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How the Salas Family Built a Coffee Empire in Costa Rica
In this episode of Family Business Stories, Lucas and Luna explore how the Salas family of Costa Rica turned a small coffee farm into one of the most respected names in specialty coffee. The conversation centers on the family's fourth-generation decision to vertically integrate—from growing beans to roasting and exporting—and how they navigated the 2013 coffee rust outbreak by diversifying into plantain and citrus. Lucas shares the numbers: the family's investment in micro-mills and direct trade relationships now commands a 40% premium over commodity prices. Luna brings up the…
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