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The Approval That Should Never Have Happened
A golf equipment company just provided a realtime case study to everyone building, running, funding, or starting a B2B company. It’s the exact risk sitting inside every co-marketing deal, sponsored campaign, and reseller partnership on the books right now.
Callaway partnered with Good Good, the golf YouTube channel with roughly 4 million subscribers, to launch a new driver. The launch ad showed Good Good co-founder Garrett Clark running full speed into fellow Good Good staffer Alexis Miestowski, knocking her to the ground, then standing over her. It went out under both brands. It set off an…
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