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Why Human Conversation is the OS for AI - with Sarah Neely
Can you build word of mouth on purpose?
Few people are better equipped to answer it than Sarah Neely. She's spent two decades engineering the conversations most brands just hope will happen by accident, and she's now the founder of SignalSwell, built to make human word of mouth "audible" to AI. She also leads client strategy at Fizz, one of the few agencies built entirely around getting people to talk. Her premise runs against everything a virality-obsessed business wants to believe: advocates are a personality type you can plan for, and the right story dropped in the right place does the…
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