Tiffany Lyman Otten Is Reshaping Legacy B2Bs With Strategy, Not Cosmetics
Many years of operation do not guarantee continued success, as legacy B2Bs that call on Tiffany Lyman Otten to reposition their brands have discovered. A legacy B2B brand often has an established customer base and industry niche, which can insulate it from losing relevance in a sharp decline. But when one does, it seems to start with friction. This is the first sign that something in the business needs to change. Tiffany Lyman Otten is frequently called in to be that change. She has led numerous GTM resets and stabilized multimillion-dollar accounts. It is her dedication to supporting…
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