Latest / Chatting with The Experts with Paula Okonneh / Mastering Business Growth: Grow Bolder, Profit Faster, Scale Smarter

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Mastering Business Growth: Grow Bolder, Profit Faster, Scale Smarter · Chatting with The Experts with Paula Okonneh

0:02
Well, hello everyone and welcome to yet another episode of Chatting with
0:06
the Experts where I speak with women from Africa, from the Caribbean, and
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in the diaspora we speak to a few men, but 99% of the time it's women.
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And these women are professionals and successful entrepreneurs,
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and sometimes they're both.
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They share with me my mission, which is to educate, empower,
0:29
and inspire women globally.
0:32
Today our topic is Grow Bolder, Profit Faster, Scale Smarter.
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And my guest who will be joining me in a few minutes says that if we do
0:45
those three, which is grow bolder, profit faster and scale smarter.
0:50
We can build businesses, and I say we because I'm a business owner.
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We can build businesses that thrive without bottlenecks,
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burnout, or busy work.
1:00
I'll tell you a bit about her.
1:02
She is the president of InterCultural Voices and the creator of the
1:07
Profitable CEO Framework, and she equips multicultural business
1:16
leaders to scale sustainably without burnout, busy work or bottlenecks.
1:22
She's had over 40 years as an entrepreneur and she has advised solopreneurs as well
1:29
as, wait for this, billion dollar brands.
1:32
And with that, I wanna welcome Dr. Linette Montae to Chatting with the Experts.
1:42
Hello.
1:43
How are you?
1:44
I am great.
1:45
I'm great and I say this all the time, but it's authentic.
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I'm even doing better because you're here with me.
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Yay.
1:52
Well, thank you.
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I am so excited.
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I'm always excited when I get to share nuggets with other
1:58
people's community, but, well warn everybody who doesn't know me.
2:01
I am direct, straightforward, and I've been told I step on toes, but
2:06
it's with love and it is so that your time with us can be valuable.
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You can walk away with tips or strategies or nuggets, something
2:15
you can do as soon as we're done.
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So let's get it.
2:19
Let's get to it.
2:20
Let's get to it.
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So you said that you can help us business owners do three things that's grow
2:29
bolder, profit faster, and scale smarter.
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You said, let's get to it.
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So let's start with the grow bolder.
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How do you help us do that?
2:40
Yeah.
2:41
Okay, so now Grow Bolder is a two part formula, right?
2:45
Mm-hmm.
2:45
It's just a formula all in of itself.
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Probably each one of them is, but Grow Bolder has two sides to it.
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One is confidence.
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It's about who you be.
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What is your purpose?
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Why are you here?
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What.
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Are you here to do that only you can do?
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Because the truth is there's too much shoulding going on.
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That means you should.
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They should.
3:13
She should.
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Everybody wants to tell you what you should be doing, and I'm on a
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mission to shed societal shoulds.
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I want you to focus on what God, your angels . I'm not
3:28
here to judge your beliefs.
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I'm here to set you free.
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I'm here to let you know that there is something that only you can do, only you
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can say, only you can be the legacy for.
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So that's confidence, right?
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Permission granted.
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Do that thing, be that thing.
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And then the other side of Grow Bolder is about clarity.
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Mmm.
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Now I say this all the time out of everything that I have
4:01
seen for the last 40 years.
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Whether they were solopreneurs, whether they were six figures, seven
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figures, billion dollar, the number one challenge problem bottleneck that
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every one of them has is clarity.
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They need to be clear.
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You need to be clear.
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Now, there's lots of things you need to be clear about.
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You need to be clear about who you are.
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You need to be clear about what you offer.
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You need to be clear about your pricing.
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You need to be clear about how you're gonna deliver it.
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All of those are important, but the number one thing is who are you talking to?
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Who are you targeting?
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Who is your ideal client?
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That's what you need to be the most clear about.
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And when I talk about clarity, I'm not talking about it's a woman, it's a mom.
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She's not married.
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She is an entrepreneur and she is in the cooking industry.
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That's some interesting information, but it is nowhere near as much information as
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you really, really, really need in order to do what's next, which is profit faster.
5:21
Mm-hmm.
5:21
And so what I want you to do right now is think about how much do
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you really know about your ideal client, not your target market?
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'cause that's a whole lot of people.
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Your ideal client is that person, that avatar that you love working with.
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Whenever you see their name on your calendar, whenever you see them walk
5:45
into your store, whenever you know that you're going to be working with them or
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selling to them, whatever that looks like for your industry, you're excited, right?
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You're smiling.
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You can't wait because the truth is we all have encounters with clients
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and customers, and we are thinking, oh gosh, like, oh gosh, right?
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Yes.
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It's just the truth.
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We do.
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That is the truth.
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Right.
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And so I want you to think about the ones that you love and you're so excited about
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working with or seeing or talking to.
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What do you know about them?
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Do you know their favorite car?
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Do you know their favorite magazine?
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Do you know their favorite snack?
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Do you know where they like to go for vacation?
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Do you know their favorite airline?
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Do you know what activity they like to do when they go on vacation?
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Do you know their charity of choice?
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You need to be so much more deeper
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into the life and the psyche of your ideal client, then most people are ever going
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because it's not about selling to them.
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It's about building the relationship with them.
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And building the relationship means that you guys need something to talk about.
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You can't just meet them or greet them and talk about your stuff all the time.
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You need something to talk about.
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So if you know these things about them, you now have a
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conversation that can be had.
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Quick question though.
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So yeah, I love that part that your target market is not your ideal client.
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And your ideal client is not your target market, but you have multiple ideal
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clients in order to have a business.
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How do you separate that without, you know, burnout as a business owner?
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Because let's say, I know for example, Dr. Linette likes the color purple,
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and then I know that person B likes black and person C likes white.
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I can't converse with each one of them individually.
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I can, but how do I go about that that is sustainable?
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Yeah, so the first thing is if you only have one business, you
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really only have one ideal client.
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We are the ones who think that we're talking to more people than one person.
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We are the ones who think that.
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We are the ones who keep trying to do that, and we wonder why
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we are not attracting people.
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Everyone's heard that saying if you try to talk to everyone, no one will hear you.
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Mm-hmm.
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But the example that I like to give of that is when you are in a store
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and you hear somebody say, mom.
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Well, why is it, you know, your kids aren't even in the store.
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And you still turn right?
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Your kids are grown.
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They probably don't, right?
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Yeah.
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And and we all still stop and turn.
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And turn
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yes.
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It's like, be right.
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So the thing is, all the moms in that store are moms, but you're
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not talking to all of them.
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So when you think about your ideal client, the truth is that
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they all have commonalities.
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Mm-hmm.
9:05
So, yes, fair enough.
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Right?
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You may have an ideal client whose favorite color is purple, and you may have
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one whose favorite color is black, and you may have one whose favorite color is blue.
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I can go for that.
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That is possible, but you're not looking for the things that are different
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amongst your ideal clients, you are looking for the things that are the
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same or the things that are similar.
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So you may find that her favorite color is purple, hers is blue, hers
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is white, but they all love gold.
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Mm-hmm.
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All right.
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Okay.
9:43
Oh, that's easier to wrap my head around.
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I was like, how we doing this?
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Yep.
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Okay.
9:52
Okay.
9:52
Okay.
9:52
Good.
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And think about it this way.
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'cause a snack is the same, right?
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You are thinking, well, how am I gonna know their favorite?
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Like, everybody's not gonna have the same favorite snack.
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So my favorite snack is Cheetos puffs, which I rarely get now 'cause I'm vegan.
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But a girl can dream, right?
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You're right.
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So my favorite snack is Cheetos Puffs.
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Well, this person may be your ideal client and their favorite snack is Fritos.
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This person may be your ideal client and their favorite snack is peanuts.
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Like me, they are in fact three different snacks.
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But what's the same about them?
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They're all crunchy and they're all salt-based.
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So if you are just talking or if you're posting something on
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social media, you can be talking about how you love crunchy snacks.
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Gotcha.
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Or you love crunchy-salty snacks as opposed to crunchy-sweet snacks.
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Mm-hmm.
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Okay.
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So don't get so caught up in the differences and focus on the similarities.
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I love it.
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Especially now you've broken it down that way.
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Okay.
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It's easier to see, like talk with them, find out what they like, you know, as you
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say, make it personal, get to know them, and then you can see the similarities.
11:22
Yep.
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And talk to those similarities.
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Yep.
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You got it.
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Okey dokey.
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So we talked about this is all, well, I noticed that there's a
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acronym here, GPS, so Grow Bolder.
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Then the next one is Profit Faster.
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I know businesses are in business to make a profit.
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Yeah.
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So that's a good point.
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I know a lot of people will now be leaning into this part.
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Grow Bolder.
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Yes, we love it.
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Profit faster.
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Oh my gosh.
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Come on, Dr. Lynette.
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Tell us more.
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Okay.
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So, and you brought up the acronym, which is perfect timing because
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in order to really understand the acronym, being at the Profit Faster
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is the perfect place to introduce it.
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GPS.
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When you think of GPS, now, you think about.
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The GPS in your car.
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Mm-hmm.
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Right?
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We get in the car all the time and if we don't know how to go someplace,
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we've never been to that place.
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We enter the address and it takes us there.
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Turn by turn.
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Well, that's what we're talking about right now.
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Where are you going?
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Like, where are you going in your business?
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Because if you don't have a destination for your business, you
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are gonna wind up anywhere, and that may not be where you want to be.
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Mm-hmm.
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You'll wind up at any revenue level.
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You'll wind up with clients that you really didn't wanna work with, but
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because they had money to pay you.
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Anybody relate to that?
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Mm-hmm.
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I've had clients that weren't really my favorite clients to work with,
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but they had the money to pay.
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We've all been there at some point in our business, usually in the beginning.
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Mm-hmm.
13:10
'cause we have bills to pay, right?
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Mm-hmm.
13:12
So we take the clients.
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And so when you do that in your business, you are operating your
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business forward without the guidance.
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So when you think about a GPS, first, think about where do you want to go.
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What is your end game?
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And then you work backwards.
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That's what a GPS does.
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You put the address in, it goes in its mind to that address, and it
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gives you the steps to get there.
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But in order for it to do that, it went backwards.
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It went from where you wanna go to where you are then told
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you how to get there, right?
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Yeah.
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Same thing in your business.
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Start at the destination.
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If you say that you want a seven-figure business, okay, that's the revenue.
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Then what am I gonna need to do in order to get there?
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Like what's the step right before that?
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Then what's the step right before that?
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Then what's the step right before that?
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Right?
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Same exact thing.
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So now when you think about your business, we started with Grow Bolder,
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but that actually is the first step,
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right?
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So again, think about this.
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Grow Bolder, Profit Faster, Scale Smarter.
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Scale smarter is the last step in you getting to the
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seven figures that you want.
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And so we work backwards and then you do the work forwards.
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So Grow Bolder is about you.
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It is all about you.
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You have to make sure that in the Grow Bolder phase, that you are taking care
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of your mindset, that you're taking care of your body, that you're taking
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care of your spiritual health, because that is what is going to allow you to
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have the confidence and the clarity.
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That's the first step.
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Without those, you won't be able to profit faster.
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So when we get to the Profit Faster step of GPS, now we
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are talking about visibility.
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I'm gonna use that word because it's the easiest way to explain this.
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Visibility.
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Who knows what you have to offer?
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Where are you showing up?
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What are you saying when you show up in those places?
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Lemme tell you guys a formula.
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'cause I'm I'm inserting an extra formula in here that I wasn't
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planning on teaching, but I think it's really important for you to have.
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Great.
15:47
So follow me for a second.
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We talked about GPS.
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Mm-hmm.
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Gotta write this down because it's gonna make sense when I tell
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you the rest of the the GPS part.
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So the formula for profitability, I call it the profitable CEO formula.
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It's clarity
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* visibility
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+ strategy
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=profitability.
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Okay.
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I'm writing it down as you can see.
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So I'm gonna repeat what you said as a good student.
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The CEO formula...
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Profitable CEO formula.
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Profitable CEO formula is clarity
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* visibility + strategy.
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We give you or equals profitability.
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Uhhuh.
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Okay, so now you guys have that written down.
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So now follow me.
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Grow Bolder was clarity.
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Grow bolder with clarity.
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Okay.
16:59
That was clarity, right?
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We talked all about clarity when we talked about grow bolder.
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Now we're on profit faster.
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We're talking about visibility.
17:08
Oh,
17:11
alright.
17:12
This is making sense.
17:13
Got it.
17:13
Okay, good.
17:14
Faster equals visibility.
17:16
Okay.
17:17
Right.
17:17
So if you want to profit faster, you need to be more visible.
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If no one knows who you are and they don't know what you have to offer
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and they don't know how you can help them, then how are you going to sell?
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How are you gonna make money?
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How are you going to convert them to being a customer or a client?
17:36
Mm-hmm.
17:36
So if you, podcasting, great example, right?
17:40
If I'm on a podcast and someone sees me on a podcast and they're
17:44
like, oh, well she's pretty cool.
17:45
I like people who are down to earth and gives juicy nuggets, I like her.
17:49
Mm-hmm.
17:50
Okay, great.
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That's one podcast, which means maybe one person will call me and wanna talk to me.
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But what about if I was on 10 podcasts?
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Now, more people see me.
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Now, more people decide that they may like me and wanna talk to me.
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Right?
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And so visibility, where are you visible?
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Are you doing a newsletter?
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Do you have a YouTube channel?
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Are you guest podcasting?
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Have you written a book?
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Are you a speaker?
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What are you doing?
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Are you doing lives?
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Are you dancing on TikTok?
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Like whatever is your thing.
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Whatever is your thing.
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Here's the nugget I want you to take away from this section.
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So many people want to say that the fastest path to cash is video or
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the fastest path to cash is ads, or everybody has a belief and it's
18:46
usually based on what they sell.
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So I want you to know, 'cause we're shedding those shoulds, right?
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It doesn't matter.
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The fastest path to cash is the thing that you will do
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consistently and do in excellence.
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Period.
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It does not matter what that is because absolutely, I can tell you that the
19:07
fastest path to cash is going to be doing video or doing lives because people who
19:14
can see you and experience you where they can like literally see you and
19:20
can interact with you in real time.
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It's going to be the easiest way to convert them to know, like and trust.
19:28
That's true.
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But guess what?
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If you're never going to do the video, then it doesn't matter
19:34
how many times I tell you that that's the fastest path to cash.
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So what I want you guys to do is I want you to identify what is the thing that
19:45
you love, that you get excited about.
19:48
What will you do consistently?
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But now here's the big zinger.
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What will you do consistently well for 12 months?
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Not for 12 weeks.
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Not for 12 days.
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Not for 12 minutes.
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Because that's the other piece to profit faster.
20:11
We get bored and we change something before people even know that we offer
20:16
the thing or before they know who we are or before they know our message.
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We say, well, I've been saying that all day.
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I've been saying that all month.
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I've been posting about that, and no one's doing anything.
20:28
Mm-hmm.
20:29
And then we change it 'cause we don't think it's working.
20:33
Mm-hmm.
20:33
We have to make a decision.
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That's all this is.
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It's a decision that we are going to pick something and we're going to
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stick with it for at least 12 months before we decide that it works,
20:50
doesn't work, or we go changing it.
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So what is that thing?
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What is that thing for you?
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Put it in the comments.
20:56
What is the thing you are willing to commit to?
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If you don't wanna do YouTube, that's no problem.
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If you don't wanna do live streams, that's no problem.
21:06
The key is consistency.
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It's consistency.
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That's all.
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That's it.
21:13
It's consistency.
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So what is that thing gonna be for you?
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And that is so important because a lot of people are creatures of habit.
21:23
And so if they see you doing this, let's say for me, I do a live
21:29
stream every Wednesday at 1:00 PM, people are tuning in at 1:00 PM on
21:33
Wednesday, and if the few times I haven't been there is, where are you?
21:37
So yes, you are hitting the nail on the head.
21:42
Yeah.
21:42
Consistency with what you are passionate about and do well.
21:48
Mm-hmm.
21:49
And then that's the secret formula I'm hearing from you.
21:52
Yeah.
21:53
Yeah.
21:53
I did it for 12 months, at least.
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Be consistent for 12 months.
21:56
Not for 12 hours or 12 weeks, or 12, or what's it, three months?
22:01
Well, three months is what, 12 weeks?
22:03
Yeah.
22:04
Yeah.
22:04
For 12 months.
22:06
Yeah.
22:06
And it's hard.
22:07
I'm not gonna sugar coat it.
22:08
It is.
22:09
We wanna change it.
22:11
A new trend comes along.
22:14
Someone comes up with a new idea, oh, this works.
22:17
Oh, do this.
22:18
And we are like, oh, maybe that's gonna work faster.
22:20
Let me jump over here.
22:21
But every time that you do that, you're just starting back at zero.
22:25
So now you still have to catch up to where you already were.
22:29
Yes.
22:29
Before you can go forward some more.
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So don't do it.
22:33
Resist the urge to do it.
22:35
Do your thing.
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The thing that you love, the thing that excites you.
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When people see that excitement, when they feel that excitement, it's contagious.
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Don't worry about what everybody else is doing.
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I love that.
22:47
I love that.
22:48
You know, we could talk forever about that, but we got time wise, we got like.
22:53
10 more minutes.
22:54
Okay, well let's get to the last one then.
22:57
Yes.
22:58
Okay, so you already have the new formula that I gave you.
23:02
Love it.
23:03
So that means that you can probably guess what we're gonna
23:06
talk about in Scale Smarter.
23:09
We are going to talk about strategy.
23:12
I got it!
23:13
Yep.
23:14
Strategy.
23:15
The thing about strategy is that's the systems and processes.
23:21
It is automation.
23:22
It's building a team.
23:24
It's building partnerships with people.
23:28
Yeah.
23:28
What is it that you are doing so that you are not the bottleneck?
23:34
Because that's the reality.
23:36
The strategy is all about how you can focus on what you do best.
23:44
And something else, whether it's a tool, whether it's a person
23:49
is taking care of the rest.
23:52
So what systems and processes do you have in place?
23:56
What do you need to put in place?
23:58
What things are you doing in your business that you actually don't need to be doing?
24:02
Mm-hmm.
24:03
Maybe they are things that needed to be done in the past.
24:06
But they don't need to be done anymore.
24:08
Maybe it's because there's AI now and AI can do that.
24:12
You don't need to do it yourself.
24:14
You don't need a team member to do that anymore.
24:17
Maybe it's obsolete.
24:19
It's an obsolete step in the process.
24:22
We just keep doing it because we've always done it that way, but it doesn't
24:26
mean that it needs to still be done.
24:29
That's way.
24:29
And what I find most often with strategy.
24:33
If I have to choose one thing, if I have to choose just one system or process that
24:41
I want to invite you to challenge yourself to create, it's the one thing that every
24:49
business isn't doing, including mine.
24:55
Don't call myself out too.
24:58
And that is follow up.
25:00
Mm-hmm.
25:02
Mm-hmm.
25:02
Mm-hmm.
25:03
It's follow up.
25:05
We go to events, we meet people, we get these business cards,
25:08
and they go home in the drawer.
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We go to events like that.
25:15
We may reach out to people when we first leave the event one time.
25:21
And then we don't reach out to them anymore.
25:24
You know, the thing is, I mean, I agree with you 100%.
25:27
The thing is we forget that just as our lives are busy and we get distracted,
25:30
other people's lives are just as busy and they sometimes get distracted.
25:34
So...
25:34
yes.
25:35
Thank you for that.
25:35
'cause I'm learning to do that.
25:37
Go back into my inbox and say, Hey, we talked, or we met.
25:40
Let's reconnect.
25:41
Let's connect.
25:42
You know, or life happens.
25:44
Can we put a date?
25:45
Here's my scheduling calendar.
25:47
You know, let's put something down.
25:49
But you are right.
25:51
Yes.
25:51
You are right.
25:52
Yes.
25:53
So everyone's heard of building the know, like, and trust.
25:56
Everyone has probably heard of it takes 7 to 21 touches.
26:01
Mm-hmm.
26:01
Before I get that one.
26:03
But what a lot of people aren't talking about is the follow up.
26:06
Studies have shown that it is somewhere around the eighth or ninth follow up,
26:14
before someone connects with you, builds a partnership, whatever it is that you're
26:19
trying to get them to do, and most of us stop after the first or second follow up.
26:23
Mm-hmm.
26:23
If we're doing follow up at all.
26:25
Mm-hmm.
26:26
We rarely ever take it all the way to eight or nine because then we say, oh
26:30
my gosh, I think I'm bothering them.
26:32
Mm-hmm.
26:32
Oh, well, they haven't responded, so they're not interested.
26:35
We forget what you just said.
26:37
As busy as we are, I've had things that I actually wanted to do that I wanted
26:43
to buy, and I kept forgetting, like I was like, okay, I'm, I'll do it later.
26:48
Mm-hmm.
26:48
If the person hadn't been persistent and followed up, I
26:52
would have never made the purchase.
26:54
Not because I didn't want to, but just because something else came up, something
26:58
interrupted me, I put it on my to-do list, whatever the case is, right?
27:02
Mm-hmm.
27:02
So when we talk about this formula.
27:05
I've given you two of them.
27:08
Two in one, right?
27:10
We have Grow Profit Scale, which is the GPS.
27:14
Mm-hmm.
27:16
And what goes with that is the Profitable CEO Formula.
27:19
So you have clarity.
27:23
In order to grow bolder, you need to be clear on your ideal client.
27:31
We have times visibility.
27:34
Mm-hmm.
27:34
In order for you to profit faster, more people need to know who you
27:39
are and what you do, and do that in the way that feels good to you.
27:45
Mm-hmm.
27:46
And then we have scale smarter, which is strategy, and the entire strategy
27:52
is for you to get off of your plate, all the things that you can, right?
27:58
Your goal is to shake hands and kiss babies.
28:02
That's your job.
28:03
Love
28:04
that.
28:04
That's your job.
28:06
Everything else can be done by a tool or can be done by someone on your team.
28:11
When you put all of that together, you wind up with the level of
28:16
profitability that you desire.
28:21
I love the formula because I'm a mathematician.
28:25
Anything that you know, feels like can be formulated, that's me.
28:29
So this I cannot forget.
28:31
And of course the GPS, there's a structure there.
28:34
G-P-S, Grow-Profit-Scale.
28:41
Yes.
28:42
Love it.
28:43
Oh my gosh.
28:44
You know, as I said, we could talk forever and we only give our
28:46
audience who have joined us an opportunity to ask you questions.
28:50
But for those who haven't joined us, how can they get in touch with you online?
28:56
Well, you know what?
28:56
The easiest thing to do is to just connect with me on LinkedIn.
29:01
Make sure that you tell me where you saw me so that we will
29:04
accept your connection requests.
29:06
That's the easiest thing to do.
29:07
It's, you know, there's, or you could just Google me.
29:12
That too.
29:12
I have a Google panel that'll give you everything that you need to know.
29:16
Your favorite social media platform.
29:18
Wherever you like, you'll be able to find me.
29:20
I'd love to meet you.
29:22
I'd love for us to connect, hang out, and see how we can
29:26
grow, profit and scale together.
29:29
I love it.
29:30
I love, and that's why I'm connecting with you and talking about that it
29:33
took us a while to follow up and we followed up and that's why we are here.
29:37
Yeah.
29:37
So for those of you who would like to be a guest on the show, just like
29:41
Dr. Linette Montae has been, please follow up with me on my website,
29:45
which is chattingwiththeexperts.com.
29:48
I am on LinkedIn as Paula Okonneh.
29:51
I'm also on Instagram.
29:53
My handle there is at chat_experts_podcast, and
29:58
I am also on Facebook.
30:01
I'm more on Facebook now than I've ever been.
30:03
Just look for Paula Okonneh.
30:05
Last but not least, we now have a YouTube channel Chatting with the Experts.
30:10
Reach out to us there and subscribe because there's so much amazing
30:15
information that you can learn from the 99.9% of the women who come on the show,
30:22
they're experts and whatever they offer or their professionals, or they're both.
30:28
And we love, we love, we love, we love to educate, empower,
30:33
and inspire women globally.
30:35
Thank you, Dr. Linette, for all you have shared.
30:38
Of course, I love the formula, Profitability CEO formula.
30:43
And now we'll open up the room so that people who have joined,
30:48
can have a conversation with you.
30:50
Thank you.
30:50
Thank you.
30:51
Thank you.
30:52
Thank you.