Jerry Jones says Dallas Cowboys are ripe for a resurgence after Super Bowl drought 10/9/2025
Jerry Jones risked everything — his oil fortune, his reputation, his family's security — to buy the Dallas Cowboys for $150 million in 1989. The team was losing a million dollars a month. Most thought he was insane. But Jones saw what others didn't: the untapped goldmine of America's sport. He went to battle with the NFL over sponsorships, bringing in Nike and Pepsi when the league said he couldn't. The lawsuits were heated. But Jones was right. Today, the Cowboys are worth over $12 billion, according to CNBC calculations. In a rare conversation with CNBC's Michael Ozanian, recorded in…
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