He Quit Goldman Sachs to Make Snacks From Food Waste
Yousuf Ahmed left Goldman Sachs to turn leftover oat milk pulp and corn grits into a better-for-you Cheetos.
Why did his first product, a $15 cookie sandwich, have to die before B-Sides could work?
B-Sides makes upcycled crunch puffs from food manufacturing byproducts that would otherwise be thrown out.
Before that, Yousuf launched a premium pastry line in 25 NYC locations.
He calls it "very expensive market research." He then spent around $30K formulating a snack puff, hit 40% organic reorder rates with zero retention marketing, and chose a Canadian co-man because the lowest US MOQ was…
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