Latest / The Business of Apparel
If You Aren't Prepping BFCM Now, Your Q4 is in Trouble
Black Friday and Cyber Monday can be some of the most profitable days of the year for your apparel brand, but success doesn't happen by accident. The brands that see the biggest results are the ones that start planning months in advance with a clear marketing strategy.
I will walk you through how to create a successful Black Friday Cyber Monday strategy that attracts new customers, increases repeat purchases, and protects your profit margins. I'll share how to plan your product launches, discounts, marketing campaigns, customer service, and post-purchase follow-up while using key performance…
The skinny
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