610: What People Love and Hate in a Coffee Shop |Research Results from Chicago Coffee Fest

Keys To The Shop : Equipping Coffee Shop Leaders · Jun 16, 2026 · 35m

What do customers love and hate about coffee shops? It feels like a question that is too easy to answer and as a result I believe we do not spend nearly enough time researching it.

This past weekend I spoke in Chicago at Coffee Fest. In preparation we analyzed the most positive reviews and negative reviews of the worst rated and best rated cafes on Google and Yelp in the Chicago area. The results fell in line with some assumption I had based on what I have seen from my own years in coffee and consulting. In addition though, when compiled and organized, there were a few things that I found…