Ranking #1 and Getting Ignored: How AI Search Broke the Funnel

Engineering the Intelligent Enterprise · Apr 14, 2026 · 33m

Your #1 Google ranking might already be losing its value—and most marketers can't see it yet.

In this episode, we dig into how AI-powered search is quietly dismantling traditional organic demand capture.

AI overviews, ChatGPT, Perplexity, and Bing Copilot are answering buyer questions before the click ever happens—cutting traffic to top-ranked pages by over a third.

We cover:

— Why impressions are rising while clicks and pipeline are falling?

— What Generative Engine Optimisation (GEO) actually looks like in practice?

— How to build content that AI systems want to cite?

— A 48-hour pipeline…