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Latest / The Indie Hacker Podcast with Fexingo: Solo Developers, SaaS Side Projects, and Independent Tech

How a Solo Dev Hit 10K MRR With a Product That Sells on Gumroad

In this episode, Lucas and Luna break down the story of a solo developer who built a simple SaaS tool for creators and hit $10k MRR selling it exclusively on Gumroad — no website, no fancy marketing. They walk through the product: a lightweight email list cleaner that integrates with ConvertKit and Mailchimp. The developer, Sarah Chen, launched it as a $9 lifetime deal on Gumroad and then kept iterating based on customer requests. Lucas explains how Gumroad's built-in audience and affiliate network helped her get early traction, and why selling on a marketplace like Gumroad can work better…

The skinny

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