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Ford’s Affordable EV Gambit | Raleigh News
Ford’s flipping the script on electric vehicles, ditching luxury for affordability with the new Fathom pickup—priced at $28,350 and set to launch in 2027. After years of lab work, cost-cutting, and efficiency hacks—including a “bounty” program rewarding tiny design tweaks—the automaker is rolling out its first sub-$30K EV from its Universal Electric Vehicle project, testing prototypes already on Michigan roads. This bold move mirrors Tesla’s Model 3 strategy, aiming to capture mass-market buyers with smart engineering and real-world performance. Listen in comfort:Get a discount on a Soli…
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