Latest / Arroe Collins Like It's Live / Until You Experience It Luminisence It's Sharing A New Story With Clayton Ferguson

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Until You Experience It Luminisence It's Sharing A New Story With Clayton Ferguson · Arroe Collins Like It's Live

• 0:00
  Speaker 1: Enjoy your exploration.
• 0:22
  Speaker 2: Hey, Arrow. Hey, Arrow.
• 0:24
  Speaker 1: I love your guys' story. Let's just keep talking there.
• 0:26
  Speaker 1: You know, you were talking about with the 20-member bands
• 0:28
  Speaker 1: and stuff. These days, I know that when they come
• 0:30
  Speaker 1: into the grocery store to perform, it's one person that
• 0:33
  Speaker 1: sounds like there's 20 members in the band. And it's
• 0:35
  Speaker 1: just what technology has done just for the solo performer.
• 0:39
  Speaker 1: And I'm so jealous of this generation. Mm-hmm.
• 0:43
  Speaker 2: It's pretty amazing. The decrease in cost of technology has
• 0:48
  Speaker 2: really opened up a world for creatives that is so exciting.
• 0:52
  Speaker 2: But also, I'll make the counter argument. So my dad
• 0:57
  Speaker 2: was a professional big band musician back in the 60s.
• 1:02
  Speaker 2: And so he hates rock and roll because when rock
• 1:04
  Speaker 2: and roll hit, suddenly the casino owners could go to
• 1:08
  Speaker 2: pay four guys for rather than 20 guys, but they
• 1:12
  Speaker 2: didn't pay him anymore. You know? So like, and so it's,
• 1:14
  Speaker 2: it's usually a, how can we pay musicians even less
• 1:19
  Speaker 2: usually rather than making something better, you know? So that's
• 1:22
  Speaker 2: just the, that's the, unfortunately the balance that, that money does. Right.
• 1:29
  Speaker 1: Is that where you learned your, your art of storytelling
• 1:31
  Speaker 1: and technology and bridging them together? Or basically the hot
• 1:34
  Speaker 1: word these days is fusing them together.
• 1:37
  Speaker 2: Ooh, I like that word. Uh, yeah, I started off
• 1:40
  Speaker 2: with music when I was three. Uh, so I've been
• 1:42
  Speaker 2: in music, uh, was, was a performer, uh, starting in
• 1:45
  Speaker 2: Nashville as a guitar player for, for a while, but
• 1:49
  Speaker 2: you know, I always wanted to get into the business. Yeah.
• 1:52
  Speaker 1: The business of music. That is so interesting that you
• 1:54
  Speaker 1: say that because so many people want to do music,
• 1:57
  Speaker 1: but they don't ever, if you bring up the subject
• 1:59
  Speaker 1: of business, they can, you know, they just sit there
• 2:01
  Speaker 1: and go, ah, I'll get somebody else. I'll hire somebody.
• 2:03
  Speaker 1: I'm going, there's goes money out the door right there. So,
• 2:06
  Speaker 1: so it's learning how to, you know, you know, control
• 2:09
  Speaker 1: it and to live it like the business that it is.
• 2:13
  Speaker 2: Absolutely. I mean, but unfortunately musicians and creative people typically
• 2:19
  Speaker 2: don't represent themselves well in business, you know? So I,
• 2:23
  Speaker 2: part of what I've seen in the business world, there's,
• 2:26
  Speaker 2: there's two approaches. There's the creative approach where I, I
• 2:30
  Speaker 2: hopefully I look at it from a creative perspective and, and,
• 2:34
  Speaker 2: protect the art you know the art from from that
• 2:37
  Speaker 2: perspective but then there's also the lawyer side and i
• 2:40
  Speaker 2: don't want to say anything against my lawyer friends but
• 2:43
  Speaker 2: if you're looking at just the numbers and just the
• 2:46
  Speaker 2: business you're trying to reduce costs at at everything so
• 2:50
  Speaker 2: there's there's kind of a natural spot but i think
• 2:53
  Speaker 2: we have to we have to look to ways to
• 2:55
  Speaker 2: protect artists or uh you know, AI will take over.
• 2:58
  Speaker 1: That's so funny that you bring that up because I've
• 3:00
  Speaker 1: been following the group Quiet Riot over the past month
• 3:03
  Speaker 1: or so with their new lead vocalist. And the old
• 3:05
  Speaker 1: members said to the new lead vocalist, do your homework,
• 3:09
  Speaker 1: make sure that all the I's are dotted and the
• 3:11
  Speaker 1: T's are crossed because they'll come at you, dude. You've
• 3:14
  Speaker 1: got to make sure that you're prepared.
• 3:15
  Speaker 2: It could be more true. I mean, most creatives want
• 3:20
  Speaker 2: to trust that somebody else will do it for them.
• 3:23
  Speaker 2: And if you're not watching your bottom line, somebody else
• 3:26
  Speaker 2: is going to take that. I mean, I think the
• 3:28
  Speaker 2: seventies and eighties, uh, just pop music alone, rock music, uh,
• 3:32
  Speaker 2: kind of show us that managers may not always be scrupulous.
• 3:37
  Speaker 1: Yeah. Ask Billy Joel. Well, you got to talk to
• 3:42
  Speaker 1: me about luminescence here. I mean, I know that I'm not,
• 3:44
  Speaker 1: I'm not probably pronouncing it right. Luminance. Is that how
• 3:47
  Speaker 1: you say, I mean, it's such a big word for
• 3:49
  Speaker 1: a Southerner to say.
• 3:50
  Speaker 2: Yeah. Luminescence. It's very French. I You know, and we
• 3:55
  Speaker 2: love the French because that's where we started. We started
• 3:58
  Speaker 2: in Paris. So we've been out of Paris for about
• 4:01
  Speaker 2: two and a half years. So we have offices here
• 4:04
  Speaker 2: in L.A. So we're definitely expanding Arrow. But Luminescence comes
• 4:09
  Speaker 2: from our French friends.
• 4:12
  Speaker 1: Amazing, because let me see. That's what I love about
• 4:15
  Speaker 1: the history of music is that we're all connected in
• 4:17
  Speaker 1: one way or another. We are the ones that deny
• 4:20
  Speaker 1: that connection. And it's like we got to stop doing that.
• 4:24
  Speaker 2: Yeah. Plus it sounds kind of neat too, right?
• 4:28
  Speaker 1: Yeah. Well, isn't that what art is all about? We
• 4:31
  Speaker 1: just want to reach that neat point and it's like, Oh,
• 4:33
  Speaker 1: what can I do next time to get neater?
• 4:35
  Speaker 2: Or, or clever, uh, in the immortal words of, uh,
• 4:39
  Speaker 2: spinal tap, uh, you know, is we can, we can,
• 4:42
  Speaker 2: we can almost be too clever along the way. Uh,
• 4:46
  Speaker 2: but you know, I, I think we, we have to
• 4:48
  Speaker 2: try to find something that, that captures people's imagination of
• 4:52
  Speaker 2: what it is. And, Sometimes we can overthink it and
• 4:55
  Speaker 2: create these really crazy things that you hear a word
• 4:59
  Speaker 2: or you hear something you're like, I don't know what
• 5:00
  Speaker 2: that is. But I think we try to find the
• 5:04
  Speaker 2: fewest words and the simplest words that kind of. uplift
• 5:08
  Speaker 2: the soul and kind of make us imagine what it
• 5:10
  Speaker 2: could be. You know, does it, does it lift the lift,
• 5:13
  Speaker 2: lift the spirit? Does it lift our imagination to, to something?
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  Speaker 2: And I hope luminescence does that without confusing too much.
• 5:20
  Speaker 1: And isn't that interesting how we will pick up something
• 5:23
  Speaker 1: that really wasn't there, but we thought that it was
• 5:25
  Speaker 1: there and we will sing like it's in that song
• 5:27
  Speaker 1: until somebody corrects us and then we'll fight them for it.
• 5:31
  Speaker 2: Yeah, absolutely. And, and you know, frankly, on our side, we,
• 5:37
  Speaker 2: what we do is with Lumen with luminescence is luminate spaces,
• 5:42
  Speaker 2: you know, so we are providing, you know, a dichotomy
• 5:45
  Speaker 2: of light and the absence of light in these incredible spaces,
• 5:49
  Speaker 2: you know, so we're bringing, you know, either be it
• 5:53
  Speaker 2: proverbially or very directly the light into these places. And
• 5:58
  Speaker 2: you're seeing these, these incredible buildings from a different perspective that,
• 6:03
  Speaker 2: Likely none of us have ever seen before. I've been
• 6:06
  Speaker 2: in St. Patrick's many, many times in some of these cathedrals.
• 6:11
  Speaker 2: Did I notice all of these these incredible frescoes and statues?
• 6:17
  Speaker 2: Probably not. But now we're able to like. not only
• 6:20
  Speaker 2: highlight them, but also bring them to three dimensional movements.
• 6:24
  Speaker 1: Nice.
• 6:24
  Speaker 2: So you're kind of seeing them move and control the space.
• 6:27
  Speaker 1: See, I can so relate to that because in what
• 6:29
  Speaker 1: we do, we also have to light up different rooms
• 6:31
  Speaker 1: and things. And man, the simplest shadow will send me
• 6:34
  Speaker 1: in a different direction. And then you've, sometimes you've got
• 6:36
  Speaker 1: to explain it. This is the reason why I'm doing this.
• 6:39
  Speaker 1: This is why I chose this color. We're trying to
• 6:41
  Speaker 1: build this up and getting people to follow you. How
• 6:44
  Speaker 1: do you gain that trust?
• 6:48
  Speaker 2: Um, I think the easiest thing that we can say
• 6:52
  Speaker 2: is that we're, we're working in these, these churches that
• 6:54
  Speaker 2: are already so trusted, you know, you know, like these
• 6:57
  Speaker 2: churches are trusted places where they're home to so many
• 7:02
  Speaker 2: thousands of people already, you know, especially in Europe, but
• 7:06
  Speaker 2: also in America, you know, these, these are, these are
• 7:12
  Speaker 2: locations that have been known for hundreds and hundreds of
• 7:15
  Speaker 2: years and, but how many times have you seen them
• 7:17
  Speaker 2: in the light of the creativity that was developed when
• 7:21
  Speaker 2: they were made? So nowadays we have very modern technology.
• 7:25
  Speaker 2: So we're looking at it as we have very technical
• 7:28
  Speaker 2: art that is using modern technology. But when these cathedrals
• 7:33
  Speaker 2: were made hundreds of years ago, they employed the best
• 7:36
  Speaker 2: artists of the day. So kind of where we're seeing
• 7:39
  Speaker 2: it as Yes, we have a very trusted venue, a
• 7:42
  Speaker 2: very trusted location where people know, but we're kind of
• 7:45
  Speaker 2: fusing the old and the new art all together as one.
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  Speaker 1: See, I love that. And for you to be at St.
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  Speaker 1: Patrick's doing this, I mean, it's one of those things
• 7:53
  Speaker 1: that what I've noticed in looking at all the photographs
• 7:56
  Speaker 1: is that you guys don't create light pollution. In other words,
• 8:00
  Speaker 1: you give me that opportunity to feel like that I've
• 8:01
  Speaker 1: just walked into a moment and I've got an invitation
• 8:04
  Speaker 1: to stay. Yeah, I mean.
• 8:08
  Speaker 2: We're in a world that is so has so many
• 8:12
  Speaker 2: distractions and ADHD around us. I mean, how many marketing
• 8:17
  Speaker 2: slogans do we get every day and distractions? I'm always
• 8:20
  Speaker 2: looking down at my phone, even though I'm aware of it.
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  Speaker 2: But I think what we're trying to do is create
• 8:26
  Speaker 2: the space of of. Of awe and wonder again, where
• 8:31
  Speaker 2: we can where we're not bombarded, where you walk into
• 8:34
  Speaker 2: a trusted space and rather than look down, we're able
• 8:37
  Speaker 2: to look back and look up.
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  Speaker 1: Yes.
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  Speaker 2: Together with a in a communal place of people, even
• 8:45
  Speaker 2: if they aren't our friends, we're experiencing something live. in
• 8:48
  Speaker 2: an orchestra and a choir and organ in, in a
• 8:52
  Speaker 2: moment of art where it's not meant to be all
• 8:56
  Speaker 2: sitting with a, with a VR headset over our heads.
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  Speaker 2: It's meant to be with, with our friends and our
• 9:01
  Speaker 2: community around us. So we're just, our, our hope and
• 9:05
  Speaker 2: our desire at the end of it is just to
• 9:09
  Speaker 2: have a moment of, of solace and peace and see
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  Speaker 2: something with a, literally with a different light.
• 9:15
  Speaker 1: When did you start looking up? And the reason why
• 9:17
  Speaker 1: I bring that up, the reason why is because I
• 9:19
  Speaker 1: was walking through this forest here in South Charlotte. And
• 9:22
  Speaker 1: if I would not have looked up, I would have
• 9:25
  Speaker 1: been right in the middle of a beautiful spider's web.
• 9:29
  Speaker 1: But then that lesson learned there was look up. Don't
• 9:33
  Speaker 1: stare at the ground. Look at people in the eyes.
• 9:36
  Speaker 1: Look at everything around you. Look up.
• 9:41
  Speaker 2: I love it. We're so distracted. We are a people that...
• 9:45
  Speaker 2: I think we may be the least connected society, you know,
• 9:48
  Speaker 2: while it's, while we have all of these connections around us,
• 9:51
  Speaker 2: you know, the Facebook's the different, you know, the million screens,
• 9:55
  Speaker 2: how many of us are actually appreciating what is around us?
• 9:58
  Speaker 2: So I love what you just said, Arrow. It's, I
• 10:01
  Speaker 2: think we have to actually force ourselves to do that,
• 10:04
  Speaker 2: or we're just kind of going along with the game.
• 10:07
  Speaker 2: And I'm the first one to get To be guilty
• 10:10
  Speaker 2: of that myself.
• 10:11
  Speaker 1: So then what do you personally feel, though, when you
• 10:14
  Speaker 1: when you've got the the mantra of saying that you
• 10:16
  Speaker 1: want people to feel something within the first 60 seconds?
• 10:19
  Speaker 1: That's a big vision. But man, if you can master
• 10:23
  Speaker 1: that art, oh, my God, that just opens up a
• 10:25
  Speaker 1: brand new door.
• 10:27
  Speaker 2: Yeah. You know, coming from the music business, it started
• 10:30
  Speaker 2: off in like in pop music, you know, and in Nashville,
• 10:33
  Speaker 2: we have, there's a phrase when you're writing a song,
• 10:36
  Speaker 2: it says, don't bore us, get to the chorus. So,
• 10:40
  Speaker 2: you know, so like in some ways we have to,
• 10:42
  Speaker 2: you have to get people's attention, sometimes kicking and screaming,
• 10:46
  Speaker 2: but We almost try to do it the opposite way,
• 10:49
  Speaker 2: you know, with our with our shows that we're doing
• 10:52
  Speaker 2: around the world. And again, we've got three here in
• 10:54
  Speaker 2: America right now, North America. But the first thing you
• 10:58
  Speaker 2: do is when we step in is we have the
• 11:01
  Speaker 2: lights down. We have a beautiful movements of lights kind
• 11:05
  Speaker 2: of going slowly. And a live musician playing. And it's
• 11:09
  Speaker 2: meant to quiet. It's meant to immediately jolt us out
• 11:14
  Speaker 2: of reality into maybe more reality of what life should be, right?
• 11:21
  Speaker 2: To slow down. So we almost have to, like, you're
• 11:23
  Speaker 2: walking through the threshold of a, you know, proscenium. But
• 11:28
  Speaker 2: when you walk in, suddenly it's like, okay, we're in
• 11:31
  Speaker 2: a space of calm and reflection. Yep. And so it's
• 11:35
  Speaker 2: kind of prepping your soul to be able to, to
• 11:37
  Speaker 2: when the music hits and when it starts, you know,
• 11:40
  Speaker 2: with the crescendo and the light. So when it, when,
• 11:42
  Speaker 2: when it really moves, it's so much more powerful when
• 11:46
  Speaker 2: there's been the absence of light and the absence of noise.
• 11:50
  Speaker 2: So it's very, uh, it's very purposeful of what we're
• 11:54
  Speaker 2: trying to do. Hopefully people, uh, Hopefully people sense that.
• 11:58
  Speaker 1: Well, the one thing that I put in my notes
• 12:00
  Speaker 1: here is that is that I said that Clayton really
• 12:03
  Speaker 1: does allow the universe to move through each and every
• 12:06
  Speaker 1: one of us. It's not just one person. We all
• 12:09
  Speaker 1: see it.
• 12:12
  Speaker 2: Oh, we could talk on this philosophy for a long time.
• 12:17
  Speaker 2: I love it. You know, I think that we're. Like
• 12:22
  Speaker 2: as what you're saying earlier, we have to put ourselves
• 12:24
  Speaker 2: in a space to dream and see beauty. But I
• 12:26
  Speaker 2: think art is, you know, there's art that lifts and
• 12:31
  Speaker 2: art that kind of, you know, I don't want to
• 12:34
  Speaker 2: say destroys, but like there's a darker perspectives of art.
• 12:39
  Speaker 2: And I think there's beauty with some of the dark too.
• 12:44
  Speaker 2: I don't want to naysay that too much, but when
• 12:47
  Speaker 2: we look at something like, how do we create something
• 12:49
  Speaker 2: that uplifts our soul? And I think that's kind of
• 12:54
  Speaker 2: the purpose, you know, with our friends in the church
• 12:58
  Speaker 2: of kind of experiencing the divine, you know?
• 13:00
  Speaker 1: Yeah, we're playing with your imagination. We'll be right back
• 13:03
  Speaker 1: with Clayton Ferguson. Thank you so much for coming back
• 13:07
  Speaker 1: to the conversation. Let's get back into talking about light
• 13:10
  Speaker 1: and what we can do with it. We are back
• 13:13
  Speaker 1: with Clayton Ferguson. But when you're in a place like St. Patrick's,
• 13:17
  Speaker 1: and it's only because, first of all, I am a Christian,
• 13:19
  Speaker 1: but second of all, I also believe that there's ghosts.
• 13:21
  Speaker 1: There's also something hanging around that wants to reach out
• 13:24
  Speaker 1: and tap us on the shoulder. When you start lighting
• 13:27
  Speaker 1: things up like that, what does it sound like? Because
• 13:31
  Speaker 1: when you put light in darkness, everything changes. Yeah.
• 13:35
  Speaker 2: Yeah. And that's kind of the fun, the dichotomy moment,
• 13:39
  Speaker 2: you know, that is again, like I love the absence
• 13:43
  Speaker 2: of light, you know, and then also the quiet. So
• 13:45
  Speaker 2: when you actually have the moment when when you have
• 13:48
  Speaker 2: that organ and, you know, on on full 11, again,
• 13:52
  Speaker 2: another Spinal Tap reference, you've got the orchestra all going
• 13:56
  Speaker 2: and it's so intense. There is something that just is
• 13:59
  Speaker 2: just crazy. glorious and majestic uh but if we don't
• 14:04
  Speaker 2: have those mysterious moments of quiet and and solace it
• 14:08
  Speaker 2: just doesn't hit and uh that's kind of one of
• 14:11
  Speaker 2: the the beauties of what we're doing but like again
• 14:14
  Speaker 2: just the the sheer size of and the reverberation in
• 14:18
  Speaker 2: these spaces it just sounds glorious when you got that
• 14:22
  Speaker 2: that everything just going all.
• 14:23
  Speaker 1: At once well the total gift here is is that
• 14:25
  Speaker 1: we're all going oh wow oh wow when it comes
• 14:28
  Speaker 1: to what's on that smartphone But when they walk into this,
• 14:31
  Speaker 1: they're going, Oh wow. And they're feeling it in a
• 14:34
  Speaker 1: whole completely different voice.
• 14:37
  Speaker 2: Yeah. And a lot of it too is, is depth
• 14:41
  Speaker 2: and the depth perception and playing with that, you know, is, uh,
• 14:45
  Speaker 2: I'm a big Disney fan, you know, and how Walt
• 14:47
  Speaker 2: Disney designed, uh, you know, just the, the perspectives, the
• 14:51
  Speaker 2: force percept, perspectives, when you walk down that, that, uh, the, the,
• 14:58
  Speaker 2: the main area, I forget what they're calling it, right.
• 15:00
  Speaker 2: Or over at Disneyland, you look down and you see
• 15:03
  Speaker 2: the magic, you know, the castle and it just looks
• 15:06
  Speaker 2: ginormous and majestic, but they're actually playing with, with size
• 15:09
  Speaker 2: and scope along the way where we're at with, with St.
• 15:13
  Speaker 2: Patrick's and some of these incredible basilicas is there's so
• 15:17
  Speaker 2: much natural depth. You don't realize the St. Patrick's is
• 15:21
  Speaker 2: almost a city block. You know, it's, it's, It's over
• 15:25
  Speaker 2: an entire football field of depth. But when you're seeing
• 15:30
  Speaker 2: the lights and they're kind of moving, it feels so
• 15:34
  Speaker 2: much bigger than when lights are on. And we love
• 15:37
  Speaker 2: to play with that forced perspective a lot.
• 15:39
  Speaker 1: When did light begin to move? I mean, because the
• 15:41
  Speaker 1: only time that we ever saw that was at a
• 15:43
  Speaker 1: good rock concert. But now, I mean, even with you guys,
• 15:47
  Speaker 1: you're allowing light to have its breathing space.
• 15:51
  Speaker 2: Yeah. Yeah. Did you ever, do you ever remember when,
• 15:55
  Speaker 2: when you were younger, did they ever have those like
• 15:58
  Speaker 2: planetarium laser shows where you're from?
• 16:01
  Speaker 1: Oh yeah.
• 16:02
  Speaker 2: You know, that's kind of how, how I was kind of,
• 16:06
  Speaker 2: we're inspired by it in some ways, you know, going
• 16:09
  Speaker 2: to those and they had the Pink Floyd.
• 16:10
  Speaker 1: Or something really beautiful with.
• 16:12
  Speaker 2: The music going on. And it's just simple lasers moving around.
• 16:16
  Speaker 2: But what technology allows us to do now is just
• 16:20
  Speaker 2: really not only highlight and, you know, have those playful
• 16:24
  Speaker 2: moments of, you know, so we can look up and,
• 16:27
  Speaker 2: you know, if there's, if there's, if there's some of
• 16:29
  Speaker 2: these saints, you know, actually you're seeing the movements in
• 16:32
  Speaker 2: the clouds and looking into the heavens. So you're able
• 16:36
  Speaker 2: to kind of have, have those moments animate all within
• 16:40
  Speaker 2: the perspective of really outlining every single millimeter of these
• 16:45
  Speaker 2: beautiful places. But it is a little step up from
• 16:48
  Speaker 2: where when I was a kid and seeing the The
• 16:50
  Speaker 2: planetarium shows.
• 16:52
  Speaker 1: Well, it's got to be very special for you as
• 16:53
  Speaker 1: you travel the country because every part of this nation
• 16:56
  Speaker 1: has its own little dark corner. I mean, you're up there,
• 16:59
  Speaker 1: you know, at St. Patrick's. I mean, you could be
• 17:01
  Speaker 1: in Charleston next week and have a whole completely different
• 17:04
  Speaker 1: vibe and a pattern going through those ancient buildings. Yeah.
• 17:09
  Speaker 2: I mean, we're in Philadelphia and Sacramento. So in Philadelphia
• 17:13
  Speaker 2: right now, we're at the Cathedral Basilica of Saints Peter
• 17:16
  Speaker 2: and Paul. And over in Sacramento at the Cathedral of
• 17:19
  Speaker 2: the Blessed Sacrament, they just, each one has its own
• 17:23
  Speaker 2: feel because the buildings are so unique. And that's what
• 17:27
  Speaker 2: makes it really stunning. I mean, we have a similar
• 17:31
  Speaker 2: music track, which, and an overall kind of how the
• 17:35
  Speaker 2: show feels from a visual perspective. But just the building itself,
• 17:40
  Speaker 2: it's so customized to it. You wouldn't even know between
• 17:43
  Speaker 2: Philadelphia and New York that it was the same overall direction,
• 17:50
  Speaker 2: you know? Yeah.
• 17:51
  Speaker 1: The one thing that I wish listeners would really get
• 17:53
  Speaker 1: to experience or even just to basically read more about
• 17:57
  Speaker 1: is the fact that this takes an entire village, basically,
• 18:00
  Speaker 1: to make something like this happen. This is not one
• 18:02
  Speaker 1: man shot. This takes an entire team and a vision
• 18:06
  Speaker 1: that has got to come together together. and create harmony
• 18:08
  Speaker 1: for people's eyes.
• 18:11
  Speaker 2: Harmony is the perfect one. Perfect word.
• 18:14
  Speaker 1: Yeah.
• 18:14
  Speaker 2: So I'm noticing our play on words, but yeah, we've got,
• 18:18
  Speaker 2: you know, just even on site at each one of
• 18:21
  Speaker 2: the locations, we've got 60 employees from local musicians to
• 18:26
  Speaker 2: local staff, to security, to police. And we just, we
• 18:30
  Speaker 2: love the fact that we're able to provide, you know,
• 18:33
  Speaker 2: jobs and take care of people nicely along the way.
• 18:37
  Speaker 2: But yeah, Yeah, then there's our staff, our creative team
• 18:41
  Speaker 2: out of Paris that takes about a year to create
• 18:44
  Speaker 2: each one of these. And then our operational staff's here.
• 18:47
  Speaker 2: So it takes, as you said, it takes a village.
• 18:49
  Speaker 1: Well, now you really do make me believe that you
• 18:52
  Speaker 1: follow Disney because everything you're talking about, I'm going, oh,
• 18:54
  Speaker 1: my God, that's exactly what they would do with their
• 18:57
  Speaker 1: imaginations and everything that Disney does because it doesn't just happen.
• 19:01
  Speaker 1: I mean, in all honesty, they're on God's time. They're
• 19:03
  Speaker 1: doing it in their own space. And when it's ready,
• 19:06
  Speaker 1: it's ready.
• 19:07
  Speaker 2: Yeah. To me, Disney is always the gold standard, you know,
• 19:12
  Speaker 2: where I've had a chance to work on a number
• 19:16
  Speaker 2: of Disney movies in the past. But, you know, you
• 19:18
  Speaker 2: just even go to the parks and there's like even
• 19:22
  Speaker 2: some of the rules of where with staffing, if somebody
• 19:26
  Speaker 2: asks you, where's the restrooms? You can't point, you know,
• 19:30
  Speaker 2: and so you... Have to have a bent arm and
• 19:33
  Speaker 2: open hand, but also taking them there yourself. So like
• 19:37
  Speaker 2: how they teach guest experiences and guest, you know, very
• 19:43
  Speaker 2: guest centric approach. So when we're developing, how do we
• 19:48
  Speaker 2: treat our guests? Because this isn't about. us. This isn't about,
• 19:51
  Speaker 2: you know, luminescence and the church. this is about the
• 19:55
  Speaker 2: guests and I'm experiencing awe and wonder, you know, and
• 19:59
  Speaker 2: we have to be able to get them into a place.
• 20:02
  Speaker 2: So they're not distracted by, you know, a guy chewing gum,
• 20:07
  Speaker 2: you know, or, you know, kind of who, who doesn't
• 20:09
  Speaker 2: want to be there. So I think that we, what,
• 20:12
  Speaker 2: what we have to do is give people all the
• 20:15
  Speaker 2: less reasons to be distracted. So we're trying to strip
• 20:18
  Speaker 2: out all of those along the way.
• 20:20
  Speaker 1: Don't you create forward motion?
• 20:24
  Speaker 2: Uh, can you go, go a little deeper with that?
• 20:25
  Speaker 1: Forward motion in the way that, because it's storytelling for
• 20:28
  Speaker 1: the eyes. And so therefore we're always leaning forward to
• 20:31
  Speaker 1: go see what else we're going to collect. I mean,
• 20:33
  Speaker 1: it's like, and that's one of the, and the only
• 20:35
  Speaker 1: reason why I bring that up is because in radio,
• 20:36
  Speaker 1: that's all I've heard for 47 years, forward motion, forward motion,
• 20:39
  Speaker 1: forward motion. And so, and in listening and to see
• 20:42
  Speaker 1: the photographs, to see everything I'm going, Oh my God,
• 20:45
  Speaker 1: they understand forward motion.
• 20:48
  Speaker 2: I'll take that another step, uh, to, to the next step.
• 20:50
  Speaker 2: There's over the last eight years or 10 years in
• 20:55
  Speaker 2: our business, the word immersive is probably like, I want to,
• 21:00
  Speaker 2: I want to choke myself, uh, every time I hear
• 21:02
  Speaker 2: the word immersive because it's not, you know, like, uh,
• 21:08
  Speaker 2: I'm going to, I'm going to say it. Um, I'm
• 21:10
  Speaker 2: not the biggest fan of, of what a Van Gogh is.
• 21:14
  Speaker 2: I mean, it's beautiful. It's cool, but it's stuff on walls,
• 21:17
  Speaker 2: you know, and it's really beautiful pictures on walls. And
• 21:21
  Speaker 2: we were kind of, kind of inspired by that, you know?
• 21:24
  Speaker 2: So when we saw it, like, well, that's not really immersive.
• 21:29
  Speaker 2: What if we take this idea of immersive and what
• 21:32
  Speaker 2: if it was 360 degrees rather than just, you know,
• 21:34
  Speaker 2: a movies on a wall and, And let it speak
• 21:39
  Speaker 2: to you. And I think that if we do it right,
• 21:41
  Speaker 2: you know, you're moving out of immersive territory and into
• 21:45
  Speaker 2: transportive territory. But of course, I say it's more transportive,
• 21:49
  Speaker 2: but it may not be the the the the cool
• 21:52
  Speaker 2: word of the day yet. But maybe I'll maybe I'll
• 21:55
  Speaker 2: coin it.
• 21:56
  Speaker 1: This is such a fascinating art form. And that's what's
• 21:59
  Speaker 1: really got my attention, because it's you totally have got
• 22:01
  Speaker 1: to trust yourself and trust everybody that's a part of this.
• 22:05
  Speaker 1: And then you have to trust the one that's coming
• 22:07
  Speaker 1: in to make sure that they don't sit there and go, well,
• 22:09
  Speaker 1: what are we doing here? And if they do ask that, boy,
• 22:11
  Speaker 1: I'd be there in a heartbeat to give them an
• 22:12
  Speaker 1: answer or to escort them in a place where they
• 22:15
  Speaker 1: do find that, oh, wow, factor.
• 22:18
  Speaker 2: Yeah, I think you said it better than me. I
• 22:21
  Speaker 2: think we're just trying to let art be art and stay.
• 22:26
  Speaker 2: I think we have. we have to actively try to
• 22:29
  Speaker 2: find ways to stay out of the way. And simple
• 22:34
  Speaker 2: is better. And if we can't explain what the idea
• 22:38
  Speaker 2: is in a couple sentences, it's probably mucked up. And
• 22:44
  Speaker 2: so as my job as a producer is usually I say, like,
• 22:48
  Speaker 2: if I'm looking, if I'm sitting at a recording session,
• 22:51
  Speaker 2: the mute button is usually the most powerful button, you know,
• 22:55
  Speaker 2: or the powerful tool. Because less has to be more.
• 22:59
  Speaker 2: We have to find ways to see more with less
• 23:02
  Speaker 2: rather than more is more.
• 23:05
  Speaker 1: What a great place and what a great discipline. I mean,
• 23:07
  Speaker 1: because that in itself, and I guess now I've got
• 23:09
  Speaker 1: to ask you about the disciplines that you've got to follow, too,
• 23:12
  Speaker 1: because with what you've got, you can overdo. But yet
• 23:15
  Speaker 1: you've learned this way of disciplining yourself to give just enough.
• 23:22
  Speaker 2: I think creatives– and I say this because I'm a creative,
• 23:27
  Speaker 2: but I'm not a world-class creative. I think I have
• 23:31
  Speaker 2: to understand art and creative just enough. But I think
• 23:35
  Speaker 2: creatives by themselves don't want to ever put pencils down.
• 23:41
  Speaker 2: I think it's very natural to always want to keep
• 23:44
  Speaker 2: updating and make something better and better when sometimes the
• 23:48
  Speaker 2: best thing to do is knowing when to say stop. Right.
• 23:54
  Speaker 2: I think there's always a point of like there's the
• 23:58
  Speaker 2: creative and giving creative boundaries to be able to know
• 24:03
  Speaker 2: what they can create within. But it's usually time and money.
• 24:07
  Speaker 2: How much time and money do we have? And so
• 24:10
  Speaker 2: the hardest part is assigning a value and a time.
• 24:14
  Speaker 2: And everybody has to work within those parameters. And then
• 24:18
  Speaker 2: it's pencils down. but that actually forces creatives to get
• 24:23
  Speaker 2: to that spot where we know we have to end.
• 24:27
  Speaker 2: And that's the fight that they all hate me until
• 24:31
  Speaker 2: they see the end product. And they're like, okay, we
• 24:33
  Speaker 2: probably picked the right time to stop.
• 24:36
  Speaker 1: I'm just going to be so inspired to find out
• 24:38
  Speaker 1: how many people are going to incorporate what you guys
• 24:41
  Speaker 1: are doing into their Christmas programs and or even the
• 24:44
  Speaker 1: Getty Museum out there in Los Angeles to inspire what
• 24:47
  Speaker 1: you guys are doing with light. because it seems like
• 24:49
  Speaker 1: that's the one thing that is missing from our life
• 24:52
  Speaker 1: right now, playing with light.
• 24:56
  Speaker 2: Yeah. I mean, there's, there's not a, you know, there's
• 25:02
  Speaker 2: no secret here of what this is. I think it's
• 25:05
  Speaker 2: all about the execution. You know, what, what I love is,
• 25:08
  Speaker 2: is when you see the buildings and like exteriors, you know,
• 25:11
  Speaker 2: around and the cities are really kind of being a
• 25:14
  Speaker 2: moment of, People are walking by and they see a
• 25:17
  Speaker 2: beautiful show. I was in Madrid a few weeks ago
• 25:19
  Speaker 2: and the entire square just suddenly became an animation, just
• 25:24
  Speaker 2: kind of what we're doing. But how often do we
• 25:28
  Speaker 2: just stop and sit and make it a moment rather
• 25:33
  Speaker 2: than a passing by? And I think we have to
• 25:35
  Speaker 2: look for art wherever it is, but stopping and sitting
• 25:39
  Speaker 2: and experiencing it. I think it's all about execution. So I...
• 25:44
  Speaker 2: I've seen some amazing ones and other ones that maybe
• 25:48
  Speaker 2: they should have put a little bit more time into it.
• 25:50
  Speaker 1: So many of us have seen the videos and we
• 25:52
  Speaker 1: do have the, oh, wow moments, but to be there
• 25:55
  Speaker 1: in person, that to me is where a lot of
• 25:58
  Speaker 1: people need to shift their gears and just make it
• 26:00
  Speaker 1: a point to be there instead of watch a video.
• 26:03
  Speaker 1: I think video just seems to cheapen the deal a
• 26:05
  Speaker 1: little bit.
• 26:07
  Speaker 2: Oh, it doesn't even, seeing something on a screen isn't
• 26:10
  Speaker 2: the same, you know, and we're in a, You miss
• 26:14
  Speaker 2: the perception. You miss the, you know, the your friends
• 26:18
  Speaker 2: and all of the people around you. And that's that's
• 26:21
  Speaker 2: what keeps giving me the hope in humans and art.
• 26:25
  Speaker 2: You know, it's like looking at a screen. Just it's
• 26:27
  Speaker 2: not the same was when you're sitting within the middle
• 26:29
  Speaker 2: of a gigantic nave with twelve hundred other friends. Wow.
• 26:35
  Speaker 1: Where can people go to find out more about everything
• 26:38
  Speaker 1: that you're doing? Because people are already getting their plans
• 26:40
  Speaker 1: already set for the next year. I want them to
• 26:43
  Speaker 1: really experience this and take notes, man, and hand it
• 26:47
  Speaker 1: forward to the next generation.
• 26:49
  Speaker 2: Thanks, Arrow. Luminiscence.com. I mean, we're over in France, we're
• 26:55
  Speaker 2: in Germany, Netherlands, the UK, Spain. But here in the US,
• 27:00
  Speaker 2: we're in three different cities at a time. So we're
• 27:03
  Speaker 2: excited and luminescence.com you'll be able to track us but
• 27:06
  Speaker 2: over go over to europe and explore experience one of
• 27:09
  Speaker 2: our shows there.
• 27:10
  Speaker 1: Too if you ever get down here into the carolinas
• 27:12
  Speaker 1: even if you're going to atlanta we got to get
• 27:13
  Speaker 1: together for a face-to-face so we can record the actual
• 27:17
  Speaker 1: oh my gods and where people can feel it as
• 27:20
  Speaker 1: it's happening.
• 27:22
  Speaker 2: Thanks i hope to be in we're talking to atlanta
• 27:25
  Speaker 2: right now so i love atlanta Man, I love Charlotte.
• 27:29
  Speaker 2: There's so many beautiful cities and cathedrals. I'm a big fan.
• 27:34
  Speaker 1: I love it, man. Please come back to this show
• 27:35
  Speaker 1: anytime in the future. The door is always going to
• 27:37
  Speaker 1: be open for you, sir.
• 27:39
  Speaker 2: Thank you, Aaron. I've really enjoyed talking the philosophy of art, too.
• 27:44
  Speaker 2: It's been a fun one. Thank you for having me on.
• 27:46
  Speaker 1: You be brilliant today, okay?
• 27:48
  Speaker 2: Thank you. You too, buddy.