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EP 20: How Customers Actually Choose a Local Business with Mike Blumenthal
Most businesses see their analytics. Only Google sees what a customer does before they ever click.
In this episode of Spokes & Strategy, Brandon Morphew talks with Mike Blumenthal, co-founder and analyst at Near Media. Mike has spent over two decades studying local search and consumer behavior, and built and sold multiple companies along the way, including Gather Up and Local U. He and Brandon talk about what actually drives a customer's decision to choose one local business over another, and what that means for a bike shop or brand trying to earn trust.
What You'll Learn
Why Mike closed his…
The skinny
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