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Transcript

Podcasting Unplugged: Real Growth Stories · Story Scaling

• 0:00
  Speaker 1: Welcome to Story Scaling by PodcastVideoscom, where creators share the truth behind the content, the grind and the growth.
• 0:08
  Speaker 1: Friends and family are in bed with PodcastVideoscom.
• 0:13
  Speaker 1: Podcast movement has been amazing.
• 0:21
  Speaker 2: If we're in a board, live from Miami, you know what it is.
• 0:23
  Speaker 2: I teach podcasters and creators how to make money in the gaps.
• 0:26
  Speaker 2: Traditionally, I'm a marketer and I'm an entrepreneur and I got into podcasting, let's say, 2018.
• 0:31
  Speaker 2: But I got into it as a way that I can build relationships.
• 0:33
  Speaker 2: So then I just started stacking these interviews and in the process, I transitioned from residential to real estate at the time.
• 0:40
  Speaker 2: So in the process I'm like man I got to figure out what I want to do.
• 0:43
  Speaker 2: I started investing in myself coaching programs and stuff like that, learning how to help people make money online.
• 0:49
  Speaker 2: If I teach them how to make money, then it'll make sense, and that's just how it kind of started from there, what would you say is a key, a tip, a strategy?
• 0:59
  Speaker 2: to keep in mind.
• 0:59
  Speaker 2: Y'all have to tap into the foundational floor.
• 1:02
  Speaker 2: Every podcaster can make four to six figures in a month, or become a five to seven figure podcast if they just mastered the foundational floor.
• 1:09
  Speaker 2: Well, with the foundational floor, it is digital products, affiliate marketing, a paid podcast community and what I like to call the VIP package.
• 1:16
  Speaker 2: That's right Now.
• 1:17
  Speaker 2: This is your foundation.
• 1:19
  Speaker 2: If you have all four of these things, you will make money.
• 1:22
  Speaker 3: My name is Calvin Walton, editor and producer of the Turtlesmith podcast, based out of Oklahoma City.
• 1:27
  Speaker 3: Man, I really feel like a thief because I'm really taking way more than I'm given.
• 1:31
  Speaker 3: But having a background in production and film and things like that, podcasting is still new to me, especially the video portion and how you work these things.
• 1:41
  Speaker 3: So coming here was a very eye-opening experience, told me a lot of things that I was doing wrong, some things that I was doing right.
• 1:47
  Speaker 3: Tell me about your background into photo and video.
• 1:49
  Speaker 3: So it actually started out of a necessity and I was doing music.
• 1:53
  Speaker 3: A lot of us get to that point where we want to express ourselves creatively.
• 1:57
  Speaker 3: So music was my thing and I was financing a lot of stuff around that time and really the inciting thing was the we could have just as easily bought the equipment and learn how to do it ourselves.
• 2:09
  Speaker 3: What's next?
• 2:09
  Speaker 1: for you.
• 2:10
  Speaker 1: You go from the music to now.
• 2:12
  Speaker 1: You're behind the cameras.
• 2:13
  Speaker 1: And now even fast forward, almost two decades later what do you see next for you?
• 2:17
  Speaker 3: The basis of our podcast now is teaching people how to start their own small businesses just business related content, how things change in the markets.
• 2:25
  Speaker 3: But our long term plan and what we started the podcast for was parallel to our actual business services company that's based in Oklahoma City, where we take all of these principles.
• 2:35
  Speaker 3: We have myself in-house to do video and photo production.
• 2:39
  Speaker 3: Where I see myself going is expanding what we're currently doing, but ultimately just heading and running our media department.
• 2:45
  Speaker 3: That's good stuff, brother.
• 2:46
  Speaker 3: That's good stuff.
• 2:53
  Speaker 4: Right now I am here with Gabrielle.
• 2:55
  Speaker 1: Gabrielle, tell me about your experience.
• 2:58
  Speaker 4: It's been really fun.
• 2:59
  Speaker 4: I've met so many people that are coming from all over the country to do something and learn something that they really enjoy.
• 3:07
  Speaker 1: Sure, what's been your biggest takeaway so far?
• 3:09
  Speaker 4: How friendly everyone is and how much they appreciate all of the stuff that they really enjoy.
• 3:11
  Speaker 4: Sure, what's been?
• 3:11
  Speaker 1: your biggest takeaway so far.
• 3:11
  Speaker 4: How friendly everyone is and how much they appreciate all of the stuff that they are learning.
• 3:16
  Speaker 1: How does this experience maybe change how you view podcasting in general?
• 3:20
  Speaker 4: I kind of podcast here and there.
• 3:21
  Speaker 1: Sure.
• 3:22
  Speaker 4: I honestly don't follow anybody in particular, but honestly I do like the podcast way that people just kind of talk to you personally.
• 3:30
  Speaker 4: You don't think of certain things that way.
• 3:32
  Speaker 4: Until you hear somebody else, all perspectives have sense in them, yeah, and you just kind of have to open up your mind.
• 3:40
  Speaker 6: That's good.
• 3:40
  Speaker 6: I'm Jonathan Colon.
• 3:41
  Speaker 6: I'm with Silence Activations and got to meet Bang over at our headphone table.
• 3:48
  Speaker 7: Tell us a little bit about the.
• 3:49
  Speaker 1: Silence Activations.
• 3:50
  Speaker 6: Yeah, so we're here doing eight different stages of audio with headphones only.
• 3:54
  Speaker 6: So these headphones right here are 10-channel headphones and we're using eight out of the 10 channels and so as the attendees walk from the different stages, there's signage that tells them this is the blue stage, the purple stage, the green stage, etc.
• 4:08
  Speaker 6: And they'll flip to that station to listen to that audio speaker.
• 4:12
  Speaker 6: So simultaneously there's eight presenters going on at the same time in the same room and you don't get the noise bleed of having eight sound systems operating in the same room the same time.
• 4:24
  Speaker 6: So you can basically, with these headphones, walk around and explore the different stages and find what you're looking for as an attendee, and it gives that crystal clear audio in the headphone, that immersive listening experience that I was mentioning.
• 4:39
  Speaker 6: You're hearing a lot of different audio sources.
• 4:41
  Speaker 6: So what a lot of conferences and conventions are doing is using these headphones to isolate immersive listening experiences in the headsets.
• 4:49
  Speaker 6: To isolate immersive listening experiences in the headsets.
• 4:51
  Speaker 6: So you're only hearing the presenters and the attendee can choose what they want to listen to, at what time, and if you want to sit, say out here by where the headphone station is, you can listen to all the presenters and flip through all the stations, find one that you like, and you don't necessarily have to sit right in front of the presenter unless you want to see their presentation right in front of the presenter unless you want to see their presentation.
• 5:16
  Speaker 7: Nick Miraz, the Asha Trending Podcast.
• 5:17
  Speaker 7: Nick, this is first year for you.
• 5:18
  Speaker 7: How's it been so far?
• 5:19
  Speaker 7: Man, first year at Podcast Movement, it's been actually really eye-opening, to be honest, so much of the podcasting world that I didn't know existed.
• 5:31
  Speaker 7: To be honest, companies that support podcasting there's a lot of talent in here with a lot of knowledge that are kind of helping guide us.
• 5:35
  Speaker 7: We're very new into the podcasting game.
• 5:37
  Speaker 7: We have a film background but unintentionally created a podcast and we figured it's time to start taking it seriously.
• 5:44
  Speaker 7: And industry leaders in here just really helping us navigate through the unknown that is the podcasting world.
• 5:51
  Speaker 7: So it's been really great.
• 5:52
  Speaker 1: You said you just started your podcast, build background and so, as you dive into the space, what are some things that you've learned or experienced, or talk about your journey so far.
• 6:00
  Speaker 7: Yeah, so the journey wasn't intended to start a podcast.
• 6:03
  Speaker 7: I run ultra marathon, so anywhere from 50 to a hundred miles at a time I'll run these races and I started a brand that was based off running and ostrich running.
• 6:12
  Speaker 7: Being a marketer, I wanted a way to connect with my audience, with my consumers, so it was never really intended to start a podcast.
• 6:20
  Speaker 7: We started this show and we started sharing stories, so I was like, let me show you what's out there and, unintentionally, we got some great feedback from it and I wanted to really take it seriously.
• 6:32
  Speaker 7: We might have a show here and I think we need to continue telling this story, everybody else's story.
• 6:36
  Speaker 7: So what do you hope?
• 6:38
  Speaker 7: What's your hope to take away from this?
• 6:39
  Speaker 7: Well, my hope to take away from this is obviously general knowledge, right, and I also think unintended action, and what came out of this whole convention was having a little bit more clarity of what I didn't know I wanted, of what I didn't know I wanted.
• 6:53
  Speaker 8: My name is Dan Bennett.
• 6:53
  Speaker 8: With Hot Sauce Video, we help remarkable people look and sound good on camera.
• 6:57
  Speaker 8: Talk to me about Hot Sauce Video, like even let's go with the name.
• 7:00
  Speaker 8: Yeah, yeah, it was an accident.
• 7:02
  Speaker 8: So many entrepreneurs or people that start companies struggle to build brand, so it used to be Video for Entrepreneurs.
• 7:07
  Speaker 8: It did its job, but it was boring and we started a product called Hot Sauce Editing and that took off.
• 7:13
  Speaker 8: Talk about your podcast journey, your personal podcast.
• 7:15
  Speaker 8: Yeah, yeah, I had a show basically to push back against the status quo and I don't like gurus as snake oil and all the like online business sludge that you see sometimes, so I'd speak out against that.
• 7:26
  Speaker 8: But I really started a show to be a better guest on podcasts.
• 7:30
  Speaker 8: So I'm like I think if I'm going to start asking to be on a lot of shows, I should make sure I'm a good guest, and so I started a podcast.
• 7:36
  Speaker 8: We ran it for 100 episodes.
• 7:38
  Speaker 8: What makes you continue to help?
• 7:39
  Speaker 8: First, there's no entrepreneurs in my family.
• 7:41
  Speaker 8: I wanted to strike out on my own, told the backstory of how I kind of got into video, so we started going that direction and then I was like I don't know how gonna do business like I do life.
• 7:55
  Speaker 8: I'm gonna show up when I say I will help you move.
• 7:58
  Speaker 8: If I said I'll help you move, I'm gonna keep my word and I'm going to do anything I do to the best of my ability here.
• 8:04
  Speaker 8: And then, lastly, if I mess up, I'm gonna try and say sorry.
• 8:06
  Speaker 1: Yeah you guys have taken care of us for the last two days.
• 8:17
  Speaker 1: First year for both of you guys.
• 8:18
  Speaker 1: Tell me about your experience.
• 8:20
  Speaker 5: A lot of wiping down, always passing the mic around and getting some tidbits for Twitter.
• 8:25
  Speaker 1: Sure sure.
• 8:26
  Speaker 9: Likewise meeting new people, enjoying the scenery here at Gaylord Texan and really just taking in all of the speaker sessions and listening to while I'm working.
• 8:36
  Speaker 9: It's been a cool experience.
• 8:37
  Speaker 1: Tell me about your biggest takeaway so far.
• 8:39
  Speaker 1: Like when I came here, I didn't really know what to expect, but I got here and I'm like, oh my gosh, podcasting is way bigger than I thought, and I work in podcasting, but it's so expensive and people are kind, so what?
• 8:51
  Speaker 5: was your takeaway from Honestly the party last night that iHeart sponsored.
• 8:53
  Speaker 5: So what was your takeaway from Honestly the party last night that iHeart sponsored?
• 8:57
  Speaker 5: I think that it's really hard to get people to share your podcast, but the biggest way to grow is to get people to share your podcast.
• 9:03
  Speaker 5: Victoria, what about you?
• 9:05
  Speaker 9: I'm a little bit on the shy side, I'm a little introverted, so I've kind of like attracted some really cool people, some really great conversations with other workers here and attendees as well, and it's been a good experience.
• 9:17
  Speaker 9: And I know that I have to put my best foot forward and talk about my platform too, so it takes two.
• 9:22
  Speaker 9: So I've gotten out of my shell while I'm here and I think just being around creators is helping me to lock in.
• 9:30
  Speaker 1: Tell me about the podcast, Marina.
• 9:31
  Speaker 5: The podcast.
• 9:32
  Speaker 5: So my original idea for the podcast was go back to my roots of where I started.
• 9:37
  Speaker 5: I wanted to start a podcast where I could kind of gather all of these wild and crazy people that I've kept in touch with Victoria.
• 9:43
  Speaker 5: Let's talk about your pod.
• 9:45
  Speaker 9: So my show I started it about five years ago too, in 2021.
• 9:49
  Speaker 9: And the idea was to bridge the gap between Gen Z and mental health.
• 9:52
  Speaker 9: I'm 28 and Gen Z is between the ages of 1997 and 2012.
• 9:57
  Speaker 1: Sure.
• 9:58
  Speaker 9: And I did that for a while just freelancing.
• 10:00
  Speaker 9: It kind of got overwhelming so I niched it down.
• 10:03
  Speaker 9: So now I want to talk to high achievers about mental wellness.
• 10:07
  Speaker 10: Hello, I'm Spencer Keith and nice to meet you.
• 10:09
  Speaker 1: Spencer, this is a year one for you?
• 10:12
  Speaker 10: Tell me about your experience so far.
• 10:14
  Speaker 10: Oh man, it has been phenomenal.
• 10:16
  Speaker 10: So much about you touring and podcasts.
• 10:19
  Speaker 10: I had no idea that it was so big.
• 10:24
  Speaker 10: Yeah, the whole world and podcasting is just so tiny and I've soaked it all up like a sponge.
• 10:31
  Speaker 1: You were like the people and the companies and the stuff it like.
• 10:35
  Speaker 1: Does it live up to your expectations?
• 10:37
  Speaker 10: I didn't even know what to expect.
• 10:39
  Speaker 10: Like I said, I've never been to anything like this in my whole life, so I would say it exceeded my expectations.
• 10:47
  Speaker 10: Everyone was so nice and everyone was so smart and so educated and distilled.
• 10:53
  Speaker 10: What's been your biggest takeaway so far?
• 10:55
  Speaker 10: My biggest takeaway is you want to start a podcast.
• 10:59
  Speaker 10: Do it now and people will eventually listen and even if it takes time, you'll find your people.
• 11:05
  Speaker 10: That's cool, and you have to be your unique self and be authentic.
• 11:10
  Speaker 10: Outro Music.