Latest / Beyond Marketing - The Podcast.
S6 Ep 7 | Why Brands Get Purpose Wrong Ft Tatiana Alonso CEO @Gerando Falcões International
In this episode of Beyond Marketing, The Podcast, host Maira Genovese sits down with Tatiana Alonso, CEO of Gerando Falcões International, to explore why brand purpose often fails without action.
From a global legal career to leading impactful initiatives, Tatiana shares how purpose must move beyond intention into long-term commitment. They discuss why philanthropy isn’t a quarterly strategy, what real impact requires, and how brands can shift from visibility to accountability.
A sharp, honest conversation on leadership, responsibility, and redefining success, not as performance, but as…
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