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The power of purpose: Cherie Mylordis on thriving in tough times

Work futurist Cherie Mylordis explores the powerful role purpose plays in helping soloists and small business owners thrive—especially when times get tough. Drawing on her transformative experience as part of the founding team for the Sydney 2000 Olympic Games, Cherie Mylordes shares insights into how a shared sense of purpose can energize teams, guide decision-making, and act as an antidote to burnout and uncertainty.

Cherie unpacks the practical ways any business—no matter the size—can define and activate its purpose to engage people, attract the right customers, and build a motivated…

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