The Foundation of Core Values | ReWire 1911

The Hardcore Closer Podcast · Mar 30, 2026 · 3m

If you don't something to stand on, you stand on nothing in both life and business.

One thing I can tell you is I've started a lot of businesses that are still in operation today, but things didn't really come together until I met 1stPhorm founder and CEO , Andy Frisella.

I had the opportunity to tour his facility and I noticed he had his core values plastered where everyone could see them.

This was a game-changer for me when I saw it and decided to implement them in my companies.

My personal core values are the acronym R.I.S.E.

Responsibility: We make no excuses

Integrity: We do what we say…