Latest / Build With Becky: Smart Strategies To Grow Your Community-Driven Business
Listener Q: Pricing Models and Churn Rates for Memberships
Cheyenne asked me two questions: what’s a normal churn rate for a membership, and do I recommend monthly, quarterly, or annual pricing?
In this episode, I walk through how to decide on pricing models based on the transformation your program delivers, why quarterly pricing can sometimes backfire, and what red flags to look for in your retention charts. I also share the churn benchmarks I use with clients and examples of when monthly, annual, or seasonal pricing makes the most sense.
Let's be friends:
Connect with Becky on Instagram or LinkedIn
Read the newsletter at beckypierson.com
Learn more…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.