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Pushing Back on Beauty Marketing Nonsense with Carmine Montalto

Carmine Montalto named Facial Fuel with a big black notebook in Madison Square Park. The concept came first. The name came last.

He joins Mike for a candid conversation about how beauty products actually get named, the words Kiehl's refused to use, the all-pink shelfie that made him build Skincarma, and why ChatGPT is now his best friend. He also has thoughts about your eye cream.

Connect with Carmine: https://www.linkedin.com/in/carminemontalto/

Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/

The skinny

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