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The Growth You Buy vs. the Growth You Earn: Measuring Patient Trust
Most healthcare organizations can tell you exactly how much they spend acquiring a patient. Far fewer can tell you how many patients arrive because someone already trusts them.
That difference may reveal more about the strength of a healthcare business than another marketing dashboard ever will.
In this episode of The Operator, Jimmy McKay and Larry Benz examine a deceptively simple metric: the percentage of new patients who come from friends, family, or former patients.
Larry explains why digital attribution often gives credit to the final click instead of the relationship that caused it…
The skinny
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