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Behavioral Science Meets Business: Innovative Insights for Smarter Strategy | Rachel Edwards | 333

In this episode of SaaS Fuel, host Jeff Mains sits down with Rachel J. Edwards, founder of INSPIRI and creator of the Strategic Personality Blueprint (SPB). Rachel shares her journey from coaching to building a personality assessment tool that provides a holistic, multi-dimensional view of human behavior, bridging the gaps between popular frameworks like Disc, Enneagram, Big Five, and incorporating proprietary strengths and values modules. She discusses the challenges of bringing innovation to market as a non-technical founder, balancing product vision with scaling constraints, and the…

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