just like don't know you at all.
• 51:47
  SPEAKER_02: But through that, I've felt like I've gotten to know you.
• 51:49
  SPEAKER_02: And I'm feeling so validated that you also feel humiliated when people in your real life are like, oh, I listened to your podcast episode.
• 51:55
  SPEAKER_02: So that makes me feel less nuts.
• 51:58
  SPEAKER_02: But um, the one thing I wanted to touch on before we wrap up is we've you kind of just mentioned it.
• 52:04
  SPEAKER_02: There's this, I think in online business, there's like the Lamborghini CEO that we all think we need to be.
• 52:10
  SPEAKER_02: And we see that online.
• 52:11
  SPEAKER_02: And there's a lot of hustle, hustle, hustle, hustle, which is great for certain seasons in your life, awesome.
• 52:16
  SPEAKER_02: So I'm really appreciative of you um being a CEO and letting us redefine that.
• 52:22
  SPEAKER_02: I've certainly had my own limiting beliefs about like, oh, there's my personal life is really chaotic.
• 52:27
  SPEAKER_02: So I could never be a CEO that inspires and leads people.
• 52:30
  SPEAKER_02: And so getting to see that boldness and the casualness is really wonderful.
• 52:35
  SPEAKER_02: Um, one thing that I have just navigated through myself, and I know you mentioned this before we hit record, is what do you do when you're a CEO and you've built something that's awesome and it's making you a ton of money?
• 52:48
  SPEAKER_02: And for me, my right eye starts twitching and my hip starts to hurt.
• 52:52
  SPEAKER_02: Or for you, you know, you mentioned there's like you start to get those little intuitive nudges.
• 52:57
  SPEAKER_02: And uh, even if you have something that's really awesome and really quote unquote on paper, profitable and wonderful, what do you do?
• 53:04
  SPEAKER_02: How do you navigate?
• 53:05
  SPEAKER_02: You've gone through a lot of iterations and changes.
• 53:07
  SPEAKER_02: Like, what does that look like when your intuition starts to talk to you and when you wait too long and don't listen to it?
• 53:13
  SPEAKER_02: Mm-hmm.
• 53:14
  SPEAKER_00: Yeah.
• 53:15
  SPEAKER_00: Uh it's definitely some of the more scary moments in business where uh for me, um, probably the hardest part of my biggest shift, which was descaling or basically going from like 12 team members to myself, is um the people that that affects.
• 53:40
  SPEAKER_00: I take that really, really seriously because these are people's livelihoods that I've been like, some of these people were on my payroll for four years.
• 53:49
  SPEAKER_00: Um, I know their families.
• 53:51
  SPEAKER_00: I um have come to care for these people very deeply.
• 53:56
  SPEAKER_00: And so I try not to be super flippant in my decision making uh to just be like, I'm done, and just like throwing everybody into my own mess.
• 54:11
  SPEAKER_00: And that doesn't mean that it wasn't any less painful, maybe uh from a team perspective, because again, like a lot of them didn't do anything wrong.
• 54:21
  SPEAKER_00: A lot of them were great, a lot of them were awesome, and that was definitely the hardest part of the entire process.
• 54:32
  SPEAKER_00: Like, I think that not to say that it wouldn't have been hard, but having those conversations, having to get on the phone and say, We're going a completely different direction.
• 54:42
  SPEAKER_00: I don't have a bandwidth, and therefore you no longer have a job.
• 54:47
  SPEAKER_00: Um, and having to do that across multiple people at a time was, I mean, my husband was like, you were like not okay um for those like two weeks.
• 55:00
  SPEAKER_00: And it it definitely made me feel like that was that was a failure for me, was just like I couldn't make this work for my team.
• 55:11
  SPEAKER_00: And um additionally, on top of that, the identity, right?
• 55:17
  SPEAKER_00: I it's it's very public what we do.
• 55:19
  SPEAKER_00: It's like I have everybody knows I have 12 team members.
• 55:22
  SPEAKER_00: When you go to my inbox, you're talking to Trina.
• 55:24
  SPEAKER_00: When you are doing partnerships with us, you're talking to Alice.
• 55:28
  SPEAKER_00: When you're in our you know, program, you're talking to Kat, you're talking to John, all these people.
• 55:33
  SPEAKER_00: And then to literally just be like, Well, it's me in the inbox, or it's me over here, you know, people have their perspectives of like, oh, she failed.
• 55:44
  SPEAKER_00: Like, oh, like her, you know, she's gonna file bankruptcy or something.
• 55:48
  SPEAKER_00: And it's like, there's so many levels to like what doesn't work for somebody.
• 55:53
  SPEAKER_00: And it's not always just like this huge negative thing as to why somebody went, took their business from up here to down here.
• 56:01
  SPEAKER_00: There is a whole mental game going on, there's a whole person going on behind that.
• 56:05
  SPEAKER_00: And so that's why I never really like judge or try to uh figure out like, oh, this person, like they launched this thing and then like they did this other thing over here.
• 56:14
  SPEAKER_00: And I bet it's because their launch sucked and like this.
• 56:17
  SPEAKER_00: I I can't I don't know what's what going on with people.
• 56:20
  SPEAKER_00: Like I truly have no clue, you know, and so I I try to uh uh inform when I can, uh, in the sense of like why I made the decisions I did and and whatnot.
• 56:34
  SPEAKER_00: And I also think too that that lets people know that you can make big decisions like that, like letting go of 12 people in two weeks, um, to now a place where I'm having fun in business, I'm solving problems, and there is a happier ending to it.
• 56:56
  SPEAKER_00: And that doesn't mean that the gunk isn't still gunky.
• 57:00
  SPEAKER_00: Um, and so for me, it was a lot of prayer, a lot of like dark soul nights of just like thinking I'm the shittiest person in the world.
• 57:10
  SPEAKER_00: And that comes down to having just a really great support system.
• 57:15
  SPEAKER_00: Um, voxer conversations, my husband just like sitting there listening to who knows what, even if it made sense, like the the people around you are what can get you through that, and trying to give yourself grace and patience as much as possible, which is the hardest thing to do in those scenarios.
• 57:35
  SPEAKER_00: And again, with even yeah, though, the money side.
• 57:39
  SPEAKER_00: I if I have gone through eight years in business and made the amounts of money that I have, I know how to make money.
• 57:47
  SPEAKER_00: Like, and so while again, taking something that was 95% of my revenue to zero, and then like having to build that back up is terrifying and can feel irresponsible.
• 58:00
  SPEAKER_00: And at the same time, if you've been in this game uh, you know, for a minute, you know how to make money.
• 58:07
  SPEAKER_00: And so, yeah, it may take you a minute, it may take you a few iterations, it may take you some finessing and figure outing.
• 58:16
  SPEAKER_00: And like, I just think that if you just are like an entrepreneur in spirit and in heart and in mind, like what do you gotta worry about?
• 58:24
  SPEAKER_00: Like, there, what what are this is just a part of what we signed up for.
• 58:29
  SPEAKER_00: And so I think the encouragement comes in at like, you know, um my mom used to always say this, and she still does.
• 58:38
  SPEAKER_00: Um, after every valley, there's a peak.
• 58:41
  SPEAKER_00: So when I was in the valley, of like I'm the shittiest person ever, I can't believe I'm having to do this.
• 58:47
  SPEAKER_00: I just feel awful.
• 58:50
  SPEAKER_00: There is the peak at the end.
• 58:52
  SPEAKER_00: There's always like you literally, like geo geographically cannot have a valley without a peak.
• 58:57
  SPEAKER_00: Like, that's just how it works.
• 58:58
  SPEAKER_00: So if you are in the valley or if you are in a hard time, or if you are like my personal life is a shit show, and I'm still gonna show up and do the things, like that's me all 2024, right?
• 59:10
  SPEAKER_00: So it's that grace you can give yourself when the pockets of joy come.
• 59:16
  SPEAKER_00: Like, again, just like go as far as you can with it and then just let yourself kind of float back down.
• 59:23
  SPEAKER_00: Um, and the people around you.
• 59:25
  SPEAKER_00: The people are so important.
• 59:26
  SPEAKER_00: Because if the people around you are being super negative or super just like downer or like all that stuff, that can just feed into the mental stuff.
• 59:35
  SPEAKER_00: And then it's like, okay, we're it you're gonna end up being in there longer than you may need to be because of the the people in the community around you.
• 59:44
  SPEAKER_01: Yeah, I'm glad that we went in there because I feel like that that's a really good kind of other side of the coin when it comes to entrepreneurship.
• 59:52
  SPEAKER_01: We're over here like, fuck it, do whatever the fuck you want to do, like over here, like gassing everybody up.
• 59:58
  SPEAKER_01: And Shay is like, and how about the worst part of your entire journey?
• 1:00:03
  SPEAKER_01: Spill the beans here, Jordan.
• 1:00:05
  SPEAKER_01: And like, I think I can I can speak for both of us when I say that, like, we're just we're really grateful for the transparency.
• 1:00:12
  SPEAKER_01: That's what we love.
• 1:00:13
  SPEAKER_01: And I was laughing because you were like, when you were telling your story and you're like, I don't know, if you want to know the numbers, it's just like three million, and then blah blah blah blah blah blah blah.
• 1:00:20
  SPEAKER_01: And I was like, Yeah, we did want to know the numbers.
• 1:00:23
  SPEAKER_01: And also, like, thank you so much for just like reading my mind and like going there with the transparency because so often we don't hear the numbers, or if we do hear the numbers, we don't have the context behind it.
• 1:00:34
  SPEAKER_01: And the fact that like you did have a successful business, but then you realize that you didn't like how it was running, and then oh, look at all of these shitty things that you have to do, and it's not because it was a failure, it's because it was a pivot.
• 1:00:48
  SPEAKER_01: Yes.
• 1:00:49
  SPEAKER_01: And I feel like there's just like all of these different sides to the coin, but also, and correct me if I'm wrong, I don't think if you knew how it would end up, I don't think that you wouldn't have made that leap.
• 1:01:03
  SPEAKER_01: Do you know what I mean?
• 1:01:04
  SPEAKER_01: Because some people might be hearing this and they might be like, Well, I mean, fuck, if I'm gonna be in that low valley girl, I'm gonna do everything I can to not be in that fucking valley.
• 1:01:12
  SPEAKER_01: But it's like the high was worth it.
• 1:01:14
  SPEAKER_01: Is that correct?
• 1:01:15
  SPEAKER_00: Yes, it was.
• 1:01:16
  SPEAKER_00: Um, my goal with Done in a Day was to have it by my dream house, and it did.
• 1:01:24
  SPEAKER_00: And so I I don't regret it.
• 1:01:27
  SPEAKER_00: It was a great season just on the general scope.
• 1:01:31
  SPEAKER_00: Uh and you know, yes, those the the dark nights of the soul were not fun, but like there's dark nights of the soul, any like those can happen anytime from anything, right?
• 1:01:43
  SPEAKER_00: Like grief, like other things that are going on in your life, like those can also bring those really low lows.
• 1:01:51
  SPEAKER_00: And so to think that business is never going to give you a low low is uh very optimistic.
• 1:01:59
  SPEAKER_00: Um, I'll say.
• 1:02:01
  SPEAKER_00: And so yeah, I I don't regret my done today era at all.
• 1:02:05
  SPEAKER_00: I would do it again.
• 1:02:06
  SPEAKER_00: Cool.
• 1:02:07
  SPEAKER_01: Well, yeah, and it's funny because you're if you don't expect to hit any low lows, and I'm like, nope, not me, no low lows over here.
• 1:02:14
  SPEAKER_01: And I'm like, I'm over here, I'm delusional as fuck.
• 1:02:16
  SPEAKER_01: Like, I'm delusional, I'm very optimistic.
• 1:02:18
  SPEAKER_01: I'm over here like anything I do is gonna be great, and then like it's not always great, and but it's like I go in with this very delusional, optimistic uh energy of it, and I get very excited about things.
• 1:02:30
  SPEAKER_01: So just know everybody, if that is also your motivating factor, that's how we learn shit, and then we learn why things didn't work.
• 1:02:38
  SPEAKER_01: But okay, so we learned about your story and how you got started and like the the journey and the different kinds of business models that you went through.
• 1:02:47
  SPEAKER_01: And now we know that you had 12 team members and now it's just you.
• 1:02:50
  SPEAKER_01: Can you just give us like pull back the curtain on just like what your day to day is, on just like the average type thing?
• 1:02:58
  SPEAKER_01: Because for me, I see you over here on Instagram and you're just like, I have this cool thing and I'm gonna launch it here.
• 1:03:03
  SPEAKER_01: And then it's like, and then this, and then you also have to consider like, do you have recurring revenue?
• 1:03:08
  SPEAKER_01: So, like, how are you making up that gap now?
• 1:03:11
  SPEAKER_01: Because like 95 of your 95% of your revenue is out the window, and now it looks like you're playing all of the time and you're hanging out and you're selling shit, but like yeah, on like a day-to-day schedule, yeah, A, just like what does that look like?
• 1:03:25
  SPEAKER_01: Do you have any support?
• 1:03:26
  SPEAKER_01: You might not have employees, but just like, do you have any support?
• 1:03:29
  SPEAKER_01: Yep.
• 1:03:30
  SPEAKER_01: Yeah, if you could just go into that.
• 1:03:32
  SPEAKER_00: Yeah.
• 1:03:33
  SPEAKER_00: So um what my business looks like now from an offers perspective is I have a mentorship.
• 1:03:39
  SPEAKER_00: And again, that is sold.
• 1:03:43
  SPEAKER_00: I don't want to say, I'm very uh I'm going into my stealth mode next year, but I've always been stealth, if I'm being honest.
• 1:03:50
  SPEAKER_00: Uh, so the mentorship gets sold kind of again behind the scenes, like people wouldn't know it exists unless you like knock on the door and know the password.
• 1:04:01
  SPEAKER_00: So that is my recurring revenue from the sense of um what is it?
• 1:04:08
  SPEAKER_00: It's set up three months,$1,000 a month, and I only take 10 people.
• 1:04:14
  SPEAKER_00: And then um, and it's just like Slack async, and I'm available Tuesdays, Thursdays, and I basically just am there to brainstorm, I'm there to uh talk you through some stuff, I'm there to share oodles and oodles of folders and air table bases and all sorts of stuff, like my drive is your oyster, like have a fun, you know, time building a castle.
• 1:04:35
  SPEAKER_00: So um that's my recurring revenue.
• 1:04:39
  SPEAKER_00: And then I have the play stuff.
• 1:04:42
  SPEAKER_00: So um on a scale, so my micro tools, before they were even built, generally brought in between$20,000 and$30,000 each.
• 1:04:53
  SPEAKER_00: I've put out um I put out a few like way early on this year in 2024.
• 1:04:59
  SPEAKER_00: And then um in the summertime, each of them made about$20,030,000.
• 1:05:03
  SPEAKER_00: And I pretty much pre-sold two a month.
• 1:05:06
  SPEAKER_00: Um, so again, easy-ish math is like 40 to 60-ish a month.
• 1:05:12
  SPEAKER_00: Um, based on those things.
• 1:05:13
  SPEAKER_00: Obviously, there's development costs involved with those.
• 1:05:16
  SPEAKER_00: So getting into who my team is, developers.
• 1:05:19
  SPEAKER_00: Um, I don't have anybody else on my team.
• 1:05:21
  SPEAKER_00: Um, I do have a house manager who I love and adore.
• 1:05:26
  SPEAKER_00: She's been with my family for three years now.
• 1:05:29
  SPEAKER_00: And uh it's funny.
• 1:05:30
  SPEAKER_00: So she um generally like what she does is life stuff.
• 1:05:36
  SPEAKER_00: So um, because that stuff is the most draining to me.
• 1:05:39
  SPEAKER_00: So laundry, meal prep, grocery store shopping, dropping the kiddo off, picking the kiddo up, um just picking up every day, making the beds, like all that stuff.
• 1:05:50
  SPEAKER_00: I don't do it.
• 1:05:51
  SPEAKER_00: I like mentally can't even like remember the last time I had to think about laundry or any of that stuff.
• 1:05:56
  SPEAKER_00: So that's a big win for me.
• 1:05:58
  SPEAKER_00: I would much rather spend time in business.
• 1:06:00
  SPEAKER_00: Business than life stuff.
• 1:06:02
  SPEAKER_00: So she's on my team, but like not business wise.
• 1:06:06
  SPEAKER_00: But sometimes I do pull her into business stuff.
• 1:06:08
  SPEAKER_00: Like the other day, and she like loves when I throw this stuff at her, which is fabulous.
• 1:06:12
  SPEAKER_00: I really am like, I think most people would freak out.
• 1:06:15
  SPEAKER_00: Um, but I actually had her rebuild because I had to move from lead pages to FG funnels.
• 1:06:20
  SPEAKER_00: And there were all these pages I had to rebuild, and I was like, can you just like try to like move this over here?
• 1:06:30
  SPEAKER_00: She's not techie.
• 1:06:32
  SPEAKER_00: Move this over here, and I filmed a whole loom on it, and she did it.
• 1:06:36
  SPEAKER_00: She she moved over, I don't know, like 16, 17 pages.
• 1:06:41
  SPEAKER_01: She's over here, like, bitch, you have four loads of laundry in the dryer.
• 1:06:44
  SPEAKER_01: What the fuck you mean you want me to like move shit over in funnels?
• 1:06:48
  SPEAKER_00: I know, like, she's just like, what is even happening?
• 1:06:51
  SPEAKER_00: But she's like, she's been at all of my events, like helping me.
• 1:06:54
  SPEAKER_00: And so a lot of my um clients and attendees know her and and whatever else.
• 1:06:59
  SPEAKER_00: She's just like a total like Swiss Army knife and a human.
• 1:07:04
  SPEAKER_00: Um, but she's like under five foot.
• 1:07:06
  SPEAKER_00: So it's like there's so much packed in there.
• 1:07:09
  SPEAKER_00: Um, and so team members-wise, me, myself, and I, developers, and then my house manager.
• 1:07:16
  SPEAKER_00: Um, and so, and then, you know, I mentioned micro tools, uh price point, and all that sort of stuff or um revenue.
• 1:07:24
  SPEAKER_00: Um, other stuff that I've launched can bring in between five and fifteen thousand, depending.
• 1:07:31
  SPEAKER_00: Um, so like the smaller courses, um, digital products, uh, those sorts of things.
• 1:07:37
  SPEAKER_00: I did have an event this year.
• 1:07:39
  SPEAKER_00: So that obviously did bring in a significant amount between sponsors and attendees, still made out with like a generally slim profit margin, um, which was fine.
• 1:07:48
  SPEAKER_00: Uh, I think we ended up, yeah, it was like maybe 10,000, 15,000 in profit or something.
• 1:07:53
  SPEAKER_00: Um, and yeah, so like this year, again, because it's just really me, uh I I because I literally just looked at this.
• 1:08:03
  SPEAKER_00: Um, I think we'll end up at around 400,000 for the year.
• 1:08:07
  SPEAKER_00: Um yeah, as a basically a solopreneur.
• 1:08:10
  SPEAKER_00: And that's the most, that's the highest I've ever done as a solopreneur.
• 1:08:13
  SPEAKER_00: Um, and whatnot.
• 1:08:15
  SPEAKER_00: So again, I don't need the seven figures, I don't need all of that.
• 1:08:20
  SPEAKER_00: Um, so I'm really good with that being kind of where I sit.
• 1:08:26
  SPEAKER_00: Like I don't really, I don't need to to do all the extra stuff that comes with the rest of that revenue, if you will.
• 1:08:35
  SPEAKER_02: That's fantastic.
• 1:08:36
  SPEAKER_02: I like Mariah said, I can't tell you how much we appreciate you breaking all that down because that's like the questions that we're always wondering.
• 1:08:42
  SPEAKER_02: Um you know, before we ask you our final question, I have something that I've been curious about.
• 1:08:48
  SPEAKER_02: Um, you have been in the online space for so long.
• 1:08:51
  SPEAKER_02: You've seen a lot of seasons of what the online business looks like.
• 1:08:56
  SPEAKER_02: And I'm curious from your perspective, like, where are we at right now?
• 1:09:00
  SPEAKER_02: And like, what do you kind of see, you know, moving into the next year?
• 1:09:04
  SPEAKER_02: Um, what have you noticed, I guess, about like the cycles of online business?
• 1:09:07
  SPEAKER_00: Mm-hmm.
• 1:09:09
  SPEAKER_00: Uh yeah, it's always cycles.
• 1:09:11
  SPEAKER_00: So I kind of remember when I first started, like, obviously, it was like you could throw up anything and everyone's buying it for a thousand dollars.
• 1:09:18
  SPEAKER_00: Like, it didn't even matter, like, truly.
• 1:09:20
  SPEAKER_00: Um, and that was a wild west of a time.
• 1:09:24
  SPEAKER_00: And then um, we kind of then went into the ages of like the that was before you even needed a webinar.
• 1:09:31
  SPEAKER_00: It was just like put up a lead page, connect it to Stripe and PayPal, and we're in business, right?
• 1:09:40
  SPEAKER_00: There, I don't even think there were that many tools out there, like it just was like it's wild time.
• 1:09:46
  SPEAKER_00: But um then we get into the kind of webinar course, very funnel-centric, which I still think we're in.
• 1:09:54
  SPEAKER_00: The funnels just I think have shifted and there's some different elements to it.
• 1:09:58
  SPEAKER_00: We got really heavy into the has to be a webinar, and even like high-ticket sales had to be a sales call.
• 1:10:05
  SPEAKER_00: And then that kind of got broken a little bit where you don't need a sales call anymore.
• 1:10:09
  SPEAKER_00: I kind of entered in done-in-a-day right around that time where you didn't need a sales call for higher ticket stuff.
• 1:10:16
  SPEAKER_00: My done-a day program was started at 4,000, then 5,000, and then ended at 6,000.
• 1:10:22
  SPEAKER_00: So um, so we sucked in on sales calls for those.
• 1:10:26
  SPEAKER_00: And I think what's interesting about what I'm seeing right now is oddly enough, and I know this is very um, it varies per person and per business.
• 1:10:41
  SPEAKER_00: Uh the this is the first year that actually my Instagram has brought in more revenue than my email list.
• 1:10:48
  SPEAKER_00: So again, while my email list only likes to buy things, my Instagram likes to buy more, apparently.
• 1:10:52
  SPEAKER_00: I don't know.
• 1:10:54
  SPEAKER_00: And that's interesting.
• 1:10:56
  SPEAKER_00: And then I was thinking about my own buying habits, and I'm less paying attention to people's email lists, and I'm very much a social buyer.
• 1:11:04
  SPEAKER_00: Like, if I see a post and I feel like, oh my gosh, I want that, I just I just get it.
• 1:11:09
  SPEAKER_00: Like it just is.
• 1:11:11
  SPEAKER_00: So I think there's going to be some interesting stuff coming down the pipeline with like social selling and like what that really means.
• 1:11:23
  SPEAKER_00: Um, because people are wanting to be nurtured uh through social media, even though the algorithm like is trash when it comes to like people actually seeing your stuff.
• 1:11:32
  SPEAKER_00: Um, but I think there's there's that side of it, and then even on the flip side of that is that like email, I think you can get more.
• 1:11:44
  SPEAKER_00: So even though I had less people purchase on email, I have a higher uh revenue per buyer on my email list.
• 1:11:57
  SPEAKER_00: So then I think email is gonna have its its brochure moment and segmentation is in.
• 1:12:06
  SPEAKER_00: I don't I don't think that mass marketing is gonna be able to stick around for much longer in the online space, mainly because again, to say that like you help people with courses, I know probably a hundred people that could also say that same thing.
• 1:12:27
  SPEAKER_00: And so for you to just mass market, like turn your services into courses, that is going to be so much harder for you to sell.
• 1:12:36
  SPEAKER_00: Now, you could still technically sell that, but how you position and market it, if you're gathering data about your people and your email list based on what they're clicking or based on what they're telling you, you can sell that same thing, but more direct to what they need.
• 1:12:52
  SPEAKER_00: So, like for VIP days, for example, I could learn that they already have a VIP day and they are a coach.
• 1:13:00
  SPEAKER_00: And I would sell that person VIP days differently than I would sell somebody who uh doesn't have a VIP day and is a service provider.
• 1:13:09
  SPEAKER_00: And so we're gonna see a lot more, I don't want to say complicated, but uh very savvy um segmentation going on.
• 1:13:19
  SPEAKER_01: Do you think we're gonna be able to do that as like solopreneurs or people without a team?
• 1:13:23
  SPEAKER_01: Because to me, I hear that and I'm like, fuck that uh that's a problem I'd like to solve.
• 1:13:33
  SPEAKER_00: Um because it I do think it's doable.
• 1:13:37
  SPEAKER_00: Um if you just like open up a segmentation software and start, like that's wild.
• 1:13:43
  SPEAKER_00: But if you understand again what segments generally you're working with and and the positioning that you can do for each, then it does become, you know, each email provider has I think convert kits called like snippets, or there's like different conditional stuff that you can do to where it's not like, okay, I have to literally create like 200 emails.
• 1:14:02
  SPEAKER_00: It's like, no, you create the same amount of emails, but certain paragraphs are switched out, or certain case studies are shared, or things like that, to where it's not as intensive as some people do it.
• 1:14:14
  SPEAKER_00: So I do think it's a uh able to happen.
• 1:14:17
  SPEAKER_00: I don't think anyone's cracked it per se for solopreneurs.
• 1:14:20
  SPEAKER_00: That's definitely something I'm I'm wanting to do.
• 1:14:25
  SPEAKER_01: And a tease out for people to follow along on Instagram for Jordan so that you you can get the tea when she releases this.
• 1:14:33
  SPEAKER_01: Because yeah, I think that that would be cool.
• 1:14:35
  SPEAKER_01: And if I'm noticing my buying habits, a me and Shay joke around all the time.
• 1:14:40
  SPEAKER_01: Low ticket offers, if anything is under$100, me and Shay are like lol, it's free.
• 1:14:45
  SPEAKER_01: Like that's why, like when people will send things using like many chat, like you and using like one word or whatever, and it's like a resource or a something, something.
• 1:14:54
  SPEAKER_01: It's like, yeah, it's social selling, I feel like is really good for those nibble, nibble products.
• 1:15:02
  SPEAKER_01: I want to nibble on these.
• 1:15:03
  SPEAKER_01: I'm like, yeah, oh, and you take PayPal and I don't have to get off my ass to literally go and get my credit card.
• 1:15:09
  SPEAKER_01: It's already bought.
• 1:15:10
  SPEAKER_01: Now, am I going to open it and use it?
• 1:15:12
  SPEAKER_01: That's not your problem.
• 1:15:14
  SPEAKER_01: That's a me thing.
• 1:15:15
  SPEAKER_01: You know what I mean?
• 1:15:16
  SPEAKER_01: But it's like, yeah, it's really interesting noticing my own buyer patterns.
• 1:15:22
  SPEAKER_01: And if I'm gonna make a high-ticket purchase, it has to be so clear and such a large problem.
• 1:15:30
  SPEAKER_01: Yeah.
• 1:15:31
  SPEAKER_01: And I feel like I want to be nurtured there.
• 1:15:33
  SPEAKER_01: Like I have to know you.
• 1:15:34
  SPEAKER_01: I have to feel like we're basically best friends.
• 1:15:36
  SPEAKER_01: Like I can't live without you at this point, is how I want to feel.
• 1:15:39
  SPEAKER_01: So it's just interesting, like noticing like our own buyer behavior.
• 1:15:42
  SPEAKER_00: Yeah.
• 1:15:43
  SPEAKER_00: Oh, yeah.
• 1:15:43
  SPEAKER_00: And I think that there's, and again, it's everybody, everybody's different, right?
• 1:15:47
  SPEAKER_00: That's kind of the thing.
• 1:15:48
  SPEAKER_00: But I I also think that 2025 is going to be the year of events.
• 1:15:55
  SPEAKER_00: Um, mainly because 2024 was not the year of events as somebody who had one.
• 1:16:00
  SPEAKER_00: Um, you know, we still had a good amount of people show up to ours, but every person I talked to was hosting, everybody's attendance was down.
• 1:16:08
  SPEAKER_00: Um, it was a hard year from that standpoint.
• 1:16:11
  SPEAKER_00: It was a lot for people to leave their families and deal with different things.
• 1:16:14
  SPEAKER_00: So, but I I think 2025 is going to be the year events, whether it's retreats or like these one-day workshops or two-day things or whatever, like I think that people are wanting to commune, people are wanting to like be like, oh yeah, I can touch you and like I know who you are, slightly because of AI, which I do love, but I think there's that element to it.
• 1:16:35
  SPEAKER_00: And then I think too that again, 2024 was so hard that we're just like, can we just like be together?
• 1:16:40
  SPEAKER_00: Like, can we just like sit in this, like and look eye to eye?
• 1:16:44
  SPEAKER_00: Um, so those are some additional like little baby predictions that I have too.
• 1:16:48
  SPEAKER_01: Yeah, I love that so much.
• 1:16:50
  SPEAKER_01: I love your brain so much.
• 1:16:51
  SPEAKER_01: Thanks for coming on.
• 1:16:52
  SPEAKER_01: Thanks for sharing it.
• 1:16:53
  SPEAKER_01: We have one question though, before we let you go.
• 1:16:56
  SPEAKER_01: So, what's been sparking your curiosity lately?
• 1:17:00
  SPEAKER_00: Oh my gosh.
• 1:17:00
  SPEAKER_00: Yeah, Mariah, when you said the name of your podcast, I was like sold.
• 1:17:04
  SPEAKER_00: Like, I don't even need to know what y'all are talking about.
• 1:17:05
  SPEAKER_00: It has the word curious in it.
• 1:17:07
  SPEAKER_00: I'm like, any, like, there are just certain words that I'm just like, yes.
• 1:17:12
  SPEAKER_00: Um, what is sparking my curiosity?
• 1:17:15
  SPEAKER_00: So I am in all of these.
• 1:17:18
  SPEAKER_00: I'm not a big newsletter person.
• 1:17:19
  SPEAKER_00: I usually will, it's kind of like the Sunday New York Times, I feel like, where it's like every Sunday I like go through and read them.
• 1:17:25
  SPEAKER_00: Um, and I'm on a bunch of newsletters that are like micro SaaS oriented, um, which is like uh micro software as a service, so tools.
• 1:17:36
  SPEAKER_00: And that's really where I get my juices flowing on like problems that I could solve or problems other people are solving, but I could solve it this other way for my audience.
• 1:17:46
  SPEAKER_00: Uh it's really, I am really becoming basically like an idea vortex, if you will, of just like I not even ideas, like I would say problems.
• 1:18:00
  SPEAKER_00: Like I wouldn't call myself an idea person.
• 1:18:05
  SPEAKER_00: Other people may, but I see it as more like, hmm, I like to see problems that then I can create a solution for.
• 1:18:12
  SPEAKER_00: So that's really what's sparking my my curiosity.
• 1:18:16
  SPEAKER_00: And also, weirdly enough, um, I'm binging old seasons of Australian Survivor, which may be a really random answer.
• 1:18:26
  SPEAKER_00: However, uh, the reason is because uh one, Australian Survivor is way more interested in the USA version.
• 1:18:35
  SPEAKER_00: And what I'm learning is again, like they are very like, okay, we're at tribal council, and oh, you thought you were gonna send somebody home, but what you're actually gonna do is send somebody to the other tribe.
• 1:18:47
  SPEAKER_00: So it's very similar in my marketing, where it's like just kind of uh very off the cuff.
• 1:18:54
  SPEAKER_00: I mean, obviously the producers know this is happening, but like from a uh tribe perspective on the show, they're all like, oh my gosh.
• 1:19:00
  SPEAKER_00: And then you have to like recalculate and recalibrate.
• 1:19:03
  SPEAKER_00: And so I I get inspiration of like the the different ways to frame or position from the Australian Survivor seasons.
• 1:19:12
  SPEAKER_01: I fucking love Survivor.
• 1:19:13
  SPEAKER_01: Me and Andrew are literally obsessed with it.
• 1:19:15
  SPEAKER_01: Not like you need to watch Australian, I'm telling you right now.
• 1:19:19
  SPEAKER_01: I'm telling you the newer seasons of like the US Survivor, they're kind of a little lame, they're not as like cutthroat as they used to be.
• 1:19:27
  SPEAKER_01: I know.
• 1:19:28
  SPEAKER_01: And so I have okay.
• 1:19:30
  SPEAKER_01: How are you streaming?
• 1:19:32
  SPEAKER_01: How are you?
• 1:19:33
  SPEAKER_01: Okay, thank you.
• 1:19:34
  SPEAKER_01: That is the only question that I have left.
• 1:19:36
  SPEAKER_01: Thank you so much.
• 1:19:37
  SPEAKER_01: Um, okay.
• 1:19:38
  SPEAKER_01: Can you can you tell our listeners where they can find and connect with you?
• 1:19:42
  SPEAKER_00: Yeah.
• 1:19:43
  SPEAKER_00: So uh my favorite place, not a shocker, is Instagram.
• 1:19:47
  SPEAKER_00: Uh I and it's funny, people are like, oh my gosh, are you just on Instagram all day?
• 1:19:51
  SPEAKER_00: I'm like, no, like again, it may look like that because there's people chattering on there, but I tend to look at it in like spurts, like, and it's usually never when I'm at my desk.
• 1:20:01
  SPEAKER_00: It's like, I'm at the grocery store, I'm waiting for the kiddo to get out of school.
• 1:20:04
  SPEAKER_00: So Instagram, I'm on there.
• 1:20:06
  SPEAKER_00: I am the one DMing.
• 1:20:08
  SPEAKER_00: As I said, I am solo dolo.
• 1:20:10
  SPEAKER_00: And so if you're talking to somebody, you're talking to me.
• 1:20:12
  SPEAKER_00: And yeah, I would say that's probably the best place to come hang out, connect, see what kind of randomness I'm up to, ridiculousness, if you will.
• 1:20:19
  SPEAKER_00: So yeah.
• 1:20:21
  SPEAKER_01: Cool.
• 1:20:21
  SPEAKER_01: So yeah, see what kind of problems you're solving when people are listening to this.
• 1:20:25
  SPEAKER_01: So we will make sure to leave that link to your Instagram and to your website in the show notes below.
• 1:20:32
  SPEAKER_01: But I think we're ready to close this episode down.
• 1:20:35
  SPEAKER_01: So remember, friends, that you have the power to create whatever the fuck you want.
• 1:20:40
  SPEAKER_01: Follow the nudge, ask questions, and let curiosity guide the way.
• 1:20:45
  SPEAKER_01: We'll see you in the next episode.