Latest / The Paul Barron Crypto Show / IKEA Reveals Massive Render Gold Mine! Spatial Computing Explosion Incoming

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IKEA Reveals Massive Render Gold Mine! Spatial Computing Explosion Incoming · The Paul Barron Crypto Show

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  AI and crypto are starting to converge, and some of the tokens that you
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  might want to watch is what we're gonna talk about today. You're gonna love
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  it. My name is Paul Barren. Welcome back in a tech path.
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  Before we get started talking about these kinds of projects, I want to thank
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  links, so check it out. We'll leave a link down below. All
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  right, a couple of items I want to kick off on, and this
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  is really more around cloud compute and decentralized cloud and what that looks like with
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  some of the tokens. Render has been a token we've talked about for quite
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  some time. I was looking back just on our YouTube channel. I mean
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  this was two years ago when we were talking about Render trying to get people,
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  I mean years and years going on Render, it feels like, but
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  these are the number of videos that we've just continued, mainly because we believe
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  that this is the future of where a lot of technology is going to be
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  moving. And obviously the play that in Vidia has been playing way before in
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  Video started making its play, render was setting up for some pretty amazing things.
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  Spatial computing is one of the biggest things that's happening. This event,
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  which is the largest spacial computing conference, occurred, and a lot happened while
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  all of this was going on, including a lot of reveals around a company
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  called Ikea. I want to go to this first clip because this will get
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  into a little bit more detail on some of the things that they are doing.
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  Take a look, and what you also see on these kind of pictures
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  is that we have to have a lot of products for things that we don't
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  sell. That means that we also have to do food, and that means
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  that we have to figure out how to fold towels, We have to figure
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  out how to grow plants, we have to figure out how to groom hair
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  on small toys. This thing then contains a lot of stuff, all the
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  materials or all the surface appearances. We store them separately. But then when
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  we have it like this, we can also search for which product has a
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  certain material and then we can find that backwards. And our textures are really
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  really large, like thirty K is a normal one, but that also means
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  that we have to render these things. So we have a render farmer about
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  three and a half thousand CPU cores. We can't really use GPUs because our
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  textures are too large, so the GPUs have been too small. We also
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  do all the rendering, real time freedom model conversion on the same pipeline.
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  Then we also have a safety. The safety is called cloud. But to
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  have it up and running, we have about six million assets sinced online.
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  At the same time we were adding the augmented reality stuff in twenty twelve.
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  If we are adding the latest years, we have been taking all our planning
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  or three D editor tools that is online on the website and put them all
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  in three D. And I won't go to do any big predictions about the
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  future more than it will be big and fast bigger and faster. All right,
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  So a couple of things that they're hitting on. And the reason this
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  is important is because decentralized cloud compute is going to be the solution that pretty
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  much solves these problems that Ikea is facing. Here's the key is that Akia
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  is talking about this massive opportunity. They're probably just one of thousands of companies
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  that are going to start going in this direction. And they're not even someone
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  that's in the creator space. When you think about movies, music, et
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  cetera, and what that might look like in the future, all of that
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  is still layered into what we know and understand as cloud computing, and that
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  is going to be a scenario that plays into renders, you know, right
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  into their perfect setup for what they are all about. I want to go
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  to another clip here because this gets into what's the future of this. Is
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  it really valuable for a company like Ikea to do this. Take a look,
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  and this is what we call spatial computing when we started this in twenty
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  seventeen. But I can't show you a lot of those because they're a secret.
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  But I can show you two of them on the upper lift. You
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  have a small little test request we did trying to move a virtual sofa through
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  a corridor and interact with it and see if you actually could move the sofa
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  from that space to the other space. On the lower right you see the
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  first attempts of you working together with the same ar planning, but with several
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  different people. These are more than four years old, but that's what I'm
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  allowed to show you because companies like us are sitting on a goal mine.
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  We are sitting on the possibility to make synthetic training data. We can do
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  permutations of things pretty fast, so this is going to really spread, I
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  think, into a lot of different industries. You know, I can't obviously
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  what we'll see in terms of integration into gaming, integration into all sorts of
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  three D modeling, integrations into architectural and cat designs, all those kind of
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  things. We'll play into this, and then you're going to have a whole
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  slew of companies that start to kind of pile into this sector. Aikia also
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  talks about these assets going into open source, and this is very important because
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  it starts to flow into what is the potential here for this. Take a
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  look at this clip. So we are one of the members here joining this
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  and we really really like USD and we hope that that can be a non
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  proprietary standard and we hope if we can manage to make this open or we
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  would love to. So what you saw there on that slide is of course
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  one of the major projects out there being render oh toy, and they mentioned
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  it. If you look over at this, you know, at this site
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  right here, it kind of breaks it down to the spatial computing. This
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  was a statement from Jules Erbach where he says open USD, this is what
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  they're talking about. UH serves to expand interoperability in the industry, and we
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  look forward to helping strengthen an internationally recognize standard. This comes from Jewels Erbak
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  of course, CEO oh toy Render. All right. So Akia did a
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  couple of things and projects over the past few years, not necessarily with great
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  success. This was one of them. I Kia Space ten. It was
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  kind of their new concept to link physical furniture and NFTs didn't really work.
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  In fact, there was some things that ended up being not that great.
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  And I think with companies like Ikia, yes, you have to try a
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  lot of new things, especially around this technology which is very new and they
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  have started to move in this direction. I want to play a clip for
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  you that goes into a little bit about what they were trying to do with
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  that, because it'll set up where they're going. Now. Take a look.
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  Carbon Banks is a unique NFT concept that could help us build a more
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  sustainable relationship with our furniture. Each item of carbon Banks furniture generates its own
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  unique virtual tree. Active maintainance and care are rewarded with bespoke growths, creating
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  new opportunities to express our sustainable achievements and regenerates in our relationship with the physical
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  world. There's another clip that goes in a little bit more on the studio
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  app, which we'll explain a little bit of how they were trying to achieve
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  this. Take a look so you can see, I mean it's got used.
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  The company that they were kind of tied in with maybe just did not
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  necessarily hit it perfectly what they were looking to do. They also had some
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  AI integration. This was called field dot Io. This is an example of
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  how these would be integrated into your space help you kind of create those things
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  that they were trying to render there from a three D standpoint, which is
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  interesting because you know. Ikia obviously, I would say is one of the
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  biggest online furniture companies out there in the world. And the ability to kind
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  of understand how your space fits with certain kinds of furniture, all of that
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  very important. Also, this translates into a lot of other companies. The
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  problem was is they shut this thing down back in August of last year.
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  They spent ten years on this in collaboration didn't work out, so it's no
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  longer the case. However, Ikea kept working and now Ikea is now opening
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  a new store on Roadblocks, so they're actually going to pay workers to work
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  there. This will be interesting to integrate in how they're going to utilize interactivity
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  and platforms like Roadblocks to kind of extend the brand. This will good.
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  This is a clip that kind of explains the partnership. Take a look.
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  Ikea is the first store to offer paid work on the gaming platform. Applicants
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  must be at least eighteen live in the United Kingdom or Ireland. The virtual
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  store is set to open June twenty fourth, and they get paid real money,
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  so they get to real wage and I think it's like thirteen pounds an
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  hour or something, which is the minimum wage in the UK. I think,
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  oh no, I take that back. It's a little bit better.
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  The crypto bros would probably enjoy that, which is extremely worrying. You know.
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  Roadblocks is trying to blend the real world with the fake world, like
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  buy real stuff on Walmart again, Roadblocks game now by the real world item
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  and get the virtual item. If I buy this junk for fifteen bucks,
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  I get this jug in Roadblocks too. I need it now, all right,
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  So you can kind of see the merge of this interesting. The cool
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  thing here, I think is the kind of the merge of how they're going
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  to handle this from almost a customer service or even a sales standpoint. All
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  right, So the countdown two days in this will start to launch, and
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  of course you'll see collectibles, all sorts of things now that you'll be able
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  to go in and get within the Roadblocks. So very cool stuff. I
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  think as they start to move into integration, we'll see more of this around
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  companies. They're moving into this now A to B. There was a lot
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  of you know, interaction with devices because remember to be able to really see
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  this expand, and we've talked about this quite a bit, is you're going
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  to need these new devices. They had a very interesting take on something that
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  isn't necessarily what you would expect to take a look. We don't see a
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  moment where what iPhone has and suddenly everybody actually going to convert into the same
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  direction. We think it's actually gonna end up converting into three different categories,
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  and there was something in the middle. We call it AR glasses. You
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  know, it's just meeting different demands for different customers, and that's what we
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  call that being pro right. We can have the secular module, but we
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  don't make phone calls there and on the country, you can actually charge your
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  cell phone with this one as well, so basically we don't want to replace
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  your cell phone. We want to free your phone from this kind of AR
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  applications. This is actually the first AR computing devices that have the Google Google
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  Play Star and everything. The user interface is based on, you know,
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  very intuitive touch screen kind of user interface, and once you plug into the
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  glasses, you can easily open up to pair us with cloud gaming, you
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  know, with a lot of streaming live sports. It's awesome for the price,
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  at least for a spatial camera, it's going to cost like easily over
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  two ninety nine. And for a cell phone or tablet that can drive yard
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  glasses, it's going to cost four hundred dollars, you know, over easily
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  over seven hundred dollars. But we want to start us one at one and
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  the priority are going to start yell and it will start shipping July eighteenth.
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  All right, well, this is a new entry into the space. They're
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  a spatial computing conference. I think this is exactly what even Mark Zuckerberg has
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  mentioned this many times. They have to scale down and getting it into a
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  framework or even a form factor much like what they were representing there. That's
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  a big step in the right direction, because you could see devices kind of
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  going this. I'm wondering, you know, if you think about the Salona
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  saga, why would that not yet doesn't that have to be a phone?
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  Why could it not go in that direction? Because remember you've got phone typically
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  your tablet or your PC going with you, or your laptop that in between
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  device which has been the tablet. Could that be truly changed into you know,
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  something like that. A lot of things going into this direction, that's
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  for sure, all right, So render and in nvidio go back a long
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  ways. In fact, the two CEOs go back all the way back to
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  twenty thirteen. This is a clip from there, just to show you the
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  connection between the two and why this is so important going forward. Take a
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  look. I think Jules has a surprise that he would like to show us.
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  We're announcing Optane render for the Cloud. I mean, Octane was the
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  first, and we've been testing it on people's you know, GPUs, right
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  on their own machines. This is Transformer. Yeah, and this is star
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  Stream and this is the actual original clip that we made. We really could
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  only render it in standard definition. That's why it's so small. Really,
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  what we're working towards is making that process go away, the fact that this,
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  all of this graphics is done in southern California. Yeah, and we're
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  looking at it like this. Yeah, it's pretty cool. It's already pretty
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  cool, and we're gonna see what one hundred and twelve Pepeus Confederate it's done.
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  That was fast, you se thirty hours guys. Now it's one second
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  like the GENI, and it's rendering it while I'm moving around in a split
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  second. So when you think about render, remember all this started a decade
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  ago. A decade ago, so this has been rolling up to the dimension
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  that we're in now, in which is really the AI runaway in terms of
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  demand. Here's Nvidia Jensen Wong talking about cryptocurrency and when was he talking about
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  that, Well, it was March of twenty eighteen, March of twenty eighteen,
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  and he made a couple of statements within this article that were very clear.
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  Gaming is much bigger business than data center, much bigger business. Our
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  professional graphics is much bigger business. And of course in the future, everything
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  that moves will be autonomous. He kind of seeing the future here. Courseis
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  is seven years ago. Cryptocurrency just gave it a a little bit of extra
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  juice and caused all of our GPUs to be in such great demand. That
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  of course came from the mining side. There's been other products because everybody will
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  ask us, hey, well what about near protocol. This was of course
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  came in just here recently in video CEO speaks you know, for an all
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  coins, saying it's very cool they're talking about near near protocol, and we've
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  talked about that one before because those are kind of the two that would potentially
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  be in the race. Last up, if you just kind of take a
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  look at one more thing and say all right, well where is all this
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  going to be stored. It's going to be stored in the cloud. That's
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  of course going to be projects like storage. This is a good example of
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  cloud compute. And just to give you an example, we showed this before.
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  This is CDN performance. Think of it as AWS. If you've any
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  of you guys are storing data right now, you're probably using AWS A Zure
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  or Google you know one of those Google cloud products out there. Well,
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  today, if you just did two hundred terabyte, you'd be spending about eighteen
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  thousand a year. Start to scale that and look at the differences in the
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  price. Now I'm going to go up to five hundred terabytes of storage mout
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  and my download only one hundred terabytes, and I'm spending thirty thousand and thirty
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  two thousand right there versus two hundred and twenty four thousand. That's a big
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  difference. And these are the kind of projects that are really going to make
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  it going forward. So make sure and stay tuned here on the channel because
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  we break down a lot of this kind of tech that's starting to roll out.
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  Obviously, you start to see the intersection between AI rendering technology in crypto.
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  Hopefully you guys have caught that a lot of projects to be on the
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  lookout for. Make sure and subscribe to the channel. That way, you'll
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  get notified when we do live streams and other things that will come into your
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  feed. Of course, you can always catch me out there on x at
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  Paul Baron. We'll catch you next time right here on tech Path