The Art of Evolution: Leading a Founder-Led Brand Into Its Next Chapter with Mary Beth Sheridan
For many retail brands, growth today isn’t just about innovation — it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, recent research from MG2 found that the overwhelming majority of Gen Z shoppers say they shop with their values in mind. For founder-led brands entering new phases of growth, the challenge isn’t just expansion — it’s scaling without losing the soul that made customers care in the first place.
So how does a founder-led…
The skinny
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