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The Rest Is...Kisscam Chaos to Gwyneth Paltrow: The PR Comeback of the Year?
Gwyneth Paltrow, the Kisscam Scandal, and a PR Plot Twist No One Saw Coming… 🎤✨
This week on The Rest Is PR, Jacki and Lyle dive into one of the most surprising crisis comebacks of the year — and it stars none other than Gwyneth Paltrow.
Following the Coldplay Kisscam viral scandal that led to CEO Andy Byron’s resignation, tech company Astronomer has pulled off a jaw-dropping pivot: they hired Gwyneth Paltrow as a temporary crisis PR manager to front their brand recovery.
🧠 Is this bold, bizarre move a stroke of PR genius? Or a risk that could’ve gone very wrong?
In this episode, we unpack:
🎯…
The skinny
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