Ep 34: Colette Laxton, Knowledge is the Moat - Building the INKEY List
Skincare should not require a chemistry degree, a 12-step routine, or a luxury-sized budget.
In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Colette Laxton, co-founder of The INKEY List, to explore how consumer obsession, founder resilience, and ruthless commercial discipline helped build one of beauty’s most disruptive brands.
Colette shares how the rise of Reddit became an early aha moment. Consumers were turning to one another for answers because brands were not giving them the clarity they needed. That insight became the foundation of The INKEY List: better knowledge…
The skinny
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