Latest / The Unified Brand - Branding Podcast
Why Great Brands Need One Iconic Product – Tobi Egberongbe on Storytelling, Vintage Culture & Building a Timeless Brand
In this episode of The Unified Brand Podcast, we sit down with designer and founder of Mifland, Tobi Egberongbe to explore the power of storytelling, timeless products, and building a brand people emotionally connect with.
From vintage Redwing boots and worn-in watches to the philosophy behind creating products that age with meaning, this conversation dives deep into why the best brands focus on identity over trends.
We discuss:
Why every great brand needs one instantly recognizable product
The danger of copying trends and becoming “too referential”
How vintage culture is reshaping fashion…
The skinny
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