How usage-based pricing is reshaping revenue models with Adam Howatson, LogiSense
In this episode, Adam Howatson, CEO of LogiSense and author of The Usage Economy, joins Pete Morelli and Tracy Dent to explore how usage-based pricing is helping companies future-proof their business models and win in markets where expectations are shifting fast.
We discuss:
Why flat-rate subscriptions are losing their edge
How to align pricing with real customer usage and value
Common pitfalls in transitioning to usage-based pricing and how to avoid them
How usage-based pricing is giving CEOs a smarter path to monetization and deeper, more profitable customer relationships
Adam Howatson is…
The skinny
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