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65: What Are the Desties' Predicting for Destination Marketing in 2026?
Stuart and Adam open with a quick Miracle Morning check-in (45 days strong) and a reminder that early wins matter before work even starts. In Stu’s News, they unpack Steve Hill’s optimistic comments about Las Vegas tourism despite recent declines, and debate whether bold confidence is leadership or risk.
Then the main event: predictions for 2026 submitted by “the Desties” (plus a few familiar friends of the show). Themes recur fast: AI needs to show real ROI, adoption is lagging behind capability, trust is becoming the central product, creativity can’t be sacrificed for “organization,” and…
The skinny
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