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Ready to Pitch Your First (or Next) Client? How to Stand Out in Any Inbox | Lisa Fernandez (MU Classic)

#1084 What if landing your next client didn’t require spammy pitches, sleazy tactics, or burning bridges? In this episode, host Brien Gearin sits down with Lisa Fernandez, founder of Lisa Fernandez Agency, to unpack a practical, real-world approach to cold outreach that actually works. Lisa shares her journey from W-2 life to building a fractional business, why earning your first dollar matters more than chasing big hype numbers, and how specificity, authenticity, and value-first thinking can cut through inbox noise. From crafting subject lines that get opened to using Loom videos, playful…

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