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Inside Brazil's Corporate Bitcoin Boom w/ Israel Salmen & Mason Foard | BFC Ep. 18
Méliuz ($CASH3) — a leading Brazilian e-commerce platform with 42+ million users — has transformed itself and become the country's first bitcoin treasury company. In this episode of the Bitcoin for Corporations Show, host Pierre Rochard sits down with Méliuz Chairman Israel Salmen and Director of Bitcoin Strategy Mason Foard to break down how they took a zombie company and turned it into a growing bitcoin-backed business.
They explore Méliuz's market crash and its subsequent re-invention inspired by Strategy (MSTR), and how the regulatory and financial backdrop of the Brazilian market (high…
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