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#394 - How to Close 90% of Leads Without a Single Cold Call | Vin Matano
ACTIONABLE TAKEAWAYS:
Leverage Twitter for Outreach: Use X (formerly Twitter) creatively to direct prospects to your personalized email. Vin records and tweets videos at CMOs to grab their attention.
Smart Follow-Up Strategies: If emails aren’t opened, start a new thread. If they’re being opened, reply to the same thread to keep your outreach efforts visible.
Cold Email Framework: Craft emails with an observation, the problem, a solution, and a clear call to action for maximum impact.
Use Unique Triggers for Follow-Ups: Don’t repeat the same email. Write four emails based on different…
The skinny
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