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Latest / The Manager's Playbook

Inside the Playbook: Lola Plaku on What Artists Should Know Before Signing a Record Deal

In this clip of The Manager’s Playbook, we take a closer look at the relationship between artists, managers, and record labels, focusing on what it really takes to work effectively within a major label system.

Lola Plaku and Mauricio Ruiz unpack the realities behind the title "Head of Marketing," offering insider knowledge on how labels operate, where communication often breaks down, and how artists and managers can better align with internal teams.

From submitting budget requests to managing release schedules, this episode offers actionable strategies for building strong, collaborative…

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