Latest / Bulletproof Screenwriting™ Podcast / BPS 383: How to Raise $2 Million Using NFTs with Arel Avellino
Transcript
- 0:03Speaker 1: You are listening to the IFAH podcast Network. For more
- 0:07Speaker 1: amazing filmmaking and screenwriting podcasts, just go to ifahpodcastnetwork dot com.
- 0:12Speaker 2: Welcome to the Bulletproof Screenwriting Podcast, Episode number three eighty three.
- 0:17Speaker 2: NFTs are birth certificates for offspring of creators Dana.
- 0:22Speaker 1: Scarburg broadcasting from a dark, windowless room in Hollywood when
- 0:26Speaker 1: we really should be working on that next draft. It's
- 0:29Speaker 1: the Bulletproof Screenwriting Podcast, showing you the craft and business
- 0:33Speaker 1: of screenwriting while teaching you how to make your screenplay bulletproof.
- 0:37Speaker 3: And here's your host, Alex Ferrari.
- 0:41Speaker 2: Welcome, Welcome to another episode of the Bulletproof Screenwriting Podcast.
- 0:44Speaker 2: I am your humble host Alex Ferrari. Now, today's show
- 0:47Speaker 2: is sponsored by Bulletproof Script Coverage. Now. Unlike other script
- 0:52Speaker 2: coverage services, Bulletproof Script Coverage actually focuses on the kind
- 0:57Speaker 2: of project you are in the goals of the project
- 1:00Speaker 2: you are, so we actually break it down by three
- 1:02Speaker 2: categories micro budget, indie film, market, and studio film. There's
- 1:06Speaker 2: no reason to get coverage from a reader that's used
- 1:08Speaker 2: to reading tempole movies when your movie is going to
- 1:11Speaker 2: be done for one hundred thousand dollars, and we wanted
- 1:13Speaker 2: to focus on that. At Bulletproof Script Coverage, our readers
- 1:17Speaker 2: have worked with Marvel Studios, CIA, WME, NBC, HBO, Disney,
- 1:22Speaker 2: Scott Free, Warner Brothers, The Blacklist, and many many more.
- 1:25Speaker 2: So if you need your screenplay or TV script covered
- 1:29Speaker 2: by professional readers, head on over to covermiscreenplay dot Com. Well, guys,
- 1:36Speaker 2: today on the show, we have a very unique filmmaker,
- 1:40Speaker 2: someone who is able to do almost the impossible. He
- 1:43Speaker 2: has been able to raise two million dollars or actually
- 1:47Speaker 2: over two million dollars using NFTs for a brand new
- 1:52Speaker 2: IP or intellectual property. His name is Errol Avelino, and
- 1:58Speaker 2: Ero reached out to me to tell me his story
- 1:59Speaker 2: about how he was able to raise this money using NFTs.
- 2:03Speaker 2: And if you're not familiar with NFTs, please check out
- 2:07Speaker 2: episode four seventy one where I go into a deep
- 2:11Speaker 2: dive into what NFTs are and bitcoin and blockchain and
- 2:15Speaker 2: the whole technology and how independent filmakers can make money
- 2:19Speaker 2: with it. And when I heard Eryl's story, I said,
- 2:21Speaker 2: I have to get these guys on the show. I
- 2:24Speaker 2: gotta let the tribe know how he did it. And
- 2:27Speaker 2: what he did is pretty ingenious and a lot of
- 2:29Speaker 2: the things that he was able to do for his
- 2:32Speaker 2: new IP, we can translate that for independent filmmakers, and
- 2:37Speaker 2: he wants to bring more independent filmmakers into his blockchain,
- 2:42Speaker 2: into the blockchain that he has been working on. And
- 2:45Speaker 2: if just all sounds a little Greek to you, just
- 2:49Speaker 2: hang out for a little bit longer. Take a listen.
- 2:51Speaker 2: We're gonna explain everything in our conversation, so let's without
- 2:54Speaker 2: any further ado, let's jump into it. Please enjoy my
- 2:57Speaker 2: conversation with Errol Avelino. I'd like to welcome to the show,
- 3:02Speaker 2: Eryl Evelina.
- 3:03Speaker 3: How you doing, Eryl, I'm doing good. How you doing, Alex?
- 3:05Speaker 2: I'm doing good. Brother, I'm doing good.
- 3:07Speaker 3: Man.
- 3:07Speaker 2: Thanks for reaching out, because I think it's gonna be
- 3:10Speaker 2: a really interesting conversation. I've had other conversations about NFTs
- 3:14Speaker 2: on the show before, and kind of we're like one
- 3:17Speaker 2: of the first shows to even discuss NFTs as a
- 3:20Speaker 2: way to generate revenue self collectibles things like that. But
- 3:23Speaker 2: you have a very unique way of approaching NFTs and
- 3:27Speaker 2: we're going to get into that in a second. But
- 3:31Speaker 2: before we started talking, or before we started recording, you
- 3:34Speaker 2: told me that you've been in the indie film world.
- 3:35Speaker 2: You come from the indie film world. So tell me
- 3:37Speaker 2: how you got involved in the indie film world. And
- 3:40Speaker 2: whin gott screen earth did you were you in?
- 3:42Speaker 3: The so good question. So when I got out of
- 3:49Speaker 3: high school, like literally from high school, I knew I
- 3:53Speaker 3: wanted to be an indie filmmaker, Like that was the
- 3:55Speaker 3: dream case. I had a teacher who was a major
- 3:59Speaker 3: film buff and and just you know, talk with that
- 4:02Speaker 3: guy about movies just suddenly gave me this like massive
- 4:05Speaker 3: appreciation for the art form storytelling. All of that really
- 4:10Speaker 3: interesting to me, especially visual storytelling. So I'm waiting. I
- 4:15Speaker 3: didn't know what the path I said I wanted to
- 4:16Speaker 3: be a filmmaker. I didn't even know that there was
- 4:18Speaker 3: like a different classification filmmaker called an indie filmmaker. I
- 4:22Speaker 3: only learned that trying to just find out what the
- 4:26Speaker 3: path was at all. Right, and it's a very clear path, right,
- 4:29Speaker 3: you know, you have you know, you go to school
- 4:31Speaker 3: for four years and you do the you know, uh,
- 4:34Speaker 3: work on on on set for for free, for free
- 4:38Speaker 3: or nothing.
- 4:39Speaker 2: Right.
- 4:40Speaker 3: Yeah, So basically I found out that there is no path,
- 4:43Speaker 3: and I went to community college for a little bit
- 4:46Speaker 3: dropped out of that. Then I just started finding sets
- 4:50Speaker 3: to be on I I played that game for like
- 4:54Speaker 3: four years, met a lot of great people, and then
- 4:57Speaker 3: I started a podcast where I was still looking for, Hey,
- 5:01Speaker 3: how did people even make a living doing this? Because
- 5:04Speaker 3: it feels like it feels like everybody was just inventing it.
- 5:09Speaker 3: Like I would talk to people on sets and I
- 5:10Speaker 3: was like, everyone kind of just invented how they, you know,
- 5:13Speaker 3: made this sustainable. So talking to enough people, I know
- 5:19Speaker 3: started interviewing people who are in just different cities and
- 5:22Speaker 3: stuff like that give them excuse to talk to me.
- 5:25Speaker 3: And after talking with enough people, I just started to
- 5:28Speaker 3: realize that the path is essentially just go do enough things,
- 5:33Speaker 3: continue to offer yourself up to enough people, and you'll
- 5:37Speaker 3: you'll start to develop what starts to look like a career,
- 5:41Speaker 3: but it's always going to kind of be this like
- 5:43Speaker 3: freelance lifestyle. And so that kind of actually started me
- 5:48Speaker 3: on a journey in business, which ultimately kind of led
- 5:50Speaker 3: me to where I'm at right now. But we can
- 5:52Speaker 3: kind of break the story up a little bit too.
- 5:53Speaker 2: Yeah, absolutely so. And then you you said you were
- 5:57Speaker 2: you've been following in the film also for a while
- 5:59Speaker 2: and yeah back in the older this oh.
- 6:02Speaker 3: Thank you, yeah man, because I I to me, the
- 6:06Speaker 3: most interesting part about filmmaking like that has just like
- 6:12Speaker 3: even now, even though I'm not making films right now,
- 6:16Speaker 3: you know, not to say that I've stopped right still
- 6:20Speaker 3: talk about scripts.
- 6:22Speaker 2: If you can't get rid if you can't get rid
- 6:23Speaker 2: of it, bro, that's like it's an illness.
- 6:25Speaker 3: It's a beautiful and even what I'm doing right now
- 6:27Speaker 3: has major crossover, which I've had to explain to a
- 6:30Speaker 3: couple of people, like, yeah, why are you why are
- 6:33Speaker 3: you doing you know, the game stuff, Like, you know,
- 6:36Speaker 3: is is that really going to be like You're gonna
- 6:37Speaker 3: be in this for like two three years at minimum
- 6:40Speaker 3: on this game? You know? Are you? Are you surely
- 6:42Speaker 3: going to be able to go that long perhaps without
- 6:44Speaker 3: making a movie. I'm like, hey, i might still make
- 6:46Speaker 3: a movie in there, But at the same time, it's
- 6:48Speaker 3: not going to be like, you know, somebody else is
- 6:50Speaker 3: gonna have to go make that movie. I'm going to
- 6:52Speaker 3: just help that person out with that movie, help with
- 6:55Speaker 3: script whatever. But anyway, so punk being is is Yeah,
- 6:59Speaker 3: I followed your work followed a lot of the guys
- 7:01Speaker 3: who have been in the indie space, just trying to
- 7:04Speaker 3: speak to people who are up and coming, just because
- 7:08Speaker 3: the thing that was most interesting to me about indie
- 7:10Speaker 3: filmmaking is it was an art form that had to
- 7:13Speaker 3: in some way be a business because it requires collaboration,
- 7:18Speaker 3: perhaps more than most other art forms, you know, save
- 7:22Speaker 3: a few others that are kind of like in the
- 7:24Speaker 3: media space, this is one of the like art forms
- 7:27Speaker 3: that requires the most collaboration. So you have to have
- 7:32Speaker 3: it be a business otherwise, you know, you can't, you
- 7:34Speaker 3: can't do it. You know, you think about how many
- 7:36Speaker 3: times a painter punches out at painting. It's so many times.
- 7:40Speaker 3: But a director, how many movies does he punch out?
- 7:43Speaker 2: Right?
- 7:43Speaker 3: So exactly at.
- 7:44Speaker 2: The best case scenario, at the highest end, you got
- 7:46Speaker 2: Ridley Scott who puts busts out one every three months,
- 7:50Speaker 2: especially nowadays. And then you've got and then you've got
- 7:53Speaker 2: Kubrick and Malik, who you know, bust it out like
- 7:56Speaker 2: spit nine or ten in their entire life. Yeah, right,
- 8:00Speaker 2: it's it's I always say that to people, like as
- 8:03Speaker 2: an artist, you as a director, you very rarely get
- 8:06Speaker 2: to do your art. It's it dicks years. Most of
- 8:09Speaker 2: your career is getting revved up to do your art
- 8:12Speaker 2: as opposed to a paiter or a musician or a writer. Uh,
- 8:16Speaker 2: it's it's a pretty brutal excess, but we love it.
- 8:21Speaker 2: But we love it.
- 8:22Speaker 3: That's the craziness. Definitely takes a different type of person,
- 8:25Speaker 3: for sure, And I think that that's kind of what
- 8:27Speaker 3: geared me up into wanting to do anything else that
- 8:31Speaker 3: felt like that, Like, I couldn't. I don't think I
- 8:33Speaker 3: could ever go to even even though business has always
- 8:37Speaker 3: interested me, especially need to get into it with filmmaking,
- 8:41Speaker 3: I don't think I could do a business that was
- 8:44Speaker 3: just you know, trying to sell widgets. You know. Oh,
- 8:47Speaker 3: we're you know, trying to do some type of other
- 8:51Speaker 3: service other than you know, creating things for people.
- 8:54Speaker 2: Yeah, I know, I completely understand. Now we're going to
- 8:57Speaker 2: talk about NFTs. Can you tell people listening what are
- 9:01Speaker 2: NFT is if they don't know what they are already?
- 9:03Speaker 3: Yeah. So I've always had this struggle with the word NFT,
- 9:07Speaker 3: like just the term because there's very few things that
- 9:10Speaker 3: we refer to by such a technical term, but literally NFT,
- 9:15Speaker 3: all it means is non fungible token, And it's very
- 9:19Speaker 3: technical because all those words existed before. The term non
- 9:23Speaker 3: fungible existed before. But we just, you know, call this
- 9:28Speaker 3: thing a non fungible token because some developer said, you know,
- 9:31Speaker 3: this makes the most sense to call it this, because
- 9:34Speaker 3: that's great, right, It is a non fungible token that
- 9:37Speaker 3: basically you've probably explained it before in other episode. Yeah,
- 9:40Speaker 3: for anyone who's hearing us for the first time. Fungibility
- 9:43Speaker 3: is literally just if I have a dollar, that dollar
- 9:47Speaker 3: is always the same dollar, Like, it doesn't change in
- 9:50Speaker 3: value from one dollar to another. You can have any
- 9:54Speaker 3: dollar and it will always be worth the exact same.
- 9:58Speaker 2: We'll be right back after a word from our sponsor,
- 10:04Speaker 2: and now back to the show.
- 10:07Speaker 3: You know, same thing with if I bought an apple,
- 10:11Speaker 3: apples are always the same value from apple to apple.
- 10:15Speaker 3: So long as all things being equal, that apple is
- 10:17Speaker 3: the same no matter what. But a non fungible asset
- 10:21Speaker 3: is essentially an asset of any type where the specific
- 10:25Speaker 3: the specificity of that asset itself is important. So, for example,
- 10:30Speaker 3: a a baseball card or any collector's item is considered
- 10:35Speaker 3: a non fungible asset because you know, when that card
- 10:39Speaker 3: was minted matters. You know what the what the card's
- 10:43Speaker 3: overall value in the marketplace matters, So the the almost
- 10:47Speaker 3: the serialization of it is what really matters. So you
- 10:52Speaker 3: see this a lot with collector stuff, and it probably
- 10:54Speaker 3: collectors are some of the most familiar with non fungible
- 10:58Speaker 3: assets because they've literally been dealing with these, you know,
- 11:01Speaker 3: from the get go. Shoes to one person might be
- 11:04Speaker 3: a fungible asset, but shoes to another person might be
- 11:07Speaker 3: a non fungible asset because you know, uh, the the
- 11:10Speaker 3: shoe collector is looking at, well, which print was the shoe?
- 11:15Speaker 3: Did the shoe come from? You know, what is the
- 11:18Speaker 3: you know, basically going into the specs from every single shoe,
- 11:22Speaker 3: not just you know this particular uh, not just this
- 11:26Speaker 3: particular brand or even that it's a shoe, this specifically
- 11:31Speaker 3: the manufacturing line that this thing came out of.
- 11:34Speaker 2: So basically, an apple is an apple because an apple
- 11:38Speaker 2: when it was manufactured still had the value of an apple,
- 11:40Speaker 2: and and and when it was grown it was still
- 11:42Speaker 2: hot a value an apple, whereas a baseball card, for example,
- 11:45Speaker 2: or a or a Pokemon card for the for the
- 11:49Speaker 2: young and is listening today, now it's that back man,
- 11:53Speaker 2: They're they're hot now still like they're huge. Now apparently it's.
- 11:56Speaker 3: The particular going back for me.
- 11:58Speaker 2: Yea, So those costs, I mean, I don't even know.
- 12:04Speaker 2: I didn't know that it's about dude.
- 12:06Speaker 3: I'm dude.
- 12:07Speaker 2: I was Garbage Bail Kids, man, if you want to
- 12:08Speaker 2: go real back, I was the first series Garbage Bail Kids. Anyway,
- 12:14Speaker 2: the but the cost of the creation of that item.
- 12:19Speaker 2: Let's say it's five cents to print a baseball card
- 12:23Speaker 2: for just better or words, it's five cents. That is
- 12:26Speaker 2: the actual value and cost of creating that, uh, that asset.
- 12:32Speaker 2: Now in the collectibles world, if it's a printed for
- 12:36Speaker 2: if it's a printed baseball of a baseball card of
- 12:41Speaker 2: a guy you've never heard of who batted you know,
- 12:43Speaker 2: one hundred and fifty, it costs the same to make
- 12:46Speaker 2: him as it did to make a Mickey Mantle rookie card.
- 12:51Speaker 2: It's the exact same cost, but the values associated with
- 12:55Speaker 2: that non fungibility into it, which is the collectible aspect
- 12:59Speaker 2: of it. And that's the difference between us. So that
- 13:01Speaker 2: brings us to NFTs. So now we've actually brought in
- 13:05Speaker 2: baseball cards and comic book ideas into a digital space.
- 13:10Speaker 2: So the cost to mint as they say a non
- 13:14Speaker 2: fungible token. Argue, listay to argue, We'll say, still five cents,
- 13:19Speaker 2: but the value of what has been minted is in
- 13:22Speaker 2: the eye of the beholder, based on the collectible market.
- 13:27Speaker 2: Fairware of saying that.
- 13:28Speaker 3: Reason why the reason why I say it's bad like
- 13:30Speaker 3: it's a bad name or a bad marketing, because n FT,
- 13:35Speaker 3: you have to do all that explaining to simply say, hey,
- 13:39Speaker 3: this is actually just a digital item, like this is
- 13:43Speaker 3: a way for us to prove ownership of a digital item.
- 13:48Speaker 3: And why that kind of matters is we've never had
- 13:53Speaker 3: the ability for us to sell digital goods on a
- 13:58Speaker 3: secondary market, so it was past you think about it.
- 14:01Speaker 3: And if I buy a DVD, sorry, if I buy
- 14:03Speaker 3: a DVD, yes, I'll go down that rabbit hole. If
- 14:06Speaker 3: I buy a DVD, which very few people do anymore,
- 14:09Speaker 3: we have moved mostly digital. I can sell that DVD
- 14:12Speaker 3: to in a yard sale, I could sell it on Amazon,
- 14:15Speaker 3: I could sell it on eBay, like I truly own
- 14:18Speaker 3: that DVD. But if I were to buy a digital
- 14:23Speaker 3: copy of that and now it's on my Amazon library,
- 14:27Speaker 3: I can't sell it back to Amazon like I now
- 14:31Speaker 3: have that stuck in my library. I couldn't sell it
- 14:33Speaker 3: to another person. I couldn't give it to a friend,
- 14:37Speaker 3: like it is stuck in my library and it's trapped there.
- 14:40Speaker 3: And NFTs actually give us the way to make that
- 14:45Speaker 3: function more like an item, so rather than it being
- 14:49Speaker 3: about you know, essentially just you know, you let you
- 14:53Speaker 3: have this digital thing and you got from that guy. Yeah,
- 14:56Speaker 3: now it has to stay on that guy's website and
- 14:59Speaker 3: you can only go to it when you go essentially
- 15:01Speaker 3: to that guy's house. That's kind of a bad deal, right, right,
- 15:05Speaker 3: So now we're treating these like real items that you
- 15:08Speaker 3: really own, which is you own it. So now now
- 15:11Speaker 3: as you own it, you can go sell it to
- 15:13Speaker 3: you know, one of your buddies, you can sell it
- 15:16Speaker 3: to somebody online, or you can give it to them,
- 15:18Speaker 3: doesn't matter, it's yours. You do with it what you want.
- 15:21Speaker 2: It's the thing is fascinating with me because when I discovered,
- 15:24Speaker 2: you know, I had the same problem with the NFT
- 15:26Speaker 2: name and understand it. And I'm a fairly technical and
- 15:29Speaker 2: educated man, and I had to go really deep down
- 15:32Speaker 2: the rabbit hole. I read probably five or ten books
- 15:34Speaker 2: on blockchain and crypto, and I really just wanted to
- 15:37Speaker 2: get unders. I just want to understand this new world.
- 15:39Speaker 2: And then and if teas came out, and I just
- 15:41Speaker 2: educated myself. I watched every movie I could, get my
- 15:44Speaker 2: documentary on as I could, so I became, you know,
- 15:47Speaker 2: fairly well versed in this world. And yet it didn't
- 15:51Speaker 2: click for me until I said, oh, this is a
- 15:54Speaker 2: digital baseball card.
- 15:55Speaker 3: Got it?
- 15:55Speaker 2: Now, it's a digital comic book. God, because I've been
- 15:59Speaker 2: I was a collector for a long time, collect the
- 16:00Speaker 2: comic books, baseball Card's garbage frail kid since I was
- 16:03Speaker 2: a kid, all that kind of stuff. So I was like, oh,
- 16:05Speaker 2: that's what this is. But they're they're so confusing everybody
- 16:08Speaker 2: with this terminology in the way they're trying to explain them, Like, dude,
- 16:11Speaker 2: it's a digital baseball card. And and the NBA is
- 16:14Speaker 2: literally made digital Eclipse now with NFTs, and they're doing
- 16:18Speaker 2: they're doing, Okay, they're doing and major League major League
- 16:21Speaker 2: Baseball is starting to get into it. It's a whole
- 16:23Speaker 2: it's a whole new world. And for people who don't
- 16:27Speaker 2: understand why, because if they if they're if you're holding
- 16:30Speaker 2: onto a book or a DVD, I hold on this
- 16:33Speaker 2: like Okay, this is something I can hold on to.
- 16:35Speaker 2: This is a product. But to mentally think about that
- 16:39Speaker 2: book as a digital item, it's hard for certain people
- 16:44Speaker 2: to grasp that concept because it's it's beyond their ability.
- 16:47Speaker 2: Whereas the new generation growing up who's been playing Roadblocks,
- 16:52Speaker 2: who has been playing all these role player games, who
- 16:54Speaker 2: are literally paying sometimes thousands of dollars for a digital
- 16:58Speaker 2: acts that they now own that makes them more powerful
- 17:02Speaker 2: inside of the game. That's a digital item that there's
- 17:05Speaker 2: So it makes sense to that generation, but not so
- 17:07Speaker 2: much to the baby boomers, if that makes sense.
- 17:10Speaker 3: Yeah, yeah, because they're used to dealing in digital economies already,
- 17:14Speaker 3: and so for them, it makes for for for most
- 17:18Speaker 3: people who are uh, you know, kind of walks into
- 17:22Speaker 3: that digital economy, I mean, we now have a generation
- 17:24Speaker 3: that's literally only dealt with digital economy, correct, And so
- 17:29Speaker 3: those guys, yeah, it just comes very intuitively that this
- 17:32Speaker 3: makes sense. But for the rest of us, what matters
- 17:35Speaker 3: the most here is that the innovation itself. There's a
- 17:39Speaker 3: ton of hype, there's a ton of hype, right, but
- 17:41Speaker 3: the innovation itself that this is a digital item is
- 17:45Speaker 3: the massive part of the innovation, not just the you know,
- 17:50Speaker 3: you know, if we're trying to get all technical, like
- 17:51Speaker 3: the non fungibility asked, like, if we try to talk
- 17:54Speaker 3: about what NFTs are, I think if we keep the
- 17:57Speaker 3: conversation on that, hey, these are digital items, it starts
- 18:00Speaker 3: to simplify it for everyone else, and then they can
- 18:03Speaker 3: start to understand the implifications or the implications of that.
- 18:07Speaker 3: Because again, like I think, what made it click for
- 18:11Speaker 3: even people who I know who have been in the
- 18:13Speaker 3: cryptospace a long time, very educated in blockchain more than
- 18:17Speaker 3: I am, when I told them that what I'm trying
- 18:20Speaker 3: to make is a game that when somebody buys it online,
- 18:25Speaker 3: Like let's say that Steam is selling it, which by
- 18:28Speaker 3: the way, they said they won't they won't sell it,
- 18:30Speaker 3: but we'll come to that whatever versia Steam sells this game, somebody, somebody,
- 18:37Speaker 3: the person who buys it should also be able to
- 18:40Speaker 3: sell it themselves. And what's even more is me, as
- 18:44Speaker 3: the developer of that game, or any indie developer who
- 18:47Speaker 3: makes a game, should also get a cut of every
- 18:50Speaker 3: single sale of that of that item, that digital item,
- 18:53Speaker 3: which is something you cannot do with a physical item.
- 18:55Speaker 3: Correct Well, at the same time, it's now possible with
- 18:58Speaker 3: the digital stuff, but every other rule of what's possible
- 19:02Speaker 3: would be physical stuff. As far as being able to
- 19:05Speaker 3: do a secondary marketplace is also now finally true a
- 19:09Speaker 3: digital stuff, which has been a huge user experience problem
- 19:13Speaker 3: with the digital space and also held back a lot
- 19:16Speaker 3: of indies from being able to really take advantage of
- 19:20Speaker 3: their community, essentially helping to market this thing. Because sometimes
- 19:23Speaker 3: you get a movie because somebody recommended to you or
- 19:26Speaker 3: gave it to you or sold it to you, or
- 19:29Speaker 3: you get a game because somebody gave it to you,
- 19:32Speaker 3: sold it to you. Blah blah blah.
- 19:33Speaker 2: Yeah, I mean back in the day. I mean no,
- 19:35Speaker 2: I'm dating myself. When CDs there used to be CD
- 19:39Speaker 2: there used to be CD stores where you could just
- 19:42Speaker 2: buy new and U CDs, and it was cutting into
- 19:48Speaker 2: a lot of the market share of music and artists.
- 19:51Speaker 2: And I remember Garth Brooks like sued to get to
- 19:56Speaker 2: stop that, and the Supreme Court said, not, when you
- 19:59Speaker 2: buy an item, we'll be right back after a word
- 20:03Speaker 2: from our sponsor. And now back to the show. It's
- 20:10Speaker 2: yours and you can resell it. And it's just like
- 20:13Speaker 2: if you bought a refrigerator, you can resell a refrigerator,
- 20:16Speaker 2: A CD or a movie is no different. But in
- 20:18Speaker 2: the digital space, we haven't been given that option up
- 20:21Speaker 2: into this time. Like when you buy a movie on iTunes.
- 20:23Speaker 2: I've got movies on iTunes. I can't resell it. I
- 20:26Speaker 2: can't sell that same movie that I bought for ten
- 20:28Speaker 2: bucks for two bucks later if I want to in
- 20:30Speaker 2: a garage sale or in a digital version, or in
- 20:32Speaker 2: a metaverse garage sale or something like that, which will happen. Yeah,
- 20:38Speaker 2: you know, imagine if there will be eventually metaverse metaverse
- 20:42Speaker 2: to garage sales. Because there's metaverse real estate. Dude, there's
- 20:45Speaker 2: people buying so much metaverse real estate since and that's
- 20:49Speaker 2: another thing you can't even comprehend, Like how much did
- 20:51Speaker 2: you just spend? I just saw this whole thing. Was
- 20:53Speaker 2: it on I think it was in sixty minutes or
- 20:55Speaker 2: CBS or something like that, where they're doing metaverse sale
- 21:00Speaker 2: real estate deals and Snoop Snoop Dogg bought a big
- 21:05Speaker 2: piece of real estate and then the value of the
- 21:09Speaker 2: space is next to him just blew up. And then
- 21:13Speaker 2: people bought it because why because they want to be
- 21:15Speaker 2: neighbors with Snoop Dogg in the metaverse it was just like,
- 21:18Speaker 2: it's hard. It's really hard to grasp because it's so
- 21:22Speaker 2: new and so revolutionary that people can grab it. But
- 21:26Speaker 2: we can go down the NFT and blockchain rabbit hole
- 21:28Speaker 2: for at least another fifteen days. So the reason I
- 21:31Speaker 2: wanted to bring you on is what you've been able
- 21:33Speaker 2: to do with an IP. So can you tell me
- 21:37Speaker 2: how you used NFTs to launch your new IP strange clan.
- 21:41Speaker 3: Yeah. So one of the things that I realized real fast,
- 21:46Speaker 3: and probably the most filmmakers realize this, is that nobody
- 21:49Speaker 3: cares about your story because the intellectual property behind your
- 21:53Speaker 3: story is brand freaking new, and that's why we don't
- 21:56Speaker 3: see original ideas anymore within the film space. So we
- 22:01Speaker 3: me and my brother both been creative guys. We we've
- 22:05Speaker 3: had a creative career for a long time, you know,
- 22:09Speaker 3: essentially being creative for other people. Most of our career
- 22:11Speaker 3: has been creative for other people. So when we were
- 22:15Speaker 3: watching kind of like the development of n f t
- 22:17Speaker 3: s and you know, how people were using them, one
- 22:20Speaker 3: of the things I kept telling him and I couldn't commit.
- 22:22Speaker 3: I felt like I couldn't convince other creators of this.
- 22:24Speaker 3: But one of the things I was telling was like, hey,
- 22:26Speaker 3: this is like a launch pad for intellectual property, because
- 22:29Speaker 3: I'm seeing board apes now all over the place, So
- 22:33Speaker 3: why like, that's that's brand new intellectual property that if
- 22:38Speaker 3: somebody were to then take that and now make a
- 22:41Speaker 3: board a TV show now make like now, people will
- 22:44Speaker 3: recognize it, right, and the value of that asset's going
- 22:47Speaker 3: to go up. Similar to Snoop Dogg, We've been next door, Like,
- 22:50Speaker 3: the more the more things you begin to attach to
- 22:53Speaker 3: these brand new pieces of intellectual property, the more it
- 22:57Speaker 3: starts to get really interesting. But I wasn't seeing Pride
- 23:00Speaker 3: do that. I was just essentially seeing a ton of like,
- 23:03Speaker 3: you know, spammy looking uh uh. You know, images come
- 23:08Speaker 3: out with no vision of like where it was supposed
- 23:10Speaker 3: to go after this. So we started talking about what
- 23:14Speaker 3: would it looked like if we did an NFT launch
- 23:18Speaker 3: and where we do it and and all that stuff.
- 23:21Speaker 3: Because ethereum uh, the too many problems with the ethereum uh,
- 23:25Speaker 3: it thought the there's a there's lots of different reason
- 23:28Speaker 3: why there's a problem with ethereum, but one of them
- 23:32Speaker 3: being that you if you bought something for one hundred bucks,
- 23:35Speaker 3: you might spend two hundred dollars in fees, so that's
- 23:39Speaker 3: kind of an issue. Plus also the that area is
- 23:42Speaker 3: very saturated, so we looked at several places to to
- 23:46Speaker 3: try to do this and that was a huge factor
- 23:48Speaker 3: into it, and I'll get into that, but basically what
- 23:51Speaker 3: we wanted to do is we wanted to create something
- 23:53Speaker 3: brand new, completely unique, and we wanted to be something
- 23:55Speaker 3: that was unique the second you saw it. So we
- 23:58Speaker 3: came with this idea for strange plan because we had
- 24:00Speaker 3: a guy on our team. He's a concept artist for
- 24:03Speaker 3: us and he really leaves art for for our team
- 24:07Speaker 3: as a whole, and we've started to really grow out
- 24:09Speaker 3: our art team underneath of him. And he we just said, hey, man,
- 24:14Speaker 3: like where this is totally exploratory, Like we really want
- 24:17Speaker 3: to try to do something here. Come up with some
- 24:21Speaker 3: images and we want to do like animals, We want
- 24:24Speaker 3: to do animals that look like people, and we want
- 24:28Speaker 3: this to be like kind of a fantasy esque thing,
- 24:31Speaker 3: but we also wanted to look really uh like lots
- 24:35Speaker 3: of different styles present in it. And me and my
- 24:39Speaker 3: brother did a we did a talk together just essentially
- 24:43Speaker 3: like every single day we kind of have this where
- 24:45Speaker 3: we're bouncing ideas back and forth, and one of the
- 24:48Speaker 3: big conversations was what's the name going to be? And
- 24:51Speaker 3: because we kept talking about having like, well lots of
- 24:54Speaker 3: different uh, lots of different looks and styles and feels
- 24:58Speaker 3: kind of at the start of it it, uh, we
- 25:02Speaker 3: we had this feeling of like, well, it's really it's
- 25:05Speaker 3: really just a strange group of people. Because originally the
- 25:08Speaker 3: idea was, actually, we're going to pull in more artists,
- 25:10Speaker 3: So we wanted this style of our characters to look
- 25:12Speaker 3: really wild for a second, so that other strange looking
- 25:17Speaker 3: styles that came in would also match up. And the
- 25:22Speaker 3: more we looked at the idea of actually collaborating with
- 25:24Speaker 3: other artists, the more we realized we were it was
- 25:26Speaker 3: it was mainly for us to do kind of a
- 25:28Speaker 3: community thing where all of our ips started all come
- 25:32Speaker 3: up and maybe we do something where we try to
- 25:34Speaker 3: make sense of why they're all connected. But it actually
- 25:38Speaker 3: turned out that our IP took off and we really
- 25:40Speaker 3: didn't need to like pull in other i ps to
- 25:43Speaker 3: make that work. So, uh, going back to it, we
- 25:47Speaker 3: came with this idea of strange plan. We said, hey,
- 25:50Speaker 3: it's a clan, it's a family, it's a it's a
- 25:52Speaker 3: it's a tight knit group of people, and there's kind
- 25:55Speaker 3: of a strange environment about the world. And the more
- 25:58Speaker 3: that we let that idea play, the more the So
- 26:02Speaker 3: you'll see over the last several months of like art
- 26:05Speaker 3: development on our social channels, that idea has grown into
- 26:09Speaker 3: a much more mature I p. At the very beginning,
- 26:12Speaker 3: at the launch of these n f ts, this looks
- 26:14Speaker 3: like really raw, like the beginning development of what even
- 26:18Speaker 3: this IP is supposed to supposed to be. And that's
- 26:21Speaker 3: what's strange about the the ed FT world and the
- 26:24Speaker 3: way that people are treating these because it's almost as
- 26:28Speaker 3: if they are looking to the future of what it's
- 26:30Speaker 3: supposed to be, very similar to how people treat kickstarters,
- 26:33Speaker 3: but instead of it being you know, all about getting
- 26:37Speaker 3: a T shirt or you know, getting a hat or
- 26:39Speaker 3: getting a copy of the movie. Instead they're they're taking
- 26:43Speaker 3: the messy artwork that you're producing or or the things
- 26:46Speaker 3: that you're producing, and eventually they'll have to eat more
- 26:48Speaker 3: mature over time as as people get used to seeing
- 26:51Speaker 3: a lot of the same styles, right, But they're looking
- 26:54Speaker 3: at that and they're looking ahead and saying, Okay, how
- 26:57Speaker 3: important is it going to be that this with the
- 27:02Speaker 3: vision of where the creators are going. How important is
- 27:04Speaker 3: it going to be that I own a piece of
- 27:06Speaker 3: this intellectual property. I own a piece of the starting
- 27:11Speaker 3: launch point, like the first Pokemon card, as it were,
- 27:14Speaker 3: like if Pokemon cards came first and launched that IP,
- 27:19Speaker 3: it certainly launched it in the US. But if Pokemon
- 27:21Speaker 3: came first, Pokemon cards came first and really launched that IP.
- 27:25Speaker 3: This is like the Pokemon card and owning the first
- 27:27Speaker 3: Pokemon card, especially if projects do it right, because that's
- 27:31Speaker 3: kind of what we're trying to say is we're only
- 27:33Speaker 3: ever going to do ten thousand of these, only ever
- 27:36Speaker 3: going to do ten thousand of these, So immediately that
- 27:38Speaker 3: sets the value of right, if we're successful with making
- 27:40Speaker 3: a great looking game, then the collector's cards that we're
- 27:45Speaker 3: making at this side of things will always be very
- 27:49Speaker 3: rare and always have value on a secondary marketplace you regress.
- 27:52Speaker 2: So, yes, it's kind of like if you would have
- 27:55Speaker 2: owned the NFTs of the original concept out of Star Wars. Yeah, yep,
- 28:01Speaker 2: if that if that would have been a thing. If
- 28:03Speaker 2: George was trying to get things off the ground, and
- 28:05Speaker 2: there was a studio and this was an environment and
- 28:08Speaker 2: he had those those awesome I don't know, ten or
- 28:11Speaker 2: twenty paintings, yep, I put those out of n FT.
- 28:16Speaker 2: What would the value of that be based off the
- 28:19Speaker 2: massive ip that the Star Wars so similar? You're doing
- 28:25Speaker 2: that similar for a game, but easily this can be
- 28:27Speaker 2: translated into a film as well. It's properly so okay,
- 28:32Speaker 2: So you also told me that you raised a substantial
- 28:34Speaker 2: amount of money. How much did you raise with this
- 28:37Speaker 2: NFT and launching this ip?
- 28:39Speaker 3: So we only launched five thousand of the ten thousand
- 28:43Speaker 3: f tes and with that five those five thousand fts,
- 28:45Speaker 3: we raised two million dollars.
- 28:47Speaker 2: So like every other independent film basically so every other
- 28:50Speaker 2: film makes generally, he easily can raise two million dollars.
- 28:54Speaker 3: Also raised that money for an independent game with unknown developers,
- 29:00Speaker 3: they those those usually yet about two million dollars.
- 29:02Speaker 2: So if you're not if you don't understand, this is sarcasm.
- 29:06Speaker 2: This is extremely if people, because people might be listening like, oh,
- 29:09Speaker 2: it's not easy. Am I doing something wrong? No, you're not.
- 29:12Speaker 2: It is extremely difficult to raise two million dollars in
- 29:15Speaker 2: any space, under any circumstances. But for an independent game
- 29:20Speaker 2: from unknowns is the equivalent of trying to raise two
- 29:24Speaker 2: million dollars for an independent film with unknown actors, with
- 29:28Speaker 2: unknown filmmakers, with unknown producers, and everybody else involved as well.
- 29:32Speaker 2: So that is a feat that caught my eye when
- 29:35Speaker 2: you when you reached out to me, how did you? Well,
- 29:38Speaker 2: first of all, how did you because look, man, I could,
- 29:41Speaker 2: I could tomorrow. Tomorrow, I can come up with some
- 29:43Speaker 2: strange pictures and some cool characters, which there are billions
- 29:47Speaker 2: of out there right now and especially in the NFT space.
- 29:50Speaker 2: How did you target the audience and convince the audience
- 29:55Speaker 2: on your vision. We'll be right back after a word
- 29:59Speaker 2: from our sponsor, and now back to the show. That
- 30:06Speaker 2: was you were able to do this fairly quickly. This
- 30:09Speaker 2: was not like over five years.
- 30:10Speaker 3: Yeah, we're talking about two to three months worth of
- 30:14Speaker 3: time for the even the lead up to it. So
- 30:17Speaker 3: if I were to chart the timeline, we came up
- 30:21Speaker 3: with the idea in the converse state, well, between me
- 30:26Speaker 3: and my brother were like, oh, hey, well there'll be
- 30:28Speaker 3: a great idea around July time, right, and then of
- 30:31Speaker 3: last year, of last year, of this past year, yeah, yeah,
- 30:35Speaker 3: twenty twenty one, and then in August was when we
- 30:41Speaker 3: started some of the art. We opened up the Twitter
- 30:44Speaker 3: in September, and I believe one of our first posts
- 30:47Speaker 3: on the Strange cater was September like early September, September one,
- 30:52Speaker 3: September second like with literally within the first week, and
- 30:55Speaker 3: then uh September, October, October, October fifteenth. It was when
- 31:01Speaker 3: we launched. We launched the first time, and we actually
- 31:03Speaker 3: broke our website, so we actually had to launch again.
- 31:05Speaker 3: We were open for less than an hour, probably thirty minutes.
- 31:08Speaker 3: We broke the website. We we took a week to
- 31:12Speaker 3: fix a lot of problems.
- 31:13Speaker 2: All right, so stuff for a second. Has how did
- 31:15Speaker 2: you generate enough interest to break a website from an
- 31:19Speaker 2: unknown IP and unknown creators?
- 31:22Speaker 3: Yeah? Yeah, no ad spends right now?
- 31:25Speaker 2: So how did so? How did they find out about it?
- 31:27Speaker 2: How did it was? How did you target your audience?
- 31:29Speaker 3: Yeah? Yeah, so I've I've this is really hard for
- 31:33Speaker 3: me to like, this is really hard for me to
- 31:36Speaker 3: also then make sense of with a lot of the
- 31:39Speaker 3: things that I have told people and I have also
- 31:42Speaker 3: thought myself. But the people who came on were solely
- 31:47Speaker 3: people interested in the technology more than they were interested
- 31:49Speaker 3: in the IP. And because we were supporting the technology
- 31:52Speaker 3: of what they were doing. The IP became important to them,
- 31:55Speaker 3: so we grabbed onto a neighboring thing that they cared
- 31:58Speaker 3: a lot about, and then the IP came important. Okay,
- 32:01Speaker 3: so let me just get specific. So the the place
- 32:05Speaker 3: that we chose to build on is Cosmos. So what
- 32:08Speaker 3: for people who don't know you know, you have Bitcoin,
- 32:11Speaker 3: you have Ethereum, you have Polka Dot, you have Cardano. Well,
- 32:16Speaker 3: Cosmos is within like the top twenty five blockchains. In
- 32:22Speaker 3: the reason nobody was doing at ats on Cosmos. The
- 32:24Speaker 3: reason why we said that we needed to go to
- 32:26Speaker 3: Cosmos was one It was actually it was the blue ocean.
- 32:29Speaker 3: And I think you've talked about blue oceans with oh yeah, yep, yep,
- 32:33Speaker 3: it's a blue ocean. There's not there's not a lot
- 32:35Speaker 3: of people who are over there. But then also very
- 32:38Speaker 3: different from other uh blockchains, was Cosmos reminded me of
- 32:45Speaker 3: where the ball is going versus where everybody is paying
- 32:49Speaker 3: attention to the ball right now, because Cosmos is not
- 32:52Speaker 3: all these all these blockchains, Bitcoin, Ethereum, there what are
- 32:55Speaker 3: called layer ones where basically this is the blockchain, like
- 32:59Speaker 3: if you want to build on it, you're basically saying, Okay,
- 33:01Speaker 3: I'm gonna try to take a piece of this, I
- 33:03Speaker 3: do a little copy code and try to make a
- 33:06Speaker 3: weird little copy of it that borrows security, borrows a
- 33:09Speaker 3: lot of different features from this thing. But it's also
- 33:11Speaker 3: kind of like a Franken sign off of the original blockchain,
- 33:15Speaker 3: because blockchains were not meant to build these Frankenstein blockchains
- 33:20Speaker 3: off of them. So what Cosmos is is it's basically
- 33:23Speaker 3: the Internet of blockchains. It's not really a layer one blockchain.
- 33:27Speaker 3: It is a thing that you build blockchains on because
- 33:29Speaker 3: it was meant for that. If you think about Bluetooth
- 33:31Speaker 3: and how your phone can connect so seamlessly to your
- 33:35Speaker 3: Bluetooth headphones, even though they were made by completely different people,
- 33:40Speaker 3: the reason is because there's a standard that says, oh,
- 33:43Speaker 3: every time Bluetooth, every time we're trying to enable Bluetooth,
- 33:46Speaker 3: this is the standard for Bluetooth, and this is how
- 33:48Speaker 3: we're gonna make this connection. So where I saw the
- 33:51Speaker 3: ball going and where my brother like, honestly, here, I'm
- 33:54Speaker 3: gonna actually give all the credits to Lex says. Lex
- 33:56Speaker 3: easily proved the idea to me, he said. Errol I
- 33:59Speaker 3: thinks is the place to pay attention to because of interoperability.
- 34:03Speaker 3: There's a lot of smart people over there who are
- 34:05Speaker 3: doing some really cool stuff. And he was basically telling me,
- 34:09Speaker 3: like this concept of bluetooth. I got it really quick
- 34:12Speaker 3: because I was like, the way that this is going
- 34:14Speaker 3: reminds me a lot of the dot com boom, and
- 34:17Speaker 3: the way that we saw the Internet develop was you
- 34:20Speaker 3: had all these disconnected websites, but even before that, just
- 34:24Speaker 3: creating the standard of you know, the Internet as a whole,
- 34:27Speaker 3: it was important to even get to that place. And
- 34:30Speaker 3: then things have become a lot more connected as we
- 34:32Speaker 3: have progressed, so so that I can log into a
- 34:35Speaker 3: website using my Facebook login. Right. So as we develop
- 34:39Speaker 3: these standards, the standard is going to be what's really important.
- 34:42Speaker 3: So I saw Cosmos as hey, they're setting the standard,
- 34:45Speaker 3: and so if we build here, we actually should be
- 34:48Speaker 3: able to connect to anybody else in the in the
- 34:51Speaker 3: blockchain world. So we build here, we might not ever
- 34:54Speaker 3: have to build anywhere else. Again, the people who are
- 34:56Speaker 3: in the Cosmos space there they are. And also it's green,
- 35:01Speaker 3: like I, and this is important too. I think a
- 35:02Speaker 3: lot of people it's green. We're not dealing with a
- 35:05Speaker 3: lot of high energy usage. You uh, you also have
- 35:09Speaker 3: uh the uh, the community as a whole is actually
- 35:12Speaker 3: very positive. I like that about them right away. But anyway,
- 35:16Speaker 3: so the community that's there, they believe in this idea
- 35:19Speaker 3: that this is going to be the Internet of the blockchains. Everybody,
- 35:23Speaker 3: all the blockchains are out there are going to try
- 35:25Speaker 3: to conform to the standard because they're talking about it now,
- 35:29Speaker 3: and ultimately that standard has to happen. And this is
- 35:33Speaker 3: the only blockchain that's really said, hey, we're setting the standard.
- 35:36Speaker 3: This is what the standard is. You know, go out
- 35:39Speaker 3: and make your blockchains.
- 35:40Speaker 2: Does it does does Cosmos have a token or is it?
- 35:43Speaker 2: Is it? Does it have a crypto? Vert? So how
- 35:45Speaker 2: do how do how do you how do you work
- 35:46Speaker 2: with that?
- 35:48Speaker 3: Yeah? So Cosmos itself is is the standard. There is
- 35:52Speaker 3: what's called cosmos Hub, which is essentially the first blockchain
- 35:56Speaker 3: built on this Cosmos standard. So if you want to
- 35:59Speaker 3: think about it, like like, hey, this is the web,
- 36:01Speaker 3: Well what if the you know, Internet said hey, we're
- 36:04Speaker 3: gonna make the very first website is Internet hub.
- 36:07Speaker 2: Right, It's like HTTP, It's HTTP basically, Yeah, it's like
- 36:11Speaker 2: that's yeah.
- 36:12Speaker 3: Yeah, So cosmos Hub has a coin. It's called Adam.
- 36:15Speaker 3: It's available on coinbase. It's a way to get your
- 36:18Speaker 3: dollars into the whole.
- 36:20Speaker 2: How much is it right now? As much is it
- 36:22Speaker 2: right now?
- 36:23Speaker 3: I think it's like twenty twenty seven. It hangs around
- 36:26Speaker 3: about thirty dollars. So, and so at the time we
- 36:30Speaker 3: when we lost our NFTs, we actually had to do
- 36:33Speaker 3: a lot of blockchain development. We had to we had
- 36:35Speaker 3: to find guys who could do the blockchain development, which
- 36:39Speaker 3: is actually becoming easier and easier, so that part's actually
- 36:42Speaker 3: not terribly hard. And the people who are coming into
- 36:46Speaker 3: the Cosmo space now, including us, are helping, you know,
- 36:50Speaker 3: essentially set up marketplaces so it's easy for people to
- 36:53Speaker 3: make make NFTs and mid fts without having to go
- 36:59Speaker 3: and build you know, essentially your own blockchains, stuff like Juno,
- 37:03Speaker 3: stuff like star Gays and then us.
- 37:07Speaker 2: So so all right, so just so I can, I'll
- 37:09Speaker 2: kind of translate that for everybody in because there's a
- 37:12Speaker 2: lot that you discussed there. So basically one of the
- 37:15Speaker 2: big pluses you did is you decided to leverage a
- 37:19Speaker 2: community that existed already, which is the Cosmos community. And
- 37:23Speaker 2: by leveraging that that community, it wasn't particularly ready for you,
- 37:28Speaker 2: but it was ready for you because it was nobody
- 37:31Speaker 2: else doing what you were doing in that community. So
- 37:33Speaker 2: that you built a product in that community, which is
- 37:37Speaker 2: your IP. He was like, let's put it over here,
- 37:39Speaker 2: and they're just like, oh my god, you're over. You're
- 37:41Speaker 2: over our party. We're going to support you purely because
- 37:45Speaker 2: you decided not to go to the cool kids party.
- 37:47Speaker 2: You came over to us because we're we're cool, but
- 37:50Speaker 2: nobody really knows that we're cool. And that's how and
- 37:53Speaker 2: and you kind of leveraged that, and that's what built
- 37:55Speaker 2: the speed up so fast, as opposed to you going
- 37:58Speaker 2: to a general marketplace.
- 38:01Speaker 4: Uh So the equivalent, so this would be projects just
- 38:05Speaker 4: before I lose my chain of thought, it's the equivalent
- 38:08Speaker 4: of you trying to sell a movie about aging athletes.
- 38:16Speaker 2: Uh let's say that I'm using this as an exact example.
- 38:19Speaker 2: There was a documentary about aging athletes that are athletes
- 38:23Speaker 2: who are you know, centurions, and they're like, go to
- 38:26Speaker 2: the Olympics instead. Uh. Now, if you put that into
- 38:29Speaker 2: the iTunes marketplace, you might sell some. But if you
- 38:33Speaker 2: head over to a convention that is aimed at retirement,
- 38:38Speaker 2: homes and they're looking for entertainment, you're going to clean up.
- 38:41Speaker 2: And that's exactly what that filmmaker did. They made over
- 38:44Speaker 2: a million dollars in a weekend by selling rights to
- 38:47Speaker 2: his movie. That's what you basically did with This is
- 38:51Speaker 2: a fair analogy.
- 38:53Speaker 3: That's a that's exactly right because the community so so
- 38:58Speaker 3: the way that we also build our audience, because we
- 39:00Speaker 3: have about twenty thousand people in our audience, which you know,
- 39:03Speaker 3: pretty decent for only being around for you know, five
- 39:08Speaker 3: five months or so. And the way that we kind
- 39:13Speaker 3: of made that happen is, you know, we went and
- 39:15Speaker 3: engage with the people who are already talking to people
- 39:19Speaker 3: in the Cosmo space. We talked with the influencers, which
- 39:22Speaker 3: is a big it's that that's a that's a word
- 39:24Speaker 3: that's probably a little flexible here because literally they only
- 39:27Speaker 3: had like two thousand followers or three thousand followers, but
- 39:31Speaker 3: that starts to add up over time, and then you
- 39:33Speaker 3: start to talk to more people or get to know
- 39:36Speaker 3: more people who have actually a lot of influence in
- 39:39Speaker 3: the space. That seems actually pretty subtle because they don't
- 39:43Speaker 3: necessarily have the follower count that makes you think that,
- 39:46Speaker 3: but they know all the guys because they've been around
- 39:48Speaker 3: for you know, years, and everybody respects them in the
- 39:52Speaker 3: space and the second and they can give you an
- 39:54Speaker 3: introduction to the guy who actually has you know, twenty
- 39:57Speaker 3: thousand and thirty thousand or fifty thousand followers.
- 40:01Speaker 2: We'll be right back after a word from our sponsor
- 40:07Speaker 2: and now back to the show, right and then, so
- 40:11Speaker 2: most of you leveraging. You were leveraging the influencers inside
- 40:15Speaker 2: of the community to get the word out on your
- 40:17Speaker 2: new IP and your new basically everything you were doing.
- 40:20Speaker 2: See I mean, so that's so you need no ad spend,
- 40:23Speaker 2: So everyone listening, no ads spend, it's just understanding the
- 40:26Speaker 2: community and then going after influencers in that community. And
- 40:30Speaker 2: now when you good after them, did the influencers just
- 40:32Speaker 2: were very happy. They're like, dude, I'm just I want
- 40:34Speaker 2: to support you because it's a school or did you
- 40:36Speaker 2: have to like, hey, yeah, I want a piece of
- 40:38Speaker 2: the action. How's how does that work?
- 40:40Speaker 3: Generally? Oh dude, one hundred percent. There they came in
- 40:43Speaker 3: They're like, hey, this is cool because the thing about
- 40:47Speaker 3: the thing about a lot of these very connected ecosystems
- 40:51Speaker 3: is they have many ways to win without needing to say, yeah,
- 40:57Speaker 3: I need a piece of the action. Because if let's
- 41:01Speaker 3: say you launch an FT collection and they know about
- 41:05Speaker 3: it like one, they can they have more time to
- 41:08Speaker 3: be able to convince you maybe they can get on
- 41:09Speaker 3: the white list it. So white list, by the way,
- 41:12Speaker 3: within the n FT world is just essentially like hey,
- 41:15Speaker 3: you you not everybody's going to get the chance to
- 41:18Speaker 3: even buy this thing, and we're making sure that you're
- 41:22Speaker 3: on the list to be able to even get into
- 41:24Speaker 3: buy it. There's a lot of exclusivity there, so we
- 41:28Speaker 3: can make sure we get them on the white list
- 41:30Speaker 3: and certain things like that. But at the same time,
- 41:32Speaker 3: there isn't a there isn't an agreement essentially that like hey,
- 41:36Speaker 3: you know, you do this for me, I do this
- 41:38Speaker 3: for you. It's really trying to develop that relationship with
- 41:41Speaker 3: them because when we talk to a lot of these guys,
- 41:44Speaker 3: it was you know, hey, we love what cause US
- 41:47Speaker 3: is doing. We want to make sure that we are
- 41:50Speaker 3: supporting that ecosystem and adding a lot of value to it.
- 41:54Speaker 3: So they're all about that, because you know, when you're
- 41:57Speaker 3: an influencer in a very tight arena, it feels like
- 42:02Speaker 3: pulling teeth to get people to even notice this space
- 42:06Speaker 3: that you're talking a ton of out whereas you know,
- 42:09Speaker 3: somebody just comes to you and says, hey, already love
- 42:11Speaker 3: what you guys are doing. I want to come in
- 42:13Speaker 3: and support that. I want to bring my project into that.
- 42:18Speaker 3: That gets people really excited. And it just so you
- 42:20Speaker 3: guys know, this isn't a ship that's like saled, like
- 42:23Speaker 3: if you're listening to this, oh it's sore. You know
- 42:26Speaker 3: we're so we're extremely early. Even you don't have to
- 42:30Speaker 3: go find your own cosmos if you were to bring
- 42:32Speaker 3: a project into Cosmos right now, the community within Causes
- 42:37Speaker 3: is extremely hungry. You can't be a prick, So don't
- 42:41Speaker 3: go in and be like, all right, guys, I thought
- 42:43Speaker 3: there was a lot of money in here, so fork
- 42:45Speaker 3: it up. But at the same time, there's way more
- 42:48Speaker 3: opportunity than you're probably used to in most other avenues.
- 42:52Speaker 3: Because I've tried to launch projects on Kickstarter like Indiegogo,
- 42:58Speaker 3: I've had to ask for investment money. I raised a
- 43:02Speaker 3: one hundred grand on Kickstarter, and I felt really good
- 43:05Speaker 3: about that one time, and I raised uh or I
- 43:08Speaker 3: was a part of the raised for two hundred grand
- 43:12Speaker 3: on a but it was all investment money. It was
- 43:15Speaker 3: coming into this film and it was just like pulling teeth.
- 43:20Speaker 3: It was an absolute nightmare. Launching Strange Plan was one
- 43:24Speaker 3: of the easiest things I've ever done, and that was
- 43:27Speaker 3: the most amount of money that we have ever seen,
- 43:30Speaker 3: especially for a brand new IP.
- 43:33Speaker 2: Now, yeah, it's the equivalent of being on my Space
- 43:37Speaker 2: in the early days, or being on Facebook in the
- 43:39Speaker 2: early days, or being on YouTube in the holy days.
- 43:42Speaker 2: I interviewed a bunch of guys who were on YouTube
- 43:44Speaker 2: early on, and it was so early that they were.
- 43:47Speaker 3: Able to figure out the Sava.
- 43:48Speaker 2: Yeah, I mean I was. I was. I was there
- 43:51Speaker 2: in two thousand and five and I just stopped, and
- 43:54Speaker 2: I wish it would have kept going. And that's a
- 43:55Speaker 2: whole other car. I actually have minted NFTs of the
- 44:00Speaker 2: very first I have the I have the privilege of
- 44:03Speaker 2: in the honor of being the first filmmaking tutorials ever
- 44:06Speaker 2: on YouTube.
- 44:07Speaker 3: I have.
- 44:08Speaker 2: Yeah, And I minted those NFTs and they sold out
- 44:11Speaker 2: like that because I did only one offs on them.
- 44:14Speaker 2: But the thing is that early on, if you're in
- 44:19Speaker 2: a platform early on, there's things that you'll be able
- 44:21Speaker 2: to do there that in a few years you won't
- 44:24Speaker 2: be able to do so like I interviewed, yes, some
- 44:26Speaker 2: I interviewed the Rocket Jump guys who were very big
- 44:31Speaker 2: in the filmmaking, like showing you how the tutorials and
- 44:33Speaker 2: stuff like that. But they Freddie and those guys they
- 44:35Speaker 2: started in like twenty eleven, two thousand and ten, and
- 44:39Speaker 2: even then they they were like, oh yeah, man, we
- 44:42Speaker 2: figured out how to hack the front page. So we
- 44:44Speaker 2: would do stuff to get ourselves on the front page.
- 44:46Speaker 2: And that's how they got to like eleven million followers
- 44:50Speaker 2: over the right. But you can't do that now, like
- 44:52Speaker 2: that's that's gone, you know. But but that's kind of
- 44:55Speaker 2: like what you're able to do here because it's just so.
- 44:57Speaker 3: Fresh evolution too. Case like when and they came in,
- 45:01Speaker 3: they were doing something different that you hadn't seen yet YouTube,
- 45:05Speaker 3: and so even though it was not day one for YouTube,
- 45:09Speaker 3: it was still new for the platform. So if you
- 45:12Speaker 3: even add the space within Cosmos or any one of
- 45:16Speaker 3: these marketplaces starts to fill up, there's a lot of
- 45:20Speaker 3: new things that you can bring into these spaces, especially
- 45:24Speaker 3: when you think about, you know, well, who is it
- 45:26Speaker 3: that I'm that I'm talking to that that needs to
- 45:29Speaker 3: buy into this and I would just start that exploration
- 45:31Speaker 3: because we had no idea whether or not this was
- 45:34Speaker 3: going to do well. It was all exploration, all trying
- 45:38Speaker 3: to say, you know, all right, let's just have this
- 45:41Speaker 3: conversation with them, you know, let's continue to pay our vision.
- 45:45Speaker 3: But our vision it was always for that for that
- 45:48Speaker 3: U two three months. Our vision was always kind of
- 45:51Speaker 3: like only about a month out really for what we
- 45:55Speaker 3: were like really trying to plan and so everything was
- 45:58Speaker 3: you know, making decisions on the spot, really trying to cultivate,
- 46:03Speaker 3: you know, what is it that we're we're ultimately trying
- 46:06Speaker 3: to bring to this and listen to people when they said, hey,
- 46:09Speaker 3: I love what you're doing. I think that if you
- 46:12Speaker 3: just did this over here. So for example, we didn't
- 46:15Speaker 3: even consider the idea of trying to launch our own
- 46:16Speaker 3: token because none of us were like particularly blockchain developers.
- 46:21Speaker 3: We just happened to have some people who had a
- 46:23Speaker 3: gist of it. We had no I caused to launched
- 46:27Speaker 3: our token. People convinced us to do it, and now
- 46:30Speaker 3: we're about to do it, and that's a much bigger
- 46:33Speaker 3: money raise for the stuff that we're trying to build
- 46:36Speaker 3: because now we're getting way more ambitious as far as
- 46:38Speaker 3: like the types of things that we're trying to take on.
- 46:41Speaker 2: Yeah, there's a multiple, multiple, multiple ips, multiple everything, all right.
- 46:46Speaker 2: So if you were going to go into the Cosmos
- 46:48Speaker 2: space right now with an independent film project, how would
- 46:53Speaker 2: you go about it?
- 46:55Speaker 3: Yeah? So for me, I would try to pick something
- 46:58Speaker 3: that you could actually carry on, because there's a difference
- 47:01Speaker 3: between you know, like, for example, you know you have
- 47:04Speaker 3: the the the point about the like retired athletes. Right,
- 47:10Speaker 3: If you're looking at that project and you're saying like, yeah,
- 47:13Speaker 3: I just want to do like this one off thing, right,
- 47:16Speaker 3: I don't know, that's a great place to start. I
- 47:19Speaker 3: would say if you, if you're wanting to do that project,
- 47:22Speaker 3: think more like the uh the toys that made us,
- 47:26Speaker 3: or like brand like ips that actually have you know,
- 47:30Speaker 3: a longevy to them, because when you think about the
- 47:32Speaker 3: toys that made us, that's something that could go on
- 47:34Speaker 3: for a long time and continue to go on have
- 47:36Speaker 3: a life of its own.
- 47:37Speaker 2: So you wouldn't say, so let's say I just want
- 47:39Speaker 2: to do I'm going to create an IP I have
- 47:43Speaker 2: I have. I'm not doing this, by the way, so
- 47:45Speaker 2: everyone's like Alex's fishing I'm not going to do this,
- 47:47Speaker 2: but I have I have a short film called Red
- 47:51Speaker 2: Princess Blues. It's an entire universe that I created years ago,
- 47:57Speaker 2: and I created an animated short film prequel that I
- 48:00Speaker 2: created a full length you know, had some Oscar winner
- 48:03Speaker 2: Asker nominees in it. It was a big I It was
- 48:06Speaker 2: an ip that I was trying to launch back in
- 48:08Speaker 2: twenty ten before any of the staff appened. Now it
- 48:12Speaker 2: is not. It is a pretty it's pretty bad ass.
- 48:14Speaker 2: Is a pretty bad ass idea. But if I would
- 48:18Speaker 2: bring this to them and go, looks, I want to
- 48:19Speaker 2: make a feature film of this, I need two million
- 48:23Speaker 2: dollars to generate revenue. I've got this person involved in,
- 48:28Speaker 2: this person involved in, this person involved, and I've already
- 48:30Speaker 2: packaged a nice you know. I've got this actor who's thinking,
- 48:33Speaker 2: this actor's committed, this actor's committed. I've got this Oscar
- 48:36Speaker 2: winning producer on, I've got this Oscar winning screenwriter on,
- 48:39Speaker 2: you know, and I create a really cool package and go,
- 48:43Speaker 2: how would you approach that. I'm not doing this, by
- 48:46Speaker 2: the way, so no one emailed me, But I'm just
- 48:49Speaker 2: using it as a nice Yeah.
- 48:51Speaker 3: So the I used the I used the example of
- 48:56Speaker 3: the toys that made us thing because there's probably somebody
- 49:00Speaker 3: out there who's like, uh, maybe, oh well, I'm not
- 49:03Speaker 3: I'm not a fantasy guy or I'm not trying to
- 49:06Speaker 3: tell like fiction stories. Like that's fine, you can tell
- 49:10Speaker 3: like real stories, but there's a way to frame it
- 49:12Speaker 3: so that it's actually a unique ip versus like the
- 49:16Speaker 3: toys that made us create a brand, right, and now
- 49:19Speaker 3: they've created a brand that's all about idealizing, you know,
- 49:22Speaker 3: brands from the past. That's cool, there's something about that, right,
- 49:26Speaker 3: But for yours, it's that's easy to talk about, right. Okay,
- 49:29Speaker 3: So step one, you got to be on Twitter. If
- 49:31Speaker 3: you're not on Twitter, then you're not talking to the community,
- 49:35Speaker 3: especially when we talk about cosmos, but really all of
- 49:39Speaker 3: crypto uh talk and discussion and and where the real
- 49:43Speaker 3: influences are like, that's Twitter. I was not a Twitter
- 49:47Speaker 3: guy for the longest time because I freaking hate like
- 49:49Speaker 3: the tweeting.
- 49:51Speaker 2: You hate tweeting.
- 49:52Speaker 3: I hate tweeting. It's just it's just obnoxious. So the uh,
- 49:59Speaker 3: the problem.
- 50:02Speaker 2: We'll be right back after a word from our sponsor
- 50:08Speaker 2: and now back to the show.
- 50:11Speaker 3: Well, okay, so go to Twitter first, and then when
- 50:15Speaker 3: you talk about this package, to me, that's that's your roadmap, right,
- 50:19Speaker 3: And everybody understands, like every project needs a roadmap, because
- 50:23Speaker 3: if all this is going to be is just an
- 50:26Speaker 3: image that lives on a marketplace, then all those you
- 50:31Speaker 3: know right click copy guys. You know those guys are
- 50:35Speaker 3: all right, they're correct, which basically is like there's a
- 50:38Speaker 3: whole argument too, Well, it's just a freaking image or
- 50:41Speaker 3: a jpeg.
- 50:41Speaker 2: You know.
- 50:42Speaker 3: If I copy this and then I go mint this
- 50:44Speaker 3: on the same place that you did, what's the difference
- 50:46Speaker 3: between yours and mind? Well, ultimately, if you have this
- 50:50Speaker 3: roadmap laid out, yours are the only one who's got commerce. Roadmap.
- 50:53Speaker 3: Ideas are worthless unless there's actually the ability to back
- 50:57Speaker 3: them up. And that's what that roadmap is all about.
- 51:00Speaker 3: Out the roadmap says, all right, I'm not just going
- 51:02Speaker 3: to make these images. I'm bringing on these actors. I've
- 51:07Speaker 3: got this plan for where this is going. So mine
- 51:10Speaker 3: is valuable because mine has all these things versus yours,
- 51:15Speaker 3: which is just a copy of mine. That's it. Okay,
- 51:18Speaker 3: So I would say that step one is go on Twitter.
- 51:22Speaker 3: Step two is people got to start asking you, okay, discord,
- 51:25Speaker 3: what's the discord? You want to go follow the people
- 51:28Speaker 3: who are following influencers within the blockchain and try and
- 51:32Speaker 3: build on I would obviously push towards Cosmos because I
- 51:35Speaker 3: think that's one of the greatest communities that's out there
- 51:37Speaker 3: as far as crypto goes. And you want to go
- 51:41Speaker 3: follow the people who are talking about projects, especially ones
- 51:45Speaker 3: that are in the NFT world, because the people who
- 51:48Speaker 3: are looking at those they not only want to support
- 51:50Speaker 3: the ecosystem, but they also believe in the power of
- 51:53Speaker 3: NFTs and what that technology is bringing to the ecosystem,
- 51:58Speaker 3: which is most of the guys, to be honest, you
- 52:00Speaker 3: rarely gonna miss. Then from there it's all about one
- 52:04Speaker 3: continuing the dialogue with the community as far as like
- 52:07Speaker 3: you know, uh, this is what we're doing to lead
- 52:09Speaker 3: up to the launch. Uh, these are the conversations that
- 52:11Speaker 3: we're having. I have. We have somebody hired on our
- 52:14Speaker 3: team who literally her only job is to every single
- 52:18Speaker 3: day have coffee in the morning with our community answer
- 52:22Speaker 3: questions and then uh tweet out updates and uh, you know,
- 52:27Speaker 3: post discord updates, you know all that stuff. So there's
- 52:31Speaker 3: a whole process of engaging with community while you're going
- 52:34Speaker 3: through this development process, but then leading up to the
- 52:37Speaker 3: launch of just the n f TS that first like
- 52:39Speaker 3: two months, let's say, it's you know, make the artwork, uh,
- 52:43Speaker 3: be posting little bits of the artwork. Uh, find ways
- 52:46Speaker 3: to collaborate with the influencers, doing giveaways, potentially giving people
- 52:50Speaker 3: whitelist spots on onto your n f T launch. And
- 52:59Speaker 3: I mean all these are very like community engagement oriented things.
- 53:02Speaker 3: But that's that's that's where, that's where I would lay
- 53:05Speaker 3: the groundwork. That's where I would say that that's the
- 53:07Speaker 3: that's the foundation point of it.
- 53:09Speaker 2: And then from there you launched and then you would
- 53:11Speaker 2: launch n f T s uh So when you say
- 53:14Speaker 2: nf so, because it's such a broad term, when you
- 53:18Speaker 2: raised money for your i P, were you selling collectibles
- 53:22Speaker 2: or were you selling pieces of the Were you selling
- 53:24Speaker 2: pieces of of of of of the i P are
- 53:27Speaker 2: the owners?
- 53:28Speaker 3: How does that work? Okay? Okay, yeah, So we were
- 53:31Speaker 3: selling images of the characters that would be in the game,
- 53:34Speaker 3: and these would all be characters that were playable in
- 53:37Speaker 3: the game. Our main goal was when we when we
- 53:40Speaker 3: were trying to launch this i P was one we
- 53:42Speaker 3: wanted to want to be able to make a game.
- 53:45Speaker 3: There were several reasons for that. Because we were actually
- 53:47Speaker 3: working on a project, they could essentially, uh be a
- 53:52Speaker 3: form of a metaverse project. Everyone started calling it metaverse,
- 53:55Speaker 3: We called it a virtual event platform, and uh. We
- 54:00Speaker 3: wanted something that we could show like, hey, this is
- 54:03Speaker 3: the power and the complexity of what this thing could
- 54:05Speaker 3: actually do. But we wanted to be very like, uh
- 54:08Speaker 3: uh customer focus. So we're like, let's build a game
- 54:11Speaker 3: on this thing, because if we build a game on
- 54:13Speaker 3: this thing, I think that people will people come to
- 54:16Speaker 3: the game not knowing all we're doing, and then they'll
- 54:18Speaker 3: be attracted to what is that we're doing with this platform.
- 54:21Speaker 3: So the game itself was kind of like always part
- 54:24Speaker 3: of the plan. So when we priced out what our
- 54:27Speaker 3: NFTs were going to cost, one we knew they were
- 54:29Speaker 3: going to be the playable characters, So that was always
- 54:31Speaker 3: from the can. We made a ton of artwork around
- 54:34Speaker 3: what the playable characters were. And then I've been by
- 54:37Speaker 3: I've been mentoring another guy who mentorings. A mentoring is
- 54:41Speaker 3: a big word. I would I would say that I've
- 54:43Speaker 3: been talking with a good friend of mine who has
- 54:45Speaker 3: a pretty big audience that he wants to launch an
- 54:48Speaker 3: NFT collection too, And I've been giving him this same council, like,
- 54:53Speaker 3: you know, these should be playable characters, or these should
- 54:55Speaker 3: be access points, you know, into a community, depending on
- 54:59Speaker 3: whether or not he wants to go down the route
- 55:01Speaker 3: of makes game or whether or not he wants to
- 55:04Speaker 3: give people access to just a community.
- 55:06Speaker 2: So in other words, I would if I would do
- 55:08Speaker 2: Red Princess Blues, I would actually introduce my main character
- 55:12Speaker 2: or multiple characters. I could create NFTs that were playable
- 55:17Speaker 2: inside of Strange clan or another community as a as
- 55:21Speaker 2: a way to generate revenue if we wanted to, even
- 55:24Speaker 2: though it's based on a movie, it's just using those
- 55:27Speaker 2: NFTs inside.
- 55:28Speaker 3: Of or any other metaverse project. Because that's the other
- 55:32Speaker 3: thing too, is so long as somebody is building something
- 55:34Speaker 3: on the same thing that you are building, there's ways
- 55:37Speaker 3: to make connection points to that. But even the easiest thing,
- 55:40Speaker 3: because this does not take a lot of money to do,
- 55:43Speaker 3: is creating a community that only people with these n
- 55:46Speaker 3: fts get access to. The whole Bord eight yacht club.
- 55:49Speaker 3: The reason why people spend like half a million dollars
- 55:52Speaker 3: on boarded yacht club is because it is a access
- 55:55Speaker 3: card into a private community. And if you don't have
- 55:58Speaker 3: that access card, you don't get in. It doesn't matter
- 56:00Speaker 3: how many times you try to copy that n f
- 56:02Speaker 3: T and mint it yourself, it does not matter. You
- 56:05Speaker 3: cannot get into this community unless you had that n FT.
- 56:08Speaker 2: So would you would you like be doing you know,
- 56:11Speaker 2: concept our character art as n f T s.
- 56:15Speaker 3: Would you with our concept art?
- 56:17Speaker 2: All that you know? You could? You could do you
- 56:20Speaker 2: know anything. You could do a thousand different kinds of
- 56:23Speaker 2: NFTs and you can mint you know, a hundred of them.
- 56:25Speaker 2: You can mint one of them, and you can mind
- 56:27Speaker 2: five hundred of them and depending on how you want
- 56:28Speaker 2: to do it and price them accordingly. But for an
- 56:32Speaker 2: unknown ip. But because I've seen this, I've talked to
- 56:35Speaker 2: other filmmakers who've you've gone on to the main NFT
- 56:38Speaker 2: platforms and they made a little bit of money with it,
- 56:41Speaker 2: and some of them have sold their distribution rights through
- 56:44Speaker 2: n f T s and you know, all of that wow,
- 56:48Speaker 2: all of that world. But it's so early on it's
- 56:51Speaker 2: hard to even fathom how that it's gonna work.
- 56:53Speaker 3: Like I would say that I would say that there's
- 56:56Speaker 3: you're not gonna You're probably not gonna make tumunum mistakes
- 56:58Speaker 3: here in the beginning, because we don't even know what
- 57:00Speaker 3: the mistakes are. So it's it's it's the.
- 57:03Speaker 2: Internet nineteen ninety seven.
- 57:04Speaker 3: Man, that's where we as one hundred percent one hundred percent.
- 57:07Speaker 3: So what what I would say is is, uh, there's
- 57:11Speaker 3: two There's there's a few big things to watch out
- 57:14Speaker 3: for if you're going down this space. There's a few
- 57:16Speaker 3: big things to watch out for. One is creating something
- 57:20Speaker 3: that ultimately has absolutely no utility whatsoever, and you don't
- 57:24Speaker 3: put any kind of utility into the plan. Like honestly,
- 57:27Speaker 3: I would just say from the get go, say this
- 57:29Speaker 3: is going to be an access point into a private community.
- 57:33Speaker 3: At least have that. And then when you do your
- 57:35Speaker 3: agreements and stuff with actors and stuff, you know, I
- 57:37Speaker 3: would say, try to pull those guys into the private
- 57:39Speaker 3: community at least for you know that's on period Q
- 57:43Speaker 3: and a stuff like that like that should be part
- 57:46Speaker 3: of the agreement. The second thing is is you have
- 57:50Speaker 3: to watch out for language that insinuates unless you're ready
- 57:54Speaker 3: to do this, insinuates that this is going to be
- 57:58Speaker 3: a security. So this is what we're dealing with right now.
- 58:02Speaker 3: Be real careful. Yeah, this is what we're dealing with
- 58:04Speaker 3: right now, because we're now talking about our our NFTs
- 58:07Speaker 3: are totally safe. Now we're talking about I mean it's
- 58:10Speaker 3: all that we're offered any like uh profits and stuff
- 58:15Speaker 3: if you own the n f T s or anything
- 58:16Speaker 3: like that. The h The main thing that we told
- 58:19Speaker 3: people was this is what we're building. This is going
- 58:21Speaker 3: to be the starting price. You know, the we never
- 58:24Speaker 3: speculate on what the future price could be. We let
- 58:26Speaker 3: other people speculate on that. And but the second you
- 58:31Speaker 3: say that, hey, you're going to have the profits from X,
- 58:33Speaker 3: which a lot of people, even Gary Vee has been like,
- 58:36Speaker 3: you know, hey, if you if you're a music guy,
- 58:39Speaker 3: if you make an nf if you make your song
- 58:41Speaker 3: into an n f T and then just share all
- 58:43Speaker 3: your profits from that, you know, uh, you could make
- 58:45Speaker 3: you can make a ton of money doing that. Yes,
- 58:47Speaker 3: if you're also ready to you know, make it, agree
- 58:50Speaker 3: with the SEC and label this as a security, which
- 58:53Speaker 3: you can totally do. They're down with it. They'll let
- 58:57Speaker 3: you do that. The only issue is is are you
- 59:00Speaker 3: ready to go hire that lawyer? You can and you
- 59:02Speaker 3: can do it. In the verse and you get and
- 59:04Speaker 3: by the way, this is not legal advice. It's not
- 59:05Speaker 3: financial advice. Yeah, of course not of course, yeah, one
- 59:08Speaker 3: hundred hundred pcent entertainment is just my opinion. But what
- 59:11Speaker 3: you can do is you can say, I'm going to
- 59:16Speaker 3: launch this project, we are going to share the profits,
- 59:19Speaker 3: and you build into your pricing and your budget, like
- 59:23Speaker 3: whatever the prices that you gotta sell each individual at
- 59:25Speaker 3: TAT with the understanding that you're going to pay for
- 59:28Speaker 3: the lawyer who's going to help set you up with
- 59:31Speaker 3: the sec to be able to do this legally.
- 59:34Speaker 2: Man, this is man. We are in the wild, wild
- 59:37Speaker 2: West right now.
- 59:38Speaker 3: It is.
- 59:39Speaker 2: It is crazy. Even in the short time that I've
- 59:41Speaker 2: been talking about NFTs and blockchain and crypto and all
- 59:45Speaker 2: of the stuff that we've been able to talk to
- 59:47Speaker 2: about on the show, it's changed dramatically. Someone like yourself
- 59:50Speaker 2: comes on and does what they do. Man, it's just like,
- 59:54Speaker 2: I mean, I had a website in ninety eight. I
- 59:57Speaker 2: remember what it was like. I mean, I was making
- 1:00:00Speaker 2: six thousand dollars a month. We'll be right back after
- 1:00:04Speaker 2: a word from our sponsor, and now back to the show.
- 1:00:12Speaker 2: Back in ninety seven, but unfortunately my server bills were
- 1:00:16Speaker 2: six thousand dollars a months. I really yeah, yeah, that
- 1:00:19Speaker 2: didn't really cost.
- 1:00:20Speaker 3: The price of things goes up, the price of things
- 1:00:23Speaker 3: goes down as development continues.
- 1:00:25Speaker 2: It's crazy, man, it is so I remember the Wild
- 1:00:28Speaker 2: Wall West at that time, and like nobody even you know,
- 1:00:30Speaker 2: I remember Flash. Like everyone's like, oh, Flash is the future.
- 1:00:33Speaker 3: No, it's not.
- 1:00:36Speaker 2: So. So many things are in flux right now, and
- 1:00:39Speaker 2: there is opportunities just like there was in the Wild
- 1:00:41Speaker 2: Wall West to you know, put a stake in the
- 1:00:45Speaker 2: land that might be worth worthless now. But oh, you know,
- 1:00:49Speaker 2: I was. I was in California and I went to
- 1:00:51Speaker 2: Hurst Castle up in northern California where you know the
- 1:00:55Speaker 2: guy that they built the based CITs the canon, but
- 1:01:00Speaker 2: he bought mountain side real estate on the ocean nineteen
- 1:01:08Speaker 2: cents an acre. Wow, he owns I think about like
- 1:01:14Speaker 2: ten or twenty thousand acres on the ocean in northern California.
- 1:01:21Speaker 3: That's insane.
- 1:01:21Speaker 2: But that was the Wild Wall West of the time. Like,
- 1:01:24Speaker 2: if you could afford to buy nineteen cents of to
- 1:01:27Speaker 2: buy an acre, you could buy It's other people were
- 1:01:30Speaker 2: buying other things. So it's the exact same thing we're here,
- 1:01:35Speaker 2: but now we're in the digital world where real estate
- 1:01:38Speaker 2: and NFTs and crypto and all this kind of stuff.
- 1:01:42Speaker 2: It's still very volatile and still very crazy, but it
- 1:01:47Speaker 2: is the future.
- 1:01:48Speaker 3: Is more of the more of the things that you
- 1:01:51Speaker 3: want to see happen. Like honestly, it's a good thing
- 1:01:53Speaker 3: that we have regulators who are now taking it seriously
- 1:01:56Speaker 3: because agreed, what they are saying is is in a
- 1:01:59Speaker 3: lot of ways, they're saying that what is happening is legal.
- 1:02:03Speaker 3: We're just trying to figure out how to treat it.
- 1:02:06Speaker 3: And so like the Internet, for example, the Internet, like, yeah,
- 1:02:09Speaker 3: you have things like regulators, I mean literally, So this
- 1:02:12Speaker 3: is what we're dealing with is we talk to our
- 1:02:14Speaker 3: lawyer probably three times a week, and every time we
- 1:02:19Speaker 3: do a conversation with him, not only do we get
- 1:02:22Speaker 3: an update on how things are going with us setting
- 1:02:25Speaker 3: up some of the regulatory needs, because there's very there's
- 1:02:28Speaker 3: a reality in which we if in order for us
- 1:02:30Speaker 3: to launch the token that we're applying to launch, we
- 1:02:33Speaker 3: will have to be uh, we will have to be
- 1:02:36Speaker 3: a security there's a reality in which that happens. And
- 1:02:39Speaker 3: so the crazy part is though is that every single
- 1:02:43Speaker 3: week we have a new update about what the government
- 1:02:46Speaker 3: is still figuring out about whether they want to treat
- 1:02:49Speaker 3: it as a security or what they even consider to
- 1:02:52Speaker 3: be a security when it comes to crypto and there's
- 1:02:54Speaker 3: constant pushback. So we're literally at the bleeding edge of
- 1:02:57Speaker 3: a lot of this stuff, like you're saying. And so
- 1:02:59Speaker 3: when it comes to when it comes to some of
- 1:03:01Speaker 3: the unknown unknowns, there's a lot of potential upside. You
- 1:03:05Speaker 3: just also have to prepare for the very worst case scenario.
- 1:03:11Speaker 3: And that's something that we just knew going in was Yes,
- 1:03:13Speaker 3: we're gonna we're gonna have a lot of money suddenly
- 1:03:17Speaker 3: come in, But then how do we also protect our
- 1:03:20Speaker 3: butts when while the government is still trying to decide
- 1:03:23Speaker 3: how things are supposed to go. So always back to
- 1:03:27Speaker 3: that stuffing it.
- 1:03:28Speaker 2: It is a crazy, wacky world that we're going into.
- 1:03:31Speaker 2: And man, I can't see, I honestly can't see excuse me,
- 1:03:35Speaker 2: a future in the next ten or fifteen years that
- 1:03:38Speaker 2: doesn't have this stuff I mean regarding ingrained in our
- 1:03:44Speaker 2: not only society but specifically in the film industry. It
- 1:03:47Speaker 2: is the future I think people will start demanding fungible
- 1:03:53Speaker 2: copies of their movies and music that they can resell
- 1:03:57Speaker 2: in a secondary marketplace. That will become a thing in
- 1:04:01Speaker 2: the future, no question, because it's just people will start
- 1:04:05Speaker 2: demanding it, and then films will start, you know, a
- 1:04:09Speaker 2: studio will one studio will do it. The studio that's
- 1:04:11Speaker 2: the scrappy one in the corner, like Canon films back
- 1:04:15Speaker 2: in the day. I don't know if anyone listening. I
- 1:04:17Speaker 2: just did an episode with one of the founding guys
- 1:04:20Speaker 2: from Canon who was one of the directors there. He
- 1:04:22Speaker 2: basically he directed American Ninja so back in the day,
- 1:04:27Speaker 2: and he was telling me, is like, the reason why
- 1:04:29Speaker 2: Cannon blew up in the eighties was because the studios
- 1:04:32Speaker 2: were scared to get into VHS. So because no studio
- 1:04:37Speaker 2: wanted to put their movies up on VHS. There were
- 1:04:39Speaker 2: all these video stores opening up across the country that
- 1:04:42Speaker 2: needed content, needed product, So all the independents started coming
- 1:04:46Speaker 2: in and that's when you had you know, not The Terminator,
- 1:04:49Speaker 2: but The Exterminator and all these other b movies. But
- 1:04:53Speaker 2: they made so much money. I mean, the American Ninja
- 1:04:55Speaker 2: ip was massive around the world. And then after the
- 1:05:00Speaker 2: studios like well wait, wait, wait a bit, Well, we
- 1:05:03Speaker 2: can't let these guys make all this money. And then
- 1:05:05Speaker 2: the studio showed up and then started throwing their weight around.
- 1:05:08Speaker 2: So that's what's gonna happen here too. Right now, everyone's
- 1:05:11Speaker 2: dipping their toes. Look, Quinn, Tarantino just dipped his stoes
- 1:05:13Speaker 2: into NFTs and and got his hands slapped. I do.
- 1:05:17Speaker 2: I'm on, I'm on team Tarantino on this because I
- 1:05:20Speaker 2: think he does have the right to do whatever the
- 1:05:22Speaker 2: hell he wants to do with that. But yeah, yeah,
- 1:05:26Speaker 2: it's but I even said it on the show. I'm like,
- 1:05:29Speaker 2: imagine if Tarantin or bust out an NFT.
- 1:05:33Speaker 3: Like who listens man?
- 1:05:35Speaker 2: You know, well, then if you're listening Quinn, he.
- 1:05:37Speaker 3: Was like, hey, I that was a great idea.
- 1:05:39Speaker 2: If someone from Quinn's team is listening, can you come
- 1:05:41Speaker 2: on the show, brother, I would really appreciate it. I'd
- 1:05:43Speaker 2: love to talk to you.
- 1:05:44Speaker 3: So with Tarantino, did he actually try to like tokenize
- 1:05:47Speaker 3: each of the frames?
- 1:05:48Speaker 2: No no, no, no, no no no, not frames original copies
- 1:05:52Speaker 2: of the script and he had an audio commentary explaining
- 1:05:58Speaker 2: why he wrote some scenes like complete original and you
- 1:06:02Speaker 2: know n FT. But then the company Merrimac sued him
- 1:06:06Speaker 2: because like, oh no, we own the copyright to the
- 1:06:09Speaker 2: pulp fiction trademark and and the script that we purchased,
- 1:06:12Speaker 2: and they're like, so now you're like, wait a minute,
- 1:06:15Speaker 2: this is a what this is art and this is
- 1:06:16Speaker 2: a one off. We're not mass produced like there's a
- 1:06:18Speaker 2: whole thing. So it's a really interesting conversation to be had.
- 1:06:23Speaker 2: But like I always said, imagine if you know, if
- 1:06:25Speaker 2: George Lucas busted out an NFT for Star Wars back
- 1:06:28Speaker 2: in the day, or Rags of the Lost Arc or
- 1:06:30Speaker 2: any of the Spielberg's movies or any of Cameron's movies
- 1:06:33Speaker 2: or any of that kind of stuff. You know, it's
- 1:06:35Speaker 2: it's only a matter of time before we have the
- 1:06:37Speaker 2: avatar n f T s. You know that, you know
- 1:06:41Speaker 2: James talking through it and there's two of them. Yeah,
- 1:06:44Speaker 2: is that gonna be valuable? Same way Mickey Mann l
- 1:06:47Speaker 2: Rookie cars valuable, man or a Babe Ruth card is valuable.
- 1:06:50Speaker 2: Is because there's there's there's a scarcity of it, and
- 1:06:54Speaker 2: so on and so forth. But again, dude, we could
- 1:06:55Speaker 2: keep talking for hours. Brother, I really appreciate you coming
- 1:06:59Speaker 2: on the show and explaining your process on how you
- 1:07:01Speaker 2: were able to raise two million dollars for a brand
- 1:07:03Speaker 2: new WIEP. It is a really interesting way of looking
- 1:07:07Speaker 2: at how to raise money for independent films, especially in
- 1:07:09Speaker 2: a world that it is getting tougher and tough for
- 1:07:12Speaker 2: independent films to get financed. Is this going to be
- 1:07:15Speaker 2: for every project? Probably not? But can it be? But
- 1:07:19Speaker 2: can it be? Can it be you know, framed in
- 1:07:23Speaker 2: a way like that could sell in a Cosmos earn
- 1:07:27Speaker 2: ethereum or in another community, another blockchain community.
- 1:07:31Speaker 3: And if you guys wanted, the framing is way more
- 1:07:33Speaker 3: forgiving than people think. Also, just why I say to
- 1:07:37Speaker 3: the community like, hey, go give it a shot. Go
- 1:07:40Speaker 3: go like start talking to people you know in Cosmos community,
- 1:07:44Speaker 3: in other crypto communities, especially ones where there's a lot
- 1:07:50Speaker 3: of there's there's two different types of people in the
- 1:07:53Speaker 3: crypto world. You got the builders and you got the
- 1:07:56Speaker 3: hype guys. And most most communities are very much filled
- 1:08:01Speaker 3: with a lot of the hype guys, but not so
- 1:08:03Speaker 3: much the builders. The builders became a very small percentage.
- 1:08:07Speaker 3: There's a massive amount of builders within the Cosas community
- 1:08:11Speaker 3: and not quite as many hype guys. So the people
- 1:08:14Speaker 3: who The people who are talking right now are people
- 1:08:17Speaker 3: who they're very level headed. It's a very cooperative community
- 1:08:21Speaker 3: because they just need more people present in order for
- 1:08:26Speaker 3: mass adoption to kick in. So the more you find
- 1:08:30Speaker 3: communities that have that kind of sweet spot where they
- 1:08:34Speaker 3: they're in this collaboration mode, they want to be able
- 1:08:37Speaker 3: to connect with you know, other audiences, get more attention
- 1:08:42Speaker 3: all that stuff. That's a that's a massive sweet spot
- 1:08:46Speaker 3: for a filmmaker to come in and say, you know,
- 1:08:49Speaker 3: I want to do this documentary or I want to
- 1:08:51Speaker 3: do I want to actually launch an IP because that's
- 1:08:55Speaker 3: the other thing. Two is there's lots of people out
- 1:08:56Speaker 3: there who are trying to be the person who's gonna
- 1:08:59Speaker 3: launch that first major n FT documentary, and I've seen
- 1:09:06Speaker 3: quite a few raise their hand and say yep, we're
- 1:09:09Speaker 3: gonna jump in, We're gonna be once to do it.
- 1:09:11Speaker 2: So it's and listen, guys, if you want to get
- 1:09:13Speaker 2: more information about blockchain and n f t S, I'll
- 1:09:16Speaker 2: put the other episodes that I did in the show
- 1:09:18Speaker 2: notes as well, because they're they're plump full of a
- 1:09:21Speaker 2: lot of information that we didn't cover. But Aeron Man,
- 1:09:24Speaker 2: I want to appreciate I appreciate you coming on the show.
- 1:09:26Speaker 2: I'm gonna ask you a couple of questions. I asked
- 1:09:27Speaker 2: all of my guests, what is the lesson that took
- 1:09:30Speaker 2: you the longest to learn, whether in the film industry
- 1:09:33Speaker 2: or in life.
- 1:09:34Speaker 3: Hmmm, the lesson I took me the longest to learn.
- 1:09:38Speaker 3: Probably I'm a slow learner. So it's probably more to
- 1:09:44Speaker 3: do with patients and planning, because I tend to like
- 1:09:49Speaker 3: to just jump straight in and not take my time
- 1:09:54Speaker 3: taking that time in pre production, in setting methodical goals.
- 1:09:59Speaker 3: Probably planning.
- 1:10:02Speaker 2: We'll be right back after a word from our sponsor,
- 1:10:08Speaker 2: and now back to the show, and three of your
- 1:10:12Speaker 2: favorite films of all time.
- 1:10:16Speaker 3: So eternal such time as follows mind massive one. I
- 1:10:21Speaker 3: would say this is kind of funny because it's like
- 1:10:24Speaker 3: a completely different type of film. But Incredibles, Like if
- 1:10:27Speaker 3: I somebody asked me, and somebody asked me, what is
- 1:10:30Speaker 3: the film that you've watched like twelve times the first
- 1:10:33Speaker 3: Incredibles movie. I haven't watched that so many freaking times,
- 1:10:37Speaker 3: and so I have to include it.
- 1:10:39Speaker 2: Sure, sure, sure, it's a great film.
- 1:10:41Speaker 3: Grateful yeah, yeah. And then the third one, I would say,
- 1:10:47Speaker 3: this one's tough. There's a lot of good ones, but
- 1:10:50Speaker 3: I'm just gonna be kind of like basic and I'll
- 1:10:53Speaker 3: say Inception because I felt like that movie. No, I'm
- 1:10:58Speaker 3: taking it back. Sorry, Exception, you don't get it. You
- 1:11:00Speaker 3: don't get it Grand Budapest Hotel, because that movie I
- 1:11:04Speaker 3: was just about to say that Inception was like Christopher
- 1:11:07Speaker 3: Nolan's like that was what put it all together for
- 1:11:10Speaker 3: like a lot of things that he was a lot
- 1:11:11Speaker 3: of tropes he was trying to bring together. But Grand
- 1:11:13Speaker 3: Budapest Hotel, it's a whole other lab. Love to Anderson,
- 1:11:16Speaker 3: I love Grand out of this Hotel.
- 1:11:18Speaker 2: That was a great, great film, brother, Man, I appreciate
- 1:11:20Speaker 2: you coming on man continued success in the in the
- 1:11:23Speaker 2: Wild wild West that is the NFT space. And thanks
- 1:11:26Speaker 2: and and please if if you raise, let me know
- 1:11:28Speaker 2: how this goes. Man, I want to see where this goes.
- 1:11:30Speaker 2: So let me know if you if you're pulling a ten,
- 1:11:33Speaker 2: fifteen to twenty mil let me know what I want it.
- 1:11:35Speaker 2: I want that success. I wanted the success Story to
- 1:11:37Speaker 2: come back on the show.
- 1:11:38Speaker 3: So I sir, absolutely, I appreciate you. Talk. Well, let's talk.
- 1:11:41Speaker 3: Let's talk in maybe three months.
- 1:11:44Speaker 2: Actually that would be an amazing conversation.
- 1:11:48Speaker 3: I appreciate you, brother, all right, I appreciate it too. Bye.
- 1:11:51Speaker 2: I want to thank Errol so much for coming on
- 1:11:53Speaker 2: the show and dropping his NFT knowledge bombs on the
- 1:11:57Speaker 2: tribe today. Thank you so much, Errol. If you want
- 1:11:58Speaker 2: to get links to anything we spoke but in this episode,
- 1:12:00Speaker 2: including how you could possibly use NFTs to raise money
- 1:12:04Speaker 2: or generate revenue with your films, head over to the
- 1:12:08Speaker 2: show notes at Bulletproofscreenwriting dot tv. Forward slash three eighty three.
- 1:12:12Speaker 2: Thank you so much for listening. Guys, As always, keep
- 1:12:15Speaker 2: on writing no matter what. I'll talk to you soon.
- 1:12:18Speaker 1: Thanks for listening to the Bulletproof Screenwriting podcast at Bulletproof
- 1:12:22Speaker 1: Screenwriting dot tv.