373 - Bold Innovations And Not Following Trends with Will Schragis of Barrell Craft Spirits
It's only been in the past 10 years that we have seen bourbon go through true innovation. Barrel finishes and blending different distillates weren't as common as they are now. Barrell Craft Spirits has been a pioneer in this space. In this episode we're joined by Will Schragis the Chief Product Innovation Officer for Barrel Craft Sprits. Will has been around since the beginning of Barrell and he tells how they approach innovating new products and the stories behind some of their most highly acclaimed and in-demand product extensions like Dovetail and Seagrass.
Show Notes:
Above the Char with…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.