Jimmy Swaggart follows his advertising agency to greatness in ministry

Building your house on the word from God · Apr 7, 2026 · 37m

(This podcast was previously published on February 23, 2021) Jesus Ministries, Joan Boney ... An agent from the Michael Ellison Advertising Agency told me this in 1980, concerning their former client, Jimmy Swaggart. Swaggart came to the agency because he was unhappy with the small number of people who were coming to his meetings. The agency told Swaggart: "To get bigger crowds, stop preaching so much, and put more singing into your meetings." (Swaggart was a country western type singer.) Swaggart did what the advertising agency said to do and the audiences changed from about 500 to…